Xtime

What Xtime does

Xtime is a cloud-based automotive service experience platform serving automotive dealership service departments across the United States, Canada, and Australia. The company operates as a wholly-owned subsidiary of Cox Automotive Inc., within the broader Cox Enterprises portfolio (revenues exceeding $20 billion), and facilitates more than ten million service appointments monthly for a customer base distributed across the Cox Automotive ecosystem of approximately 40,000 dealer clients.

The company's flagship product, Spectrum, is a four-module integrated platform comprising Schedule (24/7 online appointment booking with capacity and technician optimization), Engage (digital check-in/checkout, real-time text updates, and online payment), Inspect (high-resolution photo and video vehicle inspection documentation), and Invite (personalized service marketing and declined-services recapture). The platform is delivered as cloud SaaS and integrates natively with major dealer management systems (CDK Global, Dealertrack), CRM (VinSolutions), inventory and acquisition tools (vAuto), payment processors (Global Payments, Worldpay, CenPOS), and consumer-facing services (Lyft rideshare, Sunbit financing via FlexPay). Recent enhancements include AI-powered automation across the service lane, an AI Virtual Assistant for the sister VinSolutions CRM, computer-vision and NLP-driven inspection media, and predictive analytics that feed service-to-sales vehicle acquisition workflows.

Xtime operates a subscription-based SaaS revenue model with annual billing, sold via enterprise direct sales (inside sales team, website demo requests) and event-driven demand generation at the NADA Show and the annual Xperience User Summit. Pricing is quote-based and not publicly disclosed. Revenue is supplemented by managed marketing services and add-on modules including FlexPay, Service Multimedia Pro, Express Multi-Media, Special Order Parts Marketing, Xtime Payment, Rideshare Powered by Lyft, and Xtime Texting. Named customers span single-point dealerships (Kelowna Infiniti Nissan, Manly Honda, Ferman Volvo, Vaden of Beaufort, Chapman Honda Tucson) and multi-rooftop dealer groups (Del Grande Dealer Group, Vaden Automotive Group), with go-to-market enabled by Cox Automotive's distribution scale and cross-sell across the vehicle lifecycle.

Name

Xtime

Legal name

Xtime, Inc.

Website

https://xtime.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Xtime provides a cloud-based automotive service experience platform for dealership service departments across North America and Australia, integrating scheduling, engagement, inspection, and marketing into one SaaS suite. A Cox Automotive brand, it facilitates over ten million service appointments monthly.

Ownership category

akta.pro rank

Product category

Automotive Dealership Software

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)

Keywords

• Automotive service software
• Dealership CRM platform
• Fixed operations software
• Vehicle inspection software
• Service scheduling SaaS

Headquarters

HQ city

Redwood Shores

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Full Suite: Subscription-based pricing for the complete Spectrum suite encompassing Schedule, Engage, Inspect, and Invite modules. Sold directly to automotive dealership service departments.
2. SaaS Subscription - Individual Modules: Individual module purchases available for Schedule, Inspect, Engage, and Invite. Add-on capabilities include Express Multi-Media, Rideshare Powered by Lyft, Service Quoting, Texting, Self Check-In, Payment, Enhanced Multi-Media, Flex Pay, Service Tracker, and Enhanced CDK DMS Integration.
3. Managed Services: Additional service where Xtime representatives create and send targeted marketing emails on behalf of dealerships for recalls, reminders, and declined services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Xtime provides a cloud-based automotive service experience platform called Spectrum that helps automotive dealerships run their service departments end-to-end. The platform combines four integrated modules—Schedule (24/7 online appointment booking with capacity and technician optimization), Engage (digital check-in/checkout, text updates, online payments), Inspect (high-resolution photo and video vehicle inspections), and Invite (personalized marketing for declined services and retention)—with add-on modules such as FlexPay (Sunbit financing), Service Multimedia Pro, Express Multi-Media, Xtime Payment, Rideshare Powered by Lyft, and Xtime Texting. It is sold as SaaS subscriptions directly to franchise and independent dealership service departments across the United States, Canada, and Australia.

Product overview

Xtime is an Automotive Service Experience Platform and a brand within Cox Automotive that provides a comprehensive, cloud-based fixed operations software ecosystem called Spectrum. The platform consists of four integrated core products: Schedule (appointment management), Engage (customer experience management), Inspect (vehicle inspection software), and Invite (service marketing), which work together to manage the entire service lane workflow. Additional add-on modules include FlexPay (flexible financing), Service Multimedia Pro (photo/video inspection), Express Multi-Media, Special Order Parts Marketing, Xtime Payment (payment processing), Rideshare Powered by Lyft, and Xtime Texting. Xtime serves automotive dealerships across the United States, Canada, and Australia, facilitating more than ten million service appointments monthly.

Differentiator

Problem solved

Functional benefit

Brands

• Spectrum: Xtime's comprehensive software suite offering Schedule, Engage, Inspect, and Invite solutions for dealership fixed operations.
• Schedule
• Engage
• Inspect
• Invite
• Service Multimedia Pro
• FlexPay
• Xtime University

Products and services

• Xtime Spectrum

Quantifiable outcome

• 10M+ monthly service appointments processed
• +5 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• VinSolutionscoreTechnology or IntegrationXtime integrates with VinSolutions CRM to enable seamless service-to-sales workflows. Schedule integrates with VinSolutions to schedule first service appointment at time of sales delivery. Identified service lane opportunities are pushed as leads to VinSolutions CRM for vehicle acquisition follow-up.
• vAutocoreTechnology or IntegrationXtime Inspect data feeds into vAuto appraisal workflows for vehicle acquisition. Integration enables acquisition managers to use inspection data to inform vehicle appraisals and identify acquisition targets from the service lane.
• CDK GlobalcoreTechnology or IntegrationEnhanced integration with CDK DMS enables bidirectional data flow. Pushes MR/QL with Ops codes, manages parts write-back on ASRs, and ensures grids, taxes, and shop supplies match across systems.
• DealertrackcoreTechnology or IntegrationXtime integrates with Dealertrack DMS for optimized service drive workflows. Enables faster ROs, advisor mobility, digital processes, and proper RO line additions with ops codes.
• LyftcoreTechnology or IntegrationRideshare Powered by Lyft integration enables courtesy rides for customers during service visits. Courtesy rides arrive in 3-4 minutes. Eliminates need for loaner vehicles or shuttle services.

Scale indicators21 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DealerSocket (Solera): CRM and dealership software suite under Solera, offering service marketing, customer engagement, and DMS-adjacent functionality comparable to Xtime's Spectrum modules.
• Podium: Customer interaction and messaging platform widely adopted by auto dealerships for review generation, text-based customer communication, and service follow-up, overlapping with Xtime Engage and Texting capabilities.
• AutoLoop: Dealership fixed-operations marketing and customer retention platform with service reminders, equity mining, and engagement tools, overlapping directly with Xtime Invite and Schedule.
• Tekion: Cloud-native automotive retail platform offering CRM, DMS, and service-experience functionality for dealerships. Competes directly with Xtime's Spectrum suite by providing a single-vendor alternative with modern architecture.
• DriveCentric: Dealership CRM platform with integrated customer engagement and sales-to-service workflows that overlap with Xtime's CRM-integrated service scheduling and engagement capabilities.
• MyKaarma: Service appointment scheduling and customer engagement software purpose-built for dealership service departments, directly competing with Xtime Schedule and Engage in the fixed-ops workflow.

Broad incumbents

• CDK Global: Dominant dealership management system (DMS) provider whose platform Xtime integrates with for scheduling and RO data. CDK could bundle competing service-experience features, making it both a critical partner and competitive threat.
• Solera: Owner of DealerSocket and a broad portfolio of dealer-facing software assets; competes with Xtime across multiple dealership technology categories including service and CRM.
• Reynolds and Reynolds: Established DMS incumbent serving franchised dealerships with integrated workflow software. Represents both a deep integration partner and a bundling risk similar to CDK in the fixed-operations technology stack.

Emerging players

• Aim / OakRock: Service-lane and fixed-operations technology provider for dealerships, offering focused capabilities in service workflow and customer engagement that compete with parts of the Xtime suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/xtimeservicecrm
• YouTubeyoutube.com/user/xtimevideo
• Facebookfacebook.com/xtimeservicecrm
• LinkedInlinkedin.com/company/xtime

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds8 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xtime