timeup

What timeup does

timeup is the commercial brand of Smart And Fun SL, a private Spanish limited company headquartered in Alicante, Spain. The company sells a cloud-based business management software platform, available via web and native iOS/Android applications, aimed primarily at gyms and fitness centers through its GYM·up sub-brand. Its feature set covers membership administration, customer management, operational workflows, SEO tooling, and storage, with a custom Time·up band offered as a hardware add-on tailored to each gym's specifications.

The business operates three revenue streams: (i) recurring software subscriptions via Starter ($19/year) and Pro ($49) tiers, each preceded by a 40-day free trial; (ii) Plan·up Pro professional services for data migration, configuration, and onboarding; and (iii) hardware sales of the custom Time·up band. The go-to-market motion is hybrid, combining sales-led direct contact (phone and [email protected]) with self-serve product-led signup and paid Facebook acquisition. Customer segments are split between gyms/fitness centers (primary vertical) and generic small businesses, with the geographic focus on Spain and broader Europe. No funding rounds, parent company, management team, customer logos, headcount, or revenue figures are disclosed in the available materials.

Name

timeup

Legal name

Smart And Fun SL

Website

https://timeup.es

Company type

Private

Operating status

Operating

Short description

Smart And Fun SL operates timeup, a Spain-based SaaS platform offering cloud business management software for gyms and fitness centers via the GYM·up sub-brand, with subscription plans, custom hardware, and mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription: Recurring subscription revenue from monthly or annual software licenses. Monthly plans are billed on the last day of the billing period; annual plans offer discounted rates compared to monthly billing. A 40-day free trial precedes the paid subscription.
2. Professional Services (Plan·up Pro): Optional paid onboarding services including data migration, software configuration, and setup. These services are offered to customers after they contract the Pro plan or can be purchased separately.
3. Time·up band Hardware: Custom hardware product (Time·up band) sold as a personalized add-on priced according to customer dimensions and needs. Not included in any standard plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

timeup (Smart And Fun SL) sells cloud-based gym and fitness center management software under the time·up / GYM·up brands, offered via monthly or annual subscriptions after a 40-day free trial. The platform covers business administration, customer/membership management, and operational tools, with optional premium onboarding services (Plan·up Pro) and a custom hardware add-on (Time·up band) for fitness centers.

Product overview

time·up is a business management software platform offered by Smart And Fun SL, consisting of a core software product with multiple service tiers and add-ons. The primary offering includes the time·up software (available in Starter and Pro plans), the Plan·up Pro premium service module (featuring dedicated support and setup assistance), the Time·up band hardware add-on for gym centers, and the GYM·up sub-brand focused on fitness business management. The platform provides cloud-based business tools with storage, SEO features, and optional 24/7 support.

Differentiator

Problem solved

Functional benefit

Products and services

• time·up Core cloud-based business management software for gyms and fitness centers, offered with a 40-day free trial and subscription pricing (Starter $19/year, Pro $49), including storage, SEO features, data transfer, and payment tools.
• Plan·up Pro Paid onboarding and configuration service that includes data migration, software customization, dedicated environment, and 24/7 support, typically bundled with the Pro plan or purchased separately.
• Time·up band Custom physical hardware band personalized to each fitness center's dimensions and requirements, sold separately as an add-on to the time·up software.
• GYM·up Sub-brand of time·up focused specifically on gym and fitness center management, referenced in site navigation and promotional materials as the dedicated fitness-vertical offering.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• PushPress: Gym management platform built for independent gym owners, including member management, billing, and branded apps. Directly comparable to Timeup's GYM·UP value proposition and customer.
• Glofox: Direct competitor providing gym and fitness studio management software with membership, scheduling, and payments. Highly comparable to Timeup's GYM·UP offering and target customer base of boutique gyms and studios.
• Zen Planner: Gym and martial arts studio management software with billing, scheduling, and member engagement. Direct competitor in the gym-management SaaS niche with overlapping verticals and customer size.
• Vagaro: All-in-one salon, spa, and fitness business management software. Comparable in product scope (booking, memberships, payments, branded apps) and SMB customer base including gyms and studios.
• TeamUp: Fitness studio and gym management software popular with boutique gyms and CrossFit affiliates. Comparable in product scope (memberships, scheduling, payments) and target gym customer base.
• Wodify: Gym management software focused on CrossFit boxes and functional fitness studios. Comparable as a vertical SaaS for fitness studios with similar membership and scheduling features.
• ClubReady: Club management software for fitness clubs, serving a similar SMB-to-mid-market gym segment as Timeup. Comparable product scope (member management, billing, access) and customer profile.

Regional players

• Resamania: French-origin gym and fitness club management software. Comparable product scope with strong European footprint; relevant as a European competitor in Timeup's home region.

Broad incumbents

• Mindbody: Largest incumbent in fitness and wellness business management software. Comparable because it sells the same class of gym/studio management SaaS (memberships, scheduling, payments) that Timeup's GYM·UP targets, but at far greater scale and breadth.

Emerging players

• Acuity Scheduling (Squarespace): Scheduling and appointment-management software used by fitness instructors and small studios. Comparable as a lower-cost alternative that small gyms may pick over a dedicated gym-management suite like Timeup's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/time-up

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about timeup