What Touratech GmbH does

Touratech GmbH is a German manufacturer and retailer of precision-engineered motorcycle accessories, specializing in the adventure, enduro, and long-distance touring motorcycle segment. Founded in 1990 and headquartered in Niedereschach, Germany, the company produces model-specific accessories with particularly deep coverage of the BMW GS series (R 1250 GS, R 1250 GS Adventure, R 1300 GS, R 1300 GS Adventure, F 800 GS 2024+, F 900 GS, R 12 G/S) and adjacent adventure platforms including Yamaha Ténéré 700, Honda Africa Twin and XL750 Transalp, KTM 890/1290 Adventure, Triumph Tiger 1200, and Harley-Davidson Pan America 1250. The catalog spans more than 2,800 SKUs across suspension, luggage, vehicle protection, lighting, navigation, comfort seating, and rider apparel.

The product portfolio is anchored by proprietary, made-in-Germany lines: Touratech Suspension (plug-and-travel systems, cartridge kits, electronic suspension, and a PRO shock line with Extreme/Travel/Urban/Competition variants), Touratech Waterproof soft luggage, the ZEGA aluminum pannier family (Evo, Pro, Pro2, Evo X, Mundo) with matching stainless-steel racks, the TMACS quick-release tank-bag mounting system, and Fresh Touch breathable seat technology. Accessories are engineered as model-specific fitments rather than universal hardware, which the company positions as a key differentiator. Touratech also curates third-party brands including Garmin (zumo XT3 navigation and Bike & Car Sets), DENALI (auxiliary LED lighting such as the D7 Pro), Akrapovič (slip-on exhausts), and REV'IT! (textile apparel).

The business model is direct-to-consumer with no disclosed recurring subscription component. Touratech sells primarily through its e-commerce storefront (touratech.de), supplemented by seven owned retail/showroom locations across Germany (Niedereschach, Bad Grönenbach, Karlsruhe, Kassel, Mömlingen, Munich, Aachen), several of which are operated via partner entities such as Bohling u. Eisele, Zweirad Norton, Gruber & Alt, and KOHL automobile. Pricing is per-unit, with premium SKUs ranging from ~€429 for entry comfort seats to ~€1,499.90 for premium LED light sets and ~€1,695 for high-end suspension shocks (subject to promotional discounting). Free shipping is offered on German orders over €99, and financing is available via easycredit. The company invests in community-driven marketing via the Touratech Travel Event (20,000+ attendees in 2026), the Adventure Camp, the Touratech Magazine, and the TIA (Touratech Instructor Academy) certification program, and won Motorrad Magazin's "Best Brand" reader award in 2024. Headcount sits in the 101–250 range.

Name

Touratech GmbH

Legal name

Touratech GmbH

Website

https://touratech.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Touratech GmbH is a German manufacturer and retailer of precision-engineered accessories for adventure and touring motorcycles, serving long-distance riders through an e-commerce platform and seven retail locations across Germany.

Ownership category

akta.pro rank

Product category

Motorcycle Accessories

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle accessories
• Adventure bike equipment
• Motorcycle luggage systems
• Motorcycle suspension components
• Rider apparel and protection

Headquarters

HQ city

Niedereschach

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Motorcycle Accessories Sales: Primary revenue from direct sales of high-quality motorcycle accessories and rider equipment through e-commerce and retail stores. Products include luggage systems, suspension components, protective equipment, rider apparel, and navigation accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Touratech manufactures and sells precision-engineered motorcycle accessories and rider equipment for adventure, touring, and rally motorcycles. The portfolio spans suspension components (Touratech Suspension), waterproof soft luggage (Touratech Waterproof), aluminum pannier systems (ZEGA), quick-release tank bag mounting (TMACS), comfort seats (Fresh Touch), vehicle protection, navigation, and rider apparel. Products are Made in Germany with model-specific fitment for major adventure motorcycles such as the BMW R 1250/1300 GS, Yamaha Ténéré 700, KTM Adventure, Honda Africa Twin, and Triumph Tiger 1200, distributed through owned e-commerce, seven German retail locations, and an independent dealer network.

Product overview

Touratech GmbH is a German manufacturer and online retailer specializing in high-quality motorcycle accessories for adventure bikes and touring motorcycles. The product portfolio centers on the Motorradzubehör (motorcycle accessories) core category, which encompasses suspension systems under the Touratech Suspension sub-brand (including Plug & Travel, PRO, and Level/stage offerings), waterproof luggage solutions (Touratech Waterproof line), ZEGA aluminum pannier systems (Evo, Pro, Pro2, Evo X, Mundo variants), TMACS quick-release tank mounting systems, vehicle protection components (crash bars, engine guards, skid plates), and comfort seating solutions. The Fahrerausstattung (rider equipment) division offers helmets (Aventuro PRO Carbon, Aventuro Travel Carbon), textile suits (Compañero ULTIMATE, Rambler PRO, Dustrider), and riding gear. Navigation and communication products include Garmin-compatible GPS devices and mounting systems. Services include the Touratech Travel Event, Adventure Camp, and instructor certification programs. All products are manufactured in Germany with free shipping within Germany for orders over €99.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorradzubehör (Motorcycle Accessories) Comprehensive range of motorcycle accessories including exhaust systems, electrical/lighting, suspension, vehicle protection, footpegs/levers, luggage systems, handlebars/instruments, seats, technical accessories, and fairing/windshields. Made in Germany and organized by motorcycle model. Targeted at adventure, touring, and rally motorcycle riders.
• Touratech Suspension Specialized suspension components including progressive springs, shock absorbers, cartridge kits, electronic suspension, lowering solutions, and the Plug & Travel, PRO, and Level/stage product lines for adventure bikes and street motorcycles. Targeted at riders seeking suspension upgrades for specific models.
• Touratech Waterproof Waterproof luggage line including soft panniers, tank bags, seat bags, and accessory systems such as the EXTREME Edition, Endurance, and Travel collections designed for all-weather motorcycle travel. Targeted at touring and adventure riders needing weatherproof storage.
• ZEGA Aluminum & Soft Luggage Systems Aluminum pannier systems (ZEGA Evo, ZEGA Pro, ZEGA Pro2, ZEGA Evo X, ZEGA Mundo) and matching soft luggage systems with stainless steel racks in multiple mounting configurations for adventure motorcycle models. Targeted at adventure riders needing rugged hard and soft luggage solutions.
• TMACS Tank Mounting and Cargo System Quick-release tank bag mounting system with modular cargo options including TMACS Ambato Exp and TMACS Travel variants. Targeted at riders who need fast-mounting tank bag solutions.
• Komfortsitzbänke (Comfort Seats) Premium comfort seats with various cover options including DriRide breathable, Fresh Touch cooling technology, and heated versions in different styles and heights (driver and pillion options). Targeted at adventure and touring riders needing long-distance comfort.
• Fahrerausstattung (Rider Equipment) Rider apparel including Aventuro PRO Carbon and Travel Carbon helmets, Compañero ULTIMATE / Rambler PRO / Rambler / Traveller / Worldtrack textile suits, Dustrider textile suit, glasses, motorcycle clothing, functional underwear, gloves, boots, protectors, weather protection, and travel equipment. Targeted at adventure and touring riders needing protective and weatherproof gear.
• Navi + Kommunikation (Navigation & Communication) GPS navigation devices including Garmin zumo XT3, Touratech Bike & Car Sets, GPS mounts, mounting adapters, power supplies, and communication systems. Targeted at touring riders needing reliable navigation on remote routes.
• Touratech Suspension PRO High-end suspension components including PRO shock absorbers available in Extreme, Travel, Urban, and Competition variants for different riding applications. Targeted at riders seeking premium shock absorber upgrades.
• Travel Time Experiences and Gift Vouchers Adventure travel experiences and gift vouchers including the Touratech Travel Event, Adventure Camp, Rollende Messe, ACT (Adventure Country Tracks), Fellows Ride community rides, and the TIA (Touratech Instructor Academy) certification program. Targeted at adventure riders seeking guided experiences and training.

Quantifiable outcome

• Over 20,000 attendees at Touratech Travel Event 2026, demonstrating strong brand community

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DENALIcoreTechnology or IntegrationDENALI supplies LED auxiliary lights and light sets (such as DENALI D7 Pro) that are offered as Touratech-branded products, combining DENALI lighting technology with Touratech's mounting solutions for BMW and other adventure motorcycles.
• GarmincoreTechnology or IntegrationTouratech offers Garmin motorcycle navigation devices (zumo XT3) as part of their product lineup with Bike & Car Sets combining Garmin navigation with Touratech mounting solutions.
• REV'IT!minorChannel Partner/ Reseller/ DistributorREV'IT! motorcycle clothing brand is offered as part of Touratech's rider equipment selection, complementing Touratech's own apparel line.
• Deutsche DienstradminorOthersEmployee benefit program partner offering bicycle leasing to Touratech employees as part of workplace benefits.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kriega: UK-based specialist in motorcycle luggage and hydration packs for adventure, sport, and commuter riders. Comparable to Touratech's waterproof soft luggage and tank bag categories with overlapping premium DTC positioning and direct-to-consumer focus.
• Akrapovič: Slovenian premium exhaust manufacturer for motorcycles and performance cars. Comparable as an authorized accessory partner distributed via Touratech, with shared premium performance positioning and model-specific BMW GS offerings (e.g., R 1250 GS slip-on).
• SW-MOTECH: German manufacturer of motorcycle luggage, protection, and accessories for adventure, sport, and touring riders. Closest direct competitor to Touratech with overlapping product categories (panniers, GPS mounts, crash protection) and similar DTC + dealer distribution model.
• R&G Racing: UK-based aftermarket motorcycle accessory maker specializing in crash protection (frame sliders, engine guards, axle protectors), tail tidies, and radiator guards. Comparable to Touratech's Fahrzeugschutz (vehicle protection) category with similar crash bar and engine guard offerings.
• GIVI: Italian global leader in motorcycle accessories, especially luggage, top cases, and windshields. Comparable to Touratech in product mix (luggage, mounting systems, accessories) but with broader geographic footprint and wider brand portfolio spanning sport, touring, and adventure segments.
• Wunderlich: German specialist in BMW motorcycle accessories and parts, headquartered in Grafschaft. Directly comparable as a BMW-focused accessory maker with model-specific product lines, German engineering positioning, and DTC e-commerce — overlapping substantially with Touratech's core BMW GS customer base.
• REV'IT!: Dutch motorcycle apparel and protective gear brand. Comparable to Touratech's Fahrerausstattung (rider equipment) division — particularly textile suits, jackets, and helmets — and an active product partner distributed through Touratech's channels.
• Hepco & Becker: German manufacturer of motorcycle luggage systems (panniers, top cases, tank bags) and protection accessories. Comparable to Touratech in adventure/touring luggage and German-made positioning, with similar distribution via dealers and direct online sales.

Emerging players

• Mosko Moto: US-based adventure motorcycle luggage and riding gear brand targeting adventure/enduro riders. Comparable to Touratech's soft luggage and adventure apparel lines with overlapping customer base, though smaller scale and geographically distinct.

Broad incumbents

• Alpinestars: Italian global incumbent in motorcycle racing and adventure apparel, protection, and footwear. Overlaps with Touratech's rider equipment category (jackets, suits, gloves, protectors) but operates at significantly larger scale with broader sport/racing focus beyond adventure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TOURATECH
• Facebookfacebook.com/touratech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touratech GmbH