Entente Marketing

What Entente Marketing does

Entente Marketing, legally operated as Tom Kuder dba Entente Marketing, is a Battle Lake, Minnesota-based video marketing services firm founded in 2008 by Tom Kuder, structured as a sole proprietorship. The company targets small and growth-minded businesses that lack in-house video production capacity, selling affordable promotional, training, social media, and lead generation videos on demand and acting as an outsourced content studio. Its core product, the Easy Business Video Service, offers flat-rate packages (Social Ad $99, Short $199, Medium $299, Long $399) producing 15-90 second videos that include scriptwriting, narration, music, and scenes from a stock video library of over 1.5 million clips. Custom video projects are quoted at hourly rates with original footage, unlimited edits, professional voiceover, and animation.

The technical foundation combines the stock footage library (distributed via Adobe Stock, Pond5, and Shutterstock) with a licensed Wistia Pro hosting layer that powers the PowerOptions add-on suite launched in November 2020. PowerOptions layers Fast Video Hosting, Video SEO, Lead Collection, Call-to-Action, custom thumbnails, annotation links, chapters, transcripts, custom player controls, Eventbrite integration, and password protection - most priced at $25 each - on top of the flat-rate video deliverable. Supporting integrations include Constant Contact, MailChimp, and ConvertKit for lead capture email flows, Wave Financial for PCI-DSS compliant payments, and Google Analytics for traffic measurement.

Entente generates revenue primarily through one-time per-video purchases and project-based custom production work, plus recurring annual hosting fees on PowerOptions-enabled Fast Video Hosting. Its go-to-market is direct-to-consumer via a self-serve website with package order forms and direct phone sales for custom quotes (612) 747-5021, with no channel partners, marketplace listings, or external funding. Customer acquisition relies on content marketing, SEO, a weekly newsletter, and organic social on Facebook and LinkedIn, supplemented by a free 15-second About video trial as the top-of-funnel offer. The customer base spans SMBs in technology, healthcare, financial services, retail, executive coaching, non-profits, and one government engagement, with no anchor enterprise accounts visible in the disclosed logos.

Name

Entente Marketing

Legal name

Tom Kuder dba Entente Marketing

Website

https://entente1.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Entente Marketing is a Battle Lake, Minnesota-based sole proprietorship (founded 2008 by Tom Kuder) that produces affordable stock-footage-driven marketing videos for small and mid-sized businesses, sold flat-rate from $99 to $399 per video.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Advertising Agencies (54181), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPADAEAD

Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs)

Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

SECONDARYMPADAEAA

Brand Advertising (Broadcast/Online Commercials)

Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

SECONDARYMPAAAAAG

Video/Film Creative Agencies (Concept-to-Creative)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Promotional video production
• Business explainer videos
• Video marketing services
• Stock video footage library
• Online video hosting

Headquarters

HQ city

Battle Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flat-Rate Video Packages: One-time purchase of pre-defined video packages at fixed price points based on video length (15-90 seconds). Includes scriptwriting, narration, music, and stock footage.
2. Custom Video Production: Hourly-rate custom video services including original footage, unlimited edits, professional voiceover, animation. Quoted per project.
3. PowerOptions Add-ons: A la carte add-on services for video enhancement (hosting, lead collection, CTAs, transcripts, etc.) priced at $10-$25 per option.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Entente Marketing produces done-for-you promotional and explainer videos for businesses, ranging from 15 to 90 seconds in length, using professional scriptwriting, licensed stock footage, voice-over narration, and background music. The company sells these video services at flat-rate packaged prices rather than charging hourly fees, and delivers finished videos ready for use on websites, social media, and email campaigns.

Product overview

Entente Marketing operates as a video marketing service provider offering a unified Easy Business Video Service platform with multiple product tiers and add-on modules. The core offering consists of flat-rate video packages (Social Ad $99, Short $199, Medium $299, Long $399) ranging from 15-90 seconds, built from a library of over 1.5 million stock video clips. These are supplemented by Custom Video Services for bespoke production. The product ecosystem extends through PowerOptions add-ons including Fast Video Hosting, Lead Collection, Call-To-Action, Custom Thumbnails, Annotation Links, Chapters, Written Transcripts, Custom Player Controls, Eventbrite Link, and Password Protection. A free trial About video ($99 value) serves as customer acquisition. The service integrates with email marketing platforms (Constant Contact, MailChimp, ConvertKit), payment processor (Wave Financial), analytics (Google Analytics), and video hosting (Wistia Pro). AI-powered video creation via Vidnami is referenced as an alternative DIY option.

Differentiator

Problem solved

Functional benefit

Brands

• Easy Business Video: A done-for-you video creation service offering videos-on-demand from 15 seconds to 90 seconds in length, with prices ranging from $99 to $399.
• PowerOptions

Products and services

• Easy Business Video Service
• Custom Video Service
• PowerOptions Add-on Suite

Quantifiable outcome

• Video ads reached nearly 5,000 local Facebook members and generated first-ever web sales for Art of the Lakes
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WistiacoreTechnology or IntegrationLicensed Wistia Pro platform for fast video hosting. Enables video SEO, lead collection, call-to-action capabilities, and chapters for client videos. Wistia is the foundation for PowerOptions add-on services.
• Adobe StockcoreTechnology or IntegrationStock footage provider. Entente contributor sells stock video clips on Adobe Stock platform.
• Pond5coreTechnology or IntegrationStock footage provider. Entente contributor sells video clips on Pond5 platform.
• ShutterstockcoreTechnology or IntegrationStock footage provider. Entente contributor sells video clips on Shutterstock platform.
• Minneapolis-based VideographerminorStrategic or Co-development PartnerPartnership with award-winning local videographer for custom video shoots. Partner for professional videography services when original footage is required.
• Final Cut Pro EditorminorStrategic or Co-development PartnerPartnership with accomplished Final Cut Pro editor for professional custom video editing services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yum Yum Videos: Explainer video production company offering animated explainers, whiteboard videos, and product demos for SMBs and enterprises. Direct overlap with Entente's product explainer and brand storytelling offerings.
• Demo Duck: Explainer video production agency specializing in animated and live-action product/service explainers for B2B and B2C brands. Competes in the same done-for-you explainer video category with similar pricing tiers and project model.
• Wyzowl: Specialist explainer video production agency producing animated and live-action explainers, product demos, and social videos for brands. Closely comparable service model and customer base to Entente's custom video and Easy Business Video offerings.
• Promo.com: Video creation platform built around stock footage, templates, and quick-turn promotional/social video production for SMBs and marketers. Comparable value proposition to Entente's Easy Business Video and Social Ad Package.
• Animoto: DIY cloud-based video creation platform that turns stock footage, text, and music into promotional videos. Direct overlap with Entente's Easy Business Video service at the lower-cost / self-serve end, targeting the same SMB explainer-video use case.
• InVideo: Online video creation platform with template-driven editing, stock footage library, and AI-assisted tools for producing marketing videos. Competes with Entente's flat-rate packages at the self-serve SMB end of the market.
• Lumen5: AI-powered video creation platform that converts text/blog posts into short marketing videos using stock footage and automated editing. Competes for the same social-media and explainer-video budgets Entente targets, with a more scalable tech-driven model.

Broad incumbents

• Canva: Mass-market design and video creation platform with an extensive template library, stock footage, and AI video tools. Serves the same SMB audience Entente addresses but with broader content creation scope and significantly larger scale.
• Wistia: Established video hosting and marketing platform whose Wistia Pro technology is actually licensed by Entente. Comparable because it offers hosting, video SEO, lead capture, CTAs, and analytics — overlapping with Entente's PowerOptions suite — and serves the same SMB marketer audience.

Emerging players

• Veed.io: Browser-based video editing and creation tool with stock footage, AI features, captions, and CTAs — overlapping with Entente's PowerOptions add-ons. Targets creators and SMB marketers rather than custom production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entente Marketing