Alltex Fashion Ag

Name

Alltex Fashion Ag

Legal name

ALLTEX Fashion AG

Website

https://alltex.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

ALLTEX Fashion AG is a Swiss textile customization company offering embroidery, textile printing, workwear, club clothing, promotional items, and custom special productions, serving Swiss corporates, sports clubs, and B2B resellers from Rothenburg.

Ownership category

akta.pro rank

Product category

Textile Customization Services

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

akta.pro secondary industries

Textiles, Fabrics, Trims & Components Suppliers (CRAAAAAL), Contract / Private Label Cut & Sew Manufacturing (OEM/ODM) (IMAOAEAM), Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC)

Keywords

• Custom textile embroidery
• Workwear customization
• Promotional textile printing
• Corporate apparel decoration
• Custom clothing production

Headquarters

HQ city

Rothernburg

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Textile Products & Embellishment Services: The primary revenue stream comes from selling customized textiles (workwear, club clothing, promotional items) with embellishment services including embroidery, textile printing, badges, and patches. Orders are typically one-time project-based with no subscription component. The company also produces custom special productions (Corporate Fashion) through its 'Limited by alltex.ch' brand.
2. B2B Textile Brand Distribution (A TRADE Handels GmbH): The subsidiary A TRADE Handels GmbH distributes textile brands to B2B customers including embroideries, textile printing companies, and sporting goods retailers, generating wholesale revenue from brand resale.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ALLTEX Fashion AG supplies customized workwear, club and association clothing, and promotional textiles, with in-house embroidery and textile printing services that operate with no minimum order quantities. The company produces badges and patches, distributes multiple international textile brands, and offers custom special productions through its 'Limited by alltex.ch' brand. Its subsidiary A TRADE Handels GmbH distributes textile brands to B2B channel partners including embroideries, print shops, and sporting goods retailers.

Product overview

ALLTEX Fashion AG is a Swiss textile customization company based in Rothenburg, offering a comprehensive portfolio of textile personalization and apparel products. The core offering centers on embroidery (Stickerei) as the premium decoration method, supplemented by textile printing (Textildruck/Transferdruck) services. The product range includes workwear (Arbeitsbekleidung), promotional textiles (Promotextilien), club/association clothing (Vereinsbekleidung), shirts & blouses, gastro-service clothing, caps & hats, and advertising articles (Werbeartikel). Additional offerings comprise badges & patches (Abzeichen & Aufnäher) with embroidered, rubber, and woven label variants, plus custom special productions under the 'Limited by alltex.ch' brand. The company also operates A TRADE Handels GmbH as a B2B trading subsidiary. No minimum order quantities are required for embroidery or printing due to in-house production capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Limited by alltex.ch: Special production brand offering custom textile manufacturing where customers decide color, shape, pattern, fabric, finishing, cut and function

Products and services

• Embroidery Service (Stickerei) Premium embroidery service for textile decoration, considered the most durable and high-quality method of textile personalization. Workwear, shirts, polo shirts, softshell jackets, caps, and terry cloth items are embellished with embroidered logos. No minimum order quantities due to in-house production.
• Textile Printing (Textildruck) Screen printing and transfer printing services for individual and durable textile decoration. Printed items include jerseys, T-shirts, sweaters, jackets, bags, umbrellas, and workwear. Transfers are wash-resistant up to 90°C.
• Badges & Patches (Abzeichen & Aufnäher) Badges and patches including embroidered badges, rubber badges (premium rubber-made embellishment), and woven labels (weblabels for fine details that cannot be embroidered). Products available from 50 pieces, can be sewn on or ironed with self-adhesive backing.
• Workwear (Arbeitsbekleidung) Workwear and industrial clothing for corporate branding. Companies communicate credibly with uniform work attire and employees become brand ambassadors. Available from brands including HAKRO, Mascot, ENGEL, DASSY, Schöffel PRO, CG Workwear, Premier Workwear, and Karlowsky Fashion.
• Promotional Textiles (Promotextilien) Promotional textiles including printed T-shirts, polo shirts, and other branded apparel items for marketing and promotional purposes.
• Club/Association Clothing (Vereinsbekleidung) Team sports and club clothing including training suits, polo shirts, blouses, shirts, jerseys, Edelweiss shirts, bags, caps, and giveaways. Serves shooting clubs, marching bands, wrestling clubs, yodel clubs, football clubs, and more.
• Advertising Articles (Werbeartikel) Promotional gifts and advertising articles including branded bath towels, pens, mugs, lanyards, flags, umbrellas, USB sticks, and custom gadgets with company logos or names.
• Special Productions (Spezialproduktionen) - Limited by alltex.ch Custom textile production under the 'Limited by alltex.ch' brand where customers decide on color, form, pattern, fabric, finishing, cut, and function. Corporate fashion is produced through international partners in Italy, Turkey, Slovakia, and China from as few as 100 pieces.
• A TRADE Handels GmbH (B2B Wholesale) Wholly-owned subsidiary of ALLTEX Fashion AG operating in B2B business. Customers include embroideries, textile printing companies, and sporting goods retailers. Trades textile brands (such as HAKRO, StanleyStella, JAKO, and others) that cannot be purchased directly from the brand.

Quantifiable outcome

• Transfer prints are wash-resistant up to 90°C
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

25 partnerships are on record, tiered core and minor.

• HAKRO GmbHcoreStrategic or Co-development PartnerHAKRO is the most prominent partner of ALLTEX Fashion AG. HAKRO is a German workwear and promotional textiles brand. ALLTEX distributes HAKRO products and references HAKRO's sustainability certificates and 'Values and Actions' brochure as part of their own sustainability communication.
• PSI MesseminorGTM or Marketing PartnerPSI Messe is a trade fair for the promotional products industry. ALLTEX Fashion AG is listed as a partner with a logo on the company website.
• Swiss Shooting (Schweizerischer Schützenverband)minorChannel Partner/ Reseller/ DistributorSwiss Shooting is a shooting sports association. ALLTEX is listed as a partner member with logo on the website.
• Bruenig IndoorminorChannel Partner/ Reseller/ DistributorBruenig Indoor is an indoor shooting facility. ALLTEX is listed as a partner member with logo on the website.
• GIV Rothenburg-RainminorGTM or Marketing PartnerGIV Rothenburg-Rain is listed as a partner with logo on the ALLTEX website.
• Promo SwissminorGTM or Marketing PartnerPromo Swiss is a promotional products industry association. ALLTEX is listed as a member with logo on the website.
• Nimbus B2BminorChannel Partner/ Reseller/ DistributorGerman promotional textiles brand distributed by ALLTEX.
• Nwgroup (Cutter & Buck, ProJob, Harvest, James Nicholson, Clique, CRAFT)minorChannel Partner/ Reseller/ DistributorNwgroup is a multi-brand textile distributor. Brands include Cutter & Buck, ProJob, James Harvest, James Nicholson, Clique, and CRAFT, all distributed by ALLTEX.
• StanleyStellaminorChannel Partner/ Reseller/ DistributorSustainable promotional textiles brand distributed by ALLTEX.
• Tee JaysminorChannel Partner/ Reseller/ DistributorDanish promotional textiles brand distributed by ALLTEX.
• Mascot WorkwearminorChannel Partner/ Reseller/ DistributorDanish workwear brand distributed by ALLTEX in Switzerland.
• ENGEL WorkwearminorChannel Partner/ Reseller/ DistributorGerman workwear brand distributed by ALLTEX in Switzerland.
• DASSYminorChannel Partner/ Reseller/ DistributorBelgian workwear brand distributed by ALLTEX in Switzerland.
• Schöffel PROminorChannel Partner/ Reseller/ DistributorGerman outdoor/workwear brand distributed by ALLTEX.
• Atlantis HeadwearminorChannel Partner/ Reseller/ DistributorHeadwear brand distributed by ALLTEX.
• FlexfitminorChannel Partner/ Reseller/ DistributorHeadwear brand distributed by ALLTEX.
• ERIMAminorChannel Partner/ Reseller/ DistributorSwiss sportswear brand for club clothing distributed by ALLTEX.
• JAKOminorChannel Partner/ Reseller/ DistributorGerman sportswear brand distributed by ALLTEX in Switzerland for club/association clothing.
• Halfar SystemminorChannel Partner/ Reseller/ DistributorGerman bag and advertising merchandise brand distributed by ALLTEX.
• FARE Guenther FassbenderminorChannel Partner/ Reseller/ DistributorGerman advertising merchandise brand (hats, bags, etc.) distributed by ALLTEX.
• PRODIRminorChannel Partner/ Reseller/ DistributorSwiss promotional products brand distributed by ALLTEX.
• CG WorkwearminorChannel Partner/ Reseller/ DistributorGerman workwear brand for gastronomy and service distributed by ALLTEX.
• Premier WorkwearminorChannel Partner/ Reseller/ DistributorUK workwear brand distributed by ALLTEX.
• Karlowsky FashionminorChannel Partner/ Reseller/ DistributorGerman workwear and gastronomy fashion brand distributed by ALLTEX.
• International Manufacturing Partners (Italy, Turkey, Slovakia, China)coreStrategic or Co-development PartnerALLTEX works with long-term, international partners in Italy, Turkey, Slovakia, and China for custom special productions (Corporate Fashion) under the 'Limited by alltex.ch' brand, with production starting from quantities as low as 100 units.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Stanley/Stella: Belgian sustainable promotional apparel brand distributed by ALLTEX. Comparable in sustainable promotional textiles and corporate custom apparel.
• ERIMA GmbH: Swiss/German sportswear brand for clubs and associations distributed by ALLTEX. Comparable in club clothing and team apparel, with broader European reach.
• Brand Addition: Global promotional merchandise and branded apparel company serving enterprise clients. Comparable in the customized workwear and promotional textile space, with broader geographic reach and portfolio scale.
• HAKRO GmbH: German workwear and promotional textiles brand that is ALLTEX's most prominent distribution partner. Comparable in product category (corporate/workwear textiles) and sustainability positioning, though larger and headquartered as a manufacturer.
• MASCOT Workwear: Danish workwear manufacturer distributed by ALLTEX in Switzerland. Comparable in workwear product category and sustainability certifications, though larger and operating as a branded manufacturer.
• JAKO AG: German sportswear and team apparel brand distributed by ALLTEX for club/association clothing. Comparable in the team and club apparel customization segment.
• DASSY: Belgian professional workwear brand distributed by ALLTEX. Comparable in workwear apparel and corporate uniform offering, with broader European distribution.

Direct peers

• Halfar System GmbH: German manufacturer of branded bags and advertising merchandise distributed by ALLTEX. Comparable in promotional merchandise and corporate gift customization.
• PF Concept: Europe's largest promotional products distributor, offering branded merchandise and textile customization to B2B customers. Directly comparable to ALLTEX's B2B promotional textile and embellishment services.
• Toppoint GmbH: German promotional products specialist providing customized giveaways, textiles, and embroidery/printing services to B2B clients. Comparable in catalog breadth, customization model, and DACH-region customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxolUA84Lb0zTZNwmJnVcDA
• Facebookfacebook.com/alltexfashion/?ref=bookmarks
• LinkedInlinkedin.com/company/alltex-fashion-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alltex Fashion Ag