The Partner Sales

Name

The Partner Sales

Legal name

The Partner Sales B.V.

Website

https://thepartnersales.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Channel Partner Services (Microsoft Dynamics)

NAICS

Wholesale Trade Agents and Brokers (42512), Media Representatives (541840)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

Keywords

• Channel partner services
• Microsoft CSP licensing
• Lead generation services
• Telemarketing outsourcing
• Microsoft Dynamics partner enablement

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. CSP Licensing Services: Monthly subscription model for Microsoft Cloud Solution Provider licensing with €0 per month entry point and revenue from transaction fees on licenses sold through the platform
2. Lead Services: Price-per-lead model (no monthly fee) with tiered pricing based on company size. Plus tier charges per accepted lead; Premium tier charges only when prospect agrees to continue engagement after face-to-face meeting
3. Telemarketing Services: Outbound telemarketing campaigns with professional team of Microsoft Dynamics experts targeting specific industries or named account lists

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

The Partner Sales provides Sales-as-a-Service and channel enablement for Microsoft Partners (VARs, System Integrators, ISVs, and Distributors). Its core offerings are CSP Licensing Services (Microsoft cloud subscription licensing with a white-label marketplace via Ingram Micro), Lead Services (pre-qualified ERP and CRM sales leads with tiered pricing), and Telemarketing Services (outbound campaigns by Microsoft Dynamics specialists). Complementing these are partner-distributed add-on solutions for industries such as construction, eCommerce, finance, maritime, retail, and trade.

Product overview

The Partner Sales operates as a services company rather than a traditional software product vendor, providing a portfolio of service offerings centered on Microsoft Dynamics ecosystem support. The core service offerings include CSP Licensing Services (offering an ultimate Microsoft CSP licensing model through Ingram Micro partnership with white-label marketplace capabilities), Lead Services (Plus and Premium tier lead generation for ERP and CRM opportunities), and Telemarketing Services (outbound engagement with 20% lead conversion targets). These services are complemented by partner-built add-on solutions including Xenatus Global's industry-specific modules (Construction, HR/Payroll via xPayroll, GDPR, Localization, Maritime, and Trade solutions), eShop for Dynamics eCommerce, Advanced-Forms document automation, 2Control authorization/segregation of duties, Simplanova upgrade tools, and Xenatus Translate 365. The company positions itself as helping Microsoft Partners (VARs, SIs, ISVs, and Distributors) become cloud-first platform companies through licensing, leads, training, and managed Azure services.

Differentiator

Problem solved

Functional benefit

Products and services

• CSP Licensing Services Cloud Solution Provider (CSP) licensing services providing Microsoft partners access to an ultimate CSP pricing model with highest-level support, white-label marketplace, business development rebate, and financial/operational reporting. Designed for Microsoft VARs, SIs, ISVs, and Distributors.
• Lead Services Sales-qualified ERP and CRM lead generation services offering Plus (pre-qualified) and Premium (with appointment setting) tiers for Microsoft Dynamics products across multiple industries. Targets Microsoft Partners seeking pre-qualified pipeline.
• Telemarketing Services Outbound telemarketing services for Microsoft Business Central, Dynamics 365, CE, and Talent implementations with a 20% lead conversion target through New Business, Nurture, and Profiling engagement programs. Designed for Microsoft Partners seeking outsourced outbound demand generation.
• Microsoft Dynamics 365 Partner Platform Microsoft's connected business cloud combining ERP and CRM capabilities with intelligence, enabling organizations to make proactive insights-driven decisions across sales, customer service, and operations. Distributed to partners via The Partner Sales' Microsoft partnership.
• Construction Solutions Industry-specific solutions built on Microsoft Dynamics technology for real estate developers, construction, and contracting companies, featuring Office 365 integration and Power BI for managing entire business operations.
• eCommerce for Dynamics Complete eCommerce solution for Dynamics ERP supporting omni-channel sales for direct and indirect selling to distributors, manufacturers, retailers, and franchisees, with real-time integration and mobile solutions.
• Finance & Professional Services Solutions Industry solutions for financial services and fiduciary operations, plus Fund & Asset Management software built on Microsoft Dynamics for investment portfolio professionals managing single or multiple clients.
• Maritime Solutions Industry-specific Xenatus platform for maritime service providers, ship services management, and freight forwarding companies covering land, air, and sea freight operations with integrated business intelligence.
• Robotic Process Automation Xenatus RPA solution bridging Dynamics NAV/BC processes with modern automation using software robots for data entry, reconciliation, and administrative tasks, with knowledge base library bots.
• Trade Solutions Industry solutions for retail POS and back office, distribution management, theme parks platform with ticket sales and gaming management, and petrol/oil/gas distributors with integrated Dynamics ERP.
• Enterprise Solutions (HR, xPayroll, GDPR, Localization) Comprehensive suite including Human Resources management, xPayroll international payroll platform, GDPR compliance tools, and Localization solutions for Dynamics NAV and Business Central.

Quantifiable outcome

• 100+ leads generated per month
• +1 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ingram MicrocoreChannel Partner/ Reseller/ DistributorThe Partner Sales is Ingram Micro's important chain on Cloud Services. As a proud partner of Ingram Micro, TPS offers an ultimate Microsoft CSP licensing model including the highest level of support. Together they build the strongest Products and Propositions to grow Microsoft ERP, CRM and DMS business.
• MicrosoftcoreTechnology or IntegrationOfficial partnership providing Microsoft Dynamics 365 solutions. TPS helps Microsoft Partners become cloud-first platform companies through CSP licensing, lead services, and training for Dynamics 365, Business Central, CE, and Talent.
• Xenatus GlobalcoreStrategic or Co-development PartnerInternational Microsoft Dynamics NAV/AX/CRM Certified Partner, ISV and Exclusive Distributor of Dynamics ISV add-on solutions. Provides industry-specific solutions for Construction, Retail, Maritime, HR, Payroll, GDPR and more.
• ABC E BusinessminorChannel Partner/ Reseller/ DistributorMicrosoft Gold Partner for ERP-software in SMB market, specializing in Production, Wholesale and Projects verticals.
• Bright BlocksminorChannel Partner/ Reseller/ DistributorSilver Microsoft Partner focusing on Trade and Services, specializing in structuring Financial ERP for fast-growing companies.
• DycoTrademinorChannel Partner/ Reseller/ DistributorCertified Microsoft Partner since 2001, providing real-time overview of commodities currency position for trade risk evaluation.
• BluaceminorChannel Partner/ Reseller/ DistributorMicrosoft partner for ERP-software with extensive knowledge of corporate services providers and service/maintenance industry.
• Great CircleminorChannel Partner/ Reseller/ DistributorMicrosoft Certified IT-partner for Microsoft Dynamics 365 platform (AX) with focus on Retail, Fashion and Logistics verticals.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Velosio: Velosio is a North American Microsoft Dynamics 365 partner and ISV focused on ERP/CRM implementation and cloud services for mid-market customers. Comparable as a peer operating in the same Microsoft Dynamics ecosystem, though primarily US-focused rather than EMEA.

Emerging players

• Allbound: Allbound offers a Partner Relationship Management (PRM) and channel enablement platform for technology companies managing VARs, SIs, and ISVs. Comparable as a software-enabled peer in the Microsoft channel partner enablement ecosystem.
• Rhinov (Rhino Distribution): Rhinov is a European CSP-focused cloud distributor and aggregator serving Microsoft partners with billing, provisioning, and licensing services. Comparable as an emerging peer in the same CSP licensing/aggregation niche, particularly within the European market where The Partner Sales operates.
• ZINFI Technologies: ZINFI provides Unified Channel Management (UCM) software — partner onboarding, enablement, lead management, and marketing automation — for technology vendors and their channel partners. Comparable as a technology platform serving the same Microsoft partner enablement space.

Direct peers

• Pax8: Pax8 is a leading global cloud distribution and CSP aggregator serving Microsoft (and other) partners with a marketplace platform, billing automation, and enablement services. Highly comparable as a direct competitor in CSP licensing infrastructure and white-label marketplace for Microsoft channel partners.
• ALSO Group: ALSO is a major European IT distribution and cloud services aggregator providing Microsoft CSP licensing and platform services to resellers and managed service providers across DACH and EMEA. Comparable as a European-headquartered CSP distribution and licensing platform competitor.
• MarketStar: MarketStar is a B2B outsourced sales and lead generation services company that provides telemarketing, demand generation, and sales-as-a-service for technology vendors. Comparable for the lead generation and telemarketing service line targeting Microsoft partners.
• Sherweb: Sherweb is a major Microsoft CSP indirect provider and cloud aggregator, offering licensing, billing, and partner enablement services to Microsoft partners globally. Directly comparable as both firms operate in the CSP licensing aggregation and partner-services layer of the Microsoft cloud ecosystem.

Broad incumbents

• Ingram Micro Cloud: Ingram Micro Cloud is the cloud division of the world's largest IT distributor, operating the Cloud Marketplace and providing CSP licensing infrastructure to Microsoft partners. Already an active partner of The Partner Sales; comparable as the broad incumbent platform that ultimately powers the licensing infrastructure.
• CloudBlue (by Ingram Micro): CloudBlue is a cloud services marketplace and platform (originally built by Ingram Micro) that powers CSP-style distribution for Microsoft and other vendors. Comparable as the broad incumbent platform technology underlying much of the CSP aggregation The Partner Sales resells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ThePartnerSales

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Partner Sales