What Laundré does

Laundré operates a vertically integrated laundry and dry cleaning business in San Francisco, combining physical retail laundromats with on-demand and subscription-based pickup-and-delivery services. The company runs two storefronts — 1233 Divisadero St (the original location, opened in 2017) and 3487 20th St in the Mission District (opened by 2025) — outfitted with off-the-shelf Electrolux 450 G-Force high-efficiency washers and EcoPower dryers that the company markets as using up to 30% less water and 15% less energy than peers. Operations are organized around four service lines: self-service laundromat, drop-off wash and fold (with 48-hour standard and 4-hour rush turnaround), dry cleaning (outsourced to a third party for garments at item pricing between $6 and $35 plus 20–30% surcharges for rush and couture), and a commercial/business laundry vertical serving restaurants, gyms, salons, short-term rentals, and healthcare with named accounts including UCSF Health, Kasa, and Siesta.

Laundré generates revenue through a mix of transactional and recurring streams: per-cycle machine revenue at the storefronts, per-pound wash and fold (with a 25 lb minimum on delivery orders and $2 separation fee), per-garment dry cleaning, custom-quoted commercial contracts, and three subscription tiers (Solo Spin $99/mo, Duo Cycle $180/mo, Full Tumble $300/mo) plus a $700/semester student plan. Go-to-market is predominantly direct-to-consumer in San Francisco (residential customers across roughly ten neighborhoods including Nob Hill, Mission, Alamo Square, Union Square, and Chinatown), supplemented by direct-sales outreach to commercial accounts through a dedicated inquiry form. A mobile app on iOS and Android and a structured $10/$10 referral program serve as the primary digital customer-acquisition channels, while residential delivery is fulfilled by third-party on-demand partners (with in-house delivery used for Full Tumble subscribers and commercial accounts).

The business remains founder-led by Ariana with no disclosed external funding, no parent company, and no reported revenue. Combined with 11–50 employees and a single-metro footprint, Laundré is an early-stage, founder-operated service business whose core differentiation rests on curated retail experience, eco-efficient equipment, multi-service breadth (self-service + full service + commercial + subscription), and location density within San Francisco — rather than on proprietary technology, AI, or scaled geography.

Name

Laundré

Legal name

Laundré

Website

https://laundre.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Laundré is a founder-led San Francisco laundromat and dry cleaning operator running two physical storefronts (Divisadero, Mission District) with on-demand pickup and delivery, wash and fold, commercial laundry for hospitality and healthcare, and recurring subscription plans for residential customers.

Ownership category

akta.pro rank

Product category

Laundromat and Dry Cleaning Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320), Coin-Operated Laundries and Drycleaners (812310), Industrial Launderers (812332), Linen and Uniform Supply (81233), Drycleaning and Laundry Services (8123)

akta.pro primary industry

Laundromat + Wash-and-Fold Hybrid Locations (HSAJAAAI)

akta.pro secondary industries

Laundromat + Dry Cleaning / Alterations Hybrid Locations (HSAJAAAJ), Eco-Friendly / Green Laundromats (HSAJAAAC), Card/App-Based Self-Service Laundromats (HSAJAAAB), Attended / Full-Service Laundromats (Self-Service + Assistance) (HSAJAAAE)

Keywords

• Laundromat services
• Wash and fold
• Dry cleaning
• Commercial laundry
• Pickup and delivery

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Self-Service Laundromat: Customers use coin or card-operated Electrolux washers and dryers at two physical locations in San Francisco. Revenue is earned per machine cycle. Machines range from 18 lb (2-load) to 75 lb (8-load) washers and 50–83 lb dryers. Hours are 8AM–10PM daily.
2. Wash and Fold (Drop-off): Customers drop off laundry; Laundré washes, dries, and folds everything and returns it neatly packed. Available for walk-in and delivery customers. Delivery orders have a 25 lb minimum and $2 separation fee. Standard turnaround is 48 hours, with 8-hour and 4-hour rush options.
3. Dry Cleaning: Professional dry cleaning for individual garments handled by a third-party partner. Drop-off is currently only available at the Divisadero location, but pickup and delivery are offered citywide. Standard turnaround is 72 hours; same-day rush is available with a fee. Couture handling adds 20%, rush adds 30%.
4. Business / Commercial Laundry: Regular scheduled pickup and cleaning of linens, uniforms, and towels for restaurants, gyms, salons, spas, hotels, and short-term rentals. Volume pricing is custom-quoted per client. In-house delivery is used for commercial accounts.
5. Subscription Plans: Three tiers — Solo Spin ($99/month), Duo Cycle ($180/month), Full Tumble ($300/month). Each tier includes a monthly laundry allowance (pounds/bags), discounted rush rates, and a free laundry bag. Full Tumble includes complimentary in-house pickup and delivery. Unused laundry rolls over for 1 month on Duo Cycle and Full Tumble. Student semester plan available at $700/semester.
6. Pickup and Delivery Fee: A delivery fee applies to all on-demand residential pickup and delivery orders (cannot be waived but may be partially subsidized for subscription members). In-house delivery is included for Full Tumble subscribers and commercial accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Laundré operates self-service laundromat facilities equipped with high-efficiency Electrolux washers and dryers at two San Francisco locations and provides full-service wash and fold, dry cleaning, and on-demand pickup and delivery to residential customers citywide. The company additionally serves commercial accounts (restaurants, gyms, salons, spas, hotels, short-term rentals, healthcare) with scheduled recurring linen and uniform cleaning, and offers monthly and semester-based subscription plans for individual consumers and students.

Product overview

Laundré operates as a full-service laundromat and dry cleaning company with two San Francisco locations (Mission and Divisadero). The core offering combines self-service laundromat facilities with professional wash and fold, dry cleaning, and business laundry services. A mobile app enables order placement and tracking. The product portfolio is organized as a unified service model with self-service as the base tier, complemented by professional service add-ons (wash and fold, dry cleaning, business laundry), subscription plans for recurring customers, and a specialized student service sub-brand. All services leverage eco-friendly Electrolux machines and processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Service Laundromat

Quantifiable outcome

• 30% less water usage than other San Francisco laundromats
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core, minor and supporting.

• UCSF HealthcoreOthersUCSF Health is a major healthcare institution in San Francisco that partners with Laundré for commercial linen, uniform, and facility laundry services. Laundré is trusted by UCSF Health for consistent, reliable cleaning of healthcare linens and uniforms on a scheduled recurring basis.
• KasacoreOthersKasa is a short-term rental/hospitality company operating rental properties in San Francisco. Laundré provides turnover laundry services — linen cleaning and replacement — for Kasa's rental units, ensuring clean linens between guest stays with flexible scheduling tied to checkout times.
• SiestaminorOthersSiesta is a hospitality business in San Francisco that uses Laundré's commercial laundry services for its linens and related items.
• On-Demand Delivery PartnerssupportingTechnology or IntegrationLaundré partners with a variety of on-demand delivery partners for residential pickup and delivery orders. This enables citywide coverage without Laundré maintaining its own residential delivery fleet for non-subscription and lower-tier subscription customers. Delivery fees are charged to customers, partially subsidized for subscription members.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cleanly: Cleanly is an app-first on-demand laundry and dry cleaning pickup/delivery service operating in major U.S. metros, with a recurring subscription model that mirrors Laundré's Solo Spin / Duo Cycle / Full Tumble offerings.
• Lapels Dry Cleaning: Lapels is a franchised dry cleaning and garment care chain with neighborhood retail locations, directly competing in the dry cleaning drop-off segment that Laundré offers at its Divisadero store.
• Mulberrys Garment Care: Mulberrys is a multi-location garment care brand offering wash-and-fold, dry cleaning, and pickup/delivery with a premium, design-forward retail experience — a close analogue to Laundré's curated space, service, and sustainability positioning.
• Tide Cleaners: Tide Cleaners is a national laundromat and dry cleaning chain combining self-service, drop-off wash-and-fold, and dry cleaning — directly comparable to Laundré's three-pillar (self-service, wash-and-fold, dry cleaning) retail model.
• Laundryheap: Laundryheap is an on-demand laundry and dry cleaning pickup-and-delivery service operating internationally with a subscription model; comparable to Laundré's residential delivery and recurring subscription offerings despite its non-U.S. footprint.
• Rinse: Rinse is a San Francisco‑based on-demand laundry and dry cleaning pickup-and-delivery service with iOS/Android apps and subscription plans — the closest direct competitor to Laundré's residential delivery and dry cleaning offering.

Broad incumbents

• Cintas: Cintas is the largest North American uniform rental and commercial linen supply provider, serving healthcare, hospitality, and restaurant customers such as UCSF Health — directly comparable to Laundré's commercial laundry/B2B linen accounts.
• Aramark Uniform Services: Aramark operates a large-scale uniform and linen supply business for healthcare, hospitality, and food-service accounts; overlaps with Laundré's commercial linen and uniform services for enterprise customers.
• UniFirst: UniFirst is a national uniform rental and linen supply company serving industrial, healthcare, and hospitality customers; comparable to Laundré's commercial uniform and linen services for restaurants, salons, and short-term rentals.

Emerging players

• SudShare: SudShare is a peer-to-peer marketplace that connects customers with independent洗衣 providers for on-demand laundry, a partial overlap on customer use case but a fundamentally different (marketplace) operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LAUNDRESF

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laundré