Stof A/s
Stof A/s is a privately held Danish B2B fabric wholesaler (stoffabrics.com) distributing 2,159+ quilting, sewing, and apparel fabrics from 14+ designer brands and proprietary sub-brands to registered retail customers across 25+ countries in Europe and North America.
- Company typePrivate
- Founded-
- HeadquartersVejle, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Stof A/s does
Stof A/s is a privately held Danish fabric wholesale company operating under the stoffabrics.com brand, headquartered in the Herning/Vejle area of Denmark (CVR: 10005523). The company functions as a B2B distributor of quilting, sewing, and apparel fabrics to registered retail customers (shops, fabric stores, quilting retailers) across Europe and North America, reaching customers in 25+ countries. Its product portfolio spans 2,159+ SKUs across 100% cotton, jersey, linen, viscose, polyester, and wadding/batting categories, combining distributed third-party designer brands (FreeSpirit, Kaffe Fassett Collective, Hoffman, Tim Holtz, Tula Pink, Morris and Co., Blank Quilting, Studio E, Henry Glass, Windham, FIGO, Northcott, Riley Blake) with proprietary sub-brands (stoffabrics, AVALANA, Light & Lush, Light & Lush Kids).
The core technology is a multi-language B2B e-commerce webshop (Danish, English, German) requiring business registration with CVR number for order placement. The company supplements this self-serve digital channel with an extensive trade fair sales presence, attending 10+ fairs annually including Tex-Stil (Vejle), The London Textile Fair, Munich Fabric Start, Oslo Design Fair, h+h cologne, h+h americas (Chicago), and BU New Orleans. The business operates with a headcount of just 5 employees.
The revenue model is wholesale distribution: retailers register as business accounts and purchase fabrics for resale to end consumers (primarily hobbyists and crafters). Pricing is not publicly disclosed and is gated behind business registration. Free shipping is offered on wadding with a 3-unit purchase as a transaction-level incentive. The company maintains a seasonal product refresh cycle, with confirmed 2026 collection drops across both proprietary and distributed brands, and is actively expanding its proprietary sub-brand portfolio into adjacent apparel verticals including children's clothing.
Stof A/s firmographics
Firmographics- Name
- Stof A/s
- Legal name
- Stof A/s
- Website
- https://stoffabrics.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stof A/s is a privately held Danish B2B fabric wholesaler (stoffabrics.com) distributing 2,159+ quilting, sewing, and apparel fabrics from 14+ designer brands and proprietary sub-brands to registered retail customers across 25+ countries in Europe and North America.
- Ownership category
- akta.pro rank
Stof A/s industry classification
Industry- Product category
- Textile Wholesale Distribution
- NAICS
- Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers (424310), Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- General Fabric & Textile Stores (CRALADAA)
- akta.pro secondary industry
- Yarn, Knitting & Crochet Supplies Retail (CRALACAF)
Keywords
Where Stof A/s is headquartered
LocationHeadquarters
- HQ city
- Vejle
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Stof A/s business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- B2B Fabric Wholesale: Wholesale distribution of fabrics to B2B customers (shops/retailers) through their e-commerce platform. Customers register as business accounts and purchase fabrics for resale.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Stof A/s product offering
Product offeringCore offering
Stof A/s operates stoffabrics.com, a B2B wholesale e-commerce platform distributing quilting and apparel fabrics to registered business customers (shops and retailers) across Europe and North America. The company carries 2,159+ products spanning its own proprietary brands (AVALANA, Light & Lush, Light & Lush Kids, stoffabrics) alongside distributed premium designer brands (FreeSpirit, Kaffe Fassett, Tim Holtz, Morris & Co., Tula Pink, Studio E, Blank, Hoffman, Riley Blake). Products include 100% cotton, jersey, linen, viscose, polyester, and wadding/batting categories supplied through direct e-commerce and international textile trade fairs.
Product overview
Stof A/s operates stoffabrics.com, a B2B e-commerce platform offering a comprehensive fabric portfolio. The core offering includes the stoffabrics own brand alongside distributed third-party designer brands (FreeSpirit, Blank, Studio E). The company has developed proprietary sub-brands including AVALANA (clothing fabrics: jersey, sweat, velour, corduroy, rib, French Terry) and Light & Lush (apparel fabrics in viscose, modal, silk, linen, denim). Light & Lush Kids targets children's clothing with poplin cotton and denim. Product categories span quilting fabrics (100% cotton, patchwork, panels, quilt backs, canvas, pre-cuts), other qualities (wadding/batting, linen, viscose, polyester), and lookbooks for seasonal inspiration. The platform supports business customer registration and multi-language/multi-currency shopping.
Differentiator
Problem solved
Functional benefit
Brands
- Light & Lush: A brand under stoffabrics inspired by the simplicity of nature, offering fabrics that combine light textures with elegant designs. Stands for comfort and quality with a focus on well-being and luxury.
- Light & Lush Kids
- AVALANA
Products and services
- stoffabrics Own Brand Stof A/s's primary proprietary B2B fabric brand offering a comprehensive range of quilting and apparel fabrics including basic cottons, patchwork fabrics, and various branded collections for retail customers.
- AVALANA Proprietary clothing fabric collection including Jersey, Sweat, Knit Structure, Velour, Corduroy, Rib, and French Terry varieties made from cotton, viscose, and elastane blends, sold wholesale to fabric retailers.
- Light & Lush Proprietary fabric brand inspired by nature simplicity, offering viscose, modal knit, waffle knit, stripe knit, merino knit, linen, silk, denim, and limited edition fabrics focused on comfort and quality for apparel.
- Light & Lush Kids Proprietary children's fabric brand offering poplin cotton and denim fabrics inspired by nature with comfortable, durable materials designed for children's clothing.
- FreeSpirit Distributed Brand Distributed designer fabric brand offering collections including Kaffe Fassett Collective, Tim Holtz, Penny Jeffries, and other designer lines for quilting and craft projects, available wholesale to European B2B customers.
- Blank Distributed Brand Distributed fabric brand featuring Magic Wand Designs collections including Wildwood Whimsy, Steel Magnolias, and Clairee for quilting projects, distributed wholesale to European retailers.
- Studio E Distributed Brand Distributed fabric brand offering collections including Dark Shadows II, Fantasy Blooms, and Small Talk for quilting and sewing, available wholesale to B2B customers.
- 100% Cotton Fabrics Comprehensive cotton fabric category including basic solids, patchwork prints, panels, Christmas fabrics, Bali handpaints, 108-inch quilt backs, canvas, pre-cuts, kits, and yarn-dyed fabrics sold wholesale.
- Wadding/Batting Quilting wadding and batting products including The Quilters Choice brand and Matilda Batting for adding soft layers to quilts and bags, distributed wholesale with free shipping on purchases of three units.
- Linen Fabrics Proprietary linen fabrics in various colors, made from linen and cotton blends, 150cm wide, suitable for summer clothing, sold wholesale to fabric retailers.
- Viscose Fabrics Viscose fabrics including Light & Lush Viscose collections in various seasonal colorways for apparel and craft projects, distributed wholesale.
- Polyester Fabrics Polyester fabrics known for wrinkle resistance and color retention, suitable for fashion and home decor creations, available wholesale to B2B customers.
Companies that use Stof A/s
Customer profileSegments1 record
Ideal customer profiles1 record
Stof A/s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stof A/s partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- FreeSpiritcoreFreeSpirit is a major brand distributed by stoffabrics, featuring collections from designers including Kaffe Fassett, Tim Holtz, Penny Jeffries, and other prominent textile designers.
- HoffmancoreHoffman California Fabrics provides Bali hand-painted fabrics and other quality cotton lines, distributed by stoffabrics to European B2B customers.
- Kaffe Fassett CollectivecoreKaffe Fassett Collective features designs by Kaffe Fassett and Philip Jacobs, distributed through stoffabrics as a major quilting fabric brand.
- Tim HoltzmajorTim Holtz fabric collections for FreeSpirit, including Eclectic Elements, Palette, and Timeworn lines, distributed by stoffabrics.
- Morris and Co.majorHistoric British design house Morris and Co. collections including Bedford Park, Buttermere, and The Original Morris and Co., distributed by stoffabrics.
- Tula PinkmajorTula Pink designer fabrics including True Colors, Roar!, and Designer Essential Solids distributed by stoffabrics.
- Anna Maria TextilesmajorAnna Maria Textiles featuring AMH collections and 108-inch quilt backs distributed by stoffabrics.
- Blank Quilting CorporationmajorBlank Quilting Corporation fabrics distributed by stoffabrics to European quilting retailers.
- Studio EcoreStudio E Fabrics including Dark Shadows II and Fantasy Blooms collections distributed by stoffabrics.
- Henry GlasscoreHenry Glass quilting fabrics distributed by stoffabrics to European customers.
- WindhamcoreWindham Fabrics collections distributed by stoffabrics.
- FIGOcoreFIGO fabric collections distributed by stoffabrics.
- NorthcottcoreNorthcott Fabrics including Anna Maria Textiles collaborations distributed by stoffabrics.
- Matilda BattingminorMatilda Batting wadding/batting products distributed by stoffabrics.
- Riley BlakecoreRiley Blake Designs fabrics distributed by stoffabrics.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Stof A/s competitors and assessment
Company assessmentBroad incumbents
- Stoff & Stil: Stoff & Stil is a Scandinavian-origin fabric retailer/wholesaler combining physical stores and online sales of fabrics to both consumers and small businesses. Broader and more retail-oriented than Stof A/s, but operates in the same Nordic fabric/textile category and overlaps in target customer base.
- Riley Blake Designs: Riley Blake Designs is a US-based designer and B2B distributor of quilting cotton fabrics to independent retailers globally. Comparable to Stof A/s in distribution model, customer base, and product mix; also a current brand partner of Stof A/s, illustrating the dual competitor/partner dynamic common in this space.
- Tilda Fabrics: Tilda is a Scandinavian-inspired designer fabric brand with wholesale distribution to quilt/sewing retailers worldwide. Comparable to Stof A/s's own-brand strategy (e.g., Light & Lush) and serves an overlapping independent retailer customer base across Europe and North America.
- Hoffman California Fabrics: Hoffman is a US-based designer and wholesaler of quilting fabrics (famous for Bali hand-paints) — a current brand partner of Stof A/s but also a wholesale competitor in the same B2B designer-fabric distribution category serving independent retailers.
Direct peers
- Craft Cotton Company: The Craft Cotton Co. is a UK-based B2B fabric brand/distributor selling themed cotton quilting fabrics to independent retailers. Closely comparable to Stof A/s in distributing designer-branded quilting cottons to European sewing shops.
- Andover Fabrics: Andover Fabrics is a US-based B2B fabric manufacturer and distributor selling designer quilting cotton to independent sewing and quilt shops worldwide — directly comparable B2B distribution model and product mix to Stof A/s, including international distribution.
- Marcus Fabrics: Marcus Fabrics is a US-based B2B distributor of premium quilting fabrics (including the Marcus & Marian collections) to independent quilt shops. Highly comparable to Stof A/s in distributing third-party designer brands to sewing/quilting retailers via wholesale channels.
- Dashwood Studio: Dashwood Studio is a UK-based B2B fabric designer and distributor selling designer cotton prints to independent fabric and quilting retailers worldwide. Closely comparable to Stof A/s in European B2B designer-fabric distribution and independent retail customer base.
- Moda Fabrics (United Notions): Moda Fabrics / United Notions is the largest US-based B2B distributor of quilting fabrics to independent retailers, with thousands of SKUs across multiple designer lines — the closest direct comparable to Stof A/s in business model and customer base, but operating at much larger US scale.
- Clothworks: Clothworks is a US-based B2B textile distributor that designs and distributes quilting and craft fabrics to independent retailers — directly comparable business model, customer type, and product portfolio breadth to Stof A/s.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Stof A/s social profiles
Digital presenceStof A/s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stof A/s leadership team
Management profileNumber of profiles
Stof A/s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stof A/s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stof A/s
What does Stof A/s do?
Stof A/s operates stoffabrics.com, a B2B wholesale e-commerce platform distributing quilting and apparel fabrics to registered business customers (shops and retailers) across Europe and North America. The company carries 2,159+ products spanning its own proprietary brands (AVALANA, Light & Lush, Light & Lush Kids, stoffabrics) alongside distributed premium designer brands (FreeSpirit, Kaffe Fassett, Tim Holtz, Morris & Co., Tula Pink, Studio E, Blank, Hoffman, Riley Blake). Products include 100% cotton, jersey, linen, viscose, polyester, and wadding/batting categories supplied through direct e-commerce and international textile trade fairs.
Is Stof A/s a public or private company?
Stof A/s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stof A/s founded?
Stof A/s was founded in -1. It employs 1 to 10 people.
Where is Stof A/s based?
Stof A/s is headquartered in Vejle, Denmark, in the Europe region.
How does Stof A/s make money?
One revenue line is on record: B2B Fabric Wholesale.
Who are Stof A/s's main competitors?
Broad incumbents on record are Stoff & Stil, Riley Blake Designs, Tilda Fabrics and Hoffman California Fabrics. Direct peers are Craft Cotton Company, Andover Fabrics, Marcus Fabrics, Dashwood Studio, Moda Fabrics (United Notions) and Clothworks.
Does Stof A/s have an API?
No public API is recorded for Stof A/s.
What industry is Stof A/s in?
Stof A/s's product category is Textile Wholesale Distribution. Its primary akta.pro industry code is CRALADAA, General Fabric & Textile Stores, with a secondary code of CRALACAF, Yarn, Knitting & Crochet Supplies Retail. Its NAICS code is 424310 and its SIC code is 5130.