Las Vegas Lights Football Club

What Las Vegas Lights Football Club does

Las Vegas Lights Football Club operates a professional soccer franchise competing in the USL Championship — the second tier of American professional soccer below MLS. Founded in 2018 and based at Cashman Field in downtown Las Vegas (a venue originally built in 1947 and converted to a soccer-only facility in 2019), the club plays in the Western Conference and is privately held under owner Jose Bautista, with CEO Shawn McIntosh, Sporting Director Gianleonardo Neglia, and Head Coach Devin Rensing overseeing operations. It is the only professional soccer team in Las Vegas, positioning itself as the city's home for professional soccer entertainment.

The club's product surface spans live matchday experiences, a mobile app (iOS/Android with SeatGeek-powered ticketing integration), an e-commerce merchandise store, and The Lights Lounge podcast. Revenue is generated through four primary streams: ticket sales (season memberships from $222, single-game tickets from $22, plus themed bundles such as Family 4-Packs, Student Passes, and Premium GA with unlimited food and beverage), sponsorship and partnership revenue (with 20+ partners including SeatGeek, FOX5, Capriotti's, Ualett, and Red Bull), merchandise sales, and concessions/matchday revenue including parking. Distribution is multi-channel: SeatGeek platform, the on-site Cashman Field box office, and direct corporate partnership sales.

Commercially, the club runs an event-driven GTM motion built around theme nights (Hometown Heroes, Pride, 9th Island, World Soccer Night, Hispanic Heritage), World Cup watch parties at partner venues, and community programs (The Pink Scarf, The Winning Habit School Rewards, gig worker outreach via Ualett). Marketing spans organic social, the Lights Lounge podcast, email, and broadcast partnerships. The 2026 season features 31 matches broadcast on FOX5 and SSSEN, expanding free over-the-air reach across Southern Nevada and Reno.

Name

Las Vegas Lights Football Club

Legal name

Las Vegas Lights Football Club

Website

https://lasvegaslightsfc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Las Vegas Lights Football Club is a privately held professional soccer club competing in the USL Championship, playing home matches at Cashman Field in downtown Las Vegas and serving local sports fans, families, gig workers, and corporate sponsors across Southern Nevada.

Ownership category

akta.pro rank

Product category

Professional Soccer / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional soccer
• Sports entertainment
• Matchday experiences
• Sports ticketing
• Team merchandise

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from season tickets, single-game tickets, flex plans, and premium seating at Cashman Field. Season memberships start at $222.
2. Sponsorship and Partnership Revenue: Corporate partnerships with official sponsors and partners including SeatGeek, FOX5, Capriotti's, Ualett, and various local businesses displayed on the club's partners page.
3. Merchandise Sales: Online merchandise store selling jerseys, apparel, and accessories. Club has partnerships with local retailers and branded merchandise vendors.
4. Concessions and Matchday Revenue: In-stadium food and beverage sales including partnerships with local restaurants. Parking revenue from matchday parking at Cashman Field.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Las Vegas Lights FC operates a professional soccer club competing in the USL Championship Western Conference, playing home matches at Cashman Field in downtown Las Vegas. The club sells live matchday entertainment, season and single-game tickets, broadcast coverage, official team merchandise, and operates supporting content such as a mobile app and podcast. Revenue is generated through ticket sales, sponsorships, merchandise, concessions, and broadcast partnerships.

Product overview

Las Vegas Lights FC is a professional soccer club competing in the USL Championship Western Conference, playing home matches at Cashman Field. The club operates a unified matchday entertainment product centered on live soccer at the downtown Las Vegas venue. The core offering encompasses the professional team, supplemented by an official mobile app for ticketing (via SeatGeek), content (The Lights Lounge podcast), and merchandise (online shop). The 2026 season features 31 broadcast matches across FOX5, SSSEN, and ESPN+, plus theme night promotions and World Cup watch party events as ancillary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Las Vegas Lights FC Professional Soccer Matches Professional soccer team competing in the USL Championship (Western Conference), playing home matches at Cashman Field in downtown Las Vegas for sports fans in Southern Nevada.
• Season Ticket Memberships Full season ticket plans starting at $222 for the 2026 season, offering more than 40% savings over single-game prices plus access to exclusive events, player meet & greets, and merchandise discounts.
• Cashman Field Matchday Experience In-stadium matchday experience at 850 Las Vegas Blvd N, featuring the Endline GA Supporters Section, Premium Deck with suites, pre-match tailgate parties with live DJ, theme night promotions, and concessions.
• Official Merchandise Shop Online team store at shop.lasvegaslightsfc.com selling official merchandise including 2026 jerseys (home and man-made variants), theme night merchandise, limited-edition items, and fan apparel.
• Official Las Vegas Lights FC Mobile App Official mobile application available on iOS and Android offering live match updates, real-time scores, ticket access via SeatGeek, interactive fan polls and trivia, team standings, latest news, Fan Cam photo uploads, and merchandise shopping.
• USL Championship Broadcast Coverage Television and streaming coverage of matches through partnerships with FOX5, Silver State Sports & Entertainment Network (SSSEN), 5DRVtv, ESPN+, and CBSSN, with 31 matches broadcast in the 2026 season.
• The Lights Lounge Podcast Official club podcast featuring player interviews, match analysis, coaching staff discussions, and behind-the-scenes content. Season 2 launched in March 2025 with weekly episodes distributed via YouTube and Spotify.
• Theme Night Promotions Special matchnight events including Hometown Heroes Night (July 4 with fireworks), World Soccer Night, Pride Pack, Hispanic Heritage Night, 9th Island Night, and other community-focused theme nights with ticket bundles.
• World Cup Watch Parties

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Multi Team StaffingminorGTM or Marketing Partner · 27 April 2026Staffing company partnership providing employment services and community engagement opportunities with the club.
• Capriotti's Sandwich ShopminorGTM or Marketing Partner · 31 March 2026Official Sandwich Partner for 2026 season at Cashman Field. Partnership includes halftime giveaways, in-stadium activations, branded promotions, and sandwich giveaways at select matches with bilingual and digital outreach targeting Las Vegas community.
• UalettminorGTM or Marketing Partner · 17 March 2026Bilingual financial platform for gig workers partnering to invite 1,000 gig workers to 2026 Home Opener. Initiative distributes tickets to Ualett customers and local gig workers across rideshare, delivery, hospitality, and small business sectors.
• KVVU FOX5coreGTM or Marketing Partner · 13 March 2026Broadcast partnership for 2026 season. 31 matches air across FOX5, Silver State Sports & Entertainment Network (SSSEN), and 5DRVtv. Expands free over-the-air access for fans in Southern Nevada and Reno.
• Silver State Sports & Entertainment Network (SSSEN)coreGTM or Marketing Partner · 13 March 2026Regional broadcast partner alongside FOX5 for 2026 season coverage. Provides local television distribution for 31 matches across Southern Nevada.
• SeatGeekcoreChannel Partner/ Reseller/ Distributor · 15 January 2025Multi-year ticketing partnership making SeatGeek the club's official ticketing partner. Fans purchase, manage, and access tickets through SeatGeek starting with 2025 season. Partnership streamlines matchday ticketing experience.
• Multiple Local PartnersminorGTM or Marketing PartnerClub partners page lists numerous local businesses including AIS, AMR/Medic West, BeatBox Beverages, Busy B, Clark County Water Reclamation District, Comprehensive Cancer Centers, Downtown Grand, FOX5, Habit Burger, Indoor 5 Soccer, LiUNA, Nevada Donor Network, Promino, Pro Housing, Red Bull, Richard Harris Law Firm, Rize Credit Union, SeatGeek, Silk Title Co, Terminix, Ualett, and others.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Detroit City FC: USL Championship club with comparable lower-division professional positioning, supporter culture focus, and community-event-driven GTM motion.
• Orange County SC: Western Conference USL Championship competitor in a major media market. Comparable league tier and stadium-based revenue model.
• San Antonio FC: Western Conference / Southwestern USL Championship peer with similar mid-market positioning and corporate partnership-driven revenue strategy.
• Phoenix Rising FC: Western Conference USL Championship peer and fellow Southwestern market competitor. Comparable in league positioning, stadium operations, and target demographic profile.
• Indy Eleven: Established USL Championship club with a comparable multi-revenue-stream model including premium seating, sponsorships, and matchday experience.
• New Mexico United: Western Conference USL Championship peer with comparable community-engagement-led brand strategy and modest market size.
• Tampa Bay Rowdies: Established USL Championship club with similar stadium-anchored business model and corporate sponsorship portfolio. Directly comparable on revenue mix and operational maturity.
• Louisville City FC: Historically dominant USL Championship club widely considered a benchmark franchise for the league. Comparable on league tier, sponsorship structure, and operational scale.
• Sacramento Republic FC: USL Championship club in the Western Conference and the opponent Lights FC defeated in its first-ever playoff match in 2024. Directly comparable in league tier, revenue mix, and ambition level.
• Oakland Roots SC: Western Conference USL Championship peer known for community-driven brand identity analogous to Lights FC's community-anchored approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lvlightsfc_es
• YouTubeyoutube.com/@LasVegasLightsFC
• Facebookfacebook.com/LVLightsFC
• Instagraminstagram.com/LVLightsFC
• TikToktiktok.com/@lvlightsfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Vegas Lights Football Club