Do Amore

What Do Amore does

Do Amore is a privately held, Houston-based direct-to-consumer jewelry company founded in 2012 by Krish Himmatramka. It designs and sells handcrafted engagement rings, wedding bands, and fine jewelry (necklaces, earrings, tennis bracelets) made in America with 100% recycled precious metals and set with ethically sourced stones — including 263,000+ lab-created diamonds, 27,000+ natural diamonds (Canadian-sourced, recycled, or blockchain-provenance), colored lab diamonds, gemstones (sapphires, alexandrite, ruby), and moissanite. The company operates an e-commerce storefront with multi-channel consultation support (phone, text, email, 30-minute video) and offers a 5-step custom ring design service with 3D renderings.

Pricing is unit-based, with engagement rings starting at $980 (best-seller Asha Classic Solitaire) and ranging up to $3,180+, wedding bands from $980-$2,480+, fine jewelry from $780-$7,880+, and loose lab diamonds from $750-$3,320+. The company sells DTC globally with no wholesale or retail partners. A sub-brand, The Atticus Collection, extends the product line with collaboration designs. The firm's differentiator is a 1:1 social impact guarantee: every purchase funds clean water access for one person, verified via GPS coordinates and photos of wells built; cumulatively 77 wells across 14 nations have served 22,561 people.

The company is 100% founder- and employee-owned with no disclosed institutional funding rounds, has appeared on Shark Tank, and offers lifetime free care (resizing, cleaning, inspections) plus a 60-day return policy. It targets ethically conscious couples at engagement, wedding, and anniversary milestones through content marketing, social media, SEO, and educational guides. Headcount is 11-50 employees and revenue is not publicly disclosed.

Name

Do Amore

Legal name

Do Amore, Inc.

Website

https://doamore.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Do Amore is a Houston-based, founder-owned DTC jewelry company designing handcrafted engagement rings, wedding bands, and fine jewelry set with ethically sourced and lab-grown diamonds, where every purchase funds clean water access for one person. It serves ethically conscious couples globally through e-commerce and personalized consultation.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (339910)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Engagement Rings (CRAKACAA)

akta.pro secondary industries

Wedding Bands (Bridal Rings) (CRAKACAB), Bridal Jewelry Customization & Bespoke (CRAKACAG), Ethical/Sustainable Fine Jewelry (Responsible Sourcing/Traceability) (CRAKAAAM)

Keywords

• Ethical engagement rings
• Lab grown diamonds
• Wedding bands
• Fine jewelry
• Custom ring design

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Jewelry Sales: One-time purchase of engagement rings, wedding bands, and fine jewelry including earrings, necklaces, and bracelets. Products are made-to-order and handcrafted in America.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Do Amore designs, handcrafts, and sells engagement rings, wedding bands, and fine jewelry made from recycled precious metals set with ethically sourced natural diamonds, lab-grown diamonds, moissanite, and gemstones. Every purchase is tied to a 1:1 social impact model that funds clean water wells in developing nations, verified with GPS coordinates and photos.

Product overview

Do Amore is an ethical engagement ring and jewelry company offering a comprehensive portfolio of products centered around engagement rings, wedding bands, and fine jewelry. The core product line includes engagement rings (available in Solitaire, Hidden Halo, Nature Inspired, Vintage, Side Stones, and other styles), women's and men's wedding bands, and a jewelry collection (necklaces, earrings, bracelets). The company specializes in ethically sourced stones including lab-created diamonds (over 263,000 options), natural diamonds (over 27,000 options), gemstones (sapphires, alexandrite, rubies), and moissanite. A key differentiator is the Custom Ring Design Service—a 5-step bespoke design process with 3D rendering—allowing customers to create unique rings. Additional offerings include The Atticus Collection (a collaboration sub-brand). All products are handcrafted in the USA using recycled precious metals, and every purchase funds clean water wells in developing nations.

Differentiator

Problem solved

Functional benefit

Brands

• The Atticus Collection: A collaboration collection featured on the website with distinctive ring designs.

Products and services

• Engagement Rings Handcrafted engagement rings made from recycled precious metals set with ethically sourced stones, available in Solitaire, Hidden Halo, Nature Inspired, Vintage, Side Stones, and custom design styles; priced from $980 to $3,180+.
• Women's Wedding Bands Handcrafted wedding bands for women including comfort-fit, pavé, twist, and hand-engraved styles, priced from $980 to $2,380.
• Men's Wedding Bands Handcrafted wedding bands for men including comfort-fit, beveled, hammered milgrain, fingerprint, and satin finish styles, priced from $1,380 to $2,780.
• Lab Created Diamonds Ethically sourced lab-grown diamonds in standard and antique shapes (Round, Oval, Princess, Cushion, Emerald, Radiant, Pear, Heart, Marquise, Asscher) plus fancy colored options (Pink, Blue, Yellow, Orange, Green, Brown); over 263,000 in inventory, priced from $750 to $3,320+.
• Natural Diamonds Ethically sourced natural diamonds sourced in Canada, recycled, or accompanied by blockchain ledger showing provenance; over 27,000 diamonds in inventory.
• Gemstones Ethically sourced natural and lab-created gemstones including sapphire (blue, peach, white, pink), alexandrite, ruby, and custom sourced exotic gems such as Panjshir emerald, particolored sapphire, and color shift spinel.
• Moissanite Moissanite stones offered as an alternative to diamonds, available through the engagement ring and custom ring design process.
• Custom Ring Design Service Bespoke 5-step custom ring design service including inspiration consultation, quote with stone options, 3D rendering approval, handcrafting in the USA, and delivery via FedEx within 2-3 weeks of approval; quote provided within 24 hours.
• Fine Jewelry Collection Everyday jewelry including diamond tennis bracelets ($2,380-$6,080), diamond solitaire earrings ($980-$7,880), cluster earrings ($1,080-$2,080), and diamond pendant necklaces ($1,280-$3,480).
• The Atticus Collection Collaboration collection featuring unique engagement ring styles including scattered diamond rings, chevron bands, alexandrite earrings, and toi et moi designs.

Quantifiable outcome

• 22,561 people given clean water through 77 wells across 14 nations
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MiaDonna: DTC lab-grown and recycled diamond engagement ring brand with explicit social-impact giving model. Closely comparable to Do Amore in combining ethical sourcing with charitable giving, though smaller in scale.
• Vrai: Vertically integrated DTC lab-grown diamond brand producing and retailing engagement rings and fine jewelry. Comparable to Do Amore in ethical positioning and lab-diamond focus, with similar price points and custom offerings.
• Clean Origin: DTC lab-grown diamond engagement ring and fine jewelry retailer. Competes head-on with Do Amore in the lab-diamond bridal segment, with a similar value proposition around ethical sourcing and value pricing.
• Ritani: Online-first engagement ring and bridal jewelry retailer that partners with local jewelers for try-on and fulfillment. Direct competitor in the DTC bridal category, offering both natural and lab-grown diamonds at similar price tiers.
• With Clarity: DTC engagement ring and fine jewelry brand offering lab-grown and natural diamonds with a home try-on program. Direct competitor to Do Amore in ethical bridal positioning, with overlap in price points and customization offerings.
• Brilliant Earth: Public DTC jewelry company specializing in ethically sourced and lab-grown diamonds for engagement and wedding jewelry. Most direct competitor to Do Amore, with overlapping ethical positioning, lab/natural assortment, and custom design services, but at significantly larger scale.

Emerging players

• Diamond Foundry: Vertically integrated lab-grown diamond producer that also sells finished jewelry DTC under the VRAI brand. Comparable in lab-diamond technology and ethical positioning, and represents both a potential supplier and adjacent competitor to Do Amore.
• Rare Carat: Online diamond marketplace and comparison platform focused on engagement rings with both natural and lab-grown inventory. Comparable to Do Amore in online-first bridal targeting and lab-diamond emphasis, but operates more as a price-comparison aggregator than a single-brand retailer.

Broad incumbents

• Blue Nile: Large established online diamond and engagement ring retailer (now owned by Signet Jewelers). Competes broadly with Do Amore in the online bridal space but at much greater scale, with broader assortment across price points and natural/lab diamonds.
• James Allen: Major online diamond retailer owned by Signet Jewelers, specializing in engagement rings with extensive natural and lab-grown inventory. Comparable customer base and DTC channel, but significantly larger scale and broader assortment than Do Amore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/doamore
• Facebookfacebook.com/doamore
• Instagraminstagram.com/doamore
• TikToktiktok.com/@doamorerings
• Pinterestpinterest.com/doamore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Do Amore