GDM

What GDM does

GDM (legal name: Consultores y Asesores en Sistemas de Información GDM, SC) is a privately held Mexican technology and consulting company headquartered in Mexico City that specializes in payroll administration and human resources software for mid-to-large enterprises in Mexico. The company operates a dual model: it is an official implementation and distribution partner for multiple third-party HR and payroll platforms (HR Corporate, Cegid, Meta4, Intelexion, Workbeat, and Workia HCWork), and it provides Maquila de Nómina, a managed payroll outsourcing service for clients with more than 200 employees that handles calculations, CFDI digital invoicing, compliance reporting and ongoing support. Underlying technology spans cloud-based HR and payroll platforms with mobile-first architecture, biometric device integration for attendance and access control (fingerprint, facial recognition, palm), POS and ERP interoperability, and CFDI digital receipt generation for SAT, IMSS and INFONAVIT compliance.

Revenue is generated through software licensing and resale of partner platforms, recurring support and maintenance contracts, professional services for implementation, consulting, custom development and training, and managed payroll outsourcing fees. The go-to-market is sales-led and consultative, using content marketing (blog, webinars, downloadable guides), website lead capture forms, free consultation CTAs and direct phone contact to convert mid-to-large enterprise prospects. GDM serves named enterprise accounts including Volaris, Buró de Crédito, First Cash, Bimbo, Toyota, McCormick, Philip Morris and others across manufacturing, retail, education, healthcare, financial services and technology verticals, with nationwide technical support coverage across Mexico.

Name

GDM

Legal name

Consultores y Asesores en Sistemas de Información GDM, SC

Website

https://gdm.com.mx

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

GDM is a privately held Mexico City-based consulting and technology firm that distributes, implements and operates payroll and HR software for Mexican enterprises with 200+ employees, combining multi-vendor platform resale with managed payroll outsourcing and compliance services.

Ownership category

akta.pro rank

Product category

Payroll and Human Resources Management Services

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Help Supply Services (7363), Services-Management Consulting Services (8742)

akta.pro primary industry

Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)

akta.pro secondary industries

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ)

Keywords

• Payroll management software
• Human resources solutions
• Payroll outsourcing services
• Mexican tax compliance
• HR consulting services

Headquarters

HQ city

Alvaro Obregón

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing (HR Corporate, Cegid, Meta4, Intelexion, Workbeat, Workia): GDM resells and implements enterprise HR and payroll software platforms from multiple vendors including HR Corporate, Cegid, Meta4, Intelexion, Workbeat, and Workia HCWork. Revenue generated through software licensing fees, implementation services, and ongoing support contracts.
2. Maquila de Nómina (Payroll Outsourcing): Full-service payroll processing where GDM handles complete payroll administration for companies with 200+ employees, including calculations, CFDI timbrado, reporting, and legal compliance.
3. Consulting Services: Technology consulting, HR process optimization, and advisory services for payroll and human resources transformation.
4. Implementation and Training: System implementation, configuration, integration, and training services for deployed HR and payroll software solutions.
5. Support and Maintenance: Ongoing technical support, system maintenance, and updates to ensure compliance with Mexican labor and tax regulations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GDM resells, implements, and supports six enterprise HR and payroll software platforms (HR Corporate, Cegid, Meta4, Intelexion, Workbeat, Workia HCWork) for mid-to-large Mexican enterprises. The company also delivers fully managed payroll outsourcing (Maquila de Nómina) for organizations with more than 200 employees, handling payroll calculations, CFDI digital invoicing, regulatory compliance (SAT, IMSS, INFONAVIT), and reporting. Complementary services include technology consulting, system implementation, training, custom development, attendance control with biometric integration, and RPA-driven HR automation.

Product overview

GDM offers a comprehensive portfolio of HR and payroll software solutions alongside professional services. The product lineup includes six core software platforms: HR Corporate (strategic HR alignment), Cegid (AI-powered business management), Meta4 (cloud-based talent management), Intelexion, Workbeat (cloud platform for up to 1,000 employees), and Workia HCWork (14-module cloud HR system). Services include payroll outsourcing (Maquila de Nómina), attendance management, RPA automation, technology consulting, implementation, training, and custom development. GDM acts as a strategic implementation partner, providing end-to-end services from software selection through deployment and ongoing support, primarily serving mid-to-large enterprises with 200+ employees in Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Corporate HR Corporate is an innovative payroll and HR technology system distributed by GDM in Mexico, positioned as a leader in payroll and HR technology development. Designed for companies seeking to align their human capital with business objectives.
• Cegid Cegid is a leading business management platform offered by GDM with AI and machine learning capabilities for optimized HR resource management. Enables efficient human resources operations through intelligent automation.
• Meta4 Meta4 is an integral HR software platform distributed by GDM that automates talent management and business processes. Cloud-based solution designed to increase organizational productivity and efficiency in workforce administration.
• Intelexion Intelexion is a payroll and HR software solution distributed by GDM as part of its product portfolio for Mexican market customers, offering additional options for HR and payroll management.
• Workbeat Workbeat is a cloud-based payroll and HR platform integrating multiple applications in one solution with cloud security ensuring data availability. Processes information for up to 1,000 collaborators per system with real-time attendance control and automated auditing.
• Workia HCWork HCWork is a cloud-based, intelligent human capital management system with 14 integrated modules covering payroll, HR administration, talent management, recruitment, training, development, and reporting. Offers mobile-friendly access with no installation required and modular per-employee licensing.
• Maquila de Nómina (Payroll Outsourcing) Fully outsourced payroll processing service for Mexican companies with more than 200 employees. GDM handles complete payroll administration including calculations, CFDI digital invoicing (timbrado), reporting, and legal compliance to reduce operational costs in payroll administration.
• Control de Asistencia y Accesos (Attendance and Access Control) Real-time attendance monitoring system integrating biometric devices (fingerprint, facial recognition, palm scanners) with payroll processing. Automatically calculates overtime, weekend premiums, and night shift differentials. Provides multi-branch attendance visibility for retailers and manufacturers.
• Consultoría Tecnológica (Technology Consulting) Technology consulting services for HR and payroll optimization. Helps organizations standardize, streamline, and improve their processes through assessment of current state and identification of automation opportunities.
• Implementación de Sistemas de Nómina y RRHH (Implementation Services) End-to-end implementation, configuration, and integration services for HR and payroll software solutions. Ensures proper system deployment aligned with each client's specific organizational requirements.
• Capacitación y Desarrollo (Training and Development) Training and development services for HR teams to maximize software utilization, drive adoption, and ensure process efficiency across deployed HR and payroll solutions.
• Soporte y Mantenimiento (Support and Maintenance)

Quantifiable outcome

• 70% reduction in administrative time through HR process automation
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship, core and supporting.

• WorkiaflagshipTechnology or Integration · 30 August 2021GDM partnered with Workia to distribute HCWork, a cloud-based HR management system, in the Mexican market. Workia is a technology and services organization focused on organizational areas with presence in Latin America and the United States. HCWork offers 14 modules covering salaries, benefits, internal communication, training, development, and organizational management. GDM provides implementation, configuration, integration, training, and ongoing support services for Workia clients.
• CegidcoreTechnology or IntegrationGDM is an official partner for Cegid, a leading enterprise management platform. Cegid offers HR management solutions with artificial intelligence and machine learning capabilities for optimized resource optimization.
• HR CorporatecoreTechnology or IntegrationGDM distributes HR Corporate, an innovative payroll and HR technology system designed for companies seeking to align human capital with business objectives. HR Corporate is positioned as a leader in payroll and HR technology development.
• Meta4coreTechnology or IntegrationGDM is an official partner for Meta4, a comprehensive HR management software that automates talent management and business processes. Meta4 operates from a cloud platform, increasing organizational productivity and efficiency.
• IntelexionsupportingTechnology or IntegrationGDM distributes Intelexion software, offering additional options for HR and payroll management in the Mexican market.
• WorkbeatcoreTechnology or IntegrationGDM distributes Workbeat, an integrated HR and payroll platform with cloud security ensuring data availability. Workbeat integrates multiple applications in one platform with a dynamic scheme for companies seeking to renew their HR and payroll processes. Processes up to 1,000 collaborators per system.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ADP Mexico: ADP is the dominant global payroll/HR outsourcing provider with a long-standing Mexican operation (ADP TotalSource PEO and ADP Workforce Now). It directly competes with GDM on managed payroll services and HR software for mid-to-large Mexican enterprises, overlapping heavily on target ICP (200+ employees) and CFDI/compliance capabilities.
• Meta4 (Cegid): Meta4 — now part of Cegid — is both a vendor partner and a structural competitor: it is a cloud HR/payroll platform native to Spanish-speaking markets that Cegid could push directly into Mexico, potentially bypassing GDM as the local implementation partner. Comparable in that it serves Latin American enterprises with end-to-end HR/payroll software.
• Grupo Consultores en Nómina (GCN): GCN is a Mexican payroll outsourcing and HR consultancy with a similar mid-to-large enterprise focus and maquila-style service offering. It is one of the closest local competitors to GDM, sharing target customers, the same Mexican compliance specialization, and a comparable direct-sales motion.

Broad incumbents

• Workday: Workday is a global HCM/payroll cloud incumbent increasingly localizing for Latin American enterprises, including Mexico. While not as deep on Mexican-specific payroll regulatory logic as GDM, it competes for the same large-enterprise buyers (the kind of accounts in GDM's customer list such as Toyota and Bimbo) with a unified global platform.
• TMF Group: TMF Group is a global provider of payroll, HR, and EOR services with significant Mexican operations, often serving multinationals entering or operating in Mexico. It competes with GDM on managed payroll and HR administration for large enterprises with cross-border workforces.
• SD Worx: SD Worx is a European-headquartered HR and payroll services provider that has expanded into Mexico and Latin America through acquisitions, offering both managed payroll and HR technology — comparable in business model to GDM's maquila + software resale approach.
• SAP SuccessFactors: SAP SuccessFactors is a global HCM incumbent with a Mexican reseller/implementation ecosystem competing directly with GDM's enterprise HR software business. It targets the same large multinational subsidiaries in Mexico and offers a broader ERP-integrated suite.

Emerging players

• Rippling: Rippling is a US-based unified HR/IT/payroll cloud platform expanding internationally including Mexico. While currently lighter on Mexico-specific CFDI/IMSS/INFONAVIT compliance than GDM, it competes for the same mid-market and enterprise buyers with a modern, employee-experience-led proposition.
• Deel: Deel is a fast-growing global payroll and EOR platform with strong Mexico presence for international employer-of-record and contractor payments. It overlaps with GDM on cross-border payroll for Mexican employees and increasingly competes for mid-market logos, though GDM's compliance depth on domestic Mexican labor law is broader.

Others

• Workbeat: Workbeat is a Mexican-developed cloud HR/payroll platform that GDM distributes as a partner. While it is currently a vendor relationship, Workbeat could become a competitive channel conflict if it builds its own direct sales force in Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/gdmconsultores
• Facebookfacebook.com/GDM.MX
• LinkedInlinkedin.com/company/gdm-mx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GDM