ConVident

What ConVident does

ConVident is a Dutch digital agency headquartered in Groningen, Netherlands, founded in 2015 by Rick Dreise and Rutger van de Griendt. The firm specializes in WordPress website development, WooCommerce webshop builds, and a full suite of online marketing services covering SEO, SEA, GEO (Generative Engine Optimization), social media advertising, and email marketing. Its core technology stack is built on open-source WordPress and WooCommerce, augmented by marketing tooling partnerships such as MailBlue for email automation, with no proprietary platform disclosed.

The agency serves a broad Dutch customer base spanning small and medium-sized enterprises (MKB), large corporates, and government bodies. Named clients include Volvo, Lode, De Vries XL, and Gemeente Groningen, and the firm reports a cumulative 250+ customer base with a 4.8/5 average rating across 227 reviews. ConVident's business model is hybrid: project-based revenue from website and webshop builds combined with recurring retainer revenue from ongoing marketing services such as SEO and SEA management. The firm has invested in emerging AI-era marketing capabilities, launching GEO optimization and ChatGPT advertising services to capture spend shifting from traditional search to generative discovery channels.

ConVident has earned four consecutive FD Gazellen Awards (2022-2025) and a Top-3 position in the Emerce100 ranking in 2025, third-party validations that signal sustained growth and category leadership within the Dutch agency market. In 2025 the firm acquired Smeedijzer to extend capability and capacity, and entered a partnership with MailBlue to round out its marketing stack offering. The firm operates with a team of 11-50 employees.

Name

ConVident

Legal name

Convident

Website

https://convident.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ConVident is a Dutch digital agency in Groningen that builds WordPress websites and WooCommerce webshops and delivers SEO, SEA, GEO, social, and email marketing for SMEs, large enterprises, and government clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web Design & Development Services: Custom WordPress website and webshop development. Projects are quote-based and tailored to client needs. Pricing varies based on complexity, custom functionality, and scope. One-time project revenue model with additional ongoing support options.
2. Online Marketing Services: Ongoing marketing services including SEO, SEA, GEO, Social Media Marketing, and Email Marketing. Typically structured as retainer or project-based engagements with continuous optimization and reporting.
3. Hosting, Maintenance & Support: Post-launch support services including hosting, maintenance, updates, monitoring, and ongoing development. Structured as recurring revenue through SLA agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ConVident is a full-service digital agency that designs, develops, and markets custom WordPress websites and WooCommerce webshops for ambitious Dutch organizations. The agency bundles strategy, design, development, and result-oriented online marketing (SEO, SEA, GEO, social media, and email) under a single in-house team. It also provides post-launch hosting, maintenance, and ongoing support under SLA agreements.

Product overview

Convident is a full-service digital agency (online marketing bureau) headquartered in Groningen, Netherlands, founded in 2015. The company operates as a single unified service offering rather than a modular software platform. Core offerings center on WordPress website development, WooCommerce webshop development, and comprehensive online marketing services (SEO, SEA, GEO, Social Media Marketing, Email Marketing). Additional services include hosting/maintenance, concepting, UX/design (via Figma), custom modules and integrations, ChatGPT advertising, and Shopify development. Supporting free tools include an SEO Toolbox with calculators and converters, and an annual Inhaakkalender (content calendar) available as PDF download. All services are delivered through in-house specialists from one team with one strategy and one contact point.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Websites Custom-built WordPress website development service offering maatwerk (custom) sites with UX design, development, and technical SEO implementation. Mobile-first design, conversion-focused, and delivered as standalone projects for ambitious Dutch organizations.
• WooCommerce Webshops Custom WooCommerce webshop development service for online sales featuring conversion-focused design, UX optimization, and tailored e-commerce functionality. Offered to retailers and brands that want to sell online.
• Shopify Webshops Custom Shopify-based webshop development service offered as an alternative to WooCommerce for clients preferring the Shopify platform. Includes design, development, and conversion-focused setup.
• Online Marketing Comprehensive ongoing digital marketing service spanning SEO, SEA, GEO, social media marketing, and email marketing delivered by in-house specialists from one team. Typically structured as a retainer engagement with continuous optimization and reporting for ambitious organizations.
• ChatGPT Ads Advertising service within the ChatGPT platform, building context-targeted campaigns that appear as sponsored mentions alongside AI responses. Convident is preparing clients for launch of ChatGPT advertising in the Netherlands.
• Hosting, Maintenance & Support Post-launch website hosting, maintenance, updates, monitoring, and ongoing development delivered under SLA agreements as recurring revenue. Keeps client sites fast, secure, and up to date.
• Concepting Strategic planning and concept development service translating client ideas into concrete online concepts, including goal setting and UX planning for new web projects.
• Graphic Design & UX Graphic design and UX design services using Figma, producing wireframes and user-centered designs with mobile-first and accessibility considerations.

Quantifiable outcome

• 150% increase in customer requests
• +6 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• SmeedijzercoreStrategic or Co-development Partner · 1 January 2025Acquisition in 2025 to strengthen Convident's position as digital agency in Northern Netherlands. Smeedijzer's expertise and client base integrated into Convident's service offering.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dept: Dept is one of the largest Dutch-founded global digital agencies offering end-to-end digital marketing, technology, and creative services. It competes with Convident for Dutch enterprise digital budgets but at a vastly larger scale and broader portfolio.
• Valtech: Valtech is an international digital agency with strong Dutch roots providing digital transformation, marketing, and technology services to enterprise clients. Comparable as a broader incumbent overlapping Convident's enterprise digital marketing and web platform work.

Direct peers

• Netprofiler: Netprofiler is a Dutch digital agency specializing in SEO, online marketing, and web development for MKB clients. Comparable in service scope, target customer, and Dutch regional GTM to Convident.
• Hike Online: Hike Online is a Dutch online marketing bureau offering SEO, SEA, social media, and WordPress web design to MKB clients. It competes head-to-head with Convident on Dutch SMB digital marketing engagements.
• OrangeValley: OrangeValley is a Dutch full-service digital agency specializing in SEO, SEA, and online marketing for MKB clients, based in the Netherlands — directly comparable in scale, service mix, and customer segment to Convident.
• The Online Company: The Online Company is a Dutch digital agency providing web design, SEO/SEA, and online marketing services to Dutch SMBs. It is comparable as a similarly sized competitor targeting the same Dutch MKB segment with a similar service portfolio.
• Crossphase: Crossphase is a Dutch full-service digital agency offering web development, online marketing, and SEO/SEA to MKB and enterprise clients. It is comparable as a directly competing Dutch agency with similar capabilities and target market.
• Active Online: Active Online is a Dutch digital agency offering WordPress/WooCommerce development, SEO, SEA, and online marketing services to MKB clients — directly overlapping with Convident's core offering, customer segment, and Dutch mid-market GTM.
• Traffic Builders: Traffic Builders is a Dutch performance marketing agency focused on SEO, SEA, and content marketing for MKB and enterprise clients. It is comparable as a same-category Dutch digital agency competing for the same Dutch marketing retainer budgets.

Emerging players

• Spotler: Spotler is a Dutch marketing technology provider offering email marketing automation, CDP, and personalization tools. Convident is a MailBlue partner of Spotler, and Spotler's SaaS marketing tools overlap with Convident's email marketing services as a technology alternative.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCesbefiT8r_ucrRGFW1u5Mg
• Xx.com/ConvidentBV
• Facebookfacebook.com/convident

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ConVident