868 Estate Vineyards

What 868 Estate Vineyards does

868 Estate Vineyards is a privately held craft winery founded in 2012 and based in Purcellville, Virginia, within Loudoun County. The company produces wines from Loudoun-grown grapes and operates with a small team of 11-50 employees, serving both direct-to-consumer visitors at its estate and regional trade buyers across Virginia.

The winery's commercial focus has expanded beyond the tasting room through participation in the Uncork Loudoun initiative, a coordinated trade program managed by the Loudoun Wineries & Winegrowers Association (LWWA) in partnership with Visit Loudoun and Loudoun Economic Development. Through this program, 868 Estate Vineyards offers wholesale pricing, streamlined ordering, and staff training to regional restaurants and retailers, with Echelon Wine Bar in Leesburg, VA serving as the pilot launch venue. The initiative aggregates 13 Loudoun County wineries into a single trade interface, addressing fragmented ordering and limited owner access that historically constrained regional wine distribution.

The business model combines estate-level direct-to-consumer wine sales with B2B wholesale to the regional hospitality sector. Pricing details are not publicly disclosed. The company holds no disclosed patents, certifications, or proprietary technology assets, and has no recorded funding rounds, acquisitions, or leadership changes in the available data. Its strategic positioning rests on Loudoun County terroir, association-backed distribution, and cooperative regional marketing rather than scale, technology differentiation, or national brand presence.

Name

868 Estate Vineyards

Website

https://868estatevineyards.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

868 Estate Vineyards is a Purcellville, Virginia craft winery founded in 2012 that produces Loudoun-grown wines for direct-to-consumer visitors and regional trade buyers via the Uncork Loudoun wholesale initiative.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate wine production
• Vineyard operations
• Wholesale wine distribution
• Loudoun County wines
• Winery manufacturing

Headquarters

HQ city

Purcellville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Distribution channels1 record

Core offering

868 Estate Vineyards is a Purcellville, Virginia-based winery founded in 2012 that produces estate-grown wines from Loudoun County terroir. The company sells its wines through both direct-to-consumer channels at the estate and via a coordinated wholesale program (Uncork Loudoun) managed by the Loudoun Wineries & Winegrowers Association (LWWA) targeting regional restaurants and retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Loudoun-grown Estate Wines
• Uncork Loudoun Wholesale Program

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Loudoun Wineries & Winegrowers Association (LWWA)coreStrategic or Co-development Partner · 22 April 2026LWWA is the industry association coordinating the Uncork Loudoun initiative. 868 Estate Vineyards participates as one of 13 member wineries in this coordinated trade program that provides streamlined ordering, competitive wholesale pricing, and staff training to regional restaurants and retailers.
• Visit LoudouncoreGTM or Marketing Partner · 22 April 2026Visit Loudoun is the destination marketing organization for Loudoun County, Virginia. Partnering with LWWA and Loudoun Economic Development to launch the Uncork Loudoun initiative, which aims to expand local wine sourcing among regional restaurants and retailers.
• Loudoun Economic DevelopmentcoreStrategic or Co-development Partner · 22 April 2026Loudoun Economic Development is the county government entity supporting local business growth. Partnering with LWWA and Visit Loudoun on the Uncork Loudoun initiative to promote and expand local wine distribution throughout the regional hospitality industry.
• Echelon Wine BarminorChannel Partner/ Reseller/ Distributor · 22 April 2026Echelon Wine Bar in Leesburg, VA serves as the pilot venue for the Uncork Loudoun trade tasting launch event. Represents the first restaurant partner sourcing Loudoun wines through this initiative.

Recent moves3 records

Expansion highlights4 records

Direct peers

• Doukenie Winery: Loudoun County estate winery producing Loudoun-grown wines with on-site tasting room operations. Another member of the LWWA coordinated trade program, making it a directly comparable channel and product peer.
• Stone Tower Estate Winery: Estate winery in Hillsboro, Loudoun County, VA. Direct regional peer operating the same estate vineyards + tasting room model in the same AVA, and one of the 13 LWWA/Uncork Loudoun member wineries.
• Bluemont Vineyard: Small Loudoun County estate vineyard/winery with on-site tasting room and event hosting. Same regional terroir, business model, and customer segments (regional DTC + local wholesale) as 868 Estate.
• Chrysalis Vineyards: Middleburg, VA (Loudoun County) estate vineyard/winery producing Loudoun-grown wines with on-site tasting facilities. Directly comparable estate model and regional competition for 868 Estate.
• Willow Creek Farm & Winery: Loudoun County farm estate winery combining vineyard, winery, and tasting room operations. Comparable in scale, model, and geographic footprint to 868 Estate Vineyards.
• Boxwood Winery: Middleburg, VA boutique estate winery focused on premium red Bordeaux-style wines. Comparable in scale to 868 Estate and shares the Loudoun County terroir and estate-direct-to-consumer business model.

Broad incumbents

• Barboursville Vineyards: One of Virginia's most established and largest wineries, with estate vineyards, large tasting operations, and statewide/wholesale distribution. Represents a broader incumbent competitor in the Virginia wine market.
• King Family Vineyards: Established Virginia estate winery (Crozet, VA) with a longer track record, larger tasting room/DTC business, and broader statewide wholesale reach. A larger Virginia competitor and benchmark for estate-tier positioning.
• RdV Vineyards: Premium Loudoun/VA estate winery with high-end tasting experience. Comparable estate vineyard model but operates at higher price point and brand tier, providing competitive context for premium positioning.

Regional players

• Pippin Hill Farm & Vineyards: Virginia estate winery (North Garden, VA) with strong DTC tasting room/event business. Comparable estate and on-premise event model, serving a related but somewhat distinct Virginia regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/868estate
• LinkedInlinkedin.com/company/868-estate-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 868 Estate Vineyards