ThingSpeak
ThingSpeak is a cloud-based IoT analytics platform, operated by MathWorks, that lets users collect, visualize, and analyze live sensor data using native MATLAB integration, serving developers, educators, researchers, and enterprise monitoring teams.
- Company typePrivate
- Founded2010
- HeadquartersMarlborough, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What ThingSpeak does
ThingSpeak is an IoT analytics platform operated by The MathWorks, Inc., a privately held US software company headquartered in Natick, Massachusetts. The platform enables users to collect, aggregate, visualize, and analyze live data streams from IoT devices in the cloud, primarily through RESTful and MQTT APIs and through pre-built integrations with common IoT hardware (Arduino, Particle, Raspberry Pi, ESP8266/ESP32) and connectivity protocols (LoRaWAN, The Things Network, Senet). ThingSpeak differentiates from generic IoT data platforms by providing native, in-platform MATLAB and Simulink integration, allowing users to run advanced analytics, neural network models, anomaly detection, and predictive simulations directly against ingested sensor data without building custom backend infrastructure.
ThingSpeak firmographics
Firmographics- Name
- ThingSpeak
- Legal name
- The MathWorks, Inc.
- Website
- https://thingspeak.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ThingSpeak is a cloud-based IoT analytics platform, operated by MathWorks, that lets users collect, visualize, and analyze live sensor data using native MATLAB integration, serving developers, educators, researchers, and enterprise monitoring teams.
- Ownership category
- akta.pro rank
Where ThingSpeak is headquartered
LocationHeadquarters
- HQ city
- Marlborough
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ThingSpeak business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Freemium Cloud Service: ThingSpeak offers a free tier for basic IoT data collection and analysis. The platform likely monetizes through commercial use tiers, enterprise features, or MathWorks MATLAB licensing integration. The 'Commercial Use' and 'How to Buy' links suggest paid commercial plans exist.
- Commercial Licensing: Commercial use of ThingSpeak requires licensing. Dedicated commercial use page and pricing information available at /prices endpoint, indicating enterprise-level paid services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for basic IoT data collection and analysis |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ThingSpeak product offering
Product offeringCore offering
ThingSpeak is a cloud-based IoT analytics platform service that enables users to send sensor data from devices, store it in channels, and analyze and visualize live data streams in the cloud using built-in MATLAB analytics. It provides RESTful and MQTT APIs for data ingestion, supports private and public channels, and offers event scheduling, alerts, and machine learning (including neural networks) without requiring users to build custom web software.
Product overview
ThingSpeak is a single unified IoT analytics platform that enables users to aggregate, visualize, and analyze live data streams in the cloud. The platform consists of the core ThingSpeak Platform, Channels for data collection, Apps for event scheduling and alerts, and native MATLAB Analytics for data analysis and visualization. ThingSpeak also offers domain-specific solutions including ThingSpeak for Students and Educators, ThingSpeak for Environmental Monitoring, ThingSpeak for Energy Monitoring, and ThingSpeak for Smart Farming. The platform supports data collection via RESTful and MQTT APIs, and integrates with MATLAB and Simulink for advanced analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- ThingSpeak Platform Core IoT analytics platform service that allows users to aggregate, visualize, and analyze live data streams in the cloud by sending data from devices, creating instant visualizations of live data, and sending alerts.
- ThingSpeak Channels Data collection channels for sending sensor data to the cloud, supporting both private channels for secure data storage and public channels for open sharing.
- ThingSpeak Apps Built-in applications including TimeControl for event scheduling and Alerts for monitoring channel activity and triggering notifications.
- MATLAB Analytics (within ThingSpeak) Built-in MATLAB analytics and visualizations for analyzing and visualizing ThingSpeak data, including support for neural networks, statistical analysis, and custom visualizations.
Quantifiable outcome
- IoT Cloud Platform Market projected to grow from USD 23.26 billion (2024) to USD 71.7 billion by 2032 at 15.14% CAGR
Companies that use ThingSpeak
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
ThingSpeak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature5 records
ThingSpeak partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MathWorkscoreMathWorks is the parent company of ThingSpeak. ThingSpeak is built on and integrated with MATLAB and Simulink, which provide the analytical capabilities for the platform.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
ThingSpeak competitors and assessment
Company assessmentDirect peers
- Blynk: Blynk is an IoT platform offering device connectivity, data visualization, and automation with a mobile-friendly dashboard builder. Directly comparable to ThingSpeak's maker/developer orientation, free tier, and broad hardware support (Arduino, ESP8266/ESP32, Raspberry Pi).
- Particle: Particle provides an IoT platform with integrated hardware (Photon, Boron, Argon) and a cloud backend for device management, data ingestion, and visualization. Like ThingSpeak, it targets developers and makers and offers broad hardware support, REST/MQTT APIs, and a free tier for prototyping.
- Ubidots: Ubidots is a cloud IoT platform for data ingestion, visualization, alerting, and analytics targeting industrial and educational users. Comparable to ThingSpeak in its freemium model, REST/MQTT APIs, dashboarding focus, and use cases across environmental and energy monitoring.
- Cayenne by myDevices: Cayenne is a drag-and-drop IoT platform for building sensor monitoring dashboards with support for Arduino, Raspberry Pi, and ESP boards. Comparable to ThingSpeak in its self-serve onboarding, hardware breadth, and visualization-led product experience.
- Losant: Losant is an enterprise IoT cloud platform offering device management, data ingestion, visualization, and workflow automation. Comparable to ThingSpeak's IoT data aggregation and visualization core, though Losant skews more enterprise than maker.
Broad incumbents
- AWS IoT Core: AWS IoT Core is the hyperscaler-grade IoT ingestion and device management service inside Amazon Web Services. It is a broad incumbent competitor offering far deeper cloud integration, enterprise security, and scale than ThingSpeak, though without ThingSpeak's MATLAB analytics specialization.
- Azure IoT Hub: Azure IoT Hub is Microsoft's managed IoT messaging and device management service, paired with Azure Digital Twins, Stream Analytics, and ML services. A broad incumbent alternative to ThingSpeak for enterprise customers already on the Azure stack.
Others
- Node-RED: Node-RED is an open-source, browser-based flow editor for wiring together IoT devices, APIs, and online services using MQTT, HTTP, and dozens of community nodes. It is a free, open-source alternative that competes for the same maker/developer IoT prototyping use cases ThingSpeak serves.
- InfluxDB + Grafana: InfluxData (InfluxDB time-series database) paired with Grafana visualization is a popular open-source stack for ingesting, storing, and visualizing IoT sensor data. It is an adjacent ecosystem that overlaps with ThingSpeak's data-aggregation and visualization capabilities and is increasingly used in IoT pilots as a free alternative.
Emerging players
- Initial State: Initial State is a streaming data platform for IoT and time-series visualization, targeting makers and small teams. Comparable in its freemium model, focus on time-series sensor data, and developer-friendly onboarding, though narrower in analytics depth than ThingSpeak+MATLAB.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ThingSpeak social profiles
Digital presenceThingSpeak financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThingSpeak leadership team
Management profileNumber of profiles
Profiles1 record
ThingSpeak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThingSpeak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThingSpeak
What does ThingSpeak do?
ThingSpeak is a cloud-based IoT analytics platform service that enables users to send sensor data from devices, store it in channels, and analyze and visualize live data streams in the cloud using built-in MATLAB analytics. It provides RESTful and MQTT APIs for data ingestion, supports private and public channels, and offers event scheduling, alerts, and machine learning (including neural networks) without requiring users to build custom web software.
Is ThingSpeak a public or private company?
ThingSpeak is a private company. It is classified as corporate owned and is currently operating.
When was ThingSpeak founded?
ThingSpeak was founded in 2010. It employs 1,001 to 5,000 people.
Where is ThingSpeak based?
ThingSpeak is headquartered in Marlborough, United States, in the North America region.
How does ThingSpeak make money?
Two revenue lines are on record. Freemium Cloud Service is the primary driver. The others are commercial Licensing.
Who are ThingSpeak's main competitors?
Direct peers on record are Blynk, Particle, Ubidots, Cayenne by myDevices and Losant. Broad incumbents are AWS IoT Core and Azure IoT Hub. Others are Node-RED and InfluxDB + Grafana. Initial State is listed as an emerging player.
Does ThingSpeak have an API?
Yes. ThingSpeak provides RESTful and MQTT APIs for sending data from IoT devices, creating visualizations, and triggering alerts. The APIs enable developers to collect sensor data privately to the cloud, create instant visualization of live data streams, and send alerts based on data conditions. Developer documentation is at www.mathworks.com/help/thingspeak/channels-and-charts-api.html.