Celmac
Celmac is a privately held Australian distributor and importer of large and super-wide format digital printing equipment, cutting systems, laminators, RIP software, and consumables, serving enterprise and mid-market commercial print and signage customers across Australia through offices in Melbourne, Sydney, and Brisbane.
- Company typePrivate
- Founded1995
- HeadquartersBrunswick, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Celmac does
Celmac is a privately held Australian distributor and importer of large and super-wide format digital printing solutions, founded circa 1995 and headquartered in Brunswick, Melbourne, with additional sales and support offices in Sydney (Seven Hills) and Brisbane (Mansfield). The company operates a multi-brand equipment portfolio spanning HP, Epson, Roland DG, ATP, and Digitech wide format printers across Latex, UV, Solvent, Dye Sublimation, Aqueous, and PageWide ink technologies; Aristo, KALA, Summa, and iEcho cutting systems; and KALA laminators and finishing systems. Celmac also distributes RIP and color management software from Onyx, SAi, Ergosoft, Color-Gate, Caldera, Print Factory, and Barbieri, alongside consumables (media, textiles, finishing products, inks, print heads) and a recently added specialty media line (Jessup).
Celmac's business model is a classic value-add industrial distribution model: it earns revenue primarily from one-time equipment sales (with quote-based pricing, promotional programs such as HP Trade-IN rebates of up to AUD $5,000, and demos), recurring consumables attach, and software licensing pass-through, supported by Fogra-certified color management services and in-house technical engineers. The company targets enterprise and mid-market print service providers across Australia, organized around a horizontal 'Before You Print / When You Print / After You Print' workflow value proposition. Its largest disclosed deal is a AUD $2.5 million contract with Courtney Group for HP Indigo and HP Latex systems, while other named customers include Cactus (first Aristo LFC5232 cutter installation in Australia), Factory One, and Blind Concepts.
Celmac's competitive position rests on long-tenured vendor relationships — it is an HP Gold Partner and was recognized as HP's Top APAC Sales Partner for Latex Large Format and Best Overall Sales Partner of the Year at the 2022 HP APAC Channel Sales Partner Awards in Singapore. Exclusive distribution rights in Australia for KALA, Aristo, and Summa, combined with 30+ years of founder-led continuity under Managing Director Wayne McIntyre, create a defensible channel position. The company has no disclosed external funding, operates solely within Australia despite APAC award reach, and has not pursued M&A or international expansion visible in the available data.
Celmac firmographics
Firmographics- Name
- Celmac
- Legal name
- Celmac
- Website
- https://celmac.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Celmac is a privately held Australian distributor and importer of large and super-wide format digital printing equipment, cutting systems, laminators, RIP software, and consumables, serving enterprise and mid-market commercial print and signage customers across Australia through offices in Melbourne, Sydney, and Brisbane.
- Ownership category
- akta.pro rank
Celmac industry classification
Industry- Product category
- Wide Format Printing Equipment Distribution
- NAICS
- Printing and Related Support Activities (3231)
- SIC
- Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Production & High-Volume Printing Systems (HDACAEAJ)
- akta.pro secondary industry
- Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)
Keywords
Where Celmac is headquartered
LocationHeadquarters
- HQ city
- Brunswick
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Celmac business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of large format printers, cutting systems, and laminators from international brands including HP, Epson, Roland, Aristo, KALA, and Summa. Products are sold directly through sales executives with options for demos and promotional pricing.
- Consumables: Sale of printing consumables including media, textiles, finishing products, inks, and print heads. Full catalogue available through contact with sales team.
- Software Solutions: Distribution of RIP software solutions including Onyx, SAi, Ergosoft, Color-Gate, Caldera, Print-Factory, and Barbieri products for wide format printing workflow management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | HP Trade IN – Trade UP Rebate Program |
| Other | Pay-as-you-go | Price Fighter Sale promotional pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Celmac product offering
Product offeringCore offering
Celmac is a market-leading Australian distributor and importer of large and super-wide format digital printing equipment, cutting systems, and laminators, representing international brands such as HP, Epson, Roland, Aristo, KALA, Summa, and Digitech. The company supplies a complete workflow solution covering pre-press Fogra-certified color management, the printers and technical engineering support themselves, and post-print finishing equipment, alongside consumables (media, textiles, inks, print heads) and distributed RIP software. Celmac sells capital printing equipment and related supplies directly to enterprise and mid-market printing businesses in Australia through its own sales team and offices in Melbourne, Sydney, and Brisbane.
Product overview
Celmac is a market-leading Australian distributor and importer of wide format printing equipment and solutions, operating for over 30 years. The company offers a comprehensive product portfolio organized around the print workflow: Before You Print (Fogra-certified Color Management support), When You Print (market-leading printers with technical support), and After You Print (finishing options). Core hardware products include HP, Epson, ATP, Digitech, and Roland wide format printers across Latex, UV, Solvent, Dye Sub, Aqueous, and PageWide ink technologies; Aristo, KalaXY, Summa, and iEcho cutting systems (roll cutters and flatbed cutters); and KALA laminators and finishing systems. The company also distributes RIP software solutions (Onyx, SAi, ErgoSoft, Color-Gate, Caldera, Print Factory, Barbieri) and offers consumables (media, textiles, finishing products, inks, print heads). As an HP Gold Partner, Celmac was recognized as HP's Top APAC Sales Partner for Latex Large Format. The company provides technical support through offices in Melbourne, Sydney, and Brisbane.
Differentiator
Problem solved
Functional benefit
Products and services
- Wide Format Printers
Companies that use Celmac
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Celmac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Celmac partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- HPcoreHP Gold Partner - Celmac is a leading HP reseller specializing in HP Latex large format printers and PageWide technology. Celmac won HP's top APAC Sales Partner award for Latex Large format in 2022.
- Color-GateminorCelmac distributes Color-Gate software solutions for wide format printing workflow management.
- CalderaminorCelmac distributes Caldera RIP software solutions for wide format printing.
- BarbieriminorCelmac distributes Barbieri color measurement and management solutions.
- EpsoncoreCelmac distributes Epson large format printers including SureColor series and dye sublimation printers.
- KALAcoreExclusive distributor of KALA range including laminators, cutting systems, and finishing solutions. Products include KALA Arkane, KALA Mistral, KALA XY, KALA GinkoLam, and KALA AppliKator Tables.
- AristocoreCelmac distributes Aristo cutting systems including Aristomat GL, Aristomat LFC, Aristomat XLR, Aristomat TL, and the LCDone laser cutting device.
- SummacoreCelmac distributes Summa cutting systems including S3 Series and Summacut Series roll cutters.
- OnyxminorCelmac distributes Onyx graphics software solutions for wide format printing.
- SAi (EFI Savance)minorCelmac distributes SAi (EFI Savance) software for wide format printing workflow.
- ErgosoftminorCelmac distributes Ergosoft RIP software solutions.
- Print-FactoryminorCelmac distributes Print-Factory workflow software solutions.
- iEchominorCelmac distributes iEcho flatbed cutters including BK4 Series, SKII Series, TK4S Series, and VK Series.
- DigitechminorCelmac distributes Digitech TruFire LT/X2-X3 UV flatbed printers for rigid substrate printing.
- Roland DGminorCelmac distributes Roland DG Dimense DA-640 printer.
- ATP (Color Gate)minorCelmac distributes ATP Color printers including DFP 330 for dye sublimation applications.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Celmac competitors and assessment
Company assessmentBroad incumbents
- HP Inc. (Australia): HP is Celmac's largest principal and operates direct enterprise sales teams in Australia for Latex, PageWide, and Indigo lines; while a partner, HP also competes for the largest enterprise deals via direct channels.
- Roland DG Australia: Roland DG is a manufacturer of wide-format printers and cutting systems that Celmac distributes, with a direct Australian sales operation competing for the same signage and print-for-pay customers.
- Fujifilm Australia: Fujifilm manufactures wide-format inkjet printers and operates direct and partner channels in Australia, competing with Celmac's portfolio at the high-end of the production print market.
- Epson Australia: Epson manufactures wide-format printers (SureColor series) that Celmac distributes; as a principal, Epson sells directly and through other channel partners, partially overlapping with Celmac's product range.
- Agfa Australia: Agfa manufactures wide-format inkjet printers and related consumables, with Australian distribution competing for similar signage and industrial print customers that Celmac serves.
Direct peers
- Currie Group: Currie Group is a long-standing Australian distributor of HP Indigo and other commercial print equipment, competing with Celmac for large enterprise print deals across Australia and New Zealand.
- Pozitive: Pozitive is an Australian HP partner and wide-format printing solutions provider, directly competing with Celmac for HP Latex and PageWide enterprise deals and the same print service provider customer base.
- GJS: GJS is an Australian distributor of wide-format printers, cutters, and finishing equipment, directly competing with Celmac across HP, Epson, and other major OEM lines in the same enterprise and mid-market segments.
- Image Supply Systems: Image Supply Systems is an Australian distributor of wide-format digital printers, inks, media, and finishing equipment, competing directly with Celmac in the signage, display, and commercial print verticals.
- Spicers: Spicers is a major Australian and New Zealand distributor of print consumables, equipment, and finishing solutions, overlapping with Celmac's consumables and equipment portfolio across commercial and wide-format print customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Celmac social profiles
Digital presenceCelmac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celmac leadership team
Management profileNumber of profiles
Profiles5 records
Celmac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celmac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celmac
What does Celmac do?
Celmac is a market-leading Australian distributor and importer of large and super-wide format digital printing equipment, cutting systems, and laminators, representing international brands such as HP, Epson, Roland, Aristo, KALA, Summa, and Digitech. The company supplies a complete workflow solution covering pre-press Fogra-certified color management, the printers and technical engineering support themselves, and post-print finishing equipment, alongside consumables (media, textiles, inks, print heads) and distributed RIP software. Celmac sells capital printing equipment and related supplies directly to enterprise and mid-market printing businesses in Australia through its own sales team and offices in Melbourne, Sydney, and Brisbane.
Is Celmac a public or private company?
Celmac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Celmac founded?
Celmac was founded in 1995. It employs 11 to 50 people.
Where is Celmac based?
Celmac is headquartered in Brunswick, Australia, in the Oceania region.
How does Celmac make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are consumables and software Solutions.
Who are Celmac's main competitors?
Broad incumbents on record are HP Inc. (Australia), Roland DG Australia, Fujifilm Australia, Epson Australia and Agfa Australia. Direct peers are Currie Group, Pozitive, GJS, Image Supply Systems and Spicers.
Does Celmac have an API?
No public API is recorded for Celmac.
What industry is Celmac in?
Celmac's product category is Wide Format Printing Equipment Distribution. Its primary akta.pro industry code is HDACAEAJ, Production & High-Volume Printing Systems, with a secondary code of IMALAKAF, Direct-to-Container & Digital Printing (Inkjet/Laser). Its NAICS code is 3231 and its SIC code is 3555.