What Greenleaf Psychological & Support Services does

Greenleaf Psychological & Support Services (GPSS), operating as Turn to Greenleaf, is a founder-owned private mental health practice established in 2012 by Dr. Barbara Lowe in Durham, North Carolina. The practice delivers individual, couples, family, and group therapy; trauma and couples intensives; and adjunct life coaching, serving children, adolescents, adults, and families across the lifespan in the Research Triangle region and beyond via HIPAA-compliant teletherapy. Its core technical platform is a secure video therapy stack paired with a proprietary, trademarked clinical methodology called the Heart Journey™ method, which underpins the trauma-intensive offering and is positioned as the practice's primary clinical differentiator. Revenue derives from fee-for-service professional services: standard therapy sessions billed through in-network insurance (BCBS, Aetna, NC State Health Plans) plus self-pay, intensive packages priced at $1,750 per day, flat-fee comprehensive psychological evaluations, and continuing-education/clinician training delivered through a wholly-owned subsidiary. GPSS extends its reach via Dr. Lowe's PSYPACT authorization across 38+ states and a coordinated ecosystem of three entities — the therapy practice, sister company Greenleaf Counseling and Assessments (evaluations), and Greenleaf Training Center (GTC) — which together address the patient, assessment, and clinician-training sides of the mental health market.

Name

Greenleaf Psychological & Support Services

Legal name

Greenleaf Psychological and Support Services

Website

https://turntogreenleaf.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenleaf Psychological & Support Services is a North Carolina-based private mental health practice founded in 2012 that delivers individual, couples, family, and group therapy, trauma intensives, psychological evaluations, and clinician training to clients across the U.S.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Other Individual and Family Services (62419)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Mental health services
• Psychological evaluations
• Trauma therapy
• Couples counseling
• Clinical supervision

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy and Counseling Services: Individual, couples, family, and group therapy sessions billed through insurance (BCBS, Aetna, NC State Health Plans) or self-pay. Session fees are collected at time of service with out-of-network superbills provided for client reimbursement claims.
2. Trauma and Couples Intensives: 1-3 day intensive therapy sessions at $1,750 per day. These concentrated, immersive experiences provide concentrated therapeutic intervention for trauma healing and relationship repair.
3. Psychological Evaluations: Comprehensive psychological assessments spanning developmental, autism spectrum, educational, psychiatric, personality, neuropsychological, and aptitude domains. Flat fees include testing, scoring, written report, and one 60-minute interpretive session. Conducted through sister company Greenleaf Counseling and Assessments.
4. Clinical Training and Supervision: Training center for psychotherapists offering clinical supervision, mentoring, and professional development. Greenleaf Training Center (GTC) provides continuing education (NBCC ACEP Approved) and training for clinicians at all levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Greenleaf Psychological & Support Services is a private mental health practice delivering individual, couples, family, and group therapy, as well as 1-3 day trauma and couples intensives, comprehensive psychological evaluations, life coaching, and clinician training/clinical supervision through its Greenleaf Training Center. Services are delivered in-person at Durham and Raleigh offices and via HIPAA-compliant teletherapy, leveraging the proprietary Heart Journey™ trauma healing method developed by founder Dr. Barbara Lowe.

Product overview

Greenleaf Psychological & Support Services (GPSS) is a mental health private practice founded in 2012 offering comprehensive therapeutic services. The practice operates a multi-service model centered on individual therapy, couples therapy, family therapy, group therapy, and specialized intensives (trauma and couples). These core services are delivered through in-person sessions at two North Carolina locations (Durham and Raleigh) and a HIPAA-compliant teletherapy platform. The practice also offers psychological evaluations through its sister company Greenleaf Counseling and Assessments, life coaching for adults, and professional development through the Greenleaf Training Center (GTC). Dr. Barbara Lowe's proprietary Heart Journey Method underpins trauma-intensive offerings. The practice serves clients across the lifespan and integrates faith-based counseling upon request.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapeutic sessions where trained mental health professionals work with clients of all ages to address emotional, psychological, and behavioral concerns through personalized treatment plans.
• Couples Therapy Evidence-based couples therapy using Emotion-Focused Therapy (EFT) and Gottman techniques to address relationship challenges, restore trust after betrayal, and strengthen emotional connections.
• Family Therapy Therapeutic support for families navigating complexities including stepfamilies, adoption, parenting concerns, co-parenting, and post-divorce challenges.
• Trauma Intensives Day-long (1-3 day) immersive therapy sessions at $1,750 per day with Dr. Barbara using evidence-based trauma modalities including EMDR, ART, Somatic Experiencing, IFS, and the Heart Journey™ method.
• Couples Intensives 1-3 day concentrated couples therapy intensives led by senior clinicians combining Emotion-Focused Therapy and Gottman techniques to address deeply painful relational patterns.
• Teletherapy HIPAA-compliant online therapy sessions enabling clients to access mental health support remotely via secure video technology.
• Group Therapy Interpersonal processing groups, psychoeducational groups, and specialized programs such as Practically Thriving, Sleep Reset Experience, and Onwards & Upwards for specific populations.
• Psychological Evaluations Comprehensive psychological assessments spanning developmental, autism spectrum, educational, psychiatric, personality, neuropsychological, and aptitude domains at flat fees including testing, scoring, written report, and a 60-minute interpretive session.
• Life Coaching Empowering coaching practice for adults seeking tangible growth in specific life areas such as love, career, work/life balance, and spiritual development.
• Clinical Supervision and Clinician Training Supervision and training opportunities for mental health clinicians including postdoc fellowships, associate-level training, and faith-integrated trauma healing methods.

Quantifiable outcome

• Thousands of clients served since 2012
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• National Board for Certified Counselors (NBCC)coreOthersNBCC granted Greenleaf Approved Continuing Education Provider (ACEP) status, allowing the Greenleaf Training Center to provide NBCC-approved continuing education to counselors. Stay tuned for future CE trainings.
• PSYPACT CommissioncoreOthersPSYPACT Commission granted Dr. Barbara Lowe the ability to practice via telehealth in 38+ states (effective August 3, 2021), enabling multi-state service delivery.
• Greenleaf Counseling and AssessmentscoreStrategic or Co-development PartnerSister company that performs all evaluations for GPSS. Uses specialized assessment tools spanning developmental, autism spectrum, educational, psychiatric, personality, neuropsychological, and aptitude domains.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Spring Health: Spring Health is a global mental health benefits provider offering therapy, coaching, and medication management through employer payer arrangements. Comparable to GPSS in clinical service mix but operates at significantly larger scale through employer-channel distribution.
• Talkiatry: Talkiatry is a national telepsychiatry practice providing psychiatric evaluations and medication management. It is comparable on the teletherapy/outpatient mental health practice model and clinician-employee employment structure, though it focuses on psychiatry rather than GPSS's psychotherapy core.
• Lyra Health: Lyra Health is a larger mental health benefits platform providing therapy and coaching through employer contracts. It is a broader incumbent in the same therapy delivery space, occupying the upper end of the value chain via employer benefit relationships rather than direct-to-consumer.

Direct peers

• Two Chairs: Two Chairs operates a multi-location, hybrid therapy practice combining in-person and teletherapy with a clinician-employee model. It is structurally and operationally comparable to GPSS, operating clinics in multiple US metros with a focus on evidence-based, measurement-guided care.
• Ellie Mental Health: Ellie Mental Health operates a rapidly expanding network of outpatient mental health clinics across the US, offering therapy, assessments, and teletherapy. It is a direct comparable to GPSS in service mix, in-person/telehealth model, and multi-clinic growth strategy.
• Octave: Octave is a group therapy and individual therapy practice operating in multiple US metro areas with in-person and virtual delivery. It mirrors GPSS's multi-modality therapy offering, multi-clinic footprint, and dual in-person/telehealth distribution model.

Emerging players

• Charlie Health: Charlie Health provides intensive outpatient and virtual mental health treatment programs for adolescents and young adults, including multi-day intensive formats analogous to GPSS's trauma and couples intensives. Comparable pricing model and intensive-format therapy, with a narrower population focus.
• Brightside Health: Brightside Health is a telehealth mental health provider offering therapy and psychiatric medication management delivered virtually. It is comparable on telehealth distribution and clinical model, though it spans broad anxiety and depression rather than GPSS's specialty trauma focus.
• lightfully Behavioral Health: lightfully operates residential and intensive outpatient mental health programs with a trauma-focused, multi-modality clinical model. Comparable to GPSS on the intensive-format therapy and trauma-centric clinical approach, but with a residential component GPSS does not offer.

Others

• Psychology Today (Therapist Directory): Psychology Today is the largest therapist directory and referral platform in the US, a key customer acquisition channel for GPSS and comparable private practices. It is an ecosystem enabler rather than a direct competitor, but defines the competitive landscape for therapist discovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Turntogreenleaf
• LinkedInlinkedin.com/company/greenleaf-psychological-support-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenleaf Psychological & Support Services