Wishbone
Wishbone is a Copenhagen-based event management and consulting bureau led by founder Kaare Breinholt, providing concept development, production, and project management for large-scale Danish public-sector, sports, broadcasting, and corporate events via a freelance network.
- Company typePrivate
- Founded2008
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wishbone does
Wishbone (legal entity WishBone ApS, CVR 31603609) is a Copenhagen-based event management and consulting bureau founded in 2008 by Kaare Breinholt. The firm positions itself as an 'agile network bureau' — effectively a one-person principal practice that assembles bespoke teams of freelancers and project specialists for each engagement. Its service offering spans the full lifecycle of large-scale events: concept development, creative direction, consulting, project management, regulatory and authority approvals, supplier negotiation, and on-site production and execution.
Wishbone serves Danish government agencies (Copenhagen Municipality, Ministry of Education and Research, By & Havn, Wonderful Copenhagen, Region Hovedstaden), broadcasters (DR, TV2), sports federations and rights holders (Danish Handball Federation, Danish Taekwondo Federation, Sport Event Danmark), and large corporates (Vattenfall, Novozymes, Metro Selskabet, Gumball 3000, Skagen Fondene). Marquee engagements include the Eurovision Song Contest 2014 event programme, the EHF Euro 2014 opening and closing ceremony, the IOC Copenhagen 2009 outreach event, and the royal inauguration of Copenhagen Metro.
The business model is professional services: project-based, fee-for-service engagements negotiated directly with clients. There is no proprietary software or technology product, no app, no API, and no digital distribution. Go-to-market is sales-led, driven entirely by the founder's personal network, referrals, and direct outreach, with the founder physically embedding inside client organisations for the duration of each assignment. The firm also acts as an outsourced capacity resource to other event, culture, media, and advertising agencies. The founder additionally co-owns the ferry Gammelør, which is marketed as a meeting and event venue in Christians Havns Kanal, providing an asset-anchored extension to the core services offering.
Wishbone firmographics
Firmographics- Name
- Wishbone
- Legal name
- WishBone ApS
- Website
- https://wishbone.dk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wishbone is a Copenhagen-based event management and consulting bureau led by founder Kaare Breinholt, providing concept development, production, and project management for large-scale Danish public-sector, sports, broadcasting, and corporate events via a freelance network.
- Ownership category
- akta.pro rank
Where Wishbone is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Wishbone business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Event Management & Consulting Services: Professional services revenue from event concept development, consulting, project management, and production for national and international events. Revenue is project-based and fee-for-service, with the owner acting as the primary consultant supplemented by freelance specialists on a per-project basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Wishbone product offering
Product offeringCore offering
Wishbone is a Copenhagen-based culture and event bureau that develops concepts for, advises on, and produces large national and international events on behalf of clients. Operating as an agile network bureau, the founder and a curated pool of freelance specialists deliver end-to-end event management — including concept development, creative direction, project management, regulatory approvals, supplier coordination, and on-site production — embedded directly with client organizations.
Product overview
Wishbone is a culture and event bureau that functions as a developer, advisor, and consultant for organizing and producing large and small national and international events. The company operates as an agile network bureau, described as the world's largest single-person firm, with unlimited access to freelancers and project staff. Services include event concept development, creative direction, consulting, project management, and event execution. Key offerings include strategic event advice, authority approvals, planning, and full event production and delivery. The company leverages cultural and artistic competencies in communication and staging, assembling customized teams for each engagement. No distinct software products, platforms, or modules were identified — Wishbone provides professional event management services rather than a technology product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Management & Production Services Full-service event management and production for clients including concept development, creative direction, project management, regulatory/authority approvals, supplier coordination, and on-site execution of events such as ceremonies, festivals, sports championships, and corporate functions.
- Event Consulting & Advisory Strategic advisory on event concepts, planning, and execution, provided as direct consulting engagements or as embedded consulting resource for other event, culture, and media agencies.
Quantifiable outcome
- More than 10,000 guests at VM på Bryggen FIFA World Cup event, with live broadcast by DR Sporten
- +7 more outcomes
Companies that use Wishbone
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Wishbone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wishbone partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Jon Sigurd Wegener (Cognitive Neuroscientist)minorCognitive neuroscientist providing scientific expertise for the Copenhagen Municipality's Science in the City festival event 'Adfærdsmysteriet' (The Behavior Mystery) — exploring brain science around habits and green behavior.
- Big City BrainminorProduced the show and handled choreography and artists for the Danish Handball Federation's opening and closing ceremony at the EHF Euro 2014 men's handball championship. Wishbone provided creative concept and overall production responsibility.
- Wonderful CopenhagencorePartnership with Wonderful Copenhagen and Region Hovedstaden for the DIRdage festival — a 3-day, 50-event celebration showcasing Copenhagen as a leading metropolis. Wishbone produced 5 of the events, with concept development and production support.
- Dansk Cyklistforbund (Danish Cyclists' Federation)minorCollaborated on the 10 km cycling orientation race for Skagen Fondene's 20th anniversary employee weekend, using an 'Alleycat race' inspired format with checkpoints and tasks.
- Sport Event DanmarkcoreWishbone collaborated with Sport Event Danmark to create a unique outreach event during the IOC conference in Copenhagen 2009, featuring more than 30 sports and reaching 1 billion TV viewers.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Wishbone competitors and assessment
Company assessmentDirect peers
- Advice A/S: Danish communications and event consultancy covering PR, live events and activations for enterprise and public-sector clients — overlapping strongly with Wishbone's segments.
- Hjertet: Danish event and activation bureau producing conferences, festivals and brand events for Nordic clients — same buyer profile and event-production service mix as Wishbone.
- Kunde & Co: Danish creative and event bureau serving large corporates with brand experiences, launches and live events; comparable in scale, geography and creative-concept orientation to Wishbone.
- Geelmuyden Kiese: One of the largest Norwegian-owned communication and event agencies in the Nordic region, offering strategy, event production and public-sector communications directly comparable to Wishbone's government and corporate event work.
- Operate (formerly Operate A/S): Copenhagen-based creative and event agency working on cultural, commercial and public-sector projects across Denmark; directly comparable target market and event-service offering.
Regional players
- Sport Event Denmark: Danish national body for attracting and executing international sports events; Wishbone collaborates with it on IOC and federation events, addressing the same sports-event opportunity in Denmark.
- Wonderful Copenhagen: Copenhagen's official tourism and event organisation; Wishbone has partnered with it on DIRdage and IOC outreach, and it overlaps in destination event promotion and stakeholder coordination.
Broad incumbents
- Jack Morton Worldwide: Global brand-experience agency producing large conventions, ceremonies and experiential campaigns; relevant comparable for Wishbone's largest event engagements such as Eurovision-scale productions.
- MCH (Messecenter Herning): One of Scandinavia's largest convention and exhibition venues and organisers; competes with Wishbone for large Danish conferences, trade shows and sports ceremonies (e.g., Jyske Bank Boxen).
- Accenture Song (Event / Experiential): Global experiential and brand-event arm of Accenture that produces large-scale events for enterprises; already engages Wishbone as a Danish local resource, making it both a competitor and channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Wishbone social profiles
Digital presenceWishbone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wishbone leadership team
Management profileNumber of profiles
Profiles1 record
Wishbone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wishbone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wishbone
What does Wishbone do?
Wishbone is a Copenhagen-based culture and event bureau that develops concepts for, advises on, and produces large national and international events on behalf of clients. Operating as an agile network bureau, the founder and a curated pool of freelance specialists deliver end-to-end event management — including concept development, creative direction, project management, regulatory approvals, supplier coordination, and on-site production — embedded directly with client organizations.
Is Wishbone a public or private company?
Wishbone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wishbone founded?
Wishbone was founded in 2008. It employs 11 to 50 people.
Where is Wishbone based?
Wishbone is headquartered in Copenhagen, Denmark, in the Europe region.
How does Wishbone make money?
One revenue line is on record: event Management & Consulting Services.
Who are Wishbone's main competitors?
Direct peers on record are Advice A/S, Hjertet, Kunde & Co, Geelmuyden Kiese and Operate (formerly Operate A/S). Regional players are Sport Event Denmark and Wonderful Copenhagen. Broad incumbents are Jack Morton Worldwide, MCH (Messecenter Herning) and Accenture Song (Event / Experiential).
Does Wishbone have an API?
No public API is recorded for Wishbone.