Century 21 Farm & Forest Realty

What Century 21 Farm & Forest Realty does

Century 21 Farm & Forest Realty, Inc. is a privately held, independently owned Century 21 franchise brokerage serving Vermont's Northeast Kingdom region from two offices in Derby (headquarters) and East Burke. The firm provides full-service buying and selling representation across residential, commercial, land, farm, waterfront, and auction properties, with a roster of more than 20 licensed agents, brokers, and support staff. Ownership rests with Nicholas Maclure and Megan Maclure, who also serve as Managing Broker and Bookkeeper/Broker respectively. The company covers roughly 50+ communities across Orleans, Essex, and Caledonia counties, with specialized marketing for lifestyle-driven segments such as VAST trail homes, equestrian properties, eco-friendly homes, historic homes, ski homes, and luxury/large-acreage listings.

The firm's technology stack is conventional for the industry: a property search platform built and managed by Union Street Media, integrated with PrimeMLS for listing distribution, and supplemented by 3D virtual tours and an online mortgage calculator using FRED interest rate data. Revenue is earned through traditional real estate commissions on closed transactions, with rates negotiated individually with clients and a standard industry range of approximately 5-6% of sale price; the brokerage retains its split of each agent's commission. The go-to-market motion is direct, agent-led sales with supporting digital channels (Facebook, Instagram, YouTube, blog, SEO-driven community guides) and a Century 21 referral network for out-of-state buyers and sellers. Multiple agents have earned 2025 Century 21 production awards, including the Centurion Award (top 2% globally) and Masters Ruby Award, signaling individual but not yet firm-level elite performance.

Name

Century 21 Farm & Forest Realty

Legal name

Century 21 Farm & Forest Realty, Inc.

Website

https://farmandforest.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Century 21 Farm & Forest Realty is an independently owned Century 21 franchise brokerage in Vermont's Northeast Kingdom, providing residential, commercial, land, farm, waterfront, and auction real estate services across 50+ communities from offices in Derby and East Burke.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

akta.pro secondary industries

Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Timberland & Forestry Properties Brokerage (BPAJADAC)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Land and farm sales
• Waterfront property sales
• Real estate auctions

Headquarters

HQ city

Derby

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property sales transactions. Agents represent buyers and sellers in residential, commercial, land, farms, waterfront properties, and auction services. Commission splits between listing agent and buyer's agent, with brokerage taking a portion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Century 21 Farm & Forest Realty is a full-service real estate brokerage representing buyers and sellers in residential, commercial, land, farms, waterfront, and auction transactions across Vermont's Northeast Kingdom. The firm operates from two offices (Derby and East Burke), supplies agents with local market expertise, and provides marketing, listing, 3D virtual tour, and referral services as part of the Century 21 franchise network.

Product overview

Century 21 Farm & Forest Realty operates as a full-service real estate brokerage providing residential, commercial, land, farms, waterfront, and auction services across Vermont's Northeast Kingdom. The company functions as a Century 21 franchise and offers an integrated property search platform with MLS listings, 3D virtual tours, and community information resources. Their core offerings include specialized property categories such as eco-friendly homes, historic homes, luxury properties, equestrian homes, ski homes, VAST trail homes, and large acreage tracts. Additional services include referral networking for out-of-area transactions and comprehensive community/area guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Full-service buyer and seller representation for residential properties in the Northeast Kingdom of Vermont, including homes, condos, country homes, luxury properties, ski homes, eco-friendly homes, historic homes, equestrian properties, homes on 5+ acres, homes with in-law suites, and VAST trail homes.
• Commercial Real Estate Services Brokerage services for commercial property transactions in northern Vermont, including sales and leasing of commercial buildings, retail spaces, and mixed-use properties.
• Land Sales Sale of undeveloped land parcels, including large tracts and acreage properties suitable for various uses across Vermont communities.
• Farms Agricultural property sales, including working farms, farmsteads, and rural properties with agricultural potential in the Northeast Kingdom.
• Waterfront Properties Specialized sales of lakefront, riverfront, and pond-front properties, including homes on Lake Willoughby, Lake Memphremagog, Caspian Lake, and other regional waterways.
• Auctions Real estate auction services for properties sold at auction, including distressed properties and unique selling situations in the Northeast Kingdom.
• Referral Services Connects buyers and sellers with real estate agents in other geographic areas outside Vermont, leveraging the Century 21 global franchise network.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Century 21 Real Estate LLCcoreChannel Partner/ Reseller/ DistributorFranchise affiliation providing national brand recognition, marketing resources, and operational support. Century 21 Farm & Forest Realty operates as an independently owned and operated franchise under the Century 21 brand.
• PrimeMLScoreTechnology or IntegrationMultiple Listing Service integration for property listings across Vermont, providing comprehensive property search capabilities and listing distribution.
• Union Street MediacoreTechnology or IntegrationWebsite development and digital marketing services provider. Manages the company's website platform and provides digital marketing support.
• VAST (Vermont Association of Snowmobile Travelers)minorStrategic or Co-development PartnerVAST trail access featured prominently in property listings. Many properties are marketed as having VAST trail access, appealing to outdoor recreation buyers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: Compass is a large, tech-forward residential brokerage expanding into luxury and lifestyle markets. While it has limited presence in Vermont today, its national brand and technology platform position it as an emerging threat for high-end rural and lifestyle transactions.
• Redfin: Redfin is a tech-enabled discount brokerage offering lower-commission listing services nationwide. While its primary footprint is urban/suburban, its national platform and rebate model compete with traditional brokerages like Century 21 on price-sensitive sellers in any market.

Emerging players

• eXp Realty: eXp Realty is a cloud-based, commission-split brokerage model gaining share in rural markets by attracting independent agents with low overhead. It competes with traditional franchise brokerages like Century 21 for agent recruiting and listing inventory, particularly in lower-density markets.

Direct peers

• RE/MAX: RE/MAX is a directly competing global real estate franchise network with comparable franchise economics, commission-based agent model, and rural/suburban market presence. Like Century 21, RE/MAX franchisees operate semi-independently under the national brand, making it the closest structural comparable to Century 21 Farm & Forest Realty.
• United Country Real Estate: United Country Real Estate is a franchise network specializing in rural, farm, ranch, and recreational properties — a direct competitor to Century 21 Farm & Forest's core niche. Comparable property-type focus and rural brokerage expertise.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national franchise network affiliated with the lifestyle media brand, competing directly with Century 21 for franchisees and agents in regional markets. Comparable franchise-driven commission model and rural market presence.
• Sotheby's International Realty: Sotheby's International Realty competes in the same regional/luxury brokerage space as Century 21, particularly for high-end rural estates, waterfront, and lifestyle properties. Comparable luxury-rural property expertise and referral-driven network.
• Keller Williams Realty: Keller Williams is the largest US real estate franchise by agent count, with an agent-centric, commission-based model that directly competes for high-performing agents and regional market share. Comparable franchise economics and growth playbook to Century 21.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a major national real estate franchise competing for the same franchisees, agents, and seller/buyer relationships in regional US markets. Its commission-based, franchised operating model is structurally aligned with Century 21 Farm & Forest Realty.
• Coldwell Banker: Coldwell Banker is one of the oldest and largest US real estate franchise networks, with franchise offices serving rural and suburban markets similar to Century 21 Farm & Forest's Northeast Kingdom territory. Both operate under a franchise model with national brand support and commission-based agent structures.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAYLKmsYW4UugYyfLCs-0tQ/videos
• Facebookfacebook.com/Century21FarmAndForestRealty
• Instagraminstagram.com/century21farmandforest
• LinkedInlinkedin.com/company/century-21-farm-and-forest-realty-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21 Farm & Forest Realty