What Peter Jackson does

Peter Jackson is an Australian tailored menswear brand founded in 1948 and headquartered in Melbourne. The company sells suits, sport jackets, formalwear, shirts, casualwear, footwear, and accessories to individual male consumers, with a particular focus on occasion-based merchandising across weddings, business, and casual wear. It also offers a made-to-measure tailoring service for custom garments, and operates a charitable Blue Shirt Initiative in partnership with Beyond Blue that donates a fixed amount from each blue shirt sold to mental health support.

The business runs an e-commerce-first direct-to-consumer model through peterjacksons.com, supplemented by multiple physical retail store locations across Australia. The e-commerce platform ships internationally to more than 25 countries, with duties and shipping included on all international orders. Marketing is conducted primarily through organic social channels (Facebook, Instagram), an email newsletter, and a content blog (The Jackson Journal). Pricing is positioned in the mid-market, with unit prices roughly spanning A$79.95 for casual shirts to A$459+ for suits on sale, supported by frequent seasonal promotions and bundle discounts (e.g., three business shirts for A$259, two knits for A$250).

Peter Jackson is a privately held Australian firm with 11-50 employees. No funding rounds, parent company, M&A activity, or named leadership team are disclosed in the source material. Revenue and ownership structure are not publicly disclosed. The company was the subject of a racial discrimination complaint at the Australian Human Rights Commission alleging unauthorized AI-based alteration of model campaign imagery, representing a notable reputational and regulatory exposure.

Name

Peter Jackson

Legal name

Peter Jackson

Website

https://peterjacksons.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Peter Jackson is an Australian tailored menswear brand, founded 1948, that sells suits, shirts, casualwear, footwear, and accessories to individual male consumers through Australian retail stores and an e-commerce site shipping to 25+ countries, complemented by a made-to-measure tailoring service.

Ownership category

akta.pro rank

Product category

Tailored Menswear Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (4582)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Luxury Menswear (CRAAAFAF), Dress & Formal Footwear (CRAAACAC), Men’s Styling & Tailoring Coordination (HSACAJAG), Men’s Fashion Jewelry (CRAKABAI)

Keywords

• Tailored menswear
• Men's suits
• Made to measure
• Wedding formalwear
• Men's accessories

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail apparel sales: Direct sales of menswear including suits, shirts, footwear, and accessories through e-commerce platform and physical retail stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Peter Jackson is an Australian tailored menswear retailer that designs, sources, and sells men's suits, shirts, casualwear, footwear, wedding and formalwear, and accessories through its own e-commerce site and physical retail stores across Australia, with a Made-to-Measure customization service for bespoke fit. The brand is organized around occasion-based collections (business, weddings, casual) and ships internationally with free shipping and duties to 25+ countries.

Product overview

Peter Jackson is an Australian menswear brand operating as a unified e-commerce and retail platform offering tailored suits, shirts, casualwear, footwear, wedding attire, and accessories. The core offering centers on tailoring products (suits, sport jackets, formalwear) available in ready-to-wear and made-to-measure formats, complemented by shirts, casualwear, and footwear. The product portfolio is organized around occasions (weddings, business, casual) and includes a charitable initiative (Blue Shirt Initiative) supporting Beyond Blue. Products are sold through the company's website with international shipping and physical store locations across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailoring Collection (Suits, Sport Jackets, Blazers, Trousers, Tuxedos, Waistcoats) Ready-to-wear tailored menswear including suits, sport jackets, blazers, tailored trousers, tuxedos and formalwear, and waistcoats in various colors and fabrics, sold to individual consumers for business, formal, and special-occasion wear.
• Made to Measure Bespoke customization service allowing customers to order suits and garments constructed to their individual measurements and style preferences, targeted at fit-sensitive buyers willing to pay a premium for tailored-to-order garments.
• Shirts Collection (Business, White, Signature, Formal, Casual, Linen) Men's dress and casual shirts including business, white, signature, formal, casual, and linen styles, sold as individual items and bundle offers (e.g., three business shirts for $259) to individual consumers.
• Casualwear Collection (Knitwear, Polos, T-Shirts, Jackets, Chinos, Denim) Men's casual apparel including knitwear, polo shirts, t-shirts, jackets and coats, chino pants, and denim jeans, sold to consumers for everyday and smart-casual wear, with bundle offers such as two knits for $250 and two jeans for $150.
• Footwear Collection (Signature Shoes, Boots, Lace-Ups, Loafers, Derby, Dinner Shoes) Men's footwear including signature shoes, leather boots, lace-up shoes, loafers, classic derby shoes, and dinner shoes, sold to complement business, formal, and casual outfits.
• Wedding Suits & Formalwear Collection Wedding-focused attire including classic wedding suits, black tie, casual wedding attire, country wedding, winery wedding, beach wedding, and groomsmen suits, targeted at grooms, groomsmen, and wedding guests.
• Accessories Collection (Ties, Belts, Socks, Bags, Wallets, Cufflinks) Men's accessories such as ties, socks, belts, scarves, tie bars, pocket squares, leather bags, wallets, and cufflinks sold to complete business, formal, and casual outfits.
• Gift Cards Peter Jackson branded gift cards redeemable across the full product range on peterjacksons.com and in Australian retail stores.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Beyond BlueminorStrategic or Co-development PartnerThe Blue Shirt Initiative partnership where $10 from each purchased blue shirt is donated directly to Beyond Blue's 24/7 Support Service. Social cause partnership supporting mental health awareness.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Suitsupply: Global tailored menswear DTC and showroom brand offering suits, shirts, and formalwear. Comparable through made-to-measure service, multi-channel retail, and aggressive direct-to-consumer pricing.
• M.J. Bale: Australian tailored menswear brand with made-to-measure service and omnichannel retail. Closest direct peer given shared Australian origin, formalwear focus, and customization offering.
• T.M.Lewin: British heritage menswear brand focused on shirts, suits, and formalwear, with a strong Australian market presence. Comparable through formalwear core, shirt-led merchandising, and omnichannel retail.
• Tarocash: Australian menswear chain offering suits, shirts, and casualwear at accessible price points. Direct competitor in the Australian mid-market menswear segment.
• Politix: Australian menswear retailer specializing in tailored suits, shirts, and formalwear. Direct category and channel overlap within the Australian market.
• Indochino: Global made-to-measure menswear DTC brand with showrooms. Comparable through its custom-tailoring proposition, suits and shirts assortment, and international e-commerce model.
• Rhodes + Beckett: Australian tailored menswear brand with strong formalwear and occasion-led positioning. Direct peer in the Australian premium menswear segment with similar occasion-based merchandising.
• Charles Tyrwhitt: British menswear brand selling shirts, suits, and casualwear DTC globally. Comparable through international e-commerce menswear focus, bundle pricing, and formalwear heritage.

Emerging players

• Bonobos: US menswear DTC brand known for better-fitting pants, shirts, and suits. Comparable as a digitally native menswear brand extending into formalwear, though with a different core category focus.

Broad incumbents

• Hugo Boss: Global premium and luxury menswear brand with broad portfolio across formal, casual, and athleisure. Competes in the same formalwear and business attire occasions at a higher price tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/peterjacksonmenswear
• Instagraminstagram.com/peterjacksonau/?hl=en
• Xx.com/peterjacksonau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Jackson