Performance Administration Corporation
Performance Administration Corporation administers dealer-owned Certified Maintenance® complimentary maintenance programs and the MaintenanceProgram.com service management platform for U.S. franchise auto dealers, using recurring administration fees to drive customer retention and service traffic.
- Company typePrivate
- Founded1996
- HeadquartersCanton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Performance Administration Corporation does
Performance Administration Corporation is a Canton, Ohio-based, privately held firm founded in 1996 by Rick Knight that administers dealer-owned complimentary maintenance programs for franchise auto dealerships across the United States. Its core product, Certified Maintenance®, is a subscription-based program designed to drive service-lane and repurchase behavior during the first 12-36 months of vehicle ownership by combining structured retention playbooks, automated multi-channel service reminders, and personalized dealer-branded marketing materials.
The supporting technology layer is the MaintenanceProgram.com web-based service management platform, which centralizes claims posting, service reminders, appointment scheduling, and customer follow-ups. On top of this platform sit several proprietary modules: the Lost Opportunity Transformer™ (a win-back tool that segments customers by recency of last service visit and targets them with differentiated messaging), the Current State Retention Assessment™ (a DMS-data mining diagnostic establishing 36-month retention baselines), Dealer Performance Reports™ (service income, visit retention, and inception-to-date reporting), and the Customer Welcome Kit (48-hour post-delivery engagement). The company also offers add-on services including Automotive Marketing and Other Plans (discounted maintenance plans and custom retention strategy support).
Performance Administration Corporation makes money through flat recurring administration fees under multi-year contracts with franchise auto dealers, with pricing that varies by elected coverage and is positioned as less expensive than a comparable direct mail campaign. The go-to-market is a hybrid of direct field sales, free no-obligation software demos, weekly webinars, SEO/content marketing, and customer testimonials. The company reports outcomes such as doubling or tripling service traffic and CP/RO counts, lifting service retention from roughly 25% to 68% within 12 months, and recovering 34%+ of lost opportunity customers. Headcount is 11-50 employees, the firm is founder-controlled with no disclosed outside capital, and there is no public revenue disclosure.
Performance Administration Corporation firmographics
Firmographics- Name
- Performance Administration Corporation
- Legal name
- Performance Admin Corp
- Website
- https://performanceadmin.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Performance Administration Corporation administers dealer-owned Certified Maintenance® complimentary maintenance programs and the MaintenanceProgram.com service management platform for U.S. franchise auto dealers, using recurring administration fees to drive customer retention and service traffic.
- Ownership category
- akta.pro rank
Performance Administration Corporation industry classification
Industry- Product category
- Automotive Customer Retention Software
- akta.pro primary industry
- Lease, Warranty & Maintenance Management Services (BPAEAOAL)
Keywords
Where Performance Administration Corporation is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Performance Administration Corporation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Complimentary Maintenance Program Administration: Performance Administration Corp administers dealer-owned complimentary maintenance programs for franchise auto dealers. There is a flat administration fee for marketing and tracking of all customers, which is typically less than the cost of a direct mail campaign. Prices vary based on coverage elected. The Lost Opportunity Transformer software tool comes equipped with each Certified Maintenance plan as part of the overall program.
- Service Management Software Platform: The company provides web-based service management software for claims posting, service reminders, appointment scheduling, and customer relationship tracking as part of their maintenance program administration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Customized coverage based on dealer needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Performance Administration Corporation product offering
Product offeringCore offering
Performance Administration Corporation administers dealer-owned Certified Maintenance® complimentary maintenance programs for franchise auto dealerships nationwide, supported by its proprietary MaintenanceProgram.com service management software platform. The offering combines customer retention strategy, automated service reminders, claims processing, win-back tooling, and dealer-branded marketing to drive customers back to the issuing dealership during the first 12–36 months of ownership.
Product overview
Performance Administration Corp provides a unified dealer-owned complimentary maintenance platform for franchise auto dealers. The core offering is the Certified Maintenance® Complimentary Maintenance Program, supported by the MaintenanceProgram.com Service Management Software as the central platform for claims processing, service reminders, and reporting. Key integrated features include the Lost Opportunity Transformer™ for win-back campaigns, Current State Retention Report for baseline analytics, and Dealer Performance Reports™ for ongoing monitoring. Add-on services include Automotive Marketing (dealer-branded materials) and Other Plans (custom retention strategies). The ecosystem also includes Customer Welcome Kits and Weekly Service Activity Reports as supporting tools.
Differentiator
Problem solved
Functional benefit
Brands
- Certified Maintenance® Programs: A brand founded by Rick Knight in 1996 offering complimentary maintenance programs for auto dealers to drive customer retention and service loyalty.
Products and services
- Certified Maintenance® Complimentary Maintenance Program Dealer-owned complimentary maintenance program administration for franchise auto dealerships nationwide, providing personalized customer retention strategies, automated multi-channel service reminders, and web-based claims processing with fraud protection.
- MaintenanceProgram.com Service Management Software
Quantifiable outcome
- Double or triple service traffic and CP/RO counts in first 12 months
- +4 more outcomes
Companies that use Performance Administration Corporation
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Performance Administration Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Performance Administration Corporation partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Performance Administration Corporation competitors and assessment
Company assessmentBroad incumbents
- CDK Global: CDK Global is the largest provider of dealer management systems and integrated software to automotive retailers. Broader than Performance Administration Corp's niche, but competes adjacently in service scheduling, customer engagement, and retention reporting.
- Reynolds and Reynolds: Reynolds and Reynolds is a major DMS and document management provider for franchised auto dealers. Broader than Performance Administration Corp, but competes indirectly through integrated service and customer engagement modules within its enterprise suite (including DealerSocket).
Direct peers
- DealerSocket (Reynolds and Reynolds): DealerSocket provides CRM, desking, equity mining, and customer retention tools for auto dealers. Comparable in targeting the same franchise dealer customer base and offering analytics-driven retention and marketing automation modules.
- JM&A Group: JM&A Group provides F&I products, service contracts, and dealer performance solutions to franchised auto dealers. Comparable to Performance Administration Corp on warranty/service contract administration and dealer retention program delivery.
- Xtime (Cox Automotive): Xtime, part of Cox Automotive, provides service scheduling, retention, and customer engagement software for franchised auto dealers. Directly comparable to Performance Administration Corp's MaintenanceProgram.com platform on driving dealer service department traffic and customer retention.
- VinSolutions (Cox Automotive): VinSolutions is a leading dealer CRM and customer engagement platform serving franchise auto dealers nationwide. Overlaps with Performance Administration Corp on customer retention, multi-channel communication, and dealer-facing analytics.
- Dominion Dealer Solutions: Dominion Dealer Solutions provides CRM, ILM, and digital marketing tools to franchised auto dealers. Comparable in targeting the same franchise dealer customer base with overlapping customer engagement and retention modules.
- AutoAlert: AutoAlert provides equity mining and customer retention software for auto dealers, helping identify service opportunities and run win-back campaigns. Directly comparable to Performance Administration Corp's Lost Opportunity Transformer on the win-back and lost opportunity use case.
Emerging players
- Tekion: Tekion is a cloud-native dealer SaaS platform serving franchised auto dealers with CRM, service, and parts functionality. Competes with Performance Administration Corp on modern service management and customer engagement for the same franchise dealer segment.
- DealerCenter: DealerCenter offers cloud-based dealer management software including CRM, inventory, and customer retention features. Targets the same franchise dealer segment with a modern SaaS delivery model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Performance Administration Corporation social profiles
Digital presencePerformance Administration Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performance Administration Corporation leadership team
Management profileNumber of profiles
Profiles1 record
Performance Administration Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performance Administration Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performance Administration Corporation
What does Performance Administration Corporation do?
Performance Administration Corporation administers dealer-owned Certified Maintenance® complimentary maintenance programs for franchise auto dealerships nationwide, supported by its proprietary MaintenanceProgram.com service management software platform. The offering combines customer retention strategy, automated service reminders, claims processing, win-back tooling, and dealer-branded marketing to drive customers back to the issuing dealership during the first 12–36 months of ownership.
Is Performance Administration Corporation a public or private company?
Performance Administration Corporation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Performance Administration Corporation founded?
Performance Administration Corporation was founded in 1996. It employs 11 to 50 people.
Where is Performance Administration Corporation based?
Performance Administration Corporation is headquartered in Canton, United States, in the North America region.
How does Performance Administration Corporation make money?
Two revenue lines are on record. Complimentary Maintenance Program Administration is the primary driver. The others are service Management Software Platform.
Who are Performance Administration Corporation's main competitors?
Broad incumbents on record are CDK Global and Reynolds and Reynolds. Direct peers are DealerSocket (Reynolds and Reynolds), JM&A Group, Xtime (Cox Automotive), VinSolutions (Cox Automotive), Dominion Dealer Solutions and AutoAlert. Emerging players are Tekion and DealerCenter.
Does Performance Administration Corporation have an API?
No public API is recorded for Performance Administration Corporation.
What industry is Performance Administration Corporation in?
Performance Administration Corporation's product category is Automotive Customer Retention Software. Its primary akta.pro industry code is BPAEAOAL, Lease, Warranty & Maintenance Management Services.