MediRight HealthCare

What MediRight HealthCare does

MediRight HealthCare, operated by Digimoor Technology Services LLP, is an India-domiciled consumer digital health platform built around an AI-powered health companion branded as MediRight Expert. The platform unifies four functional pillars — nutrition tracking, fitness planning, prescription management, and health analytics — into a single subscription product accessible via web at mediright.in. The technical stack combines computer vision for food image analysis and barcode scanning, NLP and voice AI for a health assistant, recommendation engines for personalized meal plans and workouts, and predictive analytics for longevity insights, all delivered behind DPDPA 2023-compliant infrastructure using AES-256 encryption at rest and TLS 1.3 in transit. No mobile app has been launched; distribution is exclusively through the self-serve website.

Name

MediRight HealthCare

Legal name

Digimoor Technology Services LLP

Website

https://mediright.in

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

MediRight HealthCare operates MediRight Expert, an India-based AI-powered consumer health platform combining nutrition tracking, fitness planning, prescription analysis, and family health management into a single subscription web product.

Ownership category

akta.pro rank

Product category

Digital Health Platform

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Healthcare & Wellness Personalization (HDAAAGAI)

akta.pro secondary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

Keywords

• AI health tracking
• Nutrition analysis platform
• Fitness planning software
• Prescription management
• Family health management

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Plus Tier: Monthly subscription at ₹299 providing moderate AI usage (50 calls/month) including AI nutrition analysis, meal planning, prescription insights, barcode scanning, health assistant, workout recommendations, sleep analysis, meditation guides, and priority support.
2. Subscription - Pro Tier: Monthly subscription at ₹999 offering unlimited AI features including advanced meal planning, prescription alternatives, food image analysis, supplement recommendations, personalized workout generator, voice AI assistant, advanced health analytics, longevity insights, coach connections, and VIP support.
3. Subscription - Premium Tier: Monthly subscription at ₹2,499 for family coverage (up to 3 members) including everything in Plus plan, individual profiles, shared meal planning, family dashboard, dedicated family support, group challenges, and family health reports.
4. Freemium - Starter Tier: Free tier with basic features including health tracking, manual meal logging, exercise tracking, basic prescription management, health reports access, and community support. Includes 7-day AI features trial (limited time). Primary acquisition channel for paid upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MediRight HealthCare operates an AI-powered health companion platform that enables users to track nutrition via photo-based food analysis, generate personalized meal plans and workouts, manage prescriptions with AI insights, monitor sleep, and access an AI health assistant via voice and chat. The service is delivered through a freemium-to-paid subscription model with tiered monthly plans (Plus, Pro, Premium) targeting individuals and families.

Product overview

MediRight Expert is a single unified AI-powered health companion platform combining nutrition tracking, fitness planning, prescription management, and health analytics. The platform operates through four tiered subscription plans: Starter (free, limited features with 7-day AI trial), Plus (₹299/month with AI nutrition and meal planning), Pro (₹999/month with unlimited AI including voice assistant and longevity insights), and Premium (₹2,499/month for families up to 3 members with shared dashboards and challenges). All tiers build on the core platform which integrates AI food analysis, smart meal planning, workout generation, prescription insights, health analytics, sleep analysis, meditation content, and an AI health assistant.

Differentiator

Problem solved

Functional benefit

Brands

• MediRight Expert: Expert account platform for healthcare professionals and advanced users to access AI-powered prescription analysis and health insights.

Quantifiable outcome

• Users reported losing 15kg in 4 months using personalized workout plans and AI insights

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature8 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HealthifyMe: India-based AI-powered nutrition and fitness platform offering calorie tracking, meal planning, and coaching. Closest direct competitor to MediRight in the same geography, customer segment, and AI-led consumer health category.
• Lifesum: Subscription nutrition tracking and meal planning app with AI features. Directly comparable to MediRight on food tracking, meal planning, and freemium-to-paid conversion model.
• MyFitnessPal: Global calorie and food tracking platform with the largest nutrition database. Comparable to MediRight on the food logging, AI analysis, and freemium subscription model, though broader in geography.
• Yazio: Calorie tracking and meal planning app with AI food recognition. Directly comparable to MediRight on AI food analysis, personalized meal plans, and subscription-based model.
• Fittr: India-based fitness coaching platform with AI-driven personalization and online community. Comparable to MediRight on India-specific consumer fitness positioning and subscription model.
• Cronometer: Detailed nutrition tracking app with food database and health analytics. Comparable to MediRight on nutrition logging, macro tracking, and health insights features.
• Noom: AI-driven behavior change and weight loss coaching platform with subscription tiers. Comparable to MediRight on AI personalization, paid subscription model, and consumer health outcomes focus.
• BetterMe: AI-driven health and fitness app offering personalized workout, meal, and coaching plans. Directly comparable to MediRight on AI personalization, multi-tier subscription, and consumer wellness positioning.

Emerging players

• Calm: Meditation and sleep app with subscription tiers. Partial overlap with MediRight's sleep analysis and meditation guide features, though Calm is the category leader in those subfeatures.

Broad incumbents

• Cult.fit: India's largest fitness and wellness platform combining gyms, online classes, and health tracking. Comparable as an incumbent Indian consumer health platform, though broader in scope with physical facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MediRightIndia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediRight HealthCare