Photizo Light Therapy
Photizo Light Therapy is a South African manufacturer of CE-marked, FDA-registered LED red and infrared photobiomodulation devices, selling handheld Home Care units and a Professional Range to consumers, athletes, veterinarians, and clinicians across nine countries via DTC e-commerce and regional distributors.
- Company typePrivate
- Founded2005
- HeadquartersPretoria, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Photizo Light Therapy does
Photizo Light Therapy, legally Photon Therapy Systems (Pty) Ltd, is a South African manufacturer of LED-based photobiomodulation (red and infrared light therapy) devices founded in 2005 and headquartered in Pretoria. Its core product line comprises two tiers: a Home Care range launched in 2012 with five handheld, condition-specific models (Pain Relief, Sport, Skincare, Blush, Vetcare) and a Professional Range for physiotherapists and veterinarians. All devices use dual red (610-750nm) and infrared (750nm-1mm) LED wavelengths, differentiated by pre-programmed software dosages — 41 seconds for Pain Relief, 31 seconds for Sport and Vetcare, and 16 seconds for Skincare and Blush — and by proprietary condition-specific protocols derived from the company's origins in diabetic wound-care research.
The company serves five primary end-user segments: consumers with chronic pain and injury, sports and fitness enthusiasts, wound care and skincare/anti-aging users, pet owners and veterinarians, and healthcare professionals. Value propositions center on non-invasive, drug-free therapy, clinically demonstrated outcomes (e.g., 7-day healing of a chronic diabetic foot ulcer that had resisted 7 months of conventional treatment; Grade 2 deltoid ligament recovery enabling return-to-play in 12 days), CE marking, ISO 13485:2016 certification, and FDA 510(k) exempt registration for the Pain Relief device. The product portfolio is complemented by accessories (Flexible LED Pad, Protective Pouch, 12V 1A Power Supply).
Photizo operates a hybrid go-to-market: direct-to-consumer e-commerce at photizo.net/za/shop/ for South African customers, and a channel-partner model internationally through authorized regional distributors (notably Danetre Health Products for the UK and Europe) and country-specific resellers across nine markets (South Africa, Namibia, UK, USA, Europe, New Zealand, Australia, Taiwan, Hong Kong). Revenue is generated through one-time hardware purchases, with Home Care units priced from R4,663 incl. VAT and Professional units ranging from R15,689 to R23,575 incl. VAT, plus reseller trade pricing and a CPD-accredited practitioner training course delivered by Danetre Health Products. The company appears to be founder-owned and bootstrapped, with no disclosed external funding, parent company, or M&A activity.
Photizo Light Therapy firmographics
Firmographics- Name
- Photizo Light Therapy
- Legal name
- Photon Therapy Systems (Pty) Ltd
- Website
- https://photizo.net
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Photizo Light Therapy is a South African manufacturer of CE-marked, FDA-registered LED red and infrared photobiomodulation devices, selling handheld Home Care units and a Professional Range to consumers, athletes, veterinarians, and clinicians across nine countries via DTC e-commerce and regional distributors.
- Ownership category
- akta.pro rank
Photizo Light Therapy industry classification
Industry- Product category
- Light Therapy Medical Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)
- akta.pro secondary industries
- Laser & Energy-Based Dermatology (HLAKACAF), Rehabilitation & Physical Therapy Devices (Laser, Hydrotherapy, TENS) (HLAMAFAK), LED Light Therapy Treatments (HSALADAJ)
Keywords
Where Photizo Light Therapy is headquartered
LocationHeadquarters
- HQ city
- Pretoria
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Photizo Light Therapy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Hardware Sales - Home Care Range: One-time purchase of portable handheld LED phototherapy devices. Home Care models include Pain Relief, Sport, Skincare, Blush, and Vetcare. Accessories include Flexible LED Pad, Protective Pouch, and Power Supply.
- Hardware Sales - Professional Range: Higher-specification units designed for healthcare professionals (physiotherapists, veterinarians). Sold as one-time hardware purchases at higher price points than home care units.
- Reseller/Trade Sales: Wholesale pricing offered to approved resellers who purchase at trade prices and resell to end consumers. Payment methods include Cash, EFT, Credit Card, and Terms per individual account.
- Professional Training Course: Online course for health practitioners on understanding and utilizing photobiomodulation with LED devices, presented by Danetre Health Products for insurance and CPD purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Home Care Range - Individual devices |
| One time/ perpetual license | Pay-as-you-go | Home Care Accessories |
| One time/ perpetual license | Pay-as-you-go | Professional Range |
| Unit Pricing | Multi-year contract | Reseller/Trade Pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Photizo Light Therapy product offering
Product offeringCore offering
Photizo Light Therapy manufactures and sells portable LED-based red and infrared light therapy devices for pain relief, wound healing, sports injury recovery, skincare/anti-aging, and veterinary applications. The portfolio includes a Home Care Range (Pain Relief, Sport, Skincare, Blush, and Vetcare handheld devices) and a Professional Range for physiotherapists and veterinarians, all using pre-programmed condition-specific dosages at therapeutic wavelengths.
Product overview
Photizo Light Therapy is a South African company (Photon Therapy Systems Pty Ltd) that manufactures red and infrared LED light therapy devices. The product portfolio consists of two main lines: the Home Care Range (launched in 2012) with five handheld devices (Photizo Pain Relief, Sport, Skincare, Blush, and Vetcare) designed for consumer use, and a Professional Range for physiotherapists and veterinarians. All Home Care models share identical wavelengths and output power but differ in pre-programmed software dosages for specific conditions. Accessories include a Flexible LED Pad, Protective Pouch, and Power Supply. The devices are CE marked and FDA registered, using LED technology to deliver therapeutic light energy to cells for healing, pain relief, and skin rejuvenation.
Differentiator
Problem solved
Functional benefit
Brands
- Photizo Pain Relief: CE marked device for treatment of chronic pain associated with underlying conditions
- Photizo Sport
- Photizo Skincare
- Photizo Blush
- Photizo Vetcare
- Photizo Flexible LED Pad
- Photizo Professional Range
Products and services
- Photizo Pain Relief CE marked LED light therapy device for the treatment of chronic pain usually associated with an underlying condition. Uses red and infrared light at specific wavelengths to accelerate natural healing and activate the body's own pain-relieving mechanisms, with a pre-programmed 41-second dosage.
- Photizo Sport CE marked LED light therapy device for the treatment of non-chronic injury-related pain including soft tissue overuse injuries, joint injuries from strains/sprains/fractures, and bruises, with a pre-programmed 31-second dosage.
- Photizo Skincare CE marked LED light therapy device for the treatment of wounds. Harnesses red and infrared light to activate cellular regeneration mechanisms and increase blood flow for accelerated healing, with a pre-programmed 16-second dosage.
- Photizo Blush CE marked LED light therapy device for skincare and anti-aging. Reduces fine lines, wrinkles, crow's feet, improves skin texture and tone, and reduces puffy eyes and dark under-eye circles, with a pre-programmed 16-second dosage.
- Photizo Vetcare CE marked LED light therapy device for treatment of pain, musculoskeletal injuries and skin conditions in animals including wounds, lacerations, abscesses, arthritis, tendonitis, and post-surgical healing, with a pre-programmed 31-second dosage.
- Photizo Professional Range Professional-grade LED light therapy devices for physiotherapists and veterinarians, offering higher specifications than the Home Care range for clinical use. Price range R15,689.03 through R23,575.77 incl. VAT.
- Award in Understanding and Utilising Photobiomodulation with LED Devices (Practitioner Course) Online training course for health practitioners on understanding and utilizing photobiomodulation with LED devices, presented by Danetre Health Products for insurance and CPD purposes.
Quantifiable outcome
- Chronic pain relief achievable from 3rd to 5th treatment session
- +5 more outcomes
Companies that use Photizo Light Therapy
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
Photizo Light Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Photizo Light Therapy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Danetre Health ProductscoreAuthorized distributor for Photizo Light Therapy products in the United Kingdom. Provides sales, support, and the online practitioner training course (Award in Understanding and Utilising Photobiomodulation with LED devices). Contact: [email protected], +44 1327 310909.
- caball.bizminorAuthorized reseller of Photizo products in Europe (specific country not specified). Listed on Find-a-Reseller page.
- tatzenwohl.comminorAuthorized reseller of Photizo products in Germany. Listed on Find-a-Reseller page.
- alternativemed.huminorAuthorized reseller of Photizo products in Hungary. Listed on Find-a-Reseller page.
- vitalight.ieminorAuthorized reseller of Photizo products in Ireland. Listed on Find-a-Reseller page.
- gardalaser.itminorAuthorized reseller of Photizo products in Italy. Listed on Find-a-Reseller page.
- pharmalight.seminorAuthorized reseller of Photizo products in Sweden. Listed on Find-a-Reseller page.
- Atlantic Vet (Namibia)minorAuthorized reseller of Photizo Vetcare products in Namibia, serving the veterinary market. Listed on Namibia Find-a-Reseller page.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Photizo Light Therapy competitors and assessment
Company assessmentDirect peers
- Joovv: US-based DTC brand offering red and near-infrared light therapy panels for pain relief, recovery, and skincare. Directly competes with Photizo on consumer LED photobiomodulation with significantly larger marketing scale.
- PlatinumLED Therapy Lights: US-based maker of high-power red/near-infrared LED therapy panels sold direct to consumer and to clinicians, directly comparable to Photizo's red/infrared LED technology approach with broader panel form factor.
- LightStim: US skincare LED device manufacturer with FDA-cleared handheld devices for wrinkles, acne, and pain, directly comparable to Photizo's Blush/Skincare/ Pain Relief SKUs in the consumer skincare and beauty-tech category.
- Dr. Dennis Gross Skincare: Premium at-home LED light therapy mask and skincare devices, comparable to Photizo Blush/Skincare anti-aging consumer positioning with strong DTC and prestige beauty channel presence.
- Mito Red Light: Manufacturer of clinical-grade red and infrared light therapy panels (MitoPRO, MitoADL, Mito Mobile) targeting both consumers and professional users, overlapping Photizo's Home Care and Professional Range use cases.
- B-Cure Laser: Israel-based low-level laser therapy (LLLT) handheld device for pain relief and wound healing, comparable to Photizo Pain Relief and Skincare product positioning in home-use phototherapy.
- Red Light Man: UK/European red and infrared light therapy device maker, sells handheld and panel devices to consumers and professionals, overlapping Photizo in the UK and European channel where Photizo is distributed.
- Celluma: US professional-grade LED light therapy devices for dermatology, pain management, and aesthetics sold to clinicians and consumers. Directly comparable to Photizo Professional Range with overlapping clinical use cases.
Emerging players
- HairMax: FDA-cleared laser/LED hair growth devices, comparable as a consumer light-therapy hardware category leader; adjacent therapeutic light device targeting a different (hair) clinical use case.
- Tria Beauty: At-home beauty device brand (laser hair removal, anti-aging) using similar handheld light/energy-device form factor and DTC consumer channel, adjacent to Photizo Blush line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Photizo Light Therapy social profiles
Digital presencePhotizo Light Therapy compliance and trust
Trust signalCompliance4 records
Photizo Light Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Photizo Light Therapy leadership team
Management profileNumber of profiles
Photizo Light Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Photizo Light Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Photizo Light Therapy
What does Photizo Light Therapy do?
Photizo Light Therapy manufactures and sells portable LED-based red and infrared light therapy devices for pain relief, wound healing, sports injury recovery, skincare/anti-aging, and veterinary applications. The portfolio includes a Home Care Range (Pain Relief, Sport, Skincare, Blush, and Vetcare handheld devices) and a Professional Range for physiotherapists and veterinarians, all using pre-programmed condition-specific dosages at therapeutic wavelengths.
Is Photizo Light Therapy a public or private company?
Photizo Light Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Photizo Light Therapy founded?
Photizo Light Therapy was founded in 2005. It employs 11 to 50 people.
Where is Photizo Light Therapy based?
Photizo Light Therapy is headquartered in Pretoria, South Africa, in the Africa region.
How does Photizo Light Therapy make money?
Four revenue lines are on record. Hardware Sales - Home Care Range is the primary driver. The others are hardware Sales - Professional Range, reseller/Trade Sales and professional Training Course.
Who are Photizo Light Therapy's main competitors?
Direct peers on record are Joovv, PlatinumLED Therapy Lights, LightStim, Dr. Dennis Gross Skincare, Mito Red Light, B-Cure Laser, Red Light Man and Celluma. Emerging players are HairMax and Tria Beauty.
Does Photizo Light Therapy have an API?
No public API is recorded for Photizo Light Therapy.
What industry is Photizo Light Therapy in?
Photizo Light Therapy's product category is Light Therapy Medical Devices. Its primary akta.pro industry code is CRABAKAI, Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning), with a secondary code of HLAKACAF, Laser & Energy-Based Dermatology. Its NAICS code is 334510 and its SIC code is 3845.