Initial State Technologies
Initial State Technologies operates a Nashville-based cloud platform that streams time-series data from IoT devices to real-time dashboards and alerts. It serves IoT makers and SMBs prototyping business applications alongside enterprise customers. The company is a Tektronix subsidiary.
- Company typePrivate
- Founded2012
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Initial State Technologies does
Initial State Technologies, Inc. is a cloud-based IoT data streaming and visualization platform headquartered in Nashville, Tennessee, that enables individuals and organizations to stream time-series data from connected devices and applications to interactive, real-time dashboards. Founded in 2012 as a technology spin-out from Lexmark, the company serves a hybrid base spanning IoT enthusiasts and makers, small and mid-sized businesses prototyping IoT solutions, and enterprise customers requiring scalable data streaming with white-label dashboard embedding.
The platform is built on a custom time-series back-end accessed over HTTPS/TLS 1.2 and centers on four primary product surfaces: Tiles (interactive customizable dashboards), Waves (multi-row waveform viewer), Triggers (real-time SMS, email, and geofence alerts), and a Real-Time Expressions engine for in-browser data transformation, mathematical operations, and unit conversion. Supporting features include an Integration Marketplace for codeless API integrations, REST and Read APIs, SDKs for Python and LabVIEW, and embeddable dashboards. The company reports processing over 100 billion time-series data points in the prior year with zero downtime.
Revenue is generated through a Professional subscription (~$8.33 per month billed annually or $9.99 per month) and a custom, usage-based Enterprise tier priced at $2 per million additional incoming data points. Distribution combines a product-led self-serve motion (14-day free trial, no credit card required) with direct enterprise sales engagement. Initial State was acquired by Tektronix in January 2018 and now operates as a subsidiary, having previously raised $1M in seed funding in February 2015 and $2M in a post-seed round in 2017.
Initial State Technologies firmographics
Firmographics- Name
- Initial State Technologies
- Legal name
- Initial State Technologies, Inc.
- Website
- https://initialstate.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Initial State Technologies operates a Nashville-based cloud platform that streams time-series data from IoT devices to real-time dashboards and alerts. It serves IoT makers and SMBs prototyping business applications alongside enterprise customers. The company is a Tektronix subsidiary.
- Ownership category
- akta.pro rank
Initial State Technologies industry classification
Industry- Product category
- IoT Data Streaming and Visualization Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Real-Time / Streaming Data Warehousing (HDAEABAF)
- akta.pro secondary industry
- IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)
Keywords
Where Initial State Technologies is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Initial State Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Professional Subscription: Tiered subscription plan at $8.33/month billed annually ($99.96/year) or $9.99/month billed monthly. Includes unlimited visualizations, unlimited devices, unlimited email/SMS triggers, 1-year data retention, 3M incoming data points/month, 180 API calls (1,800 events)/min, real-time expressions, sharing/embeds, and email support.
- Enterprise Subscription: Pay-as-you-go pricing based on business needs. Includes longer data retention, higher API call rates (360/min default, expandable), scalable incoming data, scalable trigger monitoring, resellable enterprise embeds, multiple user accounts, SLA, and enterprise support. Additional pricing: $2/month per 1 million incoming data points.
- Data Ingestion Overage: For Professional tier exceeding 3 million incoming data points per month, API access is throttled until next billable month. Enterprise uses pay-as-you-go at $2/mo per 1 million data points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional account for business IoT projects and prototyping at $99.96/year or $9.99/month |
| Usage-based | Pay-as-you-go | Enterprise account with custom pay-as-you-go pricing for business IoT applications |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Initial State Technologies product offering
Product offeringCore offering
Initial State Technologies provides a cloud-based IoT data streaming and visualization platform that lets users stream time-series data from an unlimited number of connected devices and applications to secure, real-time interactive dashboards via a REST API. Its core products include Tiles (real-time dashboards), Waves (interactive waveform viewer), Triggers (SMS/email alerts and geofencing), and an Integration Marketplace for codeless third-party data ingestion.
Product overview
Initial State Technologies offers a cloud-based IoT data streaming and visualization platform consisting of core products: the Initial State IoT Platform for streaming time series data from connected devices, Tiles for interactive real-time dashboards, Waves for interactive waveform analysis, and Triggers for alerting on data conditions. These core products are supported by platform features including an Integration Marketplace with pre-built connectors (Tesla, Twitch, Weatherstack, CoinCap), Real-Time Expressions for data transformation, and Unit Conversion capabilities. The platform is accessible via REST API and SDKs including Python and LabVIEW. The company was founded in 2012, acquired by Tektronix in 2018, and is headquartered in Nashville, TN.
Differentiator
Problem solved
Functional benefit
Products and services
- Initial State IoT Platform Cloud-based IoT data streaming and visualization platform that streams time series data from an unlimited number of connected devices and applications to secure, real-time dashboards via REST API.
- Tiles Interactive, customizable, real-time dashboard application for creating workspaces to display streaming data as line graphs, gauges, statistical summaries, maps, histograms, bar graphs, and pie charts.
- Waves Interactive multi-row waveform viewer that lets users mine data by zooming in/out, collecting targeted statistics, and applying mathematical transformations in the browser.
- Triggers Real-time alerting system that fires actions (SMS, email, geofencing) when specified conditions occur on streaming IoT data.
- Integration Marketplace Server-less integration marketplace that polls data from third-party APIs (CoinCap, Tesla, Twitch, Weatherstack, Bucket Watchdog) and forwards it to Initial State data buckets.
- Read API API for reading data out of Initial State accounts, complementing the streaming/inbound API.
- Python SDK SDK for streaming data from Python applications to Initial State dashboards with automatic buffering and configurable flush rate.
- LabVIEW SDK SDK for streaming data from National Instruments LabVIEW applications to Initial State dashboards.
Quantifiable outcome
- Stream from sign-up to visualizing data in less than two minutes with no credit card required
Companies that use Initial State Technologies
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Initial State Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature7 records
Initial State Technologies partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Initial State Technologies competitors and assessment
Company assessmentDirect peers
- Ubidots: Ubidots is a cloud IoT platform for ingesting time-series data from sensors and devices and visualizing it in dashboards with alerting. It targets the same IoT maker/SMB and lightweight enterprise segments as Initial State with a similar PLG + paid tier model.
- Losant: Losant is an enterprise IoT platform offering device connectivity, data ingestion, real-time dashboards, and alerting. It competes head-to-head with Initial State in the business IoT / prototyping segment and emphasizes low-code workflows and visualization.
- Blynk: Blynk is a low-code IoT platform with mobile/web dashboards, device management, and automation for makers and SMBs. It competes with Initial State for the same hobbyist-to-prototype IoT use cases with similar free-tier plus subscription pricing.
- ThingSpeak: ThingSpeak (MathWorks) is a free IoT analytics platform that lets users collect, visualize, and analyze live sensor data in MATLAB-friendly dashboards. It overlaps directly with Initial State's maker / MATLAB / engineering customer base.
- Datacake: Datacake is a no-code IoT platform focused on device dashboards, alerting, and rule engines for industrial and SMB customers. It overlaps with Initial State on dashboard/visualization-first IoT workloads.
Emerging players
- InfluxDB (InfluxData): InfluxData provides a purpose-built time-series database (InfluxDB) with visualization and alerting via InfluxDB Cloud. It competes with Initial State on time-series storage and dashboards, with deeper emphasis on the database layer.
Broad incumbents
- Azure IoT Hub: Azure IoT Hub is Microsoft's managed device connectivity and telemetry service paired with Azure Digital Twins / Time Series Insights for visualization. It targets enterprise IoT workloads at a price/feature scale that Initial State cannot match directly.
- AWS IoT Core: AWS IoT Core is the hyperscaler's managed IoT connectivity and messaging service that competes on device ingest and routing, often bundled with AWS IoT SiteWise for visualization. It pressures Initial State on price and enterprise compliance at the high end.
- Grafana Cloud: Grafana Cloud is a managed observability platform that ingests time-series telemetry and visualizes it in Grafana dashboards, with broad adoption among developers and IoT/embedded teams. It overlaps with Initial State's visualization layer and is an increasingly common substitute.
Others
- PubNub: PubNub is a real-time messaging and IoT connectivity partner of Initial State and an adjacent platform in the real-time data streaming space. While not a direct dashboard competitor, it offers overlapping capabilities around real-time device data routing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Initial State Technologies social profiles
Digital presenceInitial State Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Initial State Technologies leadership team
Management profileNumber of profiles
Profiles7 records
Initial State Technologies funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Initial State Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Initial State Technologies
What does Initial State Technologies do?
Initial State Technologies provides a cloud-based IoT data streaming and visualization platform that lets users stream time-series data from an unlimited number of connected devices and applications to secure, real-time interactive dashboards via a REST API. Its core products include Tiles (real-time dashboards), Waves (interactive waveform viewer), Triggers (SMS/email alerts and geofencing), and an Integration Marketplace for codeless third-party data ingestion.
Is Initial State Technologies a public or private company?
Initial State Technologies is a private company. It is classified as corporate owned and is currently operating.
When was Initial State Technologies founded?
Initial State Technologies was founded in 2012. It employs 11 to 50 people.
Where is Initial State Technologies based?
Initial State Technologies is headquartered in Nashville, United States, in the North America region.
How does Initial State Technologies make money?
Three revenue lines are on record. Professional Subscription is the primary driver. The others are enterprise Subscription and data Ingestion Overage.
Who are Initial State Technologies's main competitors?
Direct peers on record are Ubidots, Losant, Blynk, ThingSpeak and Datacake. InfluxDB (InfluxData) is listed as an emerging player. Broad incumbents are Azure IoT Hub, AWS IoT Core and Grafana Cloud. PubNub is listed as an others.
Does Initial State Technologies have an API?
Yes. RESTful API accessed over HTTPS/TLS for streaming time series data to and from the platform. Supports event buffering with multiple events per API call. Rate limits: 180 Events API calls per minute (Individual tier) measured in 10-second intervals allowing bursting of up to 30 API calls per second; 30 Read API calls per minute. Each call can contain up to 10 events/data points. Enterprise tier offers 360 Events API calls per minute by default. API responds with rate limit headers (X-RateLimit-Limit, X-RateLimit-Remaining, X-RateLimit-Reset, Retry-After). Pay-as-you-go pricing for Enterprise: $2/mo per 1 million incoming data points. Developer documentation is at initialstateeventsapi.docs.apiary.io.
What industry is Initial State Technologies in?
Initial State Technologies's product category is IoT Data Streaming and Visualization Platform. Its primary akta.pro industry code is HDAEABAF, Real-Time / Streaming Data Warehousing, with a secondary code of HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity). Its NAICS code is 5182 and its SIC code is 7370.