Affinity Creative
- Company typePrivate
- Founded2013
- HeadquartersBethel Island, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Affinity Creative does
Affinity Creative operates a B2B creative and marketing agency branded as oneteam™, delivering integrated brand, digital, and performance services to consumer packaged goods (CPG) and beverage companies. The firm is privately held and headquartered in Bethel Island, California, with 11-50 employees, and operates under parent company Affinity Creative Group in partnership with Kabookaboo Marketing. Its service portfolio is organized into three pillars: Brand Services (brand strategy, storytelling, identity, package design, content development), Digital Services (digital strategy, website design and development, ecommerce, email/SMS marketing, SEO), and Performance Services (social media, paid media, influencer marketing, search engine marketing, analytics).
The agency's go-to-market is sales-led and consultative, targeting marketing teams and brand managers at consumer goods companies. Pricing is quote-based and not publicly disclosed, consistent with project-based and/or retainer professional services engagements. Named enterprise customers include Frederick Wildman & Sons (wine and spirits, website design and development), Mezzetta (food and beverage, content development, SEO, and website services), and 1000 Stories (wine, brand identity and package design). The firm does not disclose a proprietary technology platform, software product, or app; technology is operational rather than productized. Recent activity includes the May 2026 appointment of Roxana Dorigo as Chief Financial Officer to support the agency's next phase of expansion, and an active thought leadership program positioning the firm around AI-enabled marketing workflows, digital shelf optimization, and Google's Demand Gen transition.
The business model is a classic professional services agency model: revenue is generated from custom engagements scoped to client needs, with delivery spanning strategy through execution. The firm markets itself through a multi-channel approach combining LinkedIn, Instagram, YouTube, an industry insights blog, and direct sales engagement (phone and contact form). Geographic scope is regional (United States) with no disclosed international operations, partnerships, or reseller channels. The company has no disclosed funding rounds, M&A activity, or external investors, and operates as a self-funded private entity under the Affinity Creative Group umbrella.
Affinity Creative firmographics
Firmographics- Name
- Affinity Creative
- Legal name
- oneteam™
- Website
- https://affinitycreative.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Affinity Creative industry classification
Industry- Product category
- Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where Affinity Creative is headquartered
LocationHeadquarters
- HQ city
- Bethel Island
- HQ country
- United States
- HQ region
- North America
Markets served
Affinity Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Agency Services (Brand, Digital, Performance): Professional services revenue model providing branding strategy, digital marketing, and performance marketing services to CPG and beverage brands. Likely project-based and/or retainer arrangements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Affinity Creative product offering
Product offeringCore offering
Affinity Creative operates as oneteam™, a multidisciplinary branding and digital marketing agency that serves consumer packaged goods (CPG) and beverage brands through three service pillars: Brand Services (strategy, storytelling, identity, package design, content development), Digital Services (digital strategy, website design and development, ecommerce, email/SMS marketing, SEO), and Performance Services (social media, paid media, influencer marketing, SEM, analytics). Engagements are sold as custom professional services rather than packaged products, delivered through consultative sales with marketing teams at consumer goods companies.
Product overview
oneteam™ is a branding and digital marketing agency that offers three interconnected service pillars: Brand Services (strategy, storytelling, identity, package design, content development), Digital Services (website development, ecommerce, email/SMS marketing, SEO), and Performance Services (social media, paid media, influencer marketing, search engine marketing, analytics). These services are offered as professional service offerings rather than software products, designed to help CPG and beverage brands connect, captivate, and convert their target audiences.
Differentiator
Problem solved
Functional benefit
Brands
- Kabookaboo Marketing: Partner marketing entity driving oneteam operations alongside Affinity Creative Group
Products and services
- Brand Services
Companies that use Affinity Creative
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Affinity Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Affinity Creative partnerships and signals
Strategic signalRecent moves3 records
Affinity Creative competitors and assessment
Company assessmentDirect peers
- The VIA Agency: Boutique creative agency with a long-standing wine, beer, and spirits specialization plus brand and digital services. Highly comparable on regulated beverage category expertise and integrated creative offering.
- Mekanism: Independent creative agency with deep CPG and beverage credentials and a similar brand-plus-performance-plus-content positioning. Directly comparable because both serve mid-market and enterprise CPG/beverage clients with integrated brand, digital, and media offerings.
- Barkley: Independent full-service agency with a deep CPG/food/beverage book and integrated brand, digital, and media offerings. Comparable on size, vertical concentration, and full-funnel service stack.
- MGH (Murray Gayhart): Mid-Atlantic creative and digital agency with a longstanding CPG and restaurant/QSR roster, offering brand, digital, and performance services comparable in scope to oneteam.
- Beardwood & Co. Boutique creative agency known for food, beverage, and lifestyle brand work with strong package design and brand storytelling capabilities. Comparable on category focus and full-service creative-plus-digital model.
- Colle McVoy: Mid-sized independent agency built around CPG, food/beverage, and lifestyle brands with branding, content, and digital/performance services. Closely matches oneteam's vertical mix and agency size band.
Broad incumbents
- 72andSunny: Large independent creative network serving major CPG, beverage, and consumer brands with brand-led campaigns and digital. Overlaps oneteam's services but operates at significantly greater scale with global enterprise clients.
- Lippincott: Global brand strategy and design firm serving major CPG and consumer packaged goods brands on brand identity, naming, and package design. Comparable on the brand-strategy and packaging components of oneteam's portfolio.
- Johannes Leonardo: Independent creative agency serving global CPG and beverage brands including major wine/spirits and packaged food accounts. Comparable on integrated brand, digital, and content services, but at a larger scale than oneteam.
- StrawberryFrog: Independent creative-led agency with a CPG and consumer brand client base and brand storytelling approach. Overlaps on strategy-led brand work but lacks oneteam's depth in regulated beverage packaging.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Affinity Creative social profiles
Digital presenceAffinity Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Creative leadership team
Management profileNumber of profiles
Profiles2 records
Affinity Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Creative
What does Affinity Creative do?
Affinity Creative operates as oneteam™, a multidisciplinary branding and digital marketing agency that serves consumer packaged goods (CPG) and beverage brands through three service pillars: Brand Services (strategy, storytelling, identity, package design, content development), Digital Services (digital strategy, website design and development, ecommerce, email/SMS marketing, SEO), and Performance Services (social media, paid media, influencer marketing, SEM, analytics). Engagements are sold as custom professional services rather than packaged products, delivered through consultative sales with marketing teams at consumer goods companies.
Is Affinity Creative a public or private company?
Affinity Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affinity Creative founded?
Affinity Creative was founded in 2013. It employs 11 to 50 people.
Where is Affinity Creative based?
Affinity Creative is headquartered in Bethel Island, United States, in the North America region.
How does Affinity Creative make money?
One revenue line is on record: agency Services (Brand, Digital, Performance).
Who are Affinity Creative's main competitors?
Direct peers on record are The VIA Agency, Mekanism, Barkley, MGH (Murray Gayhart), Beardwood & Co. and Colle McVoy. Broad incumbents are 72andSunny, Lippincott, Johannes Leonardo and StrawberryFrog.
Does Affinity Creative have an API?
No public API is recorded for Affinity Creative.
What industry is Affinity Creative in?
Affinity Creative's product category is Marketing Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.