What Sharrott Winery does

Sharrott Winery is a privately held, estate-grown winery founded in 2008 and headquartered in Hammonton, New Jersey, within the Outer Coastal Plain AVA. The company cultivates grapes on its own property and produces a portfolio of approximately 28 wines spanning whites, rosés, reds, sparklings, sangrias, and specialty/fortified styles, alongside gift cards in five denominations. Production incorporates traditional winemaking techniques including a Bordeaux-style high-density vineyard for estate-grown Reserve Merlot, AVA-restricted proprietary blends such as Coeur d'Est, and Methode Traditionelle processes for sparkling wines. Multiple SKUs have been recognized at the San Francisco Chronicle Wine Competition, including a Gold Medal for Pinot Grigio.

The business operates a pure direct-to-consumer model. Primary monetization comes from on-site tasting room and wine bar sales at the single Hammonton location, an e-commerce shop that ships to 36 US states, a recurring-revenue wine club subscription, and revenue from a year-round events calendar that includes live music, trivia nights, comedy nights, special tastings, vineyard tours, and private event bookings. The company also runs a daily scratch kitchen at the wine bar, extending monetization into food service. Distribution is wholly domestic, with no wholesale, export, or institutional channels disclosed.

Sharrott serves individual wine enthusiasts and foodies seeking an experiential wine-country offering in South Jersey, with no enterprise or B2B customer base. Operations are year-round at the single site, with extended Wednesday through Saturday evening hours supporting an event-driven go-to-market motion. The company employs 1-10 people, has no disclosed parent company, institutional investors, or external funding, and has no patents, trademarks, regulatory actions, or M&A activity in the available record.

Name

Sharrott Winery

Legal name

Sharrott Winery

Website

https://sharrottwinery.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sharrott Winery is a privately held, estate-grown New Jersey winery producing approximately 28 wines across multiple categories and serving individual wine enthusiasts through its Hammonton tasting room, wine bar, online shop, wine club, and event programming.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Estate wine production
• Wine tasting services
• Wine club membership
• Winery event hosting
• Vineyard tours

Headquarters

HQ city

Hammonton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of wines including whites, reds, sparklings, and specialty wines through on-site tasting room and online shop with shipping across 36 US states
2. Wine Club Membership: Recurring wine club membership providing members with regular shipments of wines
3. Food Service: Scratch kitchen open daily providing food pairings and dining experience at the wine bar
4. Events and Tastings: Revenue from tasting events, vineyard tours, private event bookings, and comedy nights
5. Gift Cards: Electronic or physical gift cards available in $15, $25, $50, $75, and $100 denominations

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sharrott Winery is a Hammonton, New Jersey-based winery that produces estate-grown wines in New Jersey's Outer Coastal Plain AVA and sells them directly to consumers through an on-site tasting room/wine bar, a year-round daily scratch kitchen, an e-commerce online shop shipping to 36 US states, and a subscription wine club. The winery also hosts weekly live entertainment (live music, trivia, comedy), special tasting events, vineyard tours, and private event bookings.

Product overview

Sharrott Winery is an award-winning winery in Hammonton, New Jersey offering a diverse portfolio of wines and gift cards through its e-commerce platform. The product lineup includes 28 distinct wines spanning multiple categories: White wines (Vidal Blanc, Pinot Grigio, Sauvignon Blanc, Unoaked Chardonnay, Barrel Reserve Chardonnay, Dry Riesling, Riesling, Vignoles), Rosé wines (Dry Rosé), Red wines (Blaufrankish, Tango, Cabernet Franc, Cabernet Sauvignon, Chambourcin, Coeur d'Est, Merlot, Noble Red, Trio, Reserve Merlot), Specialty wines (Crimson Sky, Summer Sangria, Just Peachy Sangria, Winter Spice, Solera, Wicked port-style wine), Sparkling wines (Sparkling Brut, Sparkling Rosé), and Sparkling Cider. The winery also offers gift cards in denominations of $15, $25, $50, $75, and $100. Multiple wines have won awards including Gold Medal (Pinot Grigio at San Francisco Chronicle Wine Competition), Silver Medal (Unoaked Chardonnay), and Bronze Medal (Cabernet Franc).

Differentiator

Problem solved

Functional benefit

Products and services

• Vidal Blanc Fragrant and citrusy white wine with light body and dry long finish; marketed as pairing well with Asian foods; priced at $21.
• Pinot Grigio Refreshingly dry and crisp white wine with fruity aromas; Gold Medal winner at the San Francisco Chronicle Wine Competition; priced at $21.
• Sauvignon Blanc Crisp and mouth-watering white wine with bright acidity; priced at $21.
• Unoaked Chardonnay Crisp and clean Chardonnay with flavors of peach, apricot, and apple; Silver Medal winner; priced at $23.
• Barrel Reserve Chardonnay Chardonnay fermented and aged in barrel; rich and refined with hints of vanilla and oak; smooth and buttery; priced at $32.
• Dry Riesling

Quantifiable outcome

• Pinot Grigio won Gold Medal at San Francisco Chronicle Wine Competition
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wine.com: Large online wine retailer shipping nationwide. Comparable as a broad incumbent competing for the same DTC wine consumer Sharrott reaches through its 36-state online shop, with a much larger catalog and brand.
• Chateau Ste. Michelle: Large Washington-state winery with broad national distribution, tasting rooms, and a wine club. Comparable as a benchmark for the DTC and wine club model but operates at substantially larger scale and wider geographic reach than Sharrott.

Direct peers

• Cape May Winery & Vineyard: New Jersey winery operating a tasting room, restaurant, and wine club. Comparable as a destination winery combining on-premise hospitality, food service, and DTC wine sales within the NJ wine tourism segment.
• Renault Winery: Historic New Jersey winery in Egg Harbor City with a tasting room, restaurant, events, and wine club. Directly comparable as a regional New Jersey estate winery combining DTC hospitality, on-site food, and a wine club.
• Wölffer Estate Vineyard: Long Island, NY estate winery with a strong DTC, wine club, and on-premise hospitality program including a restaurant and events. Comparable as a regional East Coast estate winery with a similar DTC-plus-experiential business model, though at a larger scale.
• Tomasello Winery: Hammonton, NJ-based winery with multiple tasting rooms, a wine club, and DTC e-commerce. Closest geographic and operating model peer, with a similar mix of estate wines, on-site tastings, and events.
• Hawk Haven Vineyard: Cape May, NJ winery with a tasting room, food, and events. Comparable as a small New Jersey estate winery using a similar hospitality-led DTC GTM.
• Bellview Winery: New Jersey estate winery with on-site tastings and a wine club. Comparable as a small, family-run NJ winery focused on estate-grown wines sold primarily through tasting room and DTC channels.
• Amalthea Cellars: New Jersey estate winery with a tasting room and DTC distribution. Comparable as a small NJ estate producer competing in the same regional tasting-room and DTC channel set.
• Terhune Orchards & Winery: New Jersey farm and winery combining a tasting room, food service, seasonal events, and a wine club. Comparable as a small NJ producer running a multi-revenue experiential DTC model with on-site events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sharrottwinery
• Facebookfacebook.com/sharrottwinery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharrott Winery