Time2Choose
Time2Choose is a founder-led Dutch online marketing agency in Sneek providing SEO, Google Ads, social media, web development, copywriting, analytics, and CRO services to SMBs and select mid-market clients, primarily in the Netherlands, on retainer and project bases.
- Company typePrivate
- Founded2012
- HeadquartersSneek, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Time2Choose does
Time2Choose is a Netherlands-based online marketing agency founded in 2012 by Zino Ostendorf and headquartered in Sneek, Friesland. The firm delivers an integrated service portfolio spanning seven specializations — SEO, Google Ads (SEA), social media marketing, website development, copywriting, web analytics, and conversion optimization — packaged under a proprietary "Elite Internet Marketing" methodology. Underlying technology is entirely third-party: WordPress, Magento, and Lightspeed for site builds; Google Analytics, Search Console, Tag Manager, and Merchant Center for measurement; Yoast SEO for on-page optimization; and the Google Ads platform (where the firm holds Partner certification) for paid media. The firm holds no proprietary software, patents, or AI/ML assets.
The business operates as a founder-led sole proprietorship with 1-10 employees and is structured around a "niche exclusivity" model that prohibits the agency from serving direct competitors of any client. Revenue is generated through professional services on both project and ongoing retainer bases, with disclosed annual client budgets ranging from €6,000 for small SMB engagements up to €45,000 for enterprise SEO work (e.g., CVtotaal). The customer base is dominated by Dutch SMBs and select mid-market accounts spanning healthcare, automotive, retail, e-commerce, water sports, IT services, and nonprofit verticals, with one documented nine-country European strategy for an e-commerce client (Froozzoo). No external funding has been raised, no parent company or subsidiaries exist, and the firm does not disclose revenue.
Customer acquisition relies on direct consultative sales, referrals from existing clients, and the firm's documented library of 20+ case studies with quantified outcomes (e.g., +1467% traffic, +902% monthly visitors, +470% revenue). The agency is a member of VIA Nederland (Dutch digital advertising trade body) and has held Google Partner status since 2016, with ongoing brand-building activity including a 2023 logo redesign, two office relocations (2018 and 2023), and local sponsorships in the Friesland region.
Time2Choose firmographics
Firmographics- Name
- Time2Choose
- Legal name
- Time2Choose®
- Website
- https://time2choose.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Time2Choose is a founder-led Dutch online marketing agency in Sneek providing SEO, Google Ads, social media, web development, copywriting, analytics, and CRO services to SMBs and select mid-market clients, primarily in the Netherlands, on retainer and project bases.
- Ownership category
- akta.pro rank
Time2Choose industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industries
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where Time2Choose is headquartered
LocationHeadquarters
- HQ city
- Sneek
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Time2Choose business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Digital Marketing Services: Professional services model providing comprehensive online marketing consulting and execution including SEO, Google Ads management, social media marketing, copywriting, website development, and web analytics. Works on project basis and ongoing retainer arrangements with annual budgets ranging from €6,000 to €45,000 per client depending on scope and requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Competitive salary range for team expansion |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Time2Choose product offering
Product offeringCore offering
Time2Choose is a Dutch online marketing bureau that provides professional digital marketing services across seven specializations: search engine optimization (SEO), Google Ads management (SEA), social media marketing, website/webshop development, copywriting, web analytics, and conversion optimization (CRO). The company delivers these services to entrepreneurs and businesses through project-based and retainer engagements, using a niche exclusivity model that ensures each client receives undivided attention without conflicts of interest from competing clients.
Product overview
Time2Choose is an elite internet marketing bureau offering a unified digital marketing service portfolio. The company provides seven specializations integrated into a comprehensive online strategy: SEO (search engine optimization), Google Ads (SEA), social media marketing, website development, copywriting, web analytics, and conversion optimization (CRO). Services are delivered through a flexible, data-driven approach with niche exclusivity, ensuring full attention to each client without conflicts of interest with competitors.
Differentiator
Problem solved
Functional benefit
Products and services
- Zoekmachine Optimalisatie (SEO) Search engine optimization service to improve website visibility in organic search results, increase relevant traffic, and drive online sales through sustainable SEO practices without risky short-term techniques. Targeted at Dutch entrepreneurs and businesses seeking organic growth.
- Google Ads (SEA) Search engine advertising service using Google's paid advertising platform (formerly Google AdWords) with CPC or CPM models to drive targeted visitors to websites. Delivered under Google Partner certification with specializations in Search, Display, Shopping, and Mobile advertising.
- Social Media Uitbesteden Social media outsourcing service covering strategy development, branding, brand experience, and advertising support for Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google platforms. Focused on branding, reputation building, and customer reviews as social proof.
- Website Ontwikkeling Website and webshop development service using WordPress, Magento, and Lightspeed platforms, including technical optimization for SEO and conversion. Targets businesses needing new sites or platform migrations.
- Copywriting Conversion-focused web text writing service optimizing for style, intent, commercial value, and SEO, including strategic headlines, meta titles, keyword research, and emotional triggers using the AIDA framework.
- Web Analytics Web analytics service using reliable software and measurement solutions (Google Analytics, Google Tag Manager, Google Search Console) to provide accurate reporting and data-driven decision making with monthly client reports.
- Website Analyse Comprehensive website analysis service including technical analysis, keyword research, competition analysis, and strategic recommendations for online presence improvement.
- Conversie Optimalisatie (CRO) Conversion rate optimization service to increase desired actions per 100 visitors, including A/B testing, UX improvements, and funnel optimization to maximize website performance.
Quantifiable outcome
- +1467.52% website traffic increase documented for Rameau case over 14 months
- +4 more outcomes
Companies that use Time2Choose
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Time2Choose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature1 record
Time2Choose partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic, core and minor.
- VIA Nederland (formerly IAB Nederland/VEA)strategicMember of Dutch digital advertising and marketing association. VIA represents 250+ members including advertisers, media agencies, ad-tech platforms. Part of European EACA and international IAB network providing industry standards and professional development.
- GooglecoreOfficial Google Partner status achieved in 2016; requires annual certification through Google Partners program with requirements for ad spend management (>€10,000 per 90 days) and above-average performance scores. Certified in Search, Display, Shopping, and Mobile advertising specializations.
- Trees for AllminorSustainability partnership for climate compensation. Company committed to making business operations climate neutral or climate positive through tree planting offset.
- VOS - Vereniging Ondernemend SneekminorLocal business association membership supporting regional entrepreneurship in Sneek area.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Time2Choose competitors and assessment
Company assessmentDirect peers
- IMU (Internet Marketing Utrecht): Dutch online marketing agency covering SEO, SEA, social, and CRO with a similar SMB/mid-market orientation and Google Partner credentials.
- iClicks: Dutch digital marketing agency focused on SEO, SEA, and online advertising for SMEs and mid-market clients. Closely comparable GTM and service portfolio.
- Netprofiler: Dutch performance marketing agency with SEO, SEA, and CRO offerings targeting SMB and mid-market clients. Comparable in service breadth and reliance on Google ecosystem.
- Yellowgrape: Dutch e-commerce-focused digital agency offering SEO, SEA, and analytics for webshops. Comparable in e-commerce conversion focus and integration with Magento/Shopify/Lightspeed platforms.
- Maatwerk Online: Dutch online marketing agency offering SEO, SEA, social media, and web development with a regional/mid-market focus analogous to Time2Choose's positioning in Friesland.
- OrangeValley: Dutch digital marketing agency specializing in SEO, SEA, and data-driven marketing for mid-market and enterprise clients. Direct comparable in service mix, Google Partner credentials, and Dutch market positioning.
- Seeders: Dutch SEO agency focused on link building, content, and organic growth for SMEs. Overlaps strongly with Time2Choose's SEO-led acquisition motion and SMB customer base.
- Traffic Builders: Netherlands-based SEO and online marketing agency with similar full-service portfolio spanning SEO, SEA, content, and analytics. Comparable in GTM and target SMB/mid-market segments.
- Hopfrog: Netherlands-based digital marketing agency providing SEO, content, and online advertising services. Comparable boutique-agency scale and SMB target segment.
Broad incumbents
- DEPT®: Large Dutch-headquartered global digital agency offering SEO, SEA, content, web development, and CRO at enterprise scale. Operates in the same categories but at materially larger size and broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Time2Choose social profiles
Digital presenceTime2Choose compliance and trust
Trust signalCompliance3 records
Time2Choose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Time2Choose leadership team
Management profileNumber of profiles
Profiles1 record
Time2Choose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Time2Choose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Time2Choose
What does Time2Choose do?
Time2Choose is a Dutch online marketing bureau that provides professional digital marketing services across seven specializations: search engine optimization (SEO), Google Ads management (SEA), social media marketing, website/webshop development, copywriting, web analytics, and conversion optimization (CRO). The company delivers these services to entrepreneurs and businesses through project-based and retainer engagements, using a niche exclusivity model that ensures each client receives undivided attention without conflicts of interest from competing clients.
Is Time2Choose a public or private company?
Time2Choose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Time2Choose founded?
Time2Choose was founded in 2012. It employs 1 to 10 people.
Where is Time2Choose based?
Time2Choose is headquartered in Sneek, Netherlands, in the Europe region.
How does Time2Choose make money?
One revenue line is on record: digital Marketing Services.
Who are Time2Choose's main competitors?
Direct peers on record are IMU (Internet Marketing Utrecht), iClicks, Netprofiler, Yellowgrape, Maatwerk Online, OrangeValley, Seeders, Traffic Builders and Hopfrog. DEPT® is listed as a broad incumbent.
Does Time2Choose have an API?
No public API is recorded for Time2Choose.
What industry is Time2Choose in?
Time2Choose's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541810 and its SIC code is 7311.