NP Nilsson

What NP Nilsson does

NP Nilsson, operating through the legal entity NP Nilssons Trävaru AB, is a family-owned building materials retailer and producer headquartered in Förslöv, Sweden. The company serves both trade professionals (construction companies, contractors, carpenters, plumbers) — its primary segment — and private homeowners undertaking renovation and DIY projects, across the southern Swedish coastal corridor from Malmö to Halmstad. The business combines a 10-store physical retail network, a modern logistics center, two in-house production facilities that manufacture prefabricated roof trusses, wall elements, packaging, and complete villas, and a project-specialized sales office in Malmö. Two horizontal customer segments are served simultaneously: trade and consumer, distinguished by dual pricing modes (excl. VAT for business, incl. VAT for private).

The offering spans eight product categories — building materials, wood products, electrical and plumbing, walls/facade/roof/floor, indoor environment, outdoor and garden, tools and machinery, and windows and doors — complemented by a deep services layer including construction consulting (byggrådgivning), custom sawing and planing, color mixing, transport and delivery, machine rental, drawing assistance, and warehouse management. The technology stack centers on a proprietary e-commerce platform (bygghandel.npn.se) with real-time inventory (lager-saldo), click-and-collect (Boka och hämta), a digital tool suite (Verktygslådan) featuring a carbon-footprint calculator (Klimatpåverkan), and a PunchOut integration that links NP Nilsson's catalog directly into B2B customers' procurement/ERP systems. Corporate registration uses BankID for secure business onboarding, and the NP Klubben loyalty program is positioned as a post-sale retention mechanism.

Revenue is generated through one-time retail and trade sales of physical goods (building materials, tools, interior/exterior products, prefabricated components) and smaller professional-services revenue from consulting, transport, equipment rental, and customized manufacturing. Pricing is unit-based across both consumer and business tiers, with an annual NP Klubben loyalty subscription tier on top. The company describes itself as a one-stop shop combining regional density, in-house production, and digital procurement integration for the southern Swedish building materials market. It holds no disclosed patents, raises no external funding rounds, and remains privately held under family ownership.

Name

NP Nilsson

Legal name

NP Nilssons Trävaru AB

Website

https://bygghandel.npn.se

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

NP Nilsson is a family-owned Swedish building materials retailer serving trade professionals and homeowners across southern Sweden via 10 stores, two prefabrication facilities, a logistics center, and a PunchOut-integrated e-commerce platform.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Building Material and Supplies Dealers (4441), Home Centers (444110)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

akta.pro secondary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

Keywords

• Building materials retail
• Wood products supply
• Prefabricated construction components
• Construction consulting services
• Tool and equipment rental

Headquarters

HQ city

Förslöv

HQ country

Sweden

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail store sales: Revenue from walk-in customers at 10 physical building-material stores across southern Sweden, serving both trade professionals and private homeowners. The stores offer full product categories from building materials to tools, interior, and exterior.
2. E-commerce / online sales: Online sales through bygghandel.npn.se with home delivery and in-store pickup options. The website supports both consumer (incl. VAT) and business (excl. VAT) pricing.
3. Professional / B2B project sales: Project-specialized sales through dedicated account management, PunchOut procurement integration, and consulting services targeting construction companies and larger contractors.
4. Production of prefabricated solutions: Two production facilities manufacture prefabricated solutions including roof trusses (takstolar), wall elements (väggelement), packaging (emballage), and complete villas. Revenue derived from these manufactured components sold alongside distribution.
5. Services (transport, consulting, equipment rental): Additional revenue from transport and delivery services, construction consulting (byggrådgivning), sawing and planning services (såg- och hyvleriservice), machine/equipment rental, and workshop services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

NP Nilsson is a southern Sweden-based building materials retailer selling an extensive range of products (building materials, wood, electrical/plumbing, walls/facade/roof/floor, indoor environment, outdoor/garden, tools, windows/doors) through 10 physical stores and a full e-commerce platform serving both trade professionals and private consumers. The company also manufactures prefabricated solutions (roof trusses, wall elements, packaging, complete villas) in two production facilities and offers value-added services including construction consulting, transport/delivery, custom sawing and planing, color mixing, machine rental, and warehouse management.

Product overview

NP Nilsson is a family-owned building materials retailer operating primarily in southern Sweden, offering a comprehensive product portfolio organized into eight main categories: (1) Building Materials covering structural materials, fasteners, and workplace equipment; (2) Wood Products including decking, timber, and pressure-treated lumber; (3) Electrical & Plumbing encompassing ventilation, climate control, heating, and electrical systems; (4) Walls, Facade, Roof & Floor featuring roofing, flooring, and paints; (5) Indoor Environment with kitchen, bathroom, and appliance offerings; (6) Outdoor & Garden including leisure and gardening equipment; (7) Tools, Equipment & Machines spanning hand tools, power tools, and garden machinery; and (8) Windows & Doors. The company differentiates through supplementary services including construction consulting, custom color mixing, sawing/planing services, transport/delivery, free loan trailer use, and machine rental. A digital tools suite (Verktygslådan) and PunchOut e-commerce integration support professional customers. NP Nilsson serves both retail customers and trade professionals through 10 store locations and production facilities for prefabricated solutions including roof trusses, wall elements, packaging, and complete houses.

Differentiator

Problem solved

Functional benefit

Brands

• NP Klubben: Customer loyalty program offering benefits to registered members
• NP Byggshop
• NP Arena

Products and services

• Hus & bygg (Building Materials) Complete range of building materials including reinforcement, building blocks, cement/lime/mortar, drainage, insulation, metal products, fasteners, sealants, membranes, workplace equipment, and protective clothing. Sold to trade professionals and DIY consumers through stores and e-commerce.
• Träprodukter (Wood Products) Wood products including decking, timber, pressure-treated wood, construction lumber (posts, poles, rafters, beams), and wood composite products. Sold to trade professionals and DIY consumers.
• El & VVS (Electrical & Plumbing) Pumps, hoses, ventilation, installation systems (floor drains, indoor drainage), climate systems (AC, dehumidifiers), heating (floor heating, stoves, radiators), and electrical products (batteries, lighting, cables, solar cells). For trade professionals and consumers.
• Vägg, fasad, tak & golv (Walls, Facade, Roof & Floor) Outer roofs (roof tiles, gutters), interior ceilings, flooring (laminate, solid wood, parquet, vinyl), fillers, paints (facade, floor, wood protection), wall/facade materials, and tiles and ceramics. For trade professionals and DIY consumers.
• Innemiljö (Indoor Environment) Kitchen and bathroom products including bathroom joinery, fixtures, faucets, countertops, shower/bathtub, toilets, sinks, white goods (dishwashers, refrigerators, microwaves, cookers), storage, cleaning, and security/alarm systems. For trade professionals and consumers.
• Utemiljö & trädgård (Outdoor & Garden) Flagpoles, grills, gates/fencing, house signs/mailboxes, pool accessories, garden carpentry, gardening tools, cultivation supplies, fencing materials, and leisure equipment for car, boat, camping, cycling, play, and hunting. For trade professionals and DIY consumers.
• Redskap, verktyg & maskiner (Tools, Equipment & Machines) Hand tools, electric/battery-powered tools, stationary machines, tool accessories, cleaning equipment, garden machines (lawn mowers, hedge trimmers, pressure washers, chain saws), agricultural/forestry machinery, snow removal, hydraulics/pneumatics, welding, and transport/logistics equipment. For trade professionals and consumers.
• Fönster & dörrar (Windows & Doors) Windows (tilt-turn, fixed, side-hinged), doors (storage, French, interior, vaulted, exterior), window/door hardware including locks, window sills, insect screens, and accessories. For trade professionals and consumers.
• Prefabricated Solutions (Takstolar, Väggelement, Emballage, Villor) Custom-manufactured prefabricated components including roof trusses (takstolar), wall elements (väggelement), packaging (emballage), and complete villas (villor) produced at two in-house production facilities. For construction companies and contractors.
• Byggrådgivning (Construction Consulting) Expert consultation services for construction projects, providing guidance on materials, techniques, and project planning. For trade professionals and DIY consumers.
• Transport och leverans (Transport and Delivery) Delivery and transportation services for ordered products, including large and heavy building materials. For trade professionals and consumers.
• Såg- och hyvleriservice (Saw and Planing Service) Custom sawing and planing services for wood products to customer specifications. For trade professionals and DIY consumers.
• Färgbrytning (Color Mixing) Paint color mixing service for custom colors. For trade professionals and DIY consumers.
• Uthyrning (Machine Rental) Rental of machines and equipment for construction, renovation, and garden projects. For trade professionals and DIY consumers.
• Boka lånesläp (Loan Trailer Booking) Free loan trailer service with purchases for transporting building materials. For trade professionals and DIY consumers.
• Rithjälp (Drawing Assistance) Technical drawing assistance for construction projects. For trade professionals and DIY consumers.
• Konsulttjänster (Consulting Services) Professional consulting services for construction-related projects. For trade professionals and consumers.
• Lagerhantering (Warehouse Management) Warehouse management services for construction projects. For trade professionals.
• Lägenhetspackat (Apartment Packing) Apartment packing service for moves and renovations. For consumers and businesses.

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• Båstads GIFminorGTM or Marketing Partner · 15 May 2026NP Nilsson entered a long-term sponsorship agreement with Båstads GIF, becoming the naming sponsor of the club's artificial turf pitch which will be renamed NP Arena. The partnership is framed as part of NP Nilsson's commitment to sustainable development, local community engagement, and support for sports clubs in the region.
• VELUXminorOthersVELUX is a featured brand within NP Nilsson's product assortment, particularly in the windows and daylighting category under the Interiör (Interior) section. The brand logo is displayed on NP Nilsson's website among featured brands.
• Nordsjö (AkzoNobel)minorOthersNordsjö is a featured paint and coating brand within NP Nilsson's product range. Multiple Nordsjö products are featured as customer favorites and top sellers on the website, including facade paints and putties.
• RyobiminorOthersRyobi is a featured brand in NP Nilsson's power tools and garden machinery assortment. Ryobi products are featured among customer favorites on the website.
• BendersminorOthersBenders is a Nordic supplier of products in natural stone, concrete, and clay brick, featured on NP Nilsson's website with 61 products covering roof tiles, safety products, and paving stones. Benders has been operating since 1960 and serves the Nordic market.
• FreshminorOthersFresh is a ventilation brand featured in NP Nilsson's product range with 76 products including ventilation ducts, bathroom fans, and kitchen ventilation. Fresh is among the leading brands in the ventilation category.
• GeliaminorOthersGelia supplies electrical and plumbing products through NP Nilsson's assortment, with 356 products including installation materials, cables, cords, valves, and accessories. Gelia focuses on affordable products for both DIY and professional use.
• Habo (Habo Gruppen)minorOthersHabo Gruppen has been developing functional hardware fittings since 1921, supplying door handles, window fittings, locks, and kitchen and furniture hardware. NP Nilsson carries 977 Habo products including door/window fittings, locks, window sills, cabinet hardware, and bathroom accessories.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Beijer Bygg: Swedish building materials chain serving both trade professionals and DIY consumers through a network of stores. Most directly comparable competitor with similar omnichannel model, Swedish focus, and broad product assortment including lumber, tools, and project services.
• XL-BYGG: Nordic cooperative of independent building materials retailers serving both trade and DIY. Comparable assortment and customer segments; cooperative model contrasts with NP Nilsson's single ownership structure.
• Woody Bygghandel: Swedish building materials retailer focused on trade professionals and DIY, operating a chain of stores across Sweden with comparable product categories (wood, building materials, tools, and services).
• Byggmax: Swedish-listed building materials retailer with a nationwide store network, focused on low-price DIY and trade offerings. Competes directly on assortment; much larger scale provides stronger purchasing power and pricing flexibility.
• Optimera: Norwegian/Swedish building materials distributor owned by Saint-Gobain, focused on trade professionals. More B2B-skewed than NP Nilsson but overlaps heavily in professional procurement, project sales, and lumber distribution.
• STARK: Danish building materials distributor with Swedish operations, serving trade professionals with lumber, building materials, and prefab solutions. Direct competitor especially in B2B project sales and prefab manufacturing.
• K-Rauta: Nordic building materials chain owned by Finnish Kesko, offering a comprehensive DIY and trade assortment across Sweden. Direct competitor with similar broad-category positioning and both physical and online channels.

Emerging players

• Jula: Swedish retailer of DIY, home, garden, tools, and some building materials with a strong private-label focus. More DIY-skewed than NP Nilsson but overlaps on tools, fasteners, and consumer building products.

Broad incumbents

• Bauhaus: European DIY/home improvement chain with Swedish operations. Larger-format stores with very broad assortment across building materials, tools, garden, and home categories, competing for both trade and DIY customers.
• Ahlsell: Leading Nordic technical wholesaler serving installers, contractors, and industrial customers with electrical, plumbing, HVAC, tools, and building supplies. More B2B-focused but overlaps in trade customer segments and product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@np_nilsson
• Facebookfacebook.com/bygghandel.npn.se
• Instagraminstagram.com/npnilsson
• LinkedInlinkedin.com/company/np-nilsson-tr-varu-ab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NP Nilsson