Salem Oak Vineyards

What Salem Oak Vineyards does

Salem Oak Vineyards is a privately held, family-run farm winery founded in 2013 and headquartered in Pedricktown, New Jersey, on the border of Gloucester and Salem Counties within driving distance of Philadelphia and Wilmington. The company produces a portfolio of seven wines — including Aida Louise Chardonnay, Christopher Andrew Chambourcin, Analise Concord, Triple Twin Strawberry, Julia-Marie Cayuga, Jessica Rose Vidal Blanc, and a Mathis Merlot Cabernet Sauvignon Blend — alongside fruit wines, sangria variants, and a full on-site food menu. Distribution is direct-to-consumer through a tasting room (60 N Railroad Ave), a WineDirect-powered e-commerce storefront, and limited New Jersey retail off-premise; no API, software platform, or proprietary technology stack is disclosed.

The business operates four seasonal wine clubs (Red, White, Mixed, Sweet) at approximately $59.95 per shipment, delivering a minimum of three hand-selected bottles per season with member benefits including a 10% discount and exclusive event invitations. Revenue is generated through per-bottle wine sales ($19.99–$22.99), food menu items ($7.50–$28.95), ticketed experiential events such as wine pairings and workshops ($19–$55 per person), weddings and private event hosting, and recurring club subscriptions. The company employs 1–10 people, has no external funding or parent company, and is led by founders/owners Mandi and Matt alongside winemaker Christopher Andrew and field manager/assistant winemaker Julia-Marie.

Salem Oak's go-to-market is consumer-direct: email newsletter capture, foot traffic to the tasting room, and wine club retention. The company's strategic posture emphasizes regional brand credibility (Best of New Jersey Silver medal 2019; Best Fruit Wine in NJ 2019) and a differentiated food-and-beverage experience layered with themed events, while operating at a scale and structure consistent with an artisanal lifestyle business rather than a venture-backed growth company.

Name

Salem Oak Vineyards

Legal name

Salem Oak Vineyards

Website

https://salemoakvineyards.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Salem Oak Vineyards is a family-run New Jersey farm winery producing a portfolio of seven wines, four seasonal wine clubs, an on-site tasting room with full food service, and ticketed experiential events for individual consumers and private event clients.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Estate winery
• Wine production
• Wine tastings
• Wine club subscriptions
• Event venue hosting

Headquarters

HQ city

Pedricktown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Direct-to-Consumer): Wines sold directly to consumers in the tasting room and through the online store. Includes white wines (Chardonnay, Cayuga, Vidal Blanc), red wines (Chambourcin, Merlot Cabernet Sauvignon blend), and fruit wines (Concord, Strawberry). Prices range from $19.99 to $22.99 per 750ml bottle.
2. Wine Club Memberships: Four seasonal wine clubs (Red, White, Mixed, Sweet) at approximately $59.95 per season, delivering a minimum of four shipments per year. Each shipment includes three bottles of hand-selected wines. Membership provides 10% discount on food and wine purchases and invitations to exclusive events.
3. Food & Culinary Sales: Full food menu is served in the tasting room, featuring items such as Old Nanny's Bruschetta ($7.95), Buffalo Chicken Nachos ($13.99), Pulled Pork Nacho ($14.95), Chicken & Waffles ($11.95-$12.95), and Mandi's Mac & Cheese. Sunday Brunch is served 10am-2pm.
4. Special Events & Ticketed Experiences: Ticketed events including Tator Tot & Wine Pairing ($19.00), Soap Workshop & Brunch ($55.00), and Sunday Brunch reservations drive incremental revenue. Weddings and private event hosting is also offered, with inquiries via [email protected].

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Salem Oak Vineyards is a family-run estate winery in Pedricktown, New Jersey that produces and sells a portfolio of white, red, and fruit wines. It operates a tasting room serving a full food menu and Sunday brunch, runs four seasonal wine subscription clubs, and hosts ticketed pairing and workshop events as well as weddings and private events.

Product overview

Salem Oak Vineyards is a family-run winery and tasting room offering a portfolio of wines and food products. Wine offerings include seven distinct varietals and blends: Aida Louise 2017 Chardonnay (unoaked white), Christopher Andrew 2016 Chambourcin (award-winning red), Analise 2018 Concord (sweet red), Triple Twin Strawberry (fruit wine), Julia-Marie 2018 Cayuga (white), Jessica Rose 2018 Vidal Blanc (dry white), and Mathis 2018 Merlot Cabernet Sauvignon Blend (red blend). The winery operates four wine subscription clubs (Red Wine Club, White Wine Club, Mixed Variety Club, and Sweet Wine Club) delivering seasonal wine packages. Food offerings include appetizers (bruschetta, dips, pretzel bites), entrees (sandwiches, nachos, mac & cheese, chicken & waffles), and charcuterie boards. The company also hosts ticketed events including wine pairing experiences and soap-making workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Aida Louise 2017 Chardonnay Estate white wine named after founder and owner Mandi; unoaked stainless-steel-aged Chardonnay priced at $22.99 per 750ml bottle, sold direct-to-consumer and on-premise.
• Christopher Andrew 2016 Chambourcin Award-winning bold, dry, peppery red Chambourcin priced at $20.99 per 750ml bottle, named after winemaker Christopher Andrew.
• Analise 2018 Concord Sweet red Concord fruit wine with 13% ABV priced at $19.99 per 750ml bottle; described as a best-seller.
• Triple Twin Strawberry Semi-sweet strawberry fruit wine priced at $20.99 per 750ml bottle.
• Julia-Marie 2018 Cayuga Off-dry white wine from Cayuga grapes, comparable to Pinot Grigio or Riesling, priced at $20.99 per 750ml bottle.
• Jessica Rose 2018 Vidal Blanc Dry, crisp Vidal Blanc white priced at $20.99 per 750ml bottle; positioned as a popular summer wine, including for use in 'Salemosas'.
• Mathis 2018 Merlot Cabernet Sauvignon Blend Medium-bodied dry red blend of Merlot and Cabernet Sauvignon, priced at $21.99 per 750ml bottle (reduced from $22.99).
• Sangria Carafe Sangria available in multiple varieties including Blueberry, Mango, Margarita, and Sangria of the Day, sold as kits for pick-up only (with Sangria of the Day pre-mixed).
• Red Wine Club Seasonal wine subscription delivering three of the latest red wines per shipment at approximately $59.95 per season, with a minimum of four shipments per year; members receive 10% off food and wine and invitations to special events.
• White Wine Club Seasonal wine subscription delivering three hand-selected white wines per shipment at approximately $59.95 per season, with a minimum of four shipments per year; members receive 10% off food and wine and invitations to special events.
• Mixed Variety Club Seasonal wine subscription delivering three winemaker-selected wines per shipment at approximately $59.95 per season, with a minimum of four shipments per year; members receive 10% off food and wine and invitations to special events.
• Sweet Wine Club Seasonal wine subscription focused on sugary sweet wines, delivering three bottles per shipment at approximately $59.95 per season, with a minimum of four shipments per year; members receive 10% off food and wine and invitations to special events.
• Tator Tot & Wine Pairing Event Ticketed tasting experience pairing three wines with tater tot variations (Buffalo chicken tots + Chardonnay, Bacon cheddar tots + Merlot, Pulled pork + Concord), priced at $19.00 per person with multiple time slots.
• Soap Workshop & Brunch Event Ticketed event pairing a natural soap-making workshop with Teal Valley and brunch at Salem Oak, priced at $55.00 per person; participants make and take home four soap bars and must make a two-item purchase from the winery.
• Tasting Room Food Service & Sunday Brunch On-premise food and brunch service at the Pedricktown tasting room, featuring an à la carte food menu (appetizers, nachos, sandwiches, mac & cheese, chicken & waffles, charcuterie) and Sunday Brunch served 10am-2pm.
• Wedding & Private Event Hosting Scenic estate venue rental for weddings, receptions, birthday celebrations, and private gatherings, with catering, wine, and hospitality services; inquiries handled via [email protected].

Quantifiable outcome

• Christopher Andrew 2016 Chambourcin won Best of New Jersey Silver medal (2019) and received 88 points, 'Highly recommended' by Tasting.com
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Teal ValleyminorStrategic or Co-development PartnerTeal Valley partnered with Salem Oak Vineyards to host a Natural Soap Workshop & Brunch event on April 12, 2026. Participants learned to make homemade natural soaps and took home 4 bars. Teal Valley provided workshop instruction; Salem Oak provided the venue, wine, and food. Two-item purchase was required from Salem Oak's offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Working Dog Winery: Small family-owned NJ winery in the Gloucester County area with tasting room, wine club, and events. Strong geographic and operational analog to Salem Oak's DTC farm-winery model.
• Tomasello Winery: Family-owned NJ winery with multiple tasting rooms, wine club subscriptions, and broad NJ retail distribution. Operates a similar DTC-plus-retail model targeting NJ consumers.
• Cape May Winery & Vineyard: Established NJ estate winery with tasting room, wine club, on-site food, and events in Cape May. Directly comparable DTC winery experience in southern New Jersey drawing weekend tourism, similar wine-club subscription mechanics.
• Terhune Orchards & Winery: Family-run farm winery in central New Jersey with a tasting room, farm market, on-site food, weddings and ticketed events. Closest analog: same family-farm DTC model, similar NJ catchment (Princeton area) with comparable wine portfolio and event programming.
• Renault Winery Resort: One of the oldest NJ wineries, combining winery production with a tasting room, wine club, restaurant, weddings, and hotel/resort stays. Comparable on DTC model, wine-club subscriptions, and food/event venue positioning in southern NJ.
• Heritage Vineyards: Multi-generational South Jersey winery with estate-grown grapes, tasting room, wine club, and on-site restaurant/events. Comparable in family ownership, viticulture, DTC sales, and event hosting.
• Sharrott Winery: Family-run NJ winery offering tasting flights, live music events, and a wine club. Directly comparable DTC winery with adjacent food/events programming targeting NJ visitors.
• Beneduce Vineyards: Boutique family estate winery in central New Jersey offering tasting flights and a small wine club. Comparable as a small-scale, owner-operated estate winery competing in the same New Jersey DTC market.
• Four Sisters Winery: Family-run NJ estate winery in Warren County known for its wine club, tasting room, and food events. Mirrors the multi-club subscription and DTC experience structure.
• William Heritage Winery: Family-operated estate winery in southern New Jersey with tasting room, wine club, and events. Closely comparable DTC model and family-farm positioning in the same Gloucester/Salem region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/salemoakwine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salem Oak Vineyards