mamacoffee
mamacoffee is a Czech specialty coffee roastery founded in 2007 in Prague, operating seven cafés, an e-commerce store, B2B wholesale, and a kosher-certified artisan bakery, with direct trade sourcing from farmers across eight origin countries.
- Company typePrivate
- Founded2007
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What mamacoffee does
mamacoffee s.r.o. is a Czech specialty coffee roastery founded in 2007 in Prague by Marta Kolská, Daniel Kolský, and friends. The company operates an integrated specialty coffee business spanning an in-house roastery, an artisan bakery (kosher-certified), seven proprietary cafés in Prague, a partner café network extending to Písek and Příbram, a direct-to-consumer e-commerce site (mamacoffee.cz), and a B2B wholesale operation. Its core product is specialty coffee sourced through direct trade partnerships with named farmers in eight origin countries (Guatemala, Brazil, Nicaragua, Indonesia, Myanmar, Uganda, Rwanda, Ethiopia), formalized under the 'mamacoffee direct' sub-brand. The portfolio includes single-origin coffees, drip bags, tasting sets, tea, brewing accessories (Moccamaster, Hario V60, Aeropress, Bialetti moka pots, grinders), gift vouchers, and education products (alternative brewing, home espresso, cupping courses).
The business model is multi-channel and revenue-diversified. Consumer-facing revenue comes from retail e-commerce (one-time purchases, quantity-discount tiers of 3/7/10% above CZK 3,300/7,700/11,000), a recurring 'Kávová rodina' subscription delivering six 250g packs over six months (CZK 2,600) with optional bundled brewing courses (CZK 3,350), and seven cafés serving in-house roasted coffee and bakery products. B2B revenue is generated through wholesale supply to other cafés, restaurants, offices, corporate events (with full equipment rental and on-site barista service), and retail shops, with custom pricing and bundled barista training and equipment consultation. Bakery operations extend the model with wholesale distribution of vegan, vegetarian, gluten-free, lactose-free, and kosher pastries. Marketing relies on content (blog, podcast featuring roaster Michal Praslička), social channels (Facebook, Instagram, LinkedIn, Twitter/X), email newsletters, and café spaces as community hubs. Technology infrastructure is built on commodity Czech SaaS: Shoptet for e-commerce, PPL and Zásilkovna for fulfillment, GoPay for payments, Ecomail for email marketing, and Raynet for CRM.
The company is privately held and founder-owned, with no disclosed external funding rounds, parent company, or institutional investors. It employs 33 staff, is registered as a private limited company (s.r.o.) in the Czech Republic, and operates under Czech whistleblower protection compliance. Geographically, all retail and B2B operations are domestic (Czechia); the international footprint is limited to upstream sourcing relationships in origin countries.
mamacoffee firmographics
Firmographics- Name
- mamacoffee
- Legal name
- mamacoffee s.r.o.
- Website
- https://mamacoffee.cz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- mamacoffee is a Czech specialty coffee roastery founded in 2007 in Prague, operating seven cafés, an e-commerce store, B2B wholesale, and a kosher-certified artisan bakery, with direct trade sourcing from farmers across eight origin countries.
- Ownership category
- akta.pro rank
mamacoffee industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Coffee and Tea Manufacturing (311920), Retail Bakeries (311811)
- SIC
- Retail-Eating & Drinking Places (5810), Miscellaneous Food Preparations & Kindred Products (2090), Bakery Products (2050)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
Keywords
Where mamacoffee is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices12 records
Markets served
mamacoffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail e-commerce sales: Online sales of specialty coffee, tea, chocolate, accessories, and merchandise through www.mamacoffee.cz e-shop with delivery via Zásilkovna and PPL.
- Coffee subscription (Kávová rodina): Monthly delivery of 6 packs of specialty coffee (250g each) over 6 months. Options include espresso and filter subscriptions, with optional coffee brewing course add-on.
- Café operations: Revenue from 7 proprietary cafés in Prague serving coffee, pastries from own bakery, and light food. Includes table reservations and catering.
- B2B wholesale: Wholesale supply to other cafés, offices, events, and retail shops. Includes specialty coffee, tea, cane sugar, cocoa, chocolates, bakery products, barista equipment, and consultation services.
- Coffee brewing courses: In-person courses on alternative coffee preparation, home espresso, and cupping held at studio near Jiřího z Poděbrad café. Courses priced at 1,550 Kč for espresso, with gift vouchers available.
- Bakery wholesale: Wholesale supply of artisan pastries from their kosher-certified bakery to partner cafés and businesses. Includes vegan, vegetarian, gluten-free, lactose-free, and kosher options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Coffee Subscription - Espresso: 6x250g packs over 6 months with handmade mug |
| Subscription | Multi-year contract | Coffee Subscription with Course - Filter: 6x250g packs + brewing course + mug |
| Transaction based/ take rate | Pay-as-you-go | Quantity discount tiers for end customers |
| Unit Pricing | Pay-as-you-go | Individual products (coffee, tea, accessories) |
| One time/ perpetual license | Pay-as-you-go | Gift vouchers for coffee subscription and courses |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
mamacoffee product offering
Product offeringCore offering
mamacoffee roasts and sells specialty coffee through an e-commerce shop, 6 proprietary cafés in Prague, and a B2B wholesale channel serving other cafés, offices, events, and retail shops. The company also operates an in-house kosher-certified artisan bakery and offers barista training, coffee brewing courses, and direct-trade sourcing under its 'mamacoffee direct' sub-brand.
Product overview
mamacoffee is a Czech specialty coffee roastery and café chain operating an e-commerce platform alongside 6 physical cafés in Prague. The product portfolio centers on specialty coffee products sold through the e-shop (whole bean, drip bags, tasting sets), complemented by a subscription service ('Kávová rodina' - Coffee Family) offering monthly deliveries of espresso or filter coffee with optional brewing course bundles. Additional offerings include coffee brewing accessories (Moccamaster, Hario V60, Aeropress, moka pots, grinders), tea products (fruit tea, black tea, green tea), artisan bakery items (available in cafés with vegan/vegetarian/gluten-free/kosher options), and B2B wholesale solutions for offices, cafés, events, and retail partners. The company emphasizes direct trade relationships with coffee farmers through its 'mamacoffee direct' sub-brand, with coffee projects in Brazil, Nicaragua, Uganda, Ethiopia, and other origins.
Differentiator
Problem solved
Functional benefit
Brands
- mamacoffee direct: Direct trade coffee brand featuring imports from farmers with established long-term partnerships
Products and services
- Coffee Subscription - Espresso (Kávové předplatné - espresso) Monthly specialty coffee subscription delivering 6 packs of espresso-suited coffee (250g each) over 6 months, priced at 2,600 Kč. Includes an original handmade mamacoffee mug. Delivered via personal pickup at cafés or via Zásilkovna. Targeted at individual coffee enthusiasts.
- Coffee Subscription - Filter (Kávové předplatné - filtr) Monthly specialty coffee subscription delivering 6 packs of filter-suited coffee (250g each) over 6 months, priced at 2,600 Kč. Includes an original handmade mamacoffee mug. Delivered via personal pickup at cafés or via Zásilkovna. Targeted at individual coffee enthusiasts.
- Coffee Subscription with Course - Filter (Kávové předplatné s kurzem - filtr) Subscription bundle including 6x filter coffee (250g each) over 6 months, choice of a brewing course, and an original handmade mamacoffee mug, priced at 3,350 Kč. Combines product subscription with education for individual coffee enthusiasts.
- Coffee Subscription with Course - Espresso (Kávové předplatné s kurzem - espresso) Subscription bundle including 6x espresso-suited coffee (250g each) over 6 months, choice of a brewing course, and an original handmade mamacoffee mug, priced at 3,350 Kč.
- Coffee Tasting Set (Degustační set káv mamacoffee) Curated selection of specialty coffees for home tasting (priced at 415 Kč), allowing customers to explore different origins and flavor profiles. Sold through the e-shop.
- Drip Bag Tasting Set (Degustační set drip sáčků) Set of single-serve drip coffee bags containing freshly ground specialty coffee for on-the-go brewing without equipment, priced at 355 Kč.
- Course on Alternative Coffee Brewing (Kurz alternativní přípravy kávy) Workshop covering alternative brewing methods including cezve, moka pot, Aeropress, Chemex, V60, and French press, with hands-on practice. Priced at 1,550 Kč. Gift vouchers available.
- Home Espresso Course (Kurz domácího espressa) Professional barista training focused on espresso preparation techniques for home brewing enthusiasts. Priced at 1,550 Kč with gift vouchers available.
- Cupping and Coffee Quality Control Course (Cupping a kontrola kvality kávy) Professional coffee tasting and quality assessment course teaching cupping protocols and sensory evaluation.
- Moccamaster KGBT-741 Pour-Over Coffee Maker Professional pour-over coffee maker meeting Gold Cup standard (SCAA, SCAE, ECBC), brewing 10 cups in 6 minutes with copper heating element. Sold via the e-shop at 6,150 Kč.
- Hario V60-02 Ceramic Dripper Japanese ceramic dripper for pour-over filtered coffee preparation, known for high-quality craftsmanship.
- Aeropress Aerobie Portable coffee brewing device popular among baristas and home users, developed by Aerobie in 2005.
- Bialetti Venus 4-cup Stovetop Espresso Maker Stainless steel moka pot suitable for induction cooktops, making 4 cups of stovetop espresso.
- Forever Miss Prestige Stovetop Espresso Maker 3-cup aluminum stovetop espresso maker, classic Italian design from 1933.
- Circular Cup Insulated tumbler made from 40% recycled single-use paper cups, leak-proof, keeps drinks warm for up to one hour.
- Fruit Tea (Ovocný čaj) Blend of dried fruits including apple, beetroot, elderberries, raisins, blackberries, and red currants with natural aroma. Priced at 125 Kč.
- Organic Black Tea Earl Grey (Bio černý čaj Earl Grey) Organic black tea infused with bergamot, certified organic production. Priced at 135 Kč.
- Organic Black Tea Assam (Bio černý čaj Assam) High-quality Indian Assam tea from the northeastern state, with delicate sweet aroma and brisk flavor with hints of malt. 70g package.
- Traveler's Kit with Aeropress Complete travel brewing set including Aeropress Aerobie, mamacoffee metal mug, and 100g Nicaragua Norlan & Uriel coffee in waterproof case.
- mamacoffee Cafés (Kavárny) 6 proprietary café locations in Prague (Vodičková, Londýnská, Jaromírova, Podolská, Jiřího z Poděbrad, plus Café Nezisk) offering specialty coffee, pastries from the company's own artisan bakery, and community gathering spaces.
- mamacoffee Bakery (Pekárna) Artisan craft bakery producing pastries including vegan, vegetarian, gluten-free, lactose-free, and kosher options, with catering services for cafés and partner businesses.
- B2B Wholesale Solutions (Velkoobchod) Wholesale coffee supply for cafés, offices, events, and retail stores including barista training, equipment consultation, and alternative fulfillment options. Includes specialty coffee, tea, cane sugar, cocoa, chocolates, bakery products, and barista equipment.
- mamacoffee direct (Direct Trade Sub-brand) Direct trade brand representing specialty coffees imported directly from partnered farmers in 8 origin countries, emphasizing ethical sourcing, fair prices above market rates, and long-term partnerships.
- Gift Vouchers (Dárkové poukazy) Gift vouchers available for coffee subscriptions (2,600 Kč) and coffee brewing courses (1,550 Kč), with a combined subscription+course voucher at 3,350 Kč. Valid for 12 months.
Quantifiable outcome
- Direct trade partnerships with farmers ensuring fair prices above market rates
- +2 more outcomes
Companies that use mamacoffee
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
mamacoffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
mamacoffee partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- COASSAN School ProjectminorEducational initiative by COASSAN cooperative supporting children's education (ages 4-12) in Jinotega. mamacoffee provides supplies, finances for snacks, and supports English lessons twice weekly.
- Chavarría Family (Nicaragua)coreFamily farming operation at El Progreso and Linda Vista farms in Jinotega region. Collaboration since 2018. Norlan and Uriel experiment with processing methods including anaerobic fermentation.
- Paulo Toledo (Brazil)coreCoffee farmer at Fazenda Olhos D'Agua in Brazil. Partnership since 2016. mamacoffee supports quality improvement through feedback and shares experience, resulting in yearly quality increases.
- Farmers (Guatemala)minorFirst international coffee project began in Guatemala in 2015, establishing mamacoffee's direct trade model.
- ShoptetcoreE-commerce platform provider powering the mamacoffee.cz online store. Shoptet a.s. is the platform operator handling the technical infrastructure for the e-shop.
- PPLcoreLogistics partner for parcel delivery, handling shipping of coffee and products to customers.
- ZásilkovnacoreParcel pickup point network for customer deliveries, also used for coffee subscription deliveries.
- GoPaycorePayment gateway provider processing online transactions for the e-commerce store.
- COASSAN Cooperative (Nicaragua)coreWomen's cooperative in Jinotega, Nicaragua. mamacoffee direct trade partner supporting female coffee farmers through the Women's Project. Coffee is certified organic.
- Rwanda Trading Company (RTC)coreOrganization supporting farmers in Rwanda. mamacoffee sources Rwanda Gatare coffee through RTC, which provides educational programs to improve quality and yield.
- Israel Degfa (Ethiopia)coreProducer at Gelana farm in Yirgacheffe region, Ethiopia. Produces Geisha variety coffee with rich floral notes.
- Falcon (Uganda)corePartner for coffee sourcing from Rwenzori Mountains in Uganda. mamacoffee colleagues Jakub and Lukáš spent three months in Uganda supporting operations.
- Farmers (Indonesia)minorCoffee project established in Indonesia on Sumatra island.
- Farmers (Myanmar)minorCoffee project established in Myanmar as part of mamacoffee's direct trade expansion.
- Jose (Chepe) VelasquezcoreLocal coordinator overseeing all mamacoffee projects in Nicaragua. Provides training and cuppings to farmers, helps small coffee farmers find sustainable path in specialty coffee market.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
mamacoffee competitors and assessment
Company assessmentBroad incumbents
- Counter Culture Coffee: US specialty coffee roaster with strong direct-trade farmer relationships, sustainability focus, and wholesale/education programs; comparable operating model across roastery, wholesale, and training.
- Starbucks Reserve: Premium-tier offering from Starbucks targeting specialty-coffee consumers with roastery cafés and small-lot beans; represents the scaled incumbent threat in the specialty segment mamacoffee competes in.
- La Colombe Coffee Roasters: US specialty coffee roaster with DTC, cafés, and wholesale channels; comparable diversified specialty model with national retail presence and consumer brand recognition.
- Blue Bottle Coffee: US-originated specialty coffee roaster and café chain (now Nestle-owned) operating e-commerce subscriptions and own cafés; relevant benchmark for premium DTC + retail specialty model at much larger scale.
Others
- Moccamaster: Manufacturer of premium pour-over coffee brewers retailed by mamacoffee and other specialty roasters; adjacent ecosystem peer as a key equipment supplier to the specialty channel.
- Aeropress: Coffee brewing-equipment brand whose products are sold and demoed in mamacoffee's brewing courses; representative ecosystem peer within the specialty-coffee accessory category.
Direct peers
- Nordbeans: Specialty coffee roaster with own cafés in the Czech Republic and DTC subscription offering; highly comparable operating model combining roastery, cafés, and recurring delivery.
- Doubleshot: Prague-based specialty coffee roaster and café operator offering direct-to-consumer coffee and physical cafés; competes directly with mamacoffee on premium beans, café experience, and Czech specialty-coffee brand positioning.
- Father's Roastery: Czech specialty coffee roaster with e-commerce and partner cafés; competes on premium single-origin offerings and specialty coffee education in the same Czech market as mamacoffee.
Regional players
- Coffee Collective: Danish specialty coffee roaster with own cafés and direct-trade sourcing, comparable in scale and philosophy to mamacoffee; serves as a regional benchmark for Northern European specialty operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
mamacoffee social profiles
Digital presencemamacoffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
mamacoffee leadership team
Management profileNumber of profiles
Profiles15 records
mamacoffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mamacoffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mamacoffee
What does mamacoffee do?
mamacoffee roasts and sells specialty coffee through an e-commerce shop, 6 proprietary cafés in Prague, and a B2B wholesale channel serving other cafés, offices, events, and retail shops. The company also operates an in-house kosher-certified artisan bakery and offers barista training, coffee brewing courses, and direct-trade sourcing under its 'mamacoffee direct' sub-brand.
Is mamacoffee a public or private company?
mamacoffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mamacoffee founded?
mamacoffee was founded in 2007. It employs 11 to 50 people.
Where is mamacoffee based?
mamacoffee is headquartered in Prague, Czechia, in the Europe region.
How does mamacoffee make money?
Six revenue lines are on record. Retail e-commerce sales are the primary driver. The others are coffee subscription (Kávová rodina), café operations, B2B wholesale, coffee brewing courses and bakery wholesale.
Who are mamacoffee's main competitors?
Broad incumbents on record are Counter Culture Coffee, Starbucks Reserve, La Colombe Coffee Roasters and Blue Bottle Coffee. Others are Moccamaster and Aeropress. Direct peers are Nordbeans, Doubleshot and Father's Roastery. Coffee Collective is listed as a regional player.
Does mamacoffee have an API?
No public API is recorded for mamacoffee.
What industry is mamacoffee in?
mamacoffee's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 5810.