PlayerUm
PlayerUm is a Brazilian SaaS company founded in 2011 that provides customizable gamification platforms for corporate training, employee engagement, safety campaigns, and events, serving large enterprises across pharma, mining, media, logistics, and healthcare primarily in Brazil.
- Company typePrivate
- Founded2011
- HeadquartersCopacabana, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PlayerUm does
PlayerUm is a Brazilian corporate gamification SaaS company founded in 2011 and headquartered in Rio de Janeiro, serving large enterprises with interactive platforms for training, employee engagement, and internal communication. Its product portfolio spans more than ten specialized modules covering SIPAT (workplace safety week), environmental campaigns (SMA), health and safety training (including a defensive driving simulator used by Uber), corporate event activations, onboarding (used by Bayer with 5,000+ users), the Cuide-se Já mental health program co-developed with Dr. Jairo Bouer, a logistics platform (deployed with Mercado Livre), pharmaceutical-specific sales training, a sales simulator, and an AI-powered WhatsApp chatbot for sales automation. The underlying platform is browser-based and accessible via link or QR code without app downloads, offering real-time analytics dashboards, accessibility settings, and customizable game mechanics (quizzes, roletas, memory games, sticker albums, interactive journeys).
The company monetizes through a tiered SaaS subscription model (Padrão, Customizada, Super Customizada) plus professional services for custom game development, a pay-per-use DIY self-service tier for smaller buyers, and subscriptions for the AI chatbot. Go-to-market combines direct enterprise sales with specialist demos, channel and reference partnerships particularly within the pharmaceutical vertical (Boehringer Ingelheim, Libbs, Bayer, GSK), and event-driven demand generation tied to Brazilian safety and awareness dates. Named enterprise customers include Globo, Vale, Bayer, Boehringer Ingelheim, Libbs, GSK, L'Oréal, DaVita, Mercado Livre, M. Dias Branco, Sinqia, RHI Magnesita, Klabin, WestRock, and Uber, spanning pharma, media, mining, logistics, healthcare, consumer goods, and financial services. Operations extend to 5 countries though Brazil remains the primary market, and the company appears bootstrapped with no disclosed external funding rounds, led by CEO and founder Flávio Stoliar.
PlayerUm firmographics
Firmographics- Name
- PlayerUm
- Legal name
- PlayerUm
- Website
- https://playerum.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlayerUm is a Brazilian SaaS company founded in 2011 that provides customizable gamification platforms for corporate training, employee engagement, safety campaigns, and events, serving large enterprises across pharma, mining, media, logistics, and healthcare primarily in Brazil.
- Ownership category
- akta.pro rank
PlayerUm industry classification
Industry- Product category
- Corporate Gamification Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Game-Based Learning & Gamification Authoring (EDAFAHAF)
- akta.pro secondary industries
- Interactive Learning Games & Gamified Courseware (EDAGALAL), Gaming & Interactive Entertainment Personalization (HDAAAGAF)
Keywords
Where PlayerUm is headquartered
LocationHeadquarters
- HQ city
- Copacabana
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
PlayerUm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription (Plano Padrão): Standard subscription tier providing access to the gamification platform with standardized templates, ranking, and basic analytics. Billed on an annual or multi-year cadence.
- Customized Platform Subscription (Plano Customizada): Mid-tier subscription with logo and brand color customization, pre-built dynamic games, unlimited quizzes and videos, and expanded analytics. Targets companies wanting branded experiences.
- Fully Custom Platform (Plano Super Customizada): Fully customized platform with complete brand design, custom game development, unlimited content insertion, AI features, social feed, and full analytics dashboard. Highest-tier offering for large enterprises.
- Professional Services and Custom Game Development: Custom game design and development services where the PlayerUm team transforms client content (PDFs, videos, questions) into personalized gamified experiences.
- AI Chatbot for WhatsApp (Humanized Sales Automation): AI-powered WhatsApp chatbot sold as a service to automate lead qualification, appointment scheduling, and customer service. Positioned as a digital SDR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Padrão plan: Standard platform with login security, standard map, individual ranking, satisfaction survey, and certificate of completion. |
| Subscription | Annual | Customizada plan: Branded map with company colors and logo, custom games (board games, sticker albums), unlimited quizzes and videos, material for dissemination. |
| Subscription | Multi-year contract | Super Customizada plan: Fully customized platform with AI capabilities, social feed, and complete analytical dashboard. |
| Usage-based | Pay-as-you-go | DIY Platform: Self-service gamification with AI assistance, where users create their own games without technical support. |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
PlayerUm product offering
Product offeringCore offering
PlayerUm develops and operates a web-based corporate gamification platform that enables enterprises to deliver interactive training, safety programs, environmental campaigns, and employee engagement initiatives. The platform offers customizable gamified solutions including quizzes, prize wheels, memory games, sticker albums, and driving simulators, accessible via link or QR code without app downloads, with real-time analytics dashboards. They also offer custom game development services and a self-service DIY platform for smaller companies.
Product overview
PlayerUm is a corporate gamification platform offering a comprehensive portfolio of gamified solutions for enterprise engagement, training, and communication. The core offering consists of multiple interconnected products: the SIPAT platform for workplace safety training, a Training Platform for corporate learning, Event Activations for interactive corporate events, customized Gamification solutions, Health & Safety training, Gamified Environmental Week (SMA), the Cuide-se Já mental health program, a Logistics Platform, Gamification for Pharmaceuticals, and the DIY self-service game builder. Additional offerings include a Sales Chatbot using generative AI for WhatsApp, a Sales Simulator for immersive sales training, and the Quiz Funnel recommendation tool. All solutions share common infrastructure for real-time dashboards, accessibility features, QR code access, and personalization capabilities. The architecture is a platform-plus-specialized-modules approach where the core gamification engine powers industry-specific and use-case-specific solutions, unified by common analytics and user experience standards.
Differentiator
Problem solved
Functional benefit
Products and services
- SIPAT (Workplace Safety Week Platform) Gamified SIPAT platform for workplace accident prevention week, featuring digital journeys with safety content, interactive games, real-time dashboards, and customizable content for corporate safety training programs. Used by large enterprises such as Globo and Libbs.
- Corporate Training Platform
Quantifiable outcome
- 97% NPS across 17,000+ collaborators surveyed from 35+ companies
- +10 more outcomes
Companies that use PlayerUm
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
PlayerUm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
PlayerUm partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- GloboflagshipGlobo is PlayerUm's most prominent enterprise reference client. PlayerUm developed and continues to operate Globo's gamified SIPAT, Abril Verde safety training, and Semana do Meio Ambiente programs across multiple states. The partnership has produced case studies, e-books, and extensive co-marketing. The relationship is deep and ongoing, with Globo publicly endorsing PlayerUm's solutions.
- BayerflagshipBayer gamifies its new hire onboarding process with PlayerUm, with over 5,000 users and 96% engagement. The onboarding game covers company culture, values, responsibilities, and uses mechanics including Candy Crush-style games, memory games, and knowledge roletas. Bayer has been a customer for one year and counting.
- ValecoreVale partnered with PlayerUm for a gamified Semana do Meio Ambiente campaign. 99% of Vale collaborators agreed the gamified action generated greater interest and participation. Mauricio Gonzalez, Director of Vale's Shared Services Center, is quoted endorsing the approach.
- GSK (GlaxoSmithKline)coreGSK uses PlayerUm for gamified sales training of pharmaceutical representatives. Paula Lima, Sales Training Analyst at GSK, provided a testimonial praising the platform's speed, ease of use, and field-realistic content.
- Boehringer Ingelheim (Aliança Boehringer)flagshipBoehringer Ingelheim partnered with PlayerUm for multiple programs including Cuide-se Já mental health program. The Boehringer case study was shared with the company's German headquarters as a best practice model. Dayane Lopes Correa, Sales Training Coordinator, provided a testimonial. Also uses gamified safety games.
- Libbs FarmacêuticacoreLibbs partnered with PlayerUm for a SIPAT 2022 sticker album game on risk perception and health & safety. The project was described as a 'great success at the convention' and was sent to Libbs's German headquarters as a reference case study. Nelsina Resende, Safety Engineer at Libbs, provided a testimonial.
- UberminorPlayerUm's defensive driving simulator was selected by Uber to train its drivers on road safety best practices. This represents a notable third-party endorsement of the quality of PlayerUm's safety simulation technology.
- Dr. Jairo BouercorePlayerUm co-developed the Cuide-se Já mental health and well-being program with Dr. Jairo Bouer, a physician and mental health specialist. Dr. Bouer contributes content expertise, hosts Q&A sessions, and features in promotional materials. The program is based on positive psychology fundamentals.
- Great Place to WorkminorCaio Rodrigues, Director of Great Place to Work, was a guest on the PlayerTalks podcast. GPTW's research on workplace culture and employee engagement aligns with PlayerUm's gamification for workplace improvement themes, enabling cross-promotional content.
- LinkedInminorAna Moises, Head of Marketing Solutions at LinkedIn Brazil, was a guest on PlayerTalks episode. The partnership enables content co-creation around B2B marketing, personal branding, and gamification on LinkedIn's platform.
- Dimona (Customized Products Company)minorDimona partnered with PlayerUm for the Oscar Schmidt PlayerTalks episode, providing 20% discount coupons for their e-commerce to participants who completed the gamified podcast experience.
- Mercado LivrecoreMercado Livre partnered with PlayerUm to deploy a gamified digital platform for logistics operations, training, team management, and operational communication. PlayerUm's platform is presented as a model for scaling logistics operations.
Scale indicators32 records
Recent moves9 records
Expansion highlights6 records
PlayerUm competitors and assessment
Company assessmentBroad incumbents
- Workday Learning: Enterprise LMS and learning suite embedded in the broader Workday HCM platform. Competes for corporate training wallet share with a much broader, less gamification-native offering.
- Degreed: Enterprise learning experience platform with skill development and content curation. Overlaps with PlayerUm's training and engagement use cases for large global workforces, though more generalist.
- Quizlet: Large-scale study and quiz-based learning platform with consumer and enterprise tiers. Comparable mechanics (quizzes, memory games) but oriented toward academic and consumer study use cases rather than B2B training.
- Cornerstone OnDemand: Large enterprise learning and talent management platform with compliance and training modules. Comparable buyer segment (L&D and HR leaders) but lacks PlayerUm's gamification-native authoring and Brazilian focus.
Direct peers
- Axonify: Frontline-focused microlearning and gamified training platform. Strongly comparable in QR-code accessible, short-form, gamified training for distributed workforces, particularly in retail and logistics — overlapping Mercado Livre and Bayer use cases.
- Kahoot!: Public gamification and learning engagement platform with corporate, education, and event use cases. Closest direct competitor in game-based authoring and live event engagement, with broader global scale than PlayerUm.
- Bunchball (Khoros Engagement): Enterprise gamification platform historically focused on employee and customer engagement mechanics. Comparable in B2B gamified training and motivation use cases, though now part of broader community/engagement suite.
Emerging players
- Centrical: Employee engagement and performance platform with gamification mechanics for frontline and corporate workforces. Overlaps with PlayerUm's field-worker and enterprise training focus.
- Mambo.IO: Brazilian and LatAm-focused gamification and engagement platform serving enterprise training and event use cases. Direct regional competitor overlapping with PlayerUm in corporate gamification for training, SIPAT, and events.
- SC Training (EdApp): Mobile-first microlearning platform with built-in gamification templates and authoring. Competes in the same SMB and enterprise training segment with similar mechanics (quizzes, rewards, leaderboards).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
PlayerUm social profiles
Digital presencePlayerUm financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlayerUm leadership team
Management profileNumber of profiles
Profiles1 record
PlayerUm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlayerUm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlayerUm
What does PlayerUm do?
PlayerUm develops and operates a web-based corporate gamification platform that enables enterprises to deliver interactive training, safety programs, environmental campaigns, and employee engagement initiatives. The platform offers customizable gamified solutions including quizzes, prize wheels, memory games, sticker albums, and driving simulators, accessible via link or QR code without app downloads, with real-time analytics dashboards. They also offer custom game development services and a self-service DIY platform for smaller companies.
Is PlayerUm a public or private company?
PlayerUm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PlayerUm founded?
PlayerUm was founded in 2011. It employs 11 to 50 people.
Where is PlayerUm based?
PlayerUm is headquartered in Copacabana, Brazil, in the Latin America region.
How does PlayerUm make money?
Five revenue lines are on record. SaaS Platform Subscription (Plano Padrão) is the primary driver. The others are customized Platform Subscription (Plano Customizada), fully Custom Platform (Plano Super Customizada), professional Services and Custom Game Development and AI Chatbot for WhatsApp (Humanized Sales Automation).
Who are PlayerUm's main competitors?
Broad incumbents on record are Workday Learning, Degreed, Quizlet and Cornerstone OnDemand. Direct peers are Axonify, Kahoot! and Bunchball (Khoros Engagement). Emerging players are Centrical, Mambo.IO and SC Training (EdApp).
Does PlayerUm have an API?
No public API is recorded for PlayerUm.
What industry is PlayerUm in?
PlayerUm's product category is Corporate Gamification Platform. Its primary akta.pro industry code is EDAFAHAF, Game-Based Learning & Gamification Authoring, with a secondary code of EDAGALAL, Interactive Learning Games & Gamified Courseware. Its NAICS code is 5132 and its SIC code is 7900.