Healthy Weight Partnership

What Healthy Weight Partnership does

Healthy Weight Partnership, Inc. (HWP) is a small Massachusetts-incorporated private corporation operating as the exclusive North American representative of MEND (Mind, Exercise, Nutrition...Do It!) programs, which it co-founded in 2000 in the UK and brought to the United States in 2008. The company designs, licenses, and supports evidence-based child weight management programs for children ages 2-13 and their families, combining nutrition education, physical activity, and behavior change techniques delivered through trained coaches in community settings. Its core offerings are MEND 7-13 and MEND 2-5 (Classic, from $215 per child), the newer Healthy Together modular curriculum subscription ($119/month), and Helping Hand support services (from $850). HWP is HIPAA-, PIPEDA-, and COPPA-compliant and is supported by a proprietary multi-user web-based Operations Management and Monitoring System (OMMS) used by Program Leaders and Coaches for delivery management, participant monitoring, and outcome tracking.

HWP's customer base spans individual community-based program operators, healthcare providers, Federally Qualified Health Centers (FQHCs), faith-based organizations, and government health departments, accessed through three primary channels: a direct e-commerce storefront, a network of channel partners, and enterprise licensing agreements with organizations such as YMCA of the USA (covering 2,700 Ys across 10,000 communities) and the National Association of Community Health Centers under the CDC-funded COMMIT project in four states. MEND claims to be the most researched child weight management program in the world, with 35+ peer-reviewed publications and 130,000+ children and parents served since 2000; in 2023 the program was recognized by the American Academy of Pediatrics and the CDC as one of six Intensive Health Behavior and Lifestyle Treatment (IHBLT) programs. The company is founder-controlled (Paul Sacher, PhD, RD as Science Director and Teresa Earle as Partnership Director, with Harry MacMillan as Managing Director), has no disclosed external funding, and operates with 1-10 employees.

HWP monetizes primarily through program licensing and training (recurring subscriptions for Healthy Together, one-time licenses for Classic MEND), sale of physical program materials and Coach's Starter Kits, and professional services including white-labeling and international licensing arrangements. In 2025, the company announced plans to expand MEND's reach using AI-powered parent-facing tools (generative AI and autonomous agents) as the central distribution mechanism, an initiative that remains pre-launch in publicly disclosed materials.

Name

Healthy Weight Partnership

Legal name

Healthy Weight Partnership, Inc.

Website

https://healthyweightpartnership.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthy Weight Partnership licenses and supports evidence-based MEND child weight management programs (ages 2-13) for community organizations, healthcare providers, and FQHCs via training, subscription curricula, and the proprietary OMMS platform.

Ownership category

akta.pro rank

Product category

Child Weight Management Programs

NAICS

Child and Youth Services (62411), Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Obesity Prevention & Healthy Lifestyle Programs (Early Years) (EDACAMAF)

akta.pro secondary industries

Pediatric & Family Nutrition (HSADAFAL), Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)

Keywords

• Child weight management
• Obesity intervention programs
• Nutrition education services
• Family health programs
• Behavior change programs

Headquarters

HQ city

Agoura Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Program Licensing and Training: HWP licenses its MEND programs to organizations including training, resources, systems, reporting, and evaluation services. Pricing varies by program: Classic MEND from $215 per child; Healthy Together at $119/month subscription; Helping Hand support services from $850.
2. Program Materials and Resources: Sale of physical program materials including Coach's Starter Kits, Family Learning Packs, demonstration equipment, handbooks, and other delivery resources to Program Leaders and Coaches.
3. Professional Services: Additional support services including program management advice, project management, technical assistance, white labeling, and regional to international licensing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Healthy Weight Partnership designs, licenses, and supports evidence-based child weight management programs (the MEND system and Healthy Together) that combine nutrition education, physical activity, and behavior change techniques. Programs are delivered to groups of children (ages 2-13) and their families by trained Program Leaders and Coaches in community, healthcare, and YMCA settings. HWP sells Classic MEND program packages, monthly Healthy Together subscriptions, and Helping Hand support services, backed by its proprietary Operations Management and Monitoring System (OMMS).

Product overview

Healthy Weight Partnership offers a portfolio of evidence-based child weight management programs centered on the MEND (Mind, Exercise, Nutrition...Do It!) system. The core offerings include the original MEND 7-13 (ages 7-13) and MEND 2-5 (ages 2-5) programs, sold as Classic packages from $215 per child, and the newer Healthy Together modular subscription program ($119/month) powered by MEND. The portfolio is supported by the proprietary OMMS software platform and optional Helping Hand support services for organizations needing extra implementation assistance. All programs combine nutrition education, physical activity, and behavior change techniques delivered through trained coaches to groups of children and families.

Differentiator

Problem solved

Functional benefit

Brands

• MEND 7-13: Evidence-based child weight management program for children ages 7-13 and their families.
• MEND 2-5
• Healthy Together

Products and services

• MEND 7-13 Program Evidence-based weight management program for children ages 7-13 and their families combining nutrition advice, physical activity, and behavior change techniques; sold as Classic MEND package from $215 per child with all delivery supplies and team training.
• MEND 2-5 Program Evidence-based weight management program for children ages 2-5 and their families, consisting of 10 weekly 1.5-hour sessions with active play, snack time, parent workshops, and creative play; sold as Classic MEND package from $215 per child.
• Healthy Together (powered by MEND) Modular, next-generation MEND curriculum delivered as a $119/month subscription offering flexible one-coach implementation in various community settings; includes 10 one-hour family sessions, 10 one-hour parent-only sessions, optional physical activity sessions, Coach's Starter Kit with demonstration resources, family learning packs for 12 families, and embedded training.
• Helping Hand Program Support Professional support services for organizations implementing MEND programs, including management advice, all-inclusive tailored projects, white labelling, and regional to international licensing arrangements; starting from $850.

Quantifiable outcome

• BMIz reduction demonstrated in large-scale US study of ~4,000 children
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• National Association of Community Health Centers (NACHC)coreStrategic or Co-development Partner · 1 January 2018COMMIT (Childhood Obesity Management with MEND Implementation Teams) project - CDC-funded initiative implementing MEND programs in FQHCs across 4 states (Arizona, Mississippi, Illinois, Florida) to improve health outcomes for children with overweight or obesity.
• YMCA of the USA (Y-USA)coreChannel Partner/ Reseller/ Distributor · 30 June 2015Long-term national licensing agreement enabling YMCAs across the United States to offer the MEND 7-13 program. With 2,700 Ys serving 10,000 communities, this partnership significantly expands MEND's reach. Y-USA selected MEND after consulting national childhood obesity experts, with the YMCA version branded as 'Healthy Weight and Your Child.'
• Illinois Primary Health Care Association (IPHCA)coreImplementation/ SI/ Consulting PartnerOne of four state Primary Care Associations awarded COMMIT grant. Hosts training at Springfield Training Center and assists health centers with implementation and family recruitment.
• Alliance ChicagominorImplementation/ SI/ Consulting PartnerPartnering with IPHCA to assist and prepare health centers for MEND implementation phase and family recruitment.
• Denver HealthcoreStrategic or Co-development PartnerSafety-net healthcare system in Colorado that implemented MEND 7-13, integrating clinician medical visits with the program. Conducted research with CDC on integrated medical model showing improvements in BMI trajectory and blood pressure.
• British Columbia Health Authorities (Canada)coreStrategic or Co-development PartnerProvince-wide implementation and scale-up of MEND 7-13 across all 5 BC health regions at 27 sites with nearly 1,000 children participating. 4-year independent trial demonstrating positive health and psychosocial outcomes.
• Montbello Family Health Center (Denver Health)coreChannel Partner/ Reseller/ DistributorDenver Health clinic site that led MEND program implementation, demonstrating successful integration of weight management programs in community health center settings.
• Catholic Charities' Healthy Living Center (Corpus Christi)minorChannel Partner/ Reseller/ DistributorCommunity outreach program operated under contract with the city of Corpus Christi, delivering free MEND classes to children ages 6-13 and families with funding from the city and public health district.
• Dutch MEND Implementation (Netherlands)minorChannel Partner/ Reseller/ DistributorMEND fully adapted and implemented across the Netherlands with published research demonstrating positive outcomes including reduced zBMI and improved health-related quality of life.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Kurbo (WW International): Kurbo is a child-focused digital weight management program now operated under WW International (formerly Weight Watchers). It delivers coaching, app-based tracking, and family interventions for children and teens — the closest direct comparable to HWP's MEND programs in target customer, age segment, and outcome focus, with the primary difference being Kurbo's digital-only delivery versus MEND's community-based model.
• CATCH (Coordinated Approach to Child Health): CATCH is a school- and community-based evidence-based child health program offering PE curricula, nutrition education, and family engagement materials to prevent childhood obesity. CATCH is the most directly comparable evidence-based curriculum-based competitor to MEND, and is even referenced alongside MEND in CDC and Illinois Department of Health materials.

Emerging players

• Vida Health: Vida Health is a virtual chronic care platform providing health coaching, therapy, and remote monitoring for diabetes, hypertension, mental health, and weight management. Vida is an emerging player whose virtual coaching and behavior-change approach are comparable to HWP's coach-led Healthy Together model.

Broad incumbents

• Jenny Craig: Jenny Craig is a structured weight loss and meal delivery program offering personalized diet plans with one-on-one coaching. Jenny Craig is a broad incumbent whose personal-coaching model and behavior-change framework overlap with MEND's coach-led program delivery approach.
• Noom: Noom is a digital health platform offering subscription-based weight management, nutrition tracking, and behavior-change programs via mobile app. Noom is a broad incumbent in digital weight management with emerging family/teen capabilities and a behavior-change methodology that overlaps with MEND's curriculum approach.
• WW International: WW International (Weight Watchers) is a global subscription weight management company offering app-based programs, in-person workshops, and consumer products. WW is a broad incumbent in weight management whose Kurbo child offering creates direct overlap with HWP in the child and family segment.
• Omada Health: Omada Health is a digital therapeutics company focused on chronic disease prevention and management (prediabetes, diabetes, hypertension, musculoskeletal). Omada is a broad incumbent applying behavior-change methodology with digital delivery — closely comparable to MEND's evidence-based behavior-change foundation at greater scale.
• Mayo Clinic Diet: Mayo Clinic Diet is a digital weight loss program developed with the Mayo Clinic, offering personalized meal plans, tracking, and behavior-change modules via web and mobile. It is a broad incumbent in evidence-based weight management whose clinical credibility and digital delivery model parallel HWP's positioning.

Others

• Alliance for a Healthier Generation: Alliance for a Healthier Generation, founded by the American Heart Association and the Clinton Foundation, advances child obesity prevention through schools and communities. It is an adjacent ecosystem partner/organization whose mission overlaps with HWP's but does not compete commercially for program licensing.
• Action for Healthy Kids: Action for Healthy Kids is a national nonprofit mobilizing school-based health programs to address childhood obesity. It is an adjacent ecosystem organization — not a direct competitor — but is referenced alongside MEND in CDC materials and shares HWP's community/child obesity prevention mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mendprogram
• LinkedInlinkedin.com/company/healthy-weight-partnership

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Weight Partnership