Oxalis
OXALIS s.r.o. is a Czech specialty tea and coffee e-commerce retailer founded in 1993, selling proprietary blended teas, specialty coffees, chocolates, and accessories via oxalis.cz and 50+ pickup points across the Czech Republic, with localized sites serving Slovakia, Poland, and broader European markets.
- Company typePrivate
- Founded1993
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oxalis does
OXALIS s.r.o. is a Czech specialty tea and coffee e-commerce and omnichannel retailer headquartered in Slušovice, Zlín region, with documented continuous operation since 1993. The company sells a curated portfolio of pure and flavored teas, single-origin and blended specialty coffees, chocolates, beverages, and accessories to individual consumers in the Czech Republic, with extended localized reach into Slovakia, Poland, and broader European markets through dedicated storefronts (oxalis.cz, oxalis-original.sk, oxalis.pl, oxalis.eu). Its proprietary OXALIS® brand encompasses registered trademark blends such as Malý Buddha®, Mogo Mogo®, Babiččina zahrádka®, and Čaj císařů®, plus the OXALIS Tea Studio craft line of teas sourced from the Nilgiri mountains in southern India; tea and coffee products are prepared at the Slušovice facility under original in-house recipes.
The operating model combines a 500+ SKU e-commerce store with 50+ physical pickup points and stores across the Czech Republic, including a dedicated Prague Tea Center and CoffeeTearia coffee-focused locations, all coordinated through a 'Klikni a vyzvedni' (Click and Collect) framework that offers 45-minute in-store pickup on online orders. Multi-channel marketing spans an owned website and blog, Instagram and Facebook accounts, an email newsletter, and a Bonus Club loyalty program with tiered rewards, free shipping benefits, and birthday discounts. Two EU co-funded projects are actively underway — one for digitalization of logistics and business processes via advanced digital technologies, and one for international expansion through foreign trade fairs and export development.
Revenue is generated through four streams: direct-to-consumer retail product sales (one-time purchases), a monthly subscription service delivering favorite flavors to consumers, a B2B wholesale channel serving retailers and hospitality resellers, and corporate gift packages and vouchers sold to enterprise customers. Pricing is denominated in Czech Koruna, with unit price ranges of 87–600+ Kč for tea, 665–770 Kč per 500g for specialty coffee, 59–108 Kč for chocolates, and accessory pricing from 7 to 1,726 Kč; free shipping is offered on orders above 1,000 Kč and payment is accepted via VISA, Apple Pay, Google Pay, and Czech pickup networks (Zásilkovna, Balíkovna).
Oxalis firmographics
Firmographics- Name
- Oxalis
- Legal name
- OXALIS s.r.o.
- Website
- https://oxalis.cz
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OXALIS s.r.o. is a Czech specialty tea and coffee e-commerce retailer founded in 1993, selling proprietary blended teas, specialty coffees, chocolates, and accessories via oxalis.cz and 50+ pickup points across the Czech Republic, with localized sites serving Slovakia, Poland, and broader European markets.
- Ownership category
- akta.pro rank
Oxalis industry classification
Industry- Product category
- Specialty Tea and Coffee Retail
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
Keywords
Where Oxalis is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Oxalis business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Core revenue from selling tea, coffee, chocolate, and accessories through e-commerce and physical stores. Own brand products (OXALIS®) including proprietary tea blends, flavored coffees, and chocolate products.
- Subscription Service: Monthly subscription model delivering favorite flavors regularly to customers.
- Wholesale: B2B wholesale channel for business partners.
- Corporate Gifts: B2B sales of corporate gift packages and vouchers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing for individual consumers |
| Subscription | Monthly | Monthly subscription for regular deliveries |
| Transaction based/ take rate | Multi-year contract | Corporate bulk orders |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Oxalis product offering
Product offeringCore offering
Oxalis (OXALIS s.r.o.) is a Czech tea and coffee retailer that curates, blends, and sells specialty teas, coffees, chocolate, and related accessories under its own OXALIS® brand through an e-commerce platform, 50+ pickup points across the Czech Republic, and dedicated retail concepts (Prague Tea Center, CoffeeTearia). It also offers monthly tea/coffee subscriptions, gift sets and vouchers, and B2B corporate gifting and wholesale programs.
Product overview
OXALIS is a Czech tea and coffee e-commerce company based in Slušovice, Zlínsko, operating a multi-category online store with over 500 products. The company offers a diverse portfolio organized into core product categories: pure and flavored teas (including OXALIS® own-brand teas and OXALIS Tea Studio premium line), specialty coffees (Base, Blend, Boutique, aromatized), chocolate products, cool drinks, tea syrups, and accessories for tea and coffee preparation. The offering is complemented by subscription services, a loyalty program (Bonus Club), gift products (gift sets and vouchers), and physical retail locations including OXALIS stores, Prague Tea Center, and CoffeeTearia. The company emphasizes original recipes, Czech production, and a network of over 50 pickup points across the Czech Republic.
Differentiator
Problem solved
Functional benefit
Brands
- OXALIS Tea Studio: A craft tea line sourced from the Nilgiri mountains in southern India, produced using artisanal methods. Tea Studio connects tradition, sustainability, and the work of local farmers, offering hand-picked teas processed without chemicals.
- OXALIS Chocolate
- Prague Tea Center
- CoffeeTearia
Products and services
- OXALIS® Own-Brand Teas Proprietary tea blends prepared according to original OXALIS® recipes under registered trademarks including Malý Buddha®, Mogo Mogo®, Havajský ořech®, Babiččina zahrádka®, Čaj císařů®, and Rooibos Pretty Woman®. Targeted at individual tea enthusiasts and gift buyers seeking distinctive flavors unavailable elsewhere.
- OXALIS Tea Studio Premium craft tea line sourced from the Nilgiri mountains in southern India, processed using artisanal methods without chemicals, connecting tradition, sustainability, and local farmers' work. Targeted at premium tea enthusiasts seeking hand-picked, sustainable single-origin offerings.
- Pure Specialty Tea Unflavored premium teas including black, green, matcha, white and flowering, oolong, herbal, rooibos and honeybush, maté, Ayurvedic, and yellow teas sourced from global origins. Targeted at traditional tea drinkers and purists.
- Flavored Tea Blends Tea blends with added flavors across black, green, matcha, fruit, white, herbal, rooibos, maté, Ayurvedic, and oolong varieties. Targeted at consumers seeking flavored tea experiences beyond unflavored classics.
- Fresh Harvest Teas Limited-edition seasonal teas from the latest harvests offering exceptional freshness and delicate flavors from the finest tea leaves. Targeted at collectors and enthusiasts seeking exclusive seasonal offerings.
- Iced Tea Blends Ready-to-brew iced tea blends designed for summer refreshment, featuring harmonious combinations of tea flavors with fruity and fresh notes. Targeted at consumers seeking ready cold-brew tea options.
- Portioned Teas (Sachets) Pre-packaged portioned teas including pyramid tea bags (Pyramids) and Oxabag formats for convenient daily brewing. Targeted at consumers and offices wanting convenience without loose-leaf preparation.
- Specialty Coffee (Base, Blend, Boutique, Cascara) Pure single-origin and blended specialty coffees including Base (pure selected coffee), Blend (coffee mixtures), Boutique (premium coffee line), and Cascara (refreshing drink from coffee cherries). Targeted at specialty coffee enthusiasts.
- Flavored Coffee Aromatic coffee blends with added flavors, available in whole bean format. Targeted at consumers seeking flavored specialty coffee experiences.
- Summer Edition Coffee Seasonal limited edition coffee blends such as Summer Edition 26 featuring harmonized notes of nougat, almonds, and fresh pomelo. Targeted at collectors seeking exclusive seasonal coffee offerings.
- Chocolate Products Chocolate offerings including bonboniers, lollipops, hearts, bar chocolates (dark, milk, white), chocolate-covered nuts, fruits, and coffee beans, and candy sugar, marketed under the OXALIS Chocolate sub-brand. Targeted at individual consumers seeking premium chocolate pairings and gifts.
- Cool Drinks Refreshing ready-to-mix drinks including tea-based and coffee-based cool drinks with original recipes for summer refreshment. Targeted at consumers seeking convenient at-home cold beverages.
- Tea Syrups Concentrated tea syrups for creating flavored beverages and cocktails. Targeted at consumers and small hospitality operators seeking tea-flavored mixers.
- Tea Accessories Tea preparation tools and accessories including preparation equipment, cups and mugs, tea sets, matcha accessories, tea containers, and serving dishes. Targeted at home tea preparers and gift buyers.
- Coffee Accessories Coffee preparation equipment and accessories including preparation tools, cups and mugs, kettles, and filters for various brewing methods. Targeted at home baristas and coffee enthusiasts.
- Gift Sets (Tea and Coffee Gifts) Curated gift packages featuring tea and coffee selections, suitable for personal gifts and corporate gifting. Targeted at individual gift buyers and corporate clients seeking packaged premium product assortments.
- Gift Vouchers Gift vouchers allowing recipients to choose their preferred tea and coffee products. Targeted at individual givers and businesses seeking flexible gifting options.
- OXALIS Tea and Coffee Subscription Monthly subscription service delivering favorite flavors regularly, with surprise monthly selections of unique taste experiences. Targeted at regular tea/coffee consumers who want recurring discovery and convenience.
- Corporate Gifts (Firemní dárky) B2B sales of corporate gift packages and vouchers for employee gifts, client appreciation, and partner recognition, with branded packaging and bulk ordering capability. Targeted at Czech businesses seeking premium corporate gift solutions.
- Wholesale Program B2B wholesale channel supplying OXALIS® specialty tea and coffee products to retailers and hospitality businesses for resale. Targeted at retail and hospitality operators seeking reliable supply of specialty products with competitive wholesale pricing.
Quantifiable outcome
- 500+ products available in stock for immediate shipping
- +1 more outcomes
Companies that use Oxalis
Customer profileSegments3 records
Ideal customer profiles2 records
Oxalis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oxalis partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Oxalis competitors and assessment
Company assessmentEmerging players
- T2 Tea: Australian specialty tea retailer with a strong own-brand portfolio, distinctive store experience, and international expansion. Comparable to OXALIS in tea category focus, own-brand emphasis, and experiential retail concept.
- Teapigs: UK-based premium tea brand selling whole-leaf teas, teabags, and accessories through DTC and retail. Comparable to OXALIS in premium positioning, own-brand blends, and accessories bundling.
- Harney & Sons: US-based premium tea company with own blends, e-commerce, and a growing international presence. Comparable to OXALIS in product mix, premium own-brand strategy, and DTC retail focus.
Direct peers
- TeeGschwendner: Germany's leading specialty tea retail chain with own-store footprint, e-commerce, and own-brand blends. Directly comparable to OXALIS in specialty tea retail model, product depth, and own-brand emphasis.
- Sonnentor: Austrian family-owned organic tea, herbs, and spice retailer with own-brand products, own recipes, and a multi-country European retail footprint. Highly comparable to OXALIS in product mix, own-brand strategy, and Central European regional positioning.
- Julius Meinl: Viennese specialty coffee and tea retailer with a strong Central European heritage, own-store network, and B2B/hospitality channel. Comparable to OXALIS in product categories, retail experience positioning, and geographic market overlap.
Broad incumbents
- Tchibo: German coffee retail giant with a broad portfolio of coffee, tea, and non-food consumer goods sold through both own retail and grocery. Comparable to OXALIS in coffee retail mechanics but operates at vastly greater scale and product breadth.
- Dallmayr: German premium coffee and tea company with food service, retail, and consumer product lines. Comparable to OXALIS in the premium coffee/tea segment and in combining B2B (foodservice) with consumer retail.
- Lavazza: Italian global coffee roaster and brand with retail, foodservice, and consumer product lines across Europe. Comparable to OXALIS in the coffee category and as a competitive force in the Central European premium coffee market.
Regional players
- Mamacoffee: Czech specialty coffee roaster and café operator with direct-to-consumer and wholesale channels in the same Czech market as OXALIS. A direct regional competitor, particularly in the roasted/blended coffee category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Oxalis social profiles
Digital presenceOxalis compliance and trust
Trust signalCompliance4 records
Oxalis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oxalis leadership team
Management profileNumber of profiles
Profiles1 record
Oxalis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oxalis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oxalis
What does Oxalis do?
Oxalis (OXALIS s.r.o.) is a Czech tea and coffee retailer that curates, blends, and sells specialty teas, coffees, chocolate, and related accessories under its own OXALIS® brand through an e-commerce platform, 50+ pickup points across the Czech Republic, and dedicated retail concepts (Prague Tea Center, CoffeeTearia). It also offers monthly tea/coffee subscriptions, gift sets and vouchers, and B2B corporate gifting and wholesale programs.
Is Oxalis a public or private company?
Oxalis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oxalis founded?
Oxalis was founded in 1993. It employs 1 to 10 people.
Where is Oxalis based?
Oxalis is headquartered in Brooklyn, United States, in the North America region.
How does Oxalis make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are subscription Service, wholesale and corporate Gifts.
Who are Oxalis's main competitors?
Emerging players on record are T2 Tea, Teapigs and Harney & Sons. Direct peers are TeeGschwendner, Sonnentor and Julius Meinl. Broad incumbents are Tchibo, Dallmayr and Lavazza. Mamacoffee is listed as a regional player.
Does Oxalis have an API?
No public API is recorded for Oxalis.
What industry is Oxalis in?
Oxalis's product category is Specialty Tea and Coffee Retail. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing. Its NAICS code is 31192 and its SIC code is 5190.