Bubblegum Balloons

What Bubblegum Balloons does

Bubblegum Balloons Limited is a UK-based e-commerce retailer founded in 2013 and headquartered in Farnborough, Hampshire, specialising in helium-inflated balloons delivered directly to consumers and corporate clients across the United Kingdom. The company's core technical differentiator is a proprietary packaging method that allows pre-inflated helium balloons to be shipped through the standard postal network and arrive inflated, eliminating the need for customers to source helium or balloon pumps. A complementary Click+Deliver service uses in-house drivers to fulfil premium giant balloons, arches, walls, and suspended ceilings within a 110-mile radius of Farnborough. The product range spans entry-level balloon bunches and balloon-in-a-box SKUs from £4.95, through personalised and themed foil balloons (Disney, Peppa Pig, Premier League clubs), up to bespoke installations priced from £136.80 to over £900.

The business operates on a one-time purchase revenue model with no disclosed recurring or subscription component. Distribution is hybrid: a self-serve e-commerce website with nominated delivery dates handles the D2C long tail, a physical party shop in Farnborough supports walk-in collection, and a field enterprise sales motion delivers on-site bespoke installations for corporate events, weddings, and brand activations. Premium venue references include Claridges, The Oxo Tower, Battersea Evolution, and The Grand Connaught Rooms. Marketing is executed primarily through the e-commerce site, SEO-optimised category pages, email newsletter with a 10% first-order incentive, and WhatsApp customer service; no paid acquisition or social media strategy is disclosed.

Ownership is private with no external venture or private equity backing identified, no funding rounds disclosed, and no public revenue figures available. Headcount is reported in the 11–50 range, consistent with a small but operationally complex vertically integrated studio and logistics operation.

Name

Bubblegum Balloons

Legal name

Bubblegum Balloons Limited

Website

https://bubblegumballoons.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Bubblegum Balloons is a UK e-commerce retailer founded in 2013 that sells helium-inflated balloons delivered pre-inflated via post nationwide and via same-day drivers within 110 miles of Farnborough, serving individual consumers, parents, and corporate event clients including premium London venues.

Ownership category

akta.pro rank

Product category

Party Balloon Delivery & Event Decor Services

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Balloon Decor & Installations (HSACAOAC)

Keywords

• Balloon delivery
• Helium balloons
• Party decorations
• Personalised balloons
• Event decor

Headquarters

HQ city

Farnborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time purchase of helium-filled balloons and balloon decorations delivered inflated. Products include balloon bunches, packages, arches, garlands, number/letter balloons, and themed displays. Prices range from under £20 for basic bunches to over £500 for large bespoke installations.
2. Bespoke Corporate Services: Custom balloon decoration installations for corporate events, weddings, and private parties. Includes branded balloons with logos, suspended balloon ceilings, balloon arches, and large-scale displays. Pricing from £136.80 to £900+ for bespoke installations.
3. Equipment Hire: Hire of light-up number displays for events. Light Up Numbers available from £150 for hire.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Bubblegum Balloons sells helium-filled balloons and balloon decorations delivered fully inflated to customers across the UK. Its core range includes balloon bunches, stacks, 3ft giant balloons, foil number and letter balloons, personalised photo balloons, colour-themed collections, children's licensed-character balloons, and seasonal ranges. Premium offerings include balloon arches, garlands, walls, pillars, and suspended ceilings delivered via a same-day driver service, plus bespoke branded installations for corporate and private events.

Product overview

Bubblegum Balloons operates a UK-based balloon delivery business offering the UK's largest selection of inflated balloons delivered directly to consumers and businesses. The core product portfolio consists of helium-filled foil balloons in various forms (numbers, letters, giant 3ft balloons, themed shapes), balloon displays (arches, garlands, pillars, walls), balloon stacks, personalised balloons with custom photos and messages, and colour-themed balloon collections. The company differentiates through its unique delivery model—offering balloons pre-inflated in a box via post (balloon-in-a-box service) for nationwide delivery, and a premium same-day driver delivery service for giant balloons and displays within 110 miles of Farnborough, Hampshire. Bespoke private party decorations including branded corporate balloons, suspended balloon ceilings, and custom arch installations serve the London and South East England premium event market. Children's party themes cover major franchises (Disney, Paw Patrol, Harry Potter, Pokemon, Toy Story), while seasonal collections cover all major UK holidays. The product architecture follows a unified service model with the core balloon delivery service supplemented by premium installation and hire services for high-end events.

Differentiator

Problem solved

Functional benefit

Products and services

• Inflated Helium Balloon Delivery Core product line covering helium-filled foil and latex balloons delivered fully inflated across the UK via standard post or same-day driver. Includes birthday balloons, number and letter balloons, personalised balloons, photo upload balloons, balloon stacks, 3ft giant balloons, children's themed balloons, colour-themed balloons, seasonal balloons, and occasion-specific balloons (weddings, hen parties, graduations, baby showers). Prices range from £4.95 for Balloon-In-A-Box to over £500 for large bespoke installations.
• Balloon Displays (Arches, Garlands, Pillars, Walls) Ready-made balloon arches, garlands, pillars, walls, and suspended ceilings available for next-day or nominated day delivery within a 110-mile radius of Farnborough, Hampshire, including London. Premium tier priced from £125 (2m garland) to £400+ (walls) and £392 (suspended ceilings), delivered by Bubblegum Balloons drivers.
• Bespoke Corporate & Private Party Decorations Custom balloon decoration installations for corporate events, weddings, and private parties, including branded balloons with logos and hashtags, corporate installations, suspended balloon ceilings, balloon arches, and easels. On-site installation across London and South East England, with pricing from £136.80 to £900+ for bespoke installations.
• Light Up Numbers Hire
• Branded Photo Upload Balloons

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Manchester City Football ClubminorOthersLicensed balloon products featuring Manchester City football club branding. Balloon packages available from £21.99 featuring official club shirt designs.
• Chelsea Football ClubminorOthersLicensed balloon products featuring Chelsea football club branding. Balloon packages available featuring official club shirt designs.
• Liverpool Football ClubminorOthersLicensed balloon products featuring Liverpool football club branding. Balloon packages featuring official club shirt designs.
• Aston Villa Football ClubminorOthersLicensed balloon products featuring Aston Villa football club branding. Balloon packages available from £21.99.
• West Ham United Football ClubminorOthersLicensed balloon products featuring West Ham football club branding. Balloon packages featuring club shirt designs.
• Brighton & Hove Albion Football ClubminorOthersLicensed balloon products featuring Brighton & Hove Albion football club branding.
• DisneyminorOthersLicensed character balloons featuring Disney properties including Mickey Mouse, Minnie Mouse, and Disney Frozen themes available in the product range.
• Peppa PigminorOthersLicensed character balloons featuring Peppa Pig theme available in children's birthday balloon collection.
• Harry PotterminorOthersLicensed theme balloons featuring Harry Potter branding available in children's party collection.
• Toy StoryminorOthersLicensed Toy Story themed balloons and number stacks available in children's birthday collection.
• Corporate Event Clients (The Oxo Tower, Claridges, Battersea Evolution, The Grand Connaught Rooms)coreStrategic or Co-development Partner12-year relationships with premium London venues providing branded corporate balloon installations. Venues include The Oxo Tower, Claridges, Battersea Evolution, and The Grand Connaught Rooms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Range: Large UK multi-category retailer with significant party, balloon and seasonal décor assortment. A broad-based incumbent with lower category specialization but comparable low-to-mid price tier.
• Interflora: National UK flower and gift delivery network covering occasions including birthdays, anniversaries and sympathy. Captures the same gifting-occasion demand, with a wider network of partner florists rather than a single studio-based fulfilment model.
• Party Delights: UK online party supplies retailer with wide range across balloons, decorations and licensed character ranges. Overlaps with Bubblegum's children's themed and licensed-product offering at similar price points.
• Ginger Ray: Established UK party supplies brand and retailer with broad range of balloons, banners and tableware. Competes in the same consumer celebration category though distributed more through third-party retailers as well as own site.

Emerging players

• Wild at Heart: London-based luxury florist and event décor house delivering high-end installations for premium venues and corporate clients. Comparable enterprise and bespoke decoration capability though flower-led rather than balloon-led.
• Bloom & Wild: UK online letterbox and scheduled flower/gift delivery business. Competes for the same online gifting and direct-to-door moments using similar next-day/scheduled delivery mechanics with a different core product.

Direct peers

• A Famous Party: UK online retailer specializing in helium balloon and party decoration delivery. Direct competition for the same consumer occasions with overlapping inflated-balloon-delivered-in-a-box product mechanics.
• Party Packs: UK e-commerce party supplies retailer offering balloons and themed party décor. Comparable product breadth and online direct-to-consumer gifting motion targeted at the same birthday/celebration use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3BubblegumGirls
• Facebookfacebook.com/BubblegumBalloons
• LinkedInlinkedin.com/company/bubblegum-balloons

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bubblegum Balloons