Ferguson Roofing

What Ferguson Roofing does

Ferguson Roofing & Exteriors is a St. Louis-based residential and commercial roofing contractor founded in 1939, now operating as a brand within the Hoffmann Brothers portfolio (Deutschmann Lane Holdings) following a 2023 acquisition. The company delivers roofing, siding, gutter, soffit, fascia, venting, skylight, and storm-damage services across the St. Louis metro and adjacent Illinois markets, supported by three physical offices in Brentwood, Maryland Heights, and Berkeley. Its core technology stack is industry-standard rather than proprietary: manufacturer-supplied roofing membranes and shingles (CertainTeed, Owens Corning, Mastic, Englert), ServiceTitan field-service software for scheduling and dispatch, and GreenSky-backed consumer and commercial financing. Certifying credentials include HAAG Certified Inspector, NRCA membership, Energy Star Partner status, and BBB A+ accreditation, which together support extended manufacturer warranty offerings.

Ferguson generates revenue primarily through one-time project-based contracts spanning residential repairs and replacements (asphalt shingles, flat-roof membranes) and commercial installations (PVC, TPO, EPDM, modified bitumen), with GreenSky financing enabling higher-ticket conversions. The go-to-market motion is inside-sales-led, anchored by phone-based scheduling, in-person consultations, an instant quote tool, website self-serve forms, and a $200 customer referral program. Marketing reach is amplified by organic social (Facebook, Instagram, LinkedIn, X), SMS programs, and community partnerships with BOMA, IREM, and multiple regional chambers of commerce, producing a high-volume, long-tail customer mix across residential homeowners and SMB commercial accounts rather than enterprise concentration.

Since the 2023 acquisition, Hoffmann Brothers has driven an operational transformation at Ferguson: ServiceTitan implementation cut abandoned-call rates from 50% to under 5%, and revenue roughly doubled from $12M to $26M in approximately two years. No external funding rounds, AI capabilities, or proprietary technology platforms are disclosed; growth has been generated through workflow automation, channel additions, and parent-company operating leverage rather than product innovation. Customer concentration risk is low given the distributed SMB and residential base, and geographic reach remains bounded to the Missouri-Illinois bi-state region.

Name

Ferguson Roofing

Legal name

Hoffmann Brothers Services Group, LLC

Website

https://fergusonroofing.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Ferguson Roofing & Exteriors is an 85-year-old St. Louis roofing and exterior services contractor serving residential homeowners and commercial properties across Missouri and Illinois, operating under Hoffmann Brothers since 2023. It delivers roofing, siding, gutter, and storm-damage services supported by ServiceTitan software and GreenSky financing.

Ownership category

akta.pro rank

Product category

Roofing & Exterior Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB)

Keywords

• Residential roofing services
• Commercial roofing services
• Exterior home services
• Storm damage repair
• Gutter and siding installation

Headquarters

HQ city

Kingston Springs

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Roofing and Exterior Services: One-time project-based revenue from residential and commercial roofing, siding, gutter, and exterior services. Projects range from repairs to full replacements. Financing options available through GreenSky partner.
2. Residential Financing: Third-party financing through GreenSky allows customers to finance roofing projects with flexible payment options, enabling higher-ticket sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ferguson Roofing & Exteriors is a regional roofing and exterior services contractor serving residential and commercial customers in the St. Louis metro area. The company installs and repairs roofing systems (asphalt shingles, TPO, PVC, EPDM, modified bitumen), siding, gutters, soffit, fascia, skylights, and related exterior components, with manufacturer-certified installations and storm damage restoration. Services are delivered through phone-based scheduling, on-site consultations, and free estimates, supported by ServiceTitan field service management software and GreenSky financing.

Product overview

Ferguson Roofing is a family-owned residential and commercial roofing contractor operating since 1939, offering a comprehensive suite of exterior services. The company operates as a single unified service provider with two primary divisions: Residential Services (roofing, siding, gutters, accessories, storm damage) and Commercial Services (roofing, siding, gutters, exterior solutions). The product portfolio centers on core roofing services enhanced by complementary offerings including various shingle types, flat roof membranes (TPO, PVC, EPDM, modified bitumen), gutter systems, siding materials, and financing options through GreenSky. The company has been acquired by Hoffmann Brothers (2023) and maintains partnerships with major manufacturers including CertainTeed, Owens Corning, Mastic, and Englert. Notable operational technology includes ServiceTitan software implementation that significantly improved call handling efficiency and revenue growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Comprehensive residential roofing services including repair, replacement, and storm damage restoration for homes throughout the St. Louis area, delivered with manufacturer-certified installations and free estimates.
• Commercial Roofing Commercial roofing and exterior services for flat, low-slope, metal, shingle, and rubber/tar roofs, working with PVC, TPO, EPDM, and modified bitumen membrane systems for warehouses, office parks, retail centers, and multi-tenant buildings in the St. Louis region.
• Residential Siding Siding services for homes offering repair, replacement, and damage restoration with materials including vinyl, Hardie, LP SmartSide, insulated vinyl, and board & batten options.
• Commercial Siding Commercial building siding repair and replacement services with options including vinyl, board & batten, insulated vinyl, and vinyl wood shake siding.
• Residential Gutters Residential gutter services including repair, replacement, and protection systems with 5-inch and 6-inch gutter options and various gutter guard configurations.
• Commercial Gutters Commercial gutter protection and replacement services including micro-mesh gutter guards, solid hood covers, reverse curve systems, and heavy-duty debris screens for complex rooflines.
• Storm Damage Repair Services Storm damage repair services for residential and commercial exteriors, including soffits, fascia, gutters, and siding affected by hail, wind, and fallen trees, with insurance claim assistance.
• Skylight Installation Skylight installation and replacement services for residential properties, bringing natural light into homes while improving energy efficiency.
• Project Financing Services Residential and commercial financing options through the GreenSky partnership, enabling customers to finance roof replacements, gutter upgrades, and exterior improvements with flexible monthly payment plans and credit lines up to $100,000 for commercial properties.

Quantifiable outcome

• Revenue doubled from $12 million to $26 million within two years after acquisition and optimization
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• CertainTeedcoreOthersMaterial manufacturer partnership for residential and commercial roofing materials. Provides extended manufacturer warranties through certified installations and training.
• Owens CorningcoreOthersTrusted supplier for high-performance shingles and insulation solutions. Certifications and training programs for installation excellence.
• MasticminorOthersSupplier for premium siding and exterior trim products.
• EnglertminorOthersIndustry leader in metal roofing systems and coil coating for commercial applications.
• ServiceTitancoreTechnology or IntegrationField service management software provider. After implementation, Ferguson reduced abandoned call rate from 50% to under 5% and doubled revenue from $12M to $26M.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Brothers That Just Do Gutters: Franchised exterior services company focused on gutters and protection systems; overlaps Ferguson's gutter and exterior add-on service lines.
• Roof Maxx: Roofing services company focused on residential roof restoration and maintenance; intersects on the residential roof repair/maintenance use case.

Regional players

• Long Roofing: Regional residential roofing and exterior contractor; closely comparable offering and homeowner focus but serving the Mid-Atlantic rather than St. Louis.
• Baker Roofing Company: Established regional residential and commercial roofing contractor in the Southeast; very similar dual-segment roofing/exterior model in a different geography.
• West Roofing Systems: Regional commercial roofing contractor specializing in flat-roof membrane systems; comparable to Ferguson's commercial roofing offering in a different territory.

Broad incumbents

• Erie Home: National residential roofing and exterior contractor offering roof replacement and exterior services; comparable in core roofing offering and residential homeowner focus, but at far larger multi-state scale.
• Tecta America: Large national commercial roofing contractor specializing in flat/membrane systems (TPO, EPDM, PVC); overlaps Ferguson's commercial roofing division at much greater scale.
• Power Home Remodeling: Large residential exterior remodeler (roofing, siding, windows, gutters) serving homeowners; overlaps directly on exterior service mix though operating nationally.

Others

• Hoffmann Brothers: St. Louis-based diversified home-services consolidator and Ferguson's parent; comparable home-services model and the platform driving Ferguson's roll-up strategy.
• ABC Supply (roofing contractors served): Major distributor of roofing and exterior building materials; an ecosystem supplier rather than competitor, relevant as the upstream materials channel for contractors like Ferguson.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fergusonroofing
• Facebookfacebook.com/fergusonroofing
• LinkedInlinkedin.com/company/fergusonroofing
• Instagraminstagram.com/fergusonroofing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferguson Roofing