Mesura
Barcelona-based transdisciplinary architecture and design studio (founded 2010) delivering bespoke residential, cultural, retail, and heritage projects internationally, alongside a DTC furniture and apparel line and major design-fair installations.
- Company typePrivate
- Founded2010
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mesura does
Mesura is a Barcelona-based transdisciplinary architecture and design studio operating under the legal entity D311 Studio SLP, founded in 2010 by co-founder partners and architects Benjamin Iborra Wicksteed and Marcos Parera Blanch. The practice spans architecture, interior design, furniture design, urban development, and research, unified by a proprietary methodology called "Creative Anastylosis"—an inverted design process in which available materials, particularly reclaimed local stone, precede creative decisions rather than the other way around. This is reinforced by a KM0 (kilometer-zero) materials philosophy that sources stone, timber, and craft inputs from project sites or local artisans, demonstrated in projects such as the Aesop Diagonal store in Barcelona, which incorporated 78 reclaimed Montjuïc stones from demolished 19th-century buildings via the Barbany family stonemasons.
The studio generates revenue through three streams: project-based professional service fees for bespoke architectural and interior design commissions (residential, cultural, retail, mixed-use), direct-to-consumer sales of a modular furniture and apparel collection called "Objects" via a Shopify-integrated e-commerce platform on mesura.eu, and fees for ephemeral exhibition installations at major industry events such as Salone del Mobile (Milan) and ARCOmadrid. Pricing on architecture services and most furniture is inquiry-based, with only Neutrale collaboration garments publicly listed at €35-70. Go-to-market is primarily sales-led and event-driven, leveraging earned media in AD Spain, Dezeen, Designboom, Openhouse Magazine, and TV3, plus an active Instagram and LinkedIn presence.
The client base includes premium retail and cultural brands (Aesop, Casa Batlló, Marset, Roca, Nanimarquina), government and heritage clients (Al Balad District/Jeddah Municipality, Casa Batlló), and high-end private residential (Sierra Blanca Residences in Marbella). The firm operates internationally across Spain, Saudi Arabia, Egypt, India, and Italy, with a headcount of 11-50 and active recruiting through Personio. Mesura is independently owned with no disclosed venture funding, parent company, or public listing.
Mesura firmographics
Firmographics- Name
- Mesura
- Legal name
- D311 Studio SLP
- Website
- https://mesura.eu
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Barcelona-based transdisciplinary architecture and design studio (founded 2010) delivering bespoke residential, cultural, retail, and heritage projects internationally, alongside a DTC furniture and apparel line and major design-fair installations.
- Ownership category
- akta.pro rank
Mesura industry classification
Industry- Product category
- Architectural and Interior Design Services
- NAICS
- Interior Design Services (54141), Industrial Design Services (54142)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Mesura is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Mesura business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Architecture and Interior Design Services: Project-based fees for architectural design, interior design, and spatial projects. Covers residential, commercial, cultural, retail, and mixed-use developments. Revenue generated through direct client commissions.
- Furniture Objects Sales: Sale of designed furniture pieces including stools, tables, consoles, and benches. Also collaboration items with partners like Neutrale (garments/caps/crewnecks) and Vasto Gallery/Sara Regal. Direct e-commerce sales through Shopify integration.
- Ephemeral Installations and Exhibition Design: Design and execution of temporary exhibition spaces for trade fairs (Salone del Mobile, ARCOmadrid) and brand activations. Includes furniture and spatial elements designed for these installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Garments (Neutrale collaboration): 35-70 EUR |
| Other | Multi-year contract | Furniture pieces: Inquiry-based pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Mesura product offering
Product offeringCore offering
Mesura is a Barcelona-based architecture and design studio offering a transdisciplinary creative practice spanning architectural design, interior design, custom furniture, urban development, and research. The studio delivers bespoke projects across residential, cultural, retail, mixed-use, and ephemeral exhibition typologies, and also sells a curated Objects collection (furniture pieces and collaborative apparel) through its own e-commerce site.
Product overview
Mesura is a Barcelona-based architecture and design studio offering a comprehensive creative practice that spans architecture, interior design, furniture design, urban development, and research. Their service offering is organized into four main practice areas: Objects (furniture and merchandise), Resources (research publications), Editorial (thought leadership content), and Projects (portfolio of architectural and design work). The studio's core output includes custom furniture pieces like Stool 001, Console 001, Low Table 001, Dining Table 001, Side Table 001, and Bench 001, as well as collaborative apparel with Neutrale and furniture with Vasto and Sara Regal. Their project portfolio encompasses residential, cultural, retail, mixed-use, and ephemeral space projects globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture & Design Services Full-service architecture and design practice spanning residential, cultural, retail, mixed-use, and ephemeral space projects. Includes architectural design, interior design, urban development, and research-driven creative practice delivered as bespoke project commissions for enterprise and institutional clients.
- Objects (Furniture Collection) A curated collection of design furniture pieces and collaborative apparel designed by Mesura, including Stool 001, Console 001, Low Table 001, Dining Table 001, Side Table 001, Bench 001, and collaborative apparel with Neutrale (crewnecks, caps) plus the Mesura x Vasto x Sara Regal furniture collaboration. Sold direct-to-consumer via Shopify e-commerce.
Quantifiable outcome
- 78 reclaimed Montjuïc stones repurposed in Aesop Diagonal store, with stones sourced from demolished 19th-century Barcelona buildings
- +2 more outcomes
Companies that use Mesura
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Mesura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mesura partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- ActiucoreSpanish furniture manufacturer and partner from Foro de Marcas Renombradas Españolas. Contributed to ARCOmadrid 2025 Guest Lounge installation with furniture and spatial elements in dark, natural tones.
- CosentinocoreSpanish surface materials company and partner from Foro de Marcas Renombradas Españolas. Contributed materials for ARCOmadrid 2025 Guest Lounge installation.
- CrevinminorSpanish textile company and partner from Foro de Marcas Renombradas Españolas. Contributed to ARCOmadrid 2025 Guest Lounge installation.
- FamaminorSpanish furniture manufacturer and partner from Foro de Marcas Renombradas Españolas. Contributed to ARCOmadrid 2025 Guest Lounge installation.
- LladróminorSpanish luxury porcelain manufacturer and partner from Foro de Marcas Renombradas Españolas. Contributed to ARCOmadrid 2025 Guest Lounge installation.
- OndarretaminorSpanish furniture company and partner from Foro de Marcas Renombradas Españolas. Contributed to ARCOmadrid 2025 Guest Lounge installation.
- SimonminorSpanish electrical equipment manufacturer and partner from Foro de Marcas Renombradas Españolas. Contributed to ARCOmadrid 2025 Guest Lounge installation.
- AnocheminorLighting design studio providing lighting design support for ARCOmadrid 2025 Guest Lounge installation.
- ClaseminorVisual identity studio providing visual identity design for ARCOmadrid 2025 Guest Lounge installation.
- Barcelona Supercomputing CenterminorCollaborated with artist Maria Arnal on ARCOmadrid 2025 Guest Lounge project, providing technology for voice multiplication and recomposition to create immersive sound installation.
- Barbany FamilycoreRenowned stonemasons with 130-year legacy of working on Barcelona's buildings and monuments. Collaborated on Aesop Diagonal project, providing 78 reclaimed Montjuïc stones gathered from demolished 19th-century buildings in their abandoned quarry.
- Oxido StudiocoreSpecialists in advanced metalwork who collaborated on Casa Batlló Contemporary project. Applied incremental forming technology from automotive prototyping to create curved metallic ceiling panels.
- La InvisibleminorLighting design firm providing lighting design support for Aesop Diagonal project in Barcelona.
- Nora Batlle Belonging InteriorsminorInterior design collaborator on Casa Balma Murada project, contributing to interior design aspects.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mesura competitors and assessment
Company assessmentDirect peers
- Studioilse: London-based studio led by Ilse Crawford spanning architecture, interiors, product design, and writing. Closely parallels Mesura's transdisciplinary methodology combining built work, editorial content, and objects.
- Ciszak Dalmas: Madrid-based product design studio with a parallel focus on Spanish craft, material experimentation, and brand collaborations. Directly comparable Spanish design peer with overlapping brand partners (Cosentino, Lladró).
- Studio Mumbai: India-based transdisciplinary architecture and design practice known for material-driven, context-responsive work using local artisans. Directly comparable to Mesura's Creative Anastylosis methodology and artisan-partnership model across residential, cultural, and product design.
- John Pawson: British architect and designer whose practice spans architecture, interiors, and product/furniture design with a strong materials-led philosophy. Comparable in combining large-scale architecture with a retail objects line and emphasis on craft and materiality.
- Vincent Van Duysen: Belgian architect and designer combining high-end residential architecture with product and furniture design for brands like Flos and Molteni. Directly comparable transdisciplinary practice with a distinct furniture/object line.
- Apparatus Studio: New York-based interdisciplinary practice producing lighting, furniture, and interiors with a similar narrative-driven, material-conscious design philosophy. Comparable in combining bespoke interiors with productized objects.
- Studio KO: French architecture and design studio with parallel transdisciplinary practice spanning architecture, interiors, furniture (Galleries 1er Étage), and exhibitions. Comparable in scope, transdisciplinarity, and DTC furniture model.
Regional players
- Patricia Urquiola: Spanish designer and architect with a transdisciplinary practice spanning architecture, interiors, and extensive product/furniture design for brands like Cassina, Moroso, and B&B Italia. Comparable Spanish peer in combining architecture with high-volume product design.
- RCR Arquitectes: Catalan architecture studio (Pritzker Prize 2017) with a parallel material-driven, context-responsive approach and craft collaboration model. Regional peer operating from the same cultural-geographic base in Catalonia.
Broad incumbents
- Kengo Kuma & Associates: Large Japanese architecture practice known for material-led, contextual design and craft partnerships. Comparable design philosophy at much larger scale, with a comparable product/furniture line.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mesura social profiles
Digital presenceMesura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mesura leadership team
Management profileNumber of profiles
Profiles2 records
Mesura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mesura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mesura
What does Mesura do?
Mesura is a Barcelona-based architecture and design studio offering a transdisciplinary creative practice spanning architectural design, interior design, custom furniture, urban development, and research. The studio delivers bespoke projects across residential, cultural, retail, mixed-use, and ephemeral exhibition typologies, and also sells a curated Objects collection (furniture pieces and collaborative apparel) through its own e-commerce site.
Is Mesura a public or private company?
Mesura is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mesura founded?
Mesura was founded in 2010. It employs 11 to 50 people.
Where is Mesura based?
Mesura is headquartered in Barcelona, Spain, in the Europe region.
How does Mesura make money?
Three revenue lines are on record. Architecture and Interior Design Services are the primary driver. The others are furniture Objects Sales and ephemeral Installations and Exhibition Design.
Who are Mesura's main competitors?
Direct peers on record are Studioilse, Ciszak Dalmas, Studio Mumbai, John Pawson, Vincent Van Duysen, Apparatus Studio and Studio KO. Regional players are Patricia Urquiola and RCR Arquitectes. Kengo Kuma & Associates is listed as a broad incumbent.
Does Mesura have an API?
No public API is recorded for Mesura.
What industry is Mesura in?
Mesura's product category is Architectural and Interior Design Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54141 and its SIC code is 7330.