What Mivice does

Mivice, legally M&S E-Driving Systems Co. Ltd. and headquartered in Ningbo, China, is a B2B manufacturer of complete e-bike drive systems sold to bicycle OEMs and brands worldwide. Its lineage traces to Ningbo Beidou Technology (founded 2003) and a 2012 joint venture with a German electric-motor supplier; the current Mivice brand was established in 2017 to focus on e-bike propulsion. The company employs 51-100 people, of whom roughly 30% work in R&D, and it has filed more than 60 patents over approximately five years covering motors, controllers, torque sensors, and integrated drive systems.

Mivice's product portfolio is organized as a modular, single-source supplier kit: hub motors spanning 1.5-1.9 kg lightweight designs (M060, M070, M070+, M080, M100, M200) for city, urban, trekking, and gravel applications; mid-drive units (X365 at 70Nm, X700 at up to 100Nm) for mountain and cargo segments; four controller variants (C201/C203/C205/C207) using FOC sine-wave control on CAN-Bus with IP65 ratings; the patented non-contact S200 torque sensor; and handlebar HMI displays (D101 1.44-inch and D201 3.5-inch central) with Bluetooth 5.1 and IP67 housings. Components are designed for unified software tuning and carry EN 15194, UL 2849, CE, RoHS, EN 13849, and IATF16949-aligned development-process certifications, with motors rated at ≥80% system efficiency. Development is anchored at the Shenzhen R&D center (1,600 sqm since November 2022, ten times its 2017 footprint) and at the Ningbo headquarters, with additional field engineering, sales, and service support from a European subsidiary in Bamberg, Germany (opened March 2023), a Taiwan sales office (2022), and a Netherlands logistics point (2021).

The business model is OEM-embedded hardware sales: Mivice sells components to bicycle manufacturers—including Raleigh, Tenways, Ride1Up, Crivit (Lidl), Fiido, DONNO, estarli, Reany, Deruiz, Voltaire, Ellipse, and Java—who integrate them into consumer e-bikes sold under their own brands through dealer networks. Pricing is negotiated bilaterally with OEM partners and is not publicly disclosed. The company pursues a horizontal segmentation across use cases (city, urban, trekking, mountain, cargo, foldable/compact) and a Chinese-cost, German-engineering positioning (APQP/IATF16949 product development). Revenue is not publicly disclosed; no external funding rounds have been recorded, and the company remains entirely founder-owned under CEO Luo Dacheng (罗大铖).

Name

Mivice

Legal name

M&S E-Driving Systems Co. Ltd.

Website

https://mivice.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Mivice is a China-based B2B supplier of complete e-bike drive systems—patented torque sensors, hub and mid-drive motors, controllers, and displays—to bicycle OEMs worldwide, including Raleigh, Tenways, Ride1Up, and Crivit (Lidl).

Ownership category

akta.pro rank

Product category

E-bike Drive Systems

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), Wheels, Tires, Brakes & Suspension Components Manufacturing (IMACAOAH)

Keywords

• E-bike drive systems
• Hub motors
• Mid-drive motors
• Torque sensors
• Electric bike components

Headquarters

HQ city

Ningbo

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. E-bike Component Sales: Mivice generates revenue through selling e-bike drive system components (motors, torque sensors, controllers, displays) to bicycle OEMs and manufacturers. They operate as a single-source supplier offering complete e-bike system solutions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mivice designs, manufactures, and supplies complete electric bicycle drive systems as a single-source supplier to OEMs. Its product range covers hub motors (front and rear, M060–M200 series), mid-drive units (X365, X700), motor controllers (C201–C207), torque sensors (S200), and HMI displays (D101, D201). These components integrate into its Smart Ride System platform sold directly to bicycle manufacturers worldwide.

Product overview

Mivice is a single-source supplier of e-bike drive system components, offering a modular portfolio of products that bicycle manufacturers can combine to create complete e-bike solutions. The product lineup includes: rear hub motors (M200, M100, M080, M070+, M070) ranging from 250-350W with 35-50Nm torque; front hub motors (M060); mid drive motors (X700 with 100Nm torque for mountain/cargo, X365 with 70Nm for trekking/city); controllers (C201, C203, C205, C207) featuring FOC sine wave control and CAN-Bus protocol; the patented S200 torque sensor using non-contact sensing technology; and HMI displays (D101 compact, D201 multifunctional). All components are designed with compatible software tuning for seamless interoperability. The Smart Ride System integrates these components for a natural cycling experience.

Differentiator

Problem solved

Functional benefit

Products and services

• M200 Rear Hub Motor A high-power rear hub motor in Mivice's e-bike drive-system lineup, supplied as a component to bicycle OEMs for integration into complete e-bikes.
• M100 Rear Hub Motor A rear hub motor in Mivice's e-bike drive-system lineup, supplied as a component to bicycle OEMs for integration into complete e-bikes.
• M080 Rear Hub Motor A mid-power rear hub motor in Mivice's e-bike drive-system lineup, supplied as a component to bicycle OEMs.
• M070+ Rear Hub Motor An upgraded variant of Mivice's M070 rear hub motor supplied to bicycle OEMs.
• M070 Rear Hub Motor An entry-level rear hub motor in Mivice's e-bike drive-system lineup, supplied as a component to bicycle OEMs.
• M060 Front Hub Motor A front hub motor in Mivice's e-bike drive-system lineup, supplied as a component to bicycle OEMs.
• X700 Mid Drive Motor Mivice's high-end mid-drive electric bicycle motor unit supplied to bicycle OEMs.
• X365 Mid Drive Motor Mivice's mid-drive electric bicycle motor unit supplied to bicycle OEMs.
• C201 Motor Controller Motor controller from Mivice's C-series electronics line, supplied to bicycle OEMs for use in e-bike drive systems.
• C203 Motor Controller Motor controller from Mivice's C-series electronics line, supplied to bicycle OEMs for use in e-bike drive systems.
• C205 Motor Controller Motor controller from Mivice's C-series electronics line, supplied to bicycle OEMs for use in e-bike drive systems.
• C207 Motor Controller Motor controller from Mivice's C-series electronics line, supplied to bicycle OEMs for use in e-bike drive systems.
• S200 Torque Sensor Mivice's proprietary torque sensor product that measures rider pedaling input for the e-bike drive system, supplied to bicycle OEMs and integrated into the Smart Ride System.
• D101 HMI Display Human-machine interface display from Mivice's D-series, supplied to bicycle OEMs as part of the e-bike drive system.
• D201 HMI Display Human-machine interface display from Mivice's D-series, supplied to bicycle OEMs as part of the e-bike drive system.
• Smart Ride System An integrated e-bike drive-system architecture combining Mivice's motor, controller, torque sensor, and display components into a single coordinated platform supplied to bicycle OEMs.

Quantifiable outcome

• System efficiency ≥80% across all motor types
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered minor and core.

• RESCHENPASS AREAminorStrategic or Co-development Partner · 24 February 2023Strategic cooperation with Italian RESCHENPASS AREA in the Alps (spanning Austria, Italy, and Switzerland borders) for joint e-bike projects. The partnership aims to test Mivice products in diverse Alpine terrain, providing real-world testing conditions and development feedback. The area features 'Three-Country Enduro Trails' with over 58km of mountain routes.
• Annika JeschkeminorOthersBrand ambassador and R&D Experience Team member. Grows up in Sauerland (Germany), now lives in South Tyrol (Italy). Former ambassador for ALPINA and DEUTER brands. Operates Peak3 bike school at Reschenpass. Contributes riding experience and data to product development.
• TenwayscoreOEM/ Whitelabel/ Licensing PartnerPremium partner using Mivice drive systems in their CGO600 e-bike and other models. Long-standing collaboration with multiple product launches.
• FiidocoreOEM/ Whitelabel/ Licensing PartnerPremium partner producing the Fiido Air - a lightweight 13.75kg e-bike that won Red Dot Award in design. Features Mivice drive system.
• Crivit (Lidl)coreOEM/ Whitelabel/ Licensing PartnerPremium partner - Lidl's own bicycle brand using Mivice systems in multiple models including Crivit Y2 urban bike, Crivit Peak 709 mountain bike, and Crivit Y.3 urban e-bike.
• DONNO BikescoreOEM/ Whitelabel/ Licensing PartnerItalian bicycle manufacturer partnered with Mivice for compact cargo bikes. Project featuring X700 mid-motor with 100Nm torque for versatile cargo transportation from weekend shopping to family outings.
• RaleighcoreOEM/ Whitelabel/ Licensing PartnerPremium partner with legacy in bicycle industry. Raleigh ONE launched featuring Mivice M070 rear hub motor and S200 torque sensor for refined riding experience.
• Ride1UpcoreOEM/ Whitelabel/ Licensing PartnerUS-based e-bike company using Mivice 500W M070 motor and torque sensor in Roadster V3 commuter e-bike. New Roadster V3 Suspension model launched with 35mm air suspension fork.
• VoltaireminorOEM/ Whitelabel/ Licensing PartnerPremium partner listed on Mivice website as partner brand using their e-bike systems.
• EllipseminorOEM/ Whitelabel/ Licensing PartnerPremium partner listed on Mivice website as partner brand using their e-bike systems.
• JavaminorOEM/ Whitelabel/ Licensing PartnerPremium partner listed on Mivice website as partner brand using their e-bike systems.
• Reany BikescoreOEM/ Whitelabel/ Licensing PartnerPartner whose N1 Pro e-bike featuring Mivice systems won award at CYCLINGWORLD fair in Düsseldorf (March 2025).
• estarliminorOEM/ Whitelabel/ Licensing PartnerBritish e-bike brand using Mivice drive for E28.9 all-rounder model.
• DeruizminorOEM/ Whitelabel/ Licensing PartnerPartner whose Turmali urban bike (17.8kg) with Mivice system scored 1.7 in latest independent test.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Shimano STEPS: Shimano's STEPS e-bike drive system line competes directly with Mivice's mid-drive and hub motors at major bicycle OEMs. As a global cycling components incumbent, Shimano offers broader drivetrain integration that Mivice's OEM partners must weigh.
• Yamaha Power Assist Bicycles: Yamaha's PWseries CE and related drive units are widely used by European and Japanese e-bike OEMs. Yamaha competes with Mivice in mid-drive and hub motor categories with strong brand recognition among premium bicycle manufacturers.
• Bosch eBike Systems: Bosch eBike Systems is the dominant premium e-bike drive system supplier globally, selling motors, batteries, and connected displays to major European OEMs. It competes head-to-head with Mivice for OEM design-ins but at the premium tier with a much broader portfolio.

Emerging players

• TQ Systems: TQ Systems (TQ-Group) is a German mid-drive specialist focused on lightweight, high-performance e-bike drive systems for premium mountain and road e-bikes. It overlaps with Mivice's X700 in the performance mid-drive segment.
• Fazua (Porsche eBike Performance): Fazua, now part of Porsche eBike Performance, develops lightweight, removable mid-drive systems for premium urban and trekking e-bikes. It overlaps with Mivice's X365/X700 mid-drive offerings and competes for the same premium OEM partnerships.
• Polini Motori (e-bike division): Polini's e-bike division produces mid-drive and hub motor drive systems for European OEM partners. It competes with Mivice in the Italian and broader European mid-drive market, particularly for city and trekking e-bike categories.

Direct peers

• Bafang: Bafang is China's largest independent e-bike drive system manufacturer, offering hub motors, mid-drives, controllers, and displays to global bicycle OEMs. It is the closest direct competitor to Mivice in product portfolio, geography, and B2B OEM go-to-market.
• MAHLE SmartBike Systems: MAHLE SmartBike Systems produces lightweight hub motors (X20) and complete e-bike drive systems for premium bicycle brands. Its X20 was co-recognized alongside Mivice's M080 at the 2023 DI.A award, making it a near-direct competitor in the lightweight hub motor category.
• Brose Drive Systems: Brose is a German mid-drive specialist serving premium e-bike OEMs, including mountain and trekking segments. It competes with Mivice's X700 mid-drive on torque, integration, and premium OEM relationships in Europe.
• Ananda: Ananda is a Chinese e-bike motor and drive system manufacturer exporting globally to bicycle OEMs. It is comparable to Mivice in product range (hub motors, mid-drives, controllers, displays), Chinese manufacturing origin, and B2B OEM customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mivice
• LinkedInlinkedin.com/company/mivice
• Facebookfacebook.com/profile.php

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mivice