Bartab

What Bartab does

Electronic Payments, Inc. (EPI) is a privately held, independent payment acquirer headquartered in Boca Raton, Florida, providing integrated payment processing, point-of-sale, gateway, gift/loyalty, and chargeback management solutions to small and mid-sized merchants in the retail, restaurant, and service-based verticals across the United States, with a newly established European footprint through its August 2025 acquisition of Handpoint. The company's core technology is the in-house Cygma full-stack authorization and clearing platform, which underpins its merchant-facing products including the Exatouch POS system, ProCharge desktop terminal, Vault payment gateway, eGiftSolutions loyalty platform, and TableTurn chargeback tool; an OEM relationship with Clover extends its POS distribution. EPI is PCI DSS compliant and operates as a registered ISO of Citizens Bank, KeyBank, and Commercial Bank of California.

Revenue is generated through four streams: transaction-based payment processing fees, POS and hardware sales, residual income shared with ISO/agent and referral partners, and managed merchant services programs for financial institutions. Go-to-market is partner-first, leveraging a multi-channel ecosystem of ISOs, independent agents, referral partners, software integrators, and sponsoring banks, complemented by direct merchant acquisition through the corporate website and a Clover-branded channel. Pricing is quote-based and not publicly disclosed, though customer testimonials cite effective rates approaching half a percent. The firm has executed two strategic transactions in 2025 — the Handpoint acquisition for European embedded payments entry and a strategic growth investment in Mega Payments — signaling an active inorganic expansion posture alongside its organic partner and product buildout.

Name

Bartab

Legal name

Electronic Payments, Inc.

Website

https://bartab.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Electronic Payments is a privately held, independent payment acquirer providing integrated processing, POS, gateway, and loyalty solutions to SMB merchants in US retail, restaurant, and service verticals, recently expanding into Europe via its Handpoint acquisition.

Ownership category

akta.pro rank

Product category

Mobile drink delivery

NAICS

Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Online Alcohol & Adult Beverage Delivery (CRAHAIAH)

akta.pro secondary industries

Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Online Alcohol Retail & Ship-to-Consumer (CRANAAAG)

Keywords

• Mobile drink gifting
• Social beverage delivery
• On-demand drink sending
• Consumer drink app
• Flat-rate drink orders

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Payment Processing Services: Transaction-based payment processing fees charged to merchants for processing credit and debit card transactions. Revenue generated through interchange fees, transaction fees, and service charges.
2. POS System and Hardware: Sale and ongoing service of point-of-sale terminals and payment hardware to merchants. Some hardware offered free as part of partner programs.
3. Agent and ISO Residual Income: Partners (agents and ISOs) earn residual income from merchant transactions they bring to the platform, creating recurring revenue streams for the partner network.
4. Financial Institution Programs: Programs for banks to maintain merchant services programs and generate new revenue streams while limiting risk exposure.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Bartab operated a consumer mobile application that allowed users to send real drinks to one another for a flat price of $1 per drink. The offering focused on low-cost social gifting of physical beverages between individual users, with payment processing built into the app to handle the $1 per-transaction pricing.

Product overview

Electronic Payments offers a platform-plus-modules architecture centered on payment processing and point-of-sale technology. The core offerings include Cygma (in-house full-stack authorization and clearing platform), Exatouch (full-featured POS system), ProCharge (desktop payment terminal), and Vault (payment gateway). The portfolio extends with add-on modules including eGiftSolutions (gift card and loyalty), TableTurn (chargeback management), and Value-Added Tools. Following the August 2025 acquisition of Handpoint, the company also offers embedded payments solutions. Partner solutions include Clover POS. The company serves retail, restaurant, and service-based industries with solutions prioritizing low-cost processing, same-day funding, and 24/7 in-house technical support.

Differentiator

Problem solved

Functional benefit

Brands

• Cygma: Full-stack authorization and clearing platform
• Exatouch
• ProCharge
• eGiftSolutions
• Handpoint
• Vault
• TableTurn

Products and services

• Bartab Mobile App Consumer-facing mobile application that lets individual users send a real drink to another user for a flat price of $1 per drink, with integrated payment processing for the transaction.

Quantifiable outcome

• Effective processing rate reduced to nearly half a percent for one merchant customer
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Mega PaymentscoreStrategic or Co-development Partner · 2 October 2025Strategic growth investment in Mega Payments announced October 2025, representing a strategic growth investment to expand capabilities.
• HandpointcoreTechnology or Integration · 19 August 2025Electronic Payments acquired Handpoint in August 2025, extending its footprint into the European market. Handpoint provides embedded payments solutions for merchants.
• ClovermajorOEM/ Whitelabel/ Licensing PartnerEPI provides top POS solutions powered by the Clover platform, offering Clover hardware with EPI's payment processing services.
• Citizens Bank, N.A.coreOthersRegistered Independent Sales Organization of Citizens Bank, N.A., Providence, RI. Citizens Bank serves as a sponsoring bank for EPI's payment processing operations.
• KeyBank, N.A.coreOthersRegistered Independent Sales Organization of KeyBank, N.A., Cleveland, OH. KeyBank serves as a sponsoring bank for EPI's payment processing operations.
• Commercial Bank of CaliforniacoreOthersRegistered Independent Sales Organization of Commercial Bank of California, Los Angeles, CA. Serves as sponsoring bank for EPI's payment processing operations.
• Software Integration PartnersmajorTechnology or IntegrationPartner with EPI to seamlessly integrate payments into software platforms and unlock new revenue streams through the 'Integrate With Us' program.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Instacart: Large-scale grocery delivery platform that includes alcohol delivery in many U.S. markets. Represents the broad-incumbent competitive set Bartab would face as a well-funded, full-vertical delivery platform with alcohol as a category.
• Uber Eats: Massive on-demand food and alcohol delivery network following its acquisition of Drizly. A broad incumbent that defines the competitive ceiling for any small alcohol-delivery app.

Regional players

• HipBar: India-based alcohol delivery and gifting app with a strong social-occasion and gifting angle comparable to Bartab's 'send a drink to a friend' premise, though operating in a different geography and regulatory regime.

Direct peers

• Minibar Delivery: Alcohol e-commerce and delivery platform selling wine, beer, and spirits for direct-to-consumer delivery. Comparable business model to a Bartab that has evolved into broader alcohol e-commerce.
• Saucey: On-demand alcohol delivery app operating in major U.S. metros with 30-minute delivery. Directly comparable mobile-first alcohol delivery model to Bartab.
• Drizly: Leading U.S. on-demand alcohol delivery platform. Bartab competes for the same use case (delivering real drinks to consumers) with an app-based interface, though Drizly is full retail delivery while Bartab emphasizes social gifting.

Emerging players

• Thirstie: Alcohol e-commerce and on-demand delivery startup. Comparable as a digital-first alcohol retailer competing for the same end consumer, though with a more retail-centric model than Bartab's social-gifting framing.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat5 records

Key risks4 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/channel/UCNcYJzn9XMQEWAnkhpDmNog
• Facebookfacebook.com/electronicpaymentsinc
• LinkedInlinkedin.com/company/electronic-payments-inc-
• Instagraminstagram.com/electronicpayments

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bartab