Rhodes & Beckett
Rhodes & Beckett is an Australian premium menswear brand operating a direct-to-consumer e-commerce platform, selling made-to-order men's shirts, suits, and accessories to discerning male consumers in Australia and internationally.
- Company typePrivate
- Founded2006
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rhodes & Beckett does
Rhodes & Beckett is an Australian premium menswear brand launched in 2006, operating as a direct-to-consumer e-commerce business headquartered in St Leonards, New South Wales. The company designs and sells made-to-order men's dress shirts, tailored suits, suit separates, and accessories such as lapel pins and cufflinks, crafted from materials including Australian Virgin Merino Wool, premium cottons, and fine suiting fabrics sourced internationally. Suits feature half-canvas construction, hand-finished details, and Bemberg lining, while shirts are offered across Poplin, Twill, Oxford, Herringbone, and Stretch fabrics in Slim, Regular, and Long fits.
The company's revenue model is one-time direct product sales through a single owned e-commerce storefront, with no third-party retail or physical stores. Pricing is denominated in Australian dollars inclusive of GST: shirts range from approximately AUD $70-$249, and full suits from AUD $500-$1,250, with separates available individually (jackets AUD $320-$800, trousers AUD $180-$450). A digital gift card program spans denominations up to AUD $2,000 with a three-year validity. The brand also offers a VIP email membership, AfterPay instalment payments, and ships domestically within Australia and internationally with US duties pre-paid.
The customer base is described as "discerning Australian men" seeking quality shirting and suiting for professional and formal occasions, with made-to-order positioning used to minimise waste. The company is privately held with 1-10 employees, no disclosed external funding, no physical retail presence, and no evidence of AI or platform technology layers beyond a standard Squarespace storefront.
Rhodes & Beckett firmographics
Firmographics- Name
- Rhodes & Beckett
- Legal name
- Rhodes & Beckett
- Website
- https://rhodesbeckett.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rhodes & Beckett is an Australian premium menswear brand operating a direct-to-consumer e-commerce platform, selling made-to-order men's shirts, suits, and accessories to discerning male consumers in Australia and internationally.
- Ownership category
- akta.pro rank
Rhodes & Beckett industry classification
Industry- Product category
- Premium Menswear
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industries
- Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF), Ties, Bow Ties & Pocket Squares (CRAAAJAH)
Keywords
Where Rhodes & Beckett is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Rhodes & Beckett business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct Product Sales: One-time purchase model for shirts, suits, and accessories through e-commerce. Products are made-to-order specifically for each customer, reducing waste. Items include men's shirts, suits, and accessories such as cufflinks and lapel pins.
- Gift Cards: Digital gift cards sold in denominations from $100 to $2,000. Gift cards are delivered by email and valid for 3 years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Men's Shirts |
| Unit Pricing | Pay-as-you-go | Men's Suits |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Domestic Shipping (Australia) |
| Unit Pricing | Pay-as-you-go | International Shipping |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Rhodes & Beckett product offering
Product offeringCore offering
Rhodes & Beckett designs, manufactures, and sells premium made-to-order men's dress shirts, tailored suits, and suit separates through a direct-to-consumer e-commerce model. The company also retails men's accessories such as lapel pins and cufflinks and offers digital gift cards. All garments are produced using globally sourced premium fabrics and trims and finished by hand, with products shipped to customers in Australia and internationally.
Product overview
Rhodes & Beckett is a premium Australian menswear brand launched in 2006, specializing in made-to-order men's clothing. The company operates on a made-to-order production model to minimize waste, offering a focused portfolio of dress shirts, tailored suits, suit separates (jackets and trousers sold individually), men's accessories including lapel pins and cufflinks, and digital gift cards. The core products—dress shirts and suits—are crafted from high-quality materials including Australian Virgin Merino Wool, premium cottons, and fine suit cloths sourced internationally. Shirts are available in various fabric types (Poplin, Twill, Oxford, Herringbone, Stretch) with fit options (Slim, Regular, Long) and cuff styles (button cuffs, French cuffs). Suits feature half-canvas construction, hand-finished details, and are available as complete suits or as separates for mix-and-match purchasing. Accessories complement the core apparel offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Made-to-Order Dress Shirts Premium men's dress shirts produced to individual order using globally sourced premium cottons and high-end trims, sold directly to consumers via the Rhodes & Beckett website. Targeted at professional men seeking tailored fit.
- Tailored Suits Half-canvas construction tailored suits made-to-order using Australian Merino wool and premium trims, with hand-finished detailing, sold directly to discerning professional and formal-occasion customers.
- Suit Separates (Jackets and Trousers) Separately sold suit jackets and trousers made from the same premium fabrics as full suits, allowing customers to build tailored separates for business and formal wear.
- Men's Accessories Branded accessories including lapel pins and cufflinks, sold as add-on items for customers purchasing suits or dress shirts.
- Gift Cards Digital gift cards available in set denominations ($50–$500) for redemption on the Rhodes & Beckett e-commerce store.
Companies that use Rhodes & Beckett
Customer profileSegments1 record
Ideal customer profiles1 record
Rhodes & Beckett technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rhodes & Beckett partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Rhodes & Beckett competitors and assessment
Company assessmentDirect peers
- M.J. Bale: M.J. Bale is an Australian premium menswear brand offering suits, shirts, and formalwear with physical retail stores across Australia. Comparable Australian heritage, premium positioning, and product mix, with broader physical distribution.
- Suitsupply: Suitsupply is a premium menswear brand offering tailored suits, shirts, and accessories through both online and physical retail channels. Comparable in premium positioning, half-canvas construction, and direct-to-consumer focus.
- Charles Tyrwhitt: Charles Tyrwhitt is a British menswear brand specializing in dress shirts, suits, and formal accessories with strong DTC e-commerce. Directly comparable product mix (shirts, suits, ties, cufflinks) and premium-but-accessible positioning.
- T.M.Lewin: T.M.Lewin is a heritage British shirtmaker and menswear brand selling dress shirts, suits, and accessories. Comparable core product (premium dress shirts), online retail focus, and target market of professional men seeking quality formalwear.
- Indochino: Indochino is a leading made-to-order menswear DTC brand specializing in custom suits and shirts. Direct competitor with a similar made-to-order model, online-first approach, and price point targeting the same premium-but-accessible segment.
Regional players
- Peter Jackson: Peter Jackson is an Australian menswear brand offering suits, shirts, and formalwear with a national retail footprint. Regional competitor targeting Australian men seeking affordable-to-mid-tier formalwear with overlapping customer segments.
- Politix: Politix is an Australian menswear and womenswear retailer specializing in suiting and formalwear with physical stores. Regional competitor in the Australian formalwear market with overlapping customer base and similar price positioning.
Broad incumbents
- Brooks Brothers: Brooks Brothers is an iconic American heritage menswear brand specializing in dress shirts, suits, and formalwear. Comparable product mix and target market of professional men, though operates globally with extensive physical retail.
- Bonobos: Bonobos is a US-based premium menswear DTC brand (acquired by Walmart) offering shirts, suits, and casual wear. Comparable premium DTC positioning and made-to-measure suiting offering, though with broader casual apparel range and much larger scale.
- Hugo Boss: Hugo Boss is a global luxury fashion house with a strong menswear portfolio including suits, shirts, and formalwear. Operates at a much higher price tier but competes for the same premium-menswear customer with broader brand reach and physical retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rhodes & Beckett social profiles
Digital presenceRhodes & Beckett financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rhodes & Beckett leadership team
Management profileNumber of profiles
Rhodes & Beckett funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rhodes & Beckett M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rhodes & Beckett
What does Rhodes & Beckett do?
Rhodes & Beckett designs, manufactures, and sells premium made-to-order men's dress shirts, tailored suits, and suit separates through a direct-to-consumer e-commerce model. The company also retails men's accessories such as lapel pins and cufflinks and offers digital gift cards. All garments are produced using globally sourced premium fabrics and trims and finished by hand, with products shipped to customers in Australia and internationally.
Is Rhodes & Beckett a public or private company?
Rhodes & Beckett is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rhodes & Beckett founded?
Rhodes & Beckett was founded in 2006. It employs 1 to 10 people.
Where is Rhodes & Beckett based?
Rhodes & Beckett is headquartered in Sydney, Australia, in the Oceania region.
How does Rhodes & Beckett make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards.
Who are Rhodes & Beckett's main competitors?
Direct peers on record are M.J. Bale, Suitsupply, Charles Tyrwhitt, T.M.Lewin and Indochino. Regional players are Peter Jackson and Politix. Broad incumbents are Brooks Brothers, Bonobos and Hugo Boss.
Does Rhodes & Beckett have an API?
No public API is recorded for Rhodes & Beckett.
What industry is Rhodes & Beckett in?
Rhodes & Beckett's product category is Premium Menswear. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of IMAOAEAF, Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear). Its NAICS code is 458110 and its SIC code is 5600.