LIVIN
LIVIN is an Australian not-for-profit mental health organization delivering the 45-minute LIVINWell education programs to schools, workplaces, and communities, supplemented by LIVINWear merchandise sales, donations, and corporate partnerships to fund its suicide prevention and stigma reduction mission.
- Company typePrivate
- Founded2013
- HeadquartersBurleigh Heads, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What LIVIN does
LIVIN is an Australian not-for-profit mental health organization founded in 2013 in memory of Dwayne Lally, operating under the legal entity Top Livin Limited ACN 600 787 513 and headquartered in Arundel, Gold Coast, Queensland, with additional offices in Melbourne, Sydney, and Perth. The organization's core offering is the LIVINWell suite of 45-minute mental health education programs, delivered in-person by trained facilitators with lived experience across three primary use cases: LIVINWell In School (free to Australian schools), LIVINWell In Work (corporate mental health training, with enterprise customers including Coles, Google, KPMG, and Ubisoft), and LIVINWell In Community/Sport. A premium tier, LIVINWell Plus, offers half-day psychologist-led training priced from $5,500, and an e-learning extension is available through etrainu alongside a LIVINWell Online digital format.
The organization's revenue model blends three streams: corporate program fees for workplace training, sales of LIVINWear apparel (marketed as "Rep The Cause, Break The Stigma") via a Shopify-powered storefront (shop.livin.org), and donations processed through Stripe with preset tiers ($20, $80, $200) supporting one-off, regular/LIVINLegend, workplace giving, and bequest giving. Its technology stack is deliberately lean, relying on Shopify for e-commerce, Stripe for donations, Zoho Bookings for program scheduling, and content distribution through a podcast, blog, and social media presence tied to the registered trademark "It Ain't Weak to Speak." A multi-tier corporate partner ecosystem (Premier, Major, and Support tiers) cross-subsidizes free school delivery, with cumulative reach claims of over 320,000 people reached, over 230,000 workplace participants, and over 100,000 students educated, validated by an Ernst & Young impact review.
LIVIN firmographics
Firmographics- Name
- LIVIN
- Legal name
- Top Livin Limited ACN 600 787 513
- Website
- https://livin.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LIVIN is an Australian not-for-profit mental health organization delivering the 45-minute LIVINWell education programs to schools, workplaces, and communities, supplemented by LIVINWear merchandise sales, donations, and corporate partnerships to fund its suicide prevention and stigma reduction mission.
- Ownership category
- akta.pro rank
LIVIN industry classification
Industry- Product category
- Mental Health Education Services
- NAICS
- Educational Support Services (611710), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)
- akta.pro secondary industries
- Health Promotion, Prevention & Wellness Education (EDALAFAF), Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)
Keywords
Where LIVIN is headquartered
LocationHeadquarters
- HQ city
- Burleigh Heads
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
LIVIN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- LIVINWell Program Fees: Revenue from delivering mental health education programs to workplaces and organizations. LIVINWell Plus is priced from $5,500 for organizations seeking comprehensive mental health training. Workplace programs are booked through Zoho Bookings system.
- LIVINWear Merchandise Sales: Sale of apparel and accessories featuring the 'It Ain't Weak to Speak' branding. The tagline appears to be trademarked. Revenue from merchandise sales supports the organization's mental health initiatives.
- Donations and Fundraising: The organization receives donations including one-off donations, regular donations (LIVINLegend program), workplace giving, and bequests. Every dollar raised helps fund mental health education programs, particularly the free LIVINWell In School program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | LIVINWell Plus - Half-day mental health training program led by psychologists with lived experience |
| Other | Monthly | Donation tiers supporting free school programs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
LIVIN product offering
Product offeringCore offering
LIVIN is an Australian 100% not-for-profit organization that delivers 45-minute facilitator-led mental health education programs (LIVINWell) to schools, workplaces, and community/sport groups. Program delivery is sustained through the sale of LIVINWear branded apparel via an online store and through charitable donations, with revenue from corporate engagements cross-subsidizing free school-based sessions.
Product overview
LIVIN is a not-for-profit mental health organization founded in 2013, operating across three pillars: LIVINWell (education), LIVINWear (apparel), and LIVINLife (community engagement). The core product is the LIVINWell suite of mental health education programs, which includes LIVINWell In School (delivered to over 100,000 students), LIVINWell In Work (delivered to over 230,000 participants across Australia), LIVINWell In Community, and the premium LIVINWell Plus half-day training. These programs are complemented by LIVINWear, an apparel line where proceeds fund the education programs, a Mental Health Resources Hub with downloadable materials, an e-learning program via etrainu, and a podcast series. The company also has a partnership with Airbnb for personal chef services. LIVINWell programs are 45-minute sessions delivered by facilitators with lived experience, designed to break the stigma of mental health and promote help-seeking behaviors.
Differentiator
Problem solved
Functional benefit
Brands
- LIVINWell: Mental health education and stigma reduction programs delivered in schools, workplaces, and communities. Includes LIVINWell In School, LIVINWell In Work, LIVINWell In Community/Sport, and LIVINWell Plus programs.
- LIVINWear
- LIVINLife
Products and services
- LIVINWell In School A 45-minute facilitator-led mental health education session delivered free of charge to Australian high schools, designed to be slotted into existing student wellbeing curricula and to normalize conversations about mental health among adolescents.
- LIVINWell In Work A 45-minute facilitator-led workplace mental health education session sold to corporate employers, focused on breaking stigma and encouraging help-seeking behavior among employees.
- LIVINWell In Community/Sport A 45-minute facilitator-led mental health education session delivered to community organizations and amateur sporting clubs to support mental health conversations among their members.
- LIVINWell Plus A premium corporate mental health culture-change package that builds on the standard In Work session, priced from $5,500 plus GST, designed for organizations seeking deeper cultural impact on employee wellbeing.
- Online Mental Health Awareness e-learning course An online self-paced mental health awareness training course offered as a digital alternative to LIVINWell in-person sessions, used to extend reach beyond facilitator-led delivery.
- LIVINWear branded apparel A line of branded apparel and merchandise featuring the trademarked "It Ain't Weak to Speak" slogan, sold online via shop.livin.org with proceeds directed to fund LIVIN's mental health education programs.
Quantifiable outcome
- Over 320,000 people reached through mental health initiatives
- +4 more outcomes
Companies that use LIVIN
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
LIVIN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
LIVIN partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered premier partner, major partner, support partner and minor.
- Snap Fitnesspremier partnerSnap Fitness is a Premier Partner of LIVIN. Founded in 2003, Snap Fitness operates over 1,000 clubs globally and 24/7 fitness concept. At Snap Fitness mental wellness is at the forefront of everything they do and partnering with LIVIN has helped both brands raise awareness around mental health and break down stigma, providing a platform for those to speak up.
- Aspley Mazdapremier partnerAspley Mazda is Australia's largest Mazda dealership and a Premier Partner supporting LIVIN's mission to break stigma around mental health. Family-owned and led by Luke Camilleri, the company creates memorable experiences and is committed to community initiatives.
- The Lottery Corporation (The Lott)premier partnerThe Lott, the official home of Australia's lotteries, is a Premier Partner. They've been giving back to Australian communities for over 100 years and support LIVIN's mental health initiatives.
- Anacondapremier partnerAnaconda is Australia's First Choice outdoor adventure retailer, operating over 90 stores. Founded in 2004, part of Spotlight Group Holdings. As a Premier Partner, they support LIVIN's mental health mission.
- Chief Groupmajor partnerChief Group has been providing infrastructure services since 2007 and is a Major Partner of LIVIN. They offer a new age approach to challenges and support LIVIN's mental health initiatives.
- Robina Town Centremajor partnerRobina Town Centre on the Gold Coast recently celebrated 25 years and is a Major Partner. As a pillar of their community, they choose to back causes central to their people, with mental health being of utmost importance.
- Zohomajor partnerZoho is a Major Partner and technology company offering business software. Over 100 million users rely on Zoho daily. Their Adelaide team works on solution engineering, account management, marketing, and business development. LIVIN uses Zoho Bookings for program scheduling.
- ATP Sciencemajor partnerATP Science is a Major Partner, co-founded in 2012 by Toni & Jeff Doidge. They pursue innovative, nature-based products for better health and are committed to the naturopathic ethos that 'nature knows best.'
- CE Groupsupport partnerCE Group is a Support Partner of LIVIN, providing infrastructure and project support services.
- Beacon Lightingsupport partnerBeacon Lighting is a Support Partner of LIVIN, Australia's leading lighting retailer supporting mental health initiatives.
- Moduspacesupport partnerModuspace is a Support Partner of LIVIN, providing workspace and facility solutions.
- AirbnbminorAtlanta-based startup Livin partnered with Airbnb to offer personal chef services directly through the travel giant's platform. Travelers can book vetted local chefs who prepare personalized meals in their rental spaces. Service currently available in Atlanta and Los Angeles.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
LIVIN competitors and assessment
Company assessmentDirect peers
- Batyr: Australian for-purpose organization delivering mental health education programs to schools and workplaces using lived-experience speakers; the closest direct functional peer to LIVINWell In School and In Work.
- ReachOut Australia: Online mental health service providing education, peer support, and resources primarily to young Australians; directly comparable audience and digital-delivery model to LIVIN's school and e-learning programs.
- R U OK?: Leading Australian mental health awareness nonprofit promoting everyday conversations about mental health; directly comparable mission and stigma-reduction positioning to LIVIN.
Broad incumbents
- Black Dog Institute: Australian medical research institute focused on mental health translation and workplace/school programs; comparable educational program offerings with deeper clinical and research backing.
- Headspace: National youth mental health foundation providing both awareness/education and clinical services to 12–25 year olds; overlaps directly with LIVINWell In School on the youth segment.
- Beyond Blue: Australia's largest mental health nonprofit offering awareness, clinical information, and support services; broader portfolio but directly comparable target audience and corporate-giving channels.
Peers
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
LIVIN social profiles
Digital presenceLIVIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIVIN leadership team
Management profileNumber of profiles
LIVIN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIVIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIVIN
What does LIVIN do?
LIVIN is an Australian 100% not-for-profit organization that delivers 45-minute facilitator-led mental health education programs (LIVINWell) to schools, workplaces, and community/sport groups. Program delivery is sustained through the sale of LIVINWear branded apparel via an online store and through charitable donations, with revenue from corporate engagements cross-subsidizing free school-based sessions.
Is LIVIN a public or private company?
LIVIN is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LIVIN founded?
LIVIN was founded in 2013. It employs 1 to 10 people.
Where is LIVIN based?
LIVIN is headquartered in Burleigh Heads, Australia, in the Oceania region.
How does LIVIN make money?
Three revenue lines are on record. LIVINWell Program Fees are the primary driver. The others are LIVINWear Merchandise Sales and donations and Fundraising.
Who are LIVIN's main competitors?
Direct peers on record are Batyr, ReachOut Australia and R U OK?. Broad incumbents are Black Dog Institute, Headspace and Beyond Blue. SANE Australia is listed as a peer.
Does LIVIN have an API?
No public API is recorded for LIVIN.
What industry is LIVIN in?
LIVIN's product category is Mental Health Education Services. Its primary akta.pro industry code is EDADALAC, NGO/Nonprofit Education Programs & Service Delivery, with a secondary code of EDALAFAF, Health Promotion, Prevention & Wellness Education. Its NAICS code is 611710 and its SIC code is 8300.