Miró Manufactura De Café

What Miró Manufactura De Café does

Miró Manufactura De Café is a Zurich-based specialty coffee roaster and retailer founded in 2013 under the legal entities Campesino GmbH and Campesino Gastro GmbH. The company operates a vertically integrated model: it sources single-origin green coffee directly from farms across 11+ countries (Nicaragua, Colombia, Kenya, Ethiopia, Rwanda, Peru, Honduras, Brazil, Mexico, Costa Rica), roasts weekly at its flagship Brauerstrasse 58 facility, and distributes through four owned retail locations, a mobile coffee truck, an e-commerce store, a subscription service, a wholesale program, and an in-flight partnership with SWISS Airlines.

The product portfolio centers on freshly roasted single-origin coffees sold in 250g to 1kg formats, complemented by Filter and Espresso subscriptions with weekly, bi-weekly, or monthly cadences, curated home brewing equipment (AeroPress, Hario V60, Acaia scales), branded merchandise, and educational masterclasses (Espresso at CHF 250, Filter at CHF 150). Sustainability and provenance are positioned through direct-trade relationships, CH-BIO-006, NOP, EU, and JAS organic certifications on select lots, and partner recognition such as the SCA Sustainability Award 2024 for Sancoffee.

Revenue is generated across eight streams: retail coffee sales, recurring subscriptions, wholesale to Zurich cafes, hotels and offices, on-site food and beverage (including a Friday-to-Monday brunch at miró Brauer), masterclasses, home goods and merchandise, gift cards, and the SWISS Airlines in-flight supply contract active since April 2021. The company markets through a content blog, Instagram (@mirocoffee), email newsletters, and earned media in Financial Times, Monocle, Gault Millau, NZZ Bellevue, and Tagesanzeiger. Operations are concentrated in Switzerland, with international shipping being set up and subscriptions currently limited to Swiss customers.

Name

Miró Manufactura De Café

Legal name

Campesino GmbH

Website

https://mirocoffee.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Miró Manufactura De Café is a Zurich-based specialty coffee roaster founded in 2013, operating four retail cafes, a subscription service, a wholesale program, and an in-flight partnership with SWISS Airlines, serving single-origin coffees sourced directly from farms in 11+ countries.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Coffee subscription service
• Specialty coffee retail
• Wholesale coffee distribution

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Coffee Sales: Direct-to-consumer sales of specialty single-origin coffees through physical retail locations and e-commerce online store. Coffees are sold in 250g, 330g, 500g, and 1kg sizes with various grind options.
2. Coffee Subscriptions: Weekly, bi-weekly, or monthly subscription delivery of Filter or Espresso coffees. Beans shipped directly to customers' mailboxes with recyclable packaging and free shipping. Most subscription coffees are exclusive to subscribers.
3. Wholesale Distribution: Supply of miró coffee as house coffee to local cafes and hotels throughout Zurich.
4. Food & Beverage Service: On-site food and beverage service at physical cafe locations including the Desayuno brunch offering on Fridays through Mondays at miró Brauer.
5. Masterclasses: In-person education workshops including Espresso Masterclass (CHF 250) and Filter Masterclass (CHF 150) for coffee enthusiasts.
6. Home Goods & Merchandise: Sale of brewing equipment, accessories, apparel (miró shirt by Nando von Arb), art prints (Sarah Parsons Flowers for Us series), and other merchandise.
7. Gift Cards: Gift cards available from CHF 20, redeemable for coffee, equipment, and all products across all miró locations.
8. In-Flight Partnership: Partnership with SWISS Airlines to serve miró specialty coffee on board flights since April 2021, as part of the 'Saveurs SWISS' gastronomy concept on Economy short-haul flights.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Miró Manufactura De Café is a Zurich-based specialty coffee roastery that sources green coffee directly from farms in 11+ countries and roasts it fresh on a weekly cycle. It sells single-origin and signature coffee through four Zürich retail cafés, an e-commerce store, Filter and Espresso subscriptions, wholesale accounts, and the in-flight service with SWISS Airlines, complemented by brewing equipment, masterclasses, gift cards, and a coffee truck for events.

Product overview

Miró Manufactura De Café is a Zurich-based specialty coffee company offering a vertically integrated experience centered around freshly roasted single-origin coffees from origins including Nicaragua, Colombia, Kenya, Ethiopia, Rwanda, Peru, Mexico, Honduras, and Brazil. The core product is single-origin coffee available as whole beans or ground, complemented by a subscription service (Filter and Espresso) delivering exclusive coffees monthly. The portfolio extends to home brewing equipment (AeroPress, Hario V60, scales), branded merchandise, educational masterclasses, and physical café locations. A wholesale program supplies partner cafés and the SWISS Airlines partnership enables in-flight service. The company operates from its roastery in Zurich's Brauerstrasse, with multiple retail locations throughout the city.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Coffee Freshly roasted specialty coffee from single estates and cooperatives in Nicaragua, Colombia, Kenya, Ethiopia, Rwanda, Peru, Mexico, Honduras, and Brazil, sold in 250g, 330g, 500g, and 1kg sizes with various grind options. Targeted at individual specialty coffee consumers and home brewers.
• Coffee Subscription (Filter and Espresso) Recurring delivery of freshly roasted Filter or Espresso coffee on a weekly, bi-weekly, or monthly cadence, shipped in recyclable packaging with free shipping; many varieties are exclusive to subscribers. Targeted at individual specialty coffee consumers in Switzerland seeking convenient, regular access to exclusive coffees.
• Espresso Masterclass Half-day hands-on espresso workshop at the Brauerstrasse roastery in Zurich, priced at CHF 250, with gift vouchers available. Targeted at coffee enthusiasts looking to develop barista skills.
• Filter Masterclass Hands-on filter brewing workshop at the Brauerstrasse roastery in Zurich, priced at CHF 150, with gift vouchers available. Targeted at home brewers and coffee enthusiasts.
• Home Goods and Brewing Equipment Retail range of curated brewing equipment and accessories (AeroPress, Hario V60, Acaia scales, servers, filters, oat drinks) and branded merchandise including the miró shirt by Nando von Arb, matchboxes, and art prints. Targeted at home brewers and miró brand fans.
• Gift Cards Prepaid gift cards available in CHF 20, 30, 50, 80, 100, 150, and 250 denominations, redeemable for coffee, equipment, and all products across all miró locations. Targeted at gifting consumers and corporate buyers.
• Café Food and Beverage Service On-site food and beverage service across four Zurich cafés, including specialty coffee drinks, food items, and the Desayuno brunch at miró Brauer. Targeted at in-person café customers in Zurich.
• Wholesale Coffee Program B2B program supplying miró coffee as a house blend to local Zürich cafés, hotels, corporate offices, and the SWISS Airlines in-flight service. Targeted at hospitality and corporate buyers seeking a premium Swiss specialty coffee brand.
• Coffee Truck for Events Mobile coffee service operating at regular fixed locations around Zurich and available for booking at private and corporate events, offering takeaway specialty coffee. Targeted at event organizers and corporate hosts.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

One partnership is on record.

• SWISS AirlinescoreStrategic or Co-development Partner · 1 April 2021Since April 2021, miró is the first freshly brewed Specialty Coffee served on SWISS Economy short-haul flights as part of the 'Saveurs SWISS' gastronomy concept. This is a flagship partnership positioning miró as the premier Swiss specialty coffee brand.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Stoll Kaffee Rösterei: Zurich-based specialty coffee roaster operating its own cafés and wholesale program across Switzerland. Miró's most direct local comparable in city, scale, single-origin focus and roastery-cafe model.
• Square Mile Coffee Roasters: London specialty roaster with subscriptions, wholesale and cafés focused on single-origin and award-winning microlots. Comparable in roastery + subscription + B2B + education mix to miró.
• Coffee Business Company (CBC): Swiss specialty roaster with cafés, espresso bars and wholesale supply across Switzerland. Competes with miró for the same B2B accounts and consumer specialty segment in the Swiss market.
• Koller + Co. Kaffeerösterei: Zurich specialty roaster with cafés, wholesale accounts, masterclasses and online coffee subscriptions, serving the same specialty-coffee-enthusiast segment as miró in Switzerland.
• Henauer Kaffee: Swiss specialty roaster with a Zurich roastery-cafe, direct trade sourcing, retail locations and e-commerce subscription offering. Closely matches miró's vertically integrated retail-roastery model in the same city.
• Bonanza Coffee Roasters: Berlin-based third-wave specialty roaster with roastery-cafés, single-origin sourcing, subscriptions and a strong wholesale program. Closely comparable business model and product positioning to miró across the DACH region.
• Blaser Café AG: One of Switzerland's largest specialty roasters with broad B2B and retail/wholesale distribution. Closely comparable in roasting, café and wholesale activities, though at meaningfully larger scale than miró.

Broad incumbents

• Blue Bottle Coffee: Large, established third-wave specialty coffee operator with cafés, e-commerce and subscriptions globally. Comparable product/category and customer segment, but materially larger and more diversified than miró.
• Counter Culture Coffee: US-based specialty roaster with cafés, subscriptions, training programs and a strong sustainability focus. Closely aligned with miró on direct trade, education and single-origin positioning, but at national scale.

Emerging players

• Onyx Coffee Lab: Award-winning specialty roaster with cafés, competitions focus and direct trade. Comparable on craft/awards positioning to miró but US-centric and at a different stage of scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mirocoffee
• Xx.com/miro_coffee

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miró Manufactura De Café