RFM SOMNII

What RFM SOMNII does

RFM SOMNII is an annual three-day electronic dance music (EDM) beach festival held at Praia do Relógio in Figueira da Foz, Portugal, organized by MOT – Memories of Tomorrow (MOT – ESPECTÁCULOS E ENTRETENIMENTO, LDA., NIPC 514 537 965), a private limited company headquartered in São João da Madeira. Founded in 2012, the festival is now in its 12th edition (XII), scheduled for July 10–12, 2026, and is co-branded with Portuguese radio station RFM and, since the 2024 edition, with retail naming sponsor Intermarché. The core offering is a multi-stage beach EDM event featuring international headliners such as Tiësto, Armin van Buuren, Hardwell, Alok, Steve Aoki, and Timmy Trumpet; a sister event, Mountain Experience by SOMNII, extends the concept to Serra da Estrela at 2,000 m altitude.

The product surface extends beyond ticketed entry into on-site revenue infrastructure: (i) a tiered VIP offering with table reservations (Bronze through Platinum) bundling premium alcohol, dedicated seating for 4–10 guests, welcome drinks, parking, and backstage access; (ii) a Camping Experience at the adjacent Parque Municipal de Campismo with a Decathlon tent-rental partnership; (iii) a cashless electronic-wristband payment system (idasfest) for in-venue F&B and merchandise; (iv) an official merchandise storefront (shop.rfmsomnii.com / store.rfmsomnii.com) operated on the Jumpseller platform and run by João Telmo Dias Unipessoal, LDA. from Trofa; and (v) transportation partnerships with Rede Expressos (20% bus discount voucher) and CP – Comboios de Portugal (direct trains).

Revenue is generated across five streams: ticket sales (general and VIP passes, daily tickets) through SeeTickets; camping voucher sales; VIP table reservations; merchandise sales; and sponsorship/naming rights (Intermarché, RFM, Super Bock, MTV, OPPO historically). Distribution is direct-to-consumer via SeeTickets for ticketing and shop.rfmsomnii.com for merch; marketing runs primarily through RFM radio, social media (Instagram, Facebook, TikTok, YouTube), and an email newsletter, with press accreditation for earned media. The festival is privately held with no disclosed venture capital, private equity, or public-market backing, and its operating geography is concentrated in Portugal.

Name

RFM SOMNII

Legal name

MOT - ESPECTÁCULOS E ENTRETENIMENTO, LDA.

Website

https://rfmsomnii.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

RFM SOMNII is an annual three-day EDM beach festival held at Praia do Relógio in Figueira da Foz, Portugal, organized by MOT – Memories of Tomorrow since 2012, serving mass-market and premium EDM consumers and families with a tiered ticket, VIP, camping, and cashless wristband product set.

Ownership category

akta.pro rank

Product category

Music Festivals & Live Entertainment Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Nightlife Events & Club Tickets (THAJAFAK)

Keywords

• Electronic dance festival
• Beach music events
• Festival ticketing services
• Vip hospitality experiences
• Festival merchandise sales

Headquarters

HQ city

Figueira Da Foz

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Three-day passes (Geral and VIP), daily tickets, and VIP tables sold through SeeTickets platform. Revenue from festival admission across multiple ticket tiers.
2. Camping Vouchers: Individual camping vouchers for access to Parque Municipal de Campismo da Figueira da Foz during festival period (9-13 July 2026).
3. VIP Table Reservations: Premium table reservations in VIP area including 2-5 bottles of premium alcohol, exclusive seating for 4-10 people, welcome drinks, and backstage access options.
4. Merchandise Sales: Official merchandise including t-shirts, hoodies, polo shirts, accessories (fans, lighters, lanyards), sold through online store (shop.rfmsomnii.com).
5. Sponsorship and Naming Rights: Naming sponsor (Intermarché) and partnership agreements with multiple brands for event activation and marketing presence.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

RFM SOMNII is an annual three-day electronic dance music (EDM) beach festival held at Praia do Relógio in Figueira da Foz, Portugal. The festival sells three-day general and VIP passes, daily tickets, premium VIP table reservations, camping vouchers, and official merchandise, while operating a cashless wristband payment system for in-venue purchases.

Product overview

RFM SOMNII Intermarché is an annual three-day electronic dance music beach festival held at Praia do Relógio in Figueira da Foz, Portugal. The event, now in its 12th edition (scheduled July 10-12, 2026), is produced by MOT (Memories of Tomorrow) and sponsored by Intermarché. The core offering comprises the main beach festival with multiple stages featuring international EDM artists. The product portfolio extends beyond the festival itself through a cashless wristband payment system (powered by idasfest), an official merchandise e-commerce store (Jumpseller platform), VIP Table experiences with tiered service levels, on-site camping at the Municipal Campground with Decathlon tent rental partnership, and official transportation partnerships with Rede Expressos and CP (Comboios de Portugal). A sister event, Mountain Experience by SOMNII, takes place at Serra da Estrela offering electronic music at altitude. All ticket sales are handled through SeeTickets platform.

Differentiator

Problem solved

Functional benefit

Brands

• Mountain Experience by SOMNII: A spin-off electronic music event held at Serra da Estrela (Covilhã) at 2000m altitude. Features Infinity Balcony and Mountain Stage venues.
• MOT - Memories of Tomorrow

Products and services

• RFM SOMNII Intermarché (Annual EDM Beach Festival) Annual three-day electronic dance music beach festival held at Praia do Relógio in Figueira da Foz, Portugal, featuring international DJ headliners across multiple stages. Offers three-day general and VIP passes, daily tickets, VIP tables, camping, and family-friendly amenities. The 12th edition is scheduled for July 10-12, 2026.
• Mountain Experience by SOMNII Sister event to the main beach festival, held at Serra da Estrela (Mountain of the Star) in Covilhã, Portugal. Features electronic music at 2,000 meters altitude with Infinity Balcony and Mountain Stage venues. Sold-out event with accommodation partnerships.
• VIP Tables (Premium Hospitality) Premium VIP experience offering exclusive tables in the VIP area with dedicated bottle service. Four tiers available: Bronze (2 premium bottles, up to 6 people), Silver (3 bottles, up to 8 people), Gold (4-5 bottles, up to 10 people with parking), and Platinum (5 bottles with backstage visit and gift package). Available exclusively to VIP Pass holders.
• Camping Experience On-site camping at Parque Municipal de Campismo da Figueira da Foz. Camping voucher holders receive access July 9-13, dedicated tent placement area, sanitation facilities, and the Campista Reception Party. Must be combined with a 3-day pass or daily ticket.
• Cashless Payment System (idasfest Wristband) Electronic wristband payment system for in-venue purchases of drinks, food, merchandise, and activities. Operated via the idasfest platform. Users load funds via MB WAY, credit/debit card, or cash. Supports digital invoicing with NIF and refund requests through a Personal Account portal.
• Official Merchandise Store E-commerce store selling official festival merchandise including POLO XII, JERSEY XII, hand fans (LEQUE XII), sweatshirts, t-shirts, accessories (windproof lighters, cup lanyards), and hats. Platform powered by Jumpseller with payments via credit card, Multibanco, MB WAY, and PayPal. Free shipping on orders above €30.

Quantifiable outcome

• 200,000+ visitors in 2019 edition
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• IntermarchécoreGTM or Marketing Partner · 1 July 2024Naming sponsor of RFM SOMNII Intermarché since 2024 (10th edition). Major retail chain providing significant marketing support and brand visibility as the event's primary sponsor. Partnership elevated the festival experience with enhanced amenities including pool, barbershop, gym, and makeup station on the beach.
• RFM (Radio)coreStrategic or Co-development PartnerOfficial radio partner and co-organizer. RFM radio station provides broadcast coverage with special emissions from the festival venue. The station has been involved since the event's inception in 2012, with director António Mendes overseeing programming.
• MOT – Memories of Tomorrow (MOT – ESPECTÁCULOS E ENTRETENIMENTO, LDA.)coreStrategic or Co-development PartnerEvent production company with headquarters in São João da Madeira. Responsible for organizing and producing the RFM SOMNII festival. Has produced the event since 2015 with continued partnership through at least 2026.
• DecathlonminorGTM or Marketing PartnerTent rental partnership for festival camping. Allows attendees to reserve tents online and pick up at the Parque Municipal de Campismo da Figueira da Foz. Services available until July 8, 2026.
• Rede ExpressosminorGTM or Marketing PartnerOfficial transportation partner providing 20% discount voucher for travel to/from Figueira da Foz for festival dates (July 9-13, 2026). Bus company facilitating attendee transportation.
• CP – Comboios de PortugalminorGTM or Marketing PartnerOfficial railway partner providing train services to Figueira da Foz during festival dates (July 10-12, 2026). Partnership offers convenient rail travel option for attendees.
• SeeTicketscoreChannel Partner/ Reseller/ DistributorOfficial ticketing platform for all ticket sales including 3-day passes, VIP passes, daily tickets, VIP tables, and camping vouchers. Accessible in Portuguese and English with online ticket purchase capability.
• Genius y MeioscoreStrategic or Co-development PartnerEvent promoter and producer for multiple editions (2015-2017). Co-produced the festival alongside SLE with artistic coordination by WDB.
• SLEcoreStrategic or Co-development PartnerCo-producer of multiple festival editions (2015-2017) alongside Genius y Meios.
• WDBminorStrategic or Co-development PartnerArtistic coordinator for festival editions 2015-2017, providing creative direction and lineup curation.
• João Telmo Dias Unipessoal, LDAminorChannel Partner/ Reseller/ DistributorMerchandise store operator managing shop.rfmsomnii.com official online store. Registered in Trofa, Portugal (NIPC 515 473 324).
• Câmara Municipal da Figueira da FozminorGTM or Marketing PartnerMunicipal government partner providing venue support and organizing City Festival activities throughout the urban center during festival dates.
• Turismo do CentrominorGTM or Marketing PartnerRegional tourism board supporting the festival as an institutional partner.
• Super BockminorGTM or Marketing PartnerBeverage brand sponsor for multiple editions, providing brand activation at the festival.
• OPPOminorGTM or Marketing PartnerTechnology sponsor for 2023 edition; publicly unveiled new smartphone model (Reno 10 Pro 5G) at the event.
• MTVminorGTM or Marketing PartnerOfficial TV partner for 2015 edition, contributing to internationalization of the festival through television coverage.
• SAPOminorGTM or Marketing PartnerDigital partner for 2015 edition, providing online platform support.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Electric Daisy Carnival (EDC): Insomniac's flagship EDM festival held in Las Vegas with international spin-offs. Closely comparable as a large-scale, multi-day electronic music festival with camping-adjacent lodging, VIP experiences, and cashless payment infrastructure.
• Monegros Desert Festival: Spanish large-scale electronic and techno festival with similar outdoor, multi-stage, high-production format. Comparable as a direct Iberian/European competitor in the open-air electronic music festival segment.
• Primavera Sound: Major Barcelona-headquartered multi-day music festival with electronic music programming. Comparable as a large European festival operator with similar tiered ticketing and VIP/hospitality offerings.
• Ultra Music Festival: Miami-originated flagship EDM festival with international editions (Ultra Worldwide). Operates the same headliner-driven, multi-stage, electronic music festival model and competes directly for top-tier DJ talent and global EDM tourist attendance.
• Rock in Rio: Portuguese/Brazilian multi-day music festival with editions in Lisbon and Rio. Operates at significantly larger scale but directly comparable as a Portuguese-headquartered, multi-stage, multi-day festival with major sponsor backing and tiered ticketing.
• Tomorrowland: Belgium-based global EDM festival and the category leader for large-scale electronic music festivals. Directly comparable as a multi-day, multi-stage EDM event with tiered ticketing, camping, and global brand recognition; competes for the same headliner DJ roster.
• Time Warp: Germany-based techno/electronic music event series with international editions. Comparable as a high-production electronic music event operator targeting similar EDM/techno headliner audiences with tiered ticketing.
• Sónar: Barcelona-based electronic music and creative technology festival with international editions. Comparable as a European electronic music festival brand with strong artist programming and a focus on EDM-adjacent genres.
• Creamfields: UK's largest dance music festival operated by Live Nation. Comparable as a multi-day EDM festival with camping, tiered ticketing, and a similar headliner-led programming strategy targeting the European EDM market.
• Alive Festival (Portugal): Major Portuguese multi-day music festival (Oeiras). Directly comparable as a domestic competitor for Portuguese festival-goers, sponsor budgets, and summer weekend attendance share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rfmsomnii
• YouTubeyoutube.com/@RFMSOMNII
• Facebookfacebook.com/RFMSOMNII
• Instagraminstagram.com/rfmsomnii
• TikToktiktok.com/@rfmsomnii
• LinkedInlinkedin.com/company/rfmsomnii

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RFM SOMNII