Eztrack
Eztrack is a Mexican GPS-based fleet management and vehicle tracking company that provides ELD compliance, real-time monitoring, scheduling, and passenger transport tracking to trucking, personnel transport, and service organizations across Mexico.
- Company typePrivate
- Founded2008
- HeadquartersMexicali, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Eztrack does
Eztrack (legal entity SEGURIDAD PRIVADA 247 S DE RL DE CV) is a Mexican GPS-based fleet management and vehicle tracking company founded in 2008 and headquartered in Mexicali, with a second branch in the Mexico City metropolitan area (San Francisco Coacalco, CDMX). The company serves transportation and trucking organizations, personnel transportation providers (employee, student, and tourism transport), and service organizations operating in Mexico, offering an integrated platform built around six solution lines: ELD (Electronic Logging Device) for vehicle operation and driver activity records, EZCALENDAR for chronological event scheduling, Transporte de Personal for real-time passenger attendance tracking, Centro de Monitoreo (a 24/7 unit monitoring service), Integraciones for fuel control and fleet performance sharing, and Aplicaciones for custom tool development.
Underlying technology is a GPS-centric telematics stack with ELD hardware integration, real-time location streaming, and integration endpoints for fuel and performance data, surfaced through a web portal (my.eztrack.app) and native Android and iOS applications distributed via QR code. The company operates a direct-to-consumer/self-serve motion for SMB and individual customers alongside an inside-sales channel for enterprise monitoring contracts.
The business model is predominantly recurring subscription: monitoring services are contracted either per trip or on a monthly basis, with platform/SaaS access for the broader product suite. Revenue is not disclosed; no external funding rounds, investors, or parent company have been identified, and ownership appears to be independent and locally controlled. Headcount is reported in the 11–50 range, and the company operates exclusively within Mexico.
Eztrack firmographics
Firmographics- Name
- Eztrack
- Legal name
- SEGURIDAD PRIVADA 247 S DE RL DE CV
- Website
- https://eztrack.app
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eztrack is a Mexican GPS-based fleet management and vehicle tracking company that provides ELD compliance, real-time monitoring, scheduling, and passenger transport tracking to trucking, personnel transport, and service organizations across Mexico.
- Ownership category
- akta.pro rank
Eztrack industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- ELD Software & HOS Logging Apps (Driver Logs, DVIR, IF/PC Modes) (TLAEAEAB)
- akta.pro secondary industries
- ELD Maintenance, Support & Managed Services (TLAEAEAJ), Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF)
Keywords
Where Eztrack is headquartered
LocationHeadquarters
- HQ city
- Mexicali
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Eztrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Services: Monthly and per-trip monitoring services for vehicle tracking and fleet management. The Centro de Monitoreo service can be contracted per trip or per month, suggesting flexible subscription models
- Platform/SaaS Access: Access to the Eztrack platform including ELD, EZCALENDAR, and transportation tracking solutions, likely through recurring platform fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Per-trip monitoring |
| Subscription | Monthly | Monthly monitoring |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Eztrack product offering
Product offeringCore offering
Eztrack provides a GPS-based vehicle tracking and fleet management platform built around ELD (Electronic Logging Device) compliance, real-time location monitoring, and a 24/7 Centro de Monitoreo (Monitoring Center) service. Its product suite includes the ELD device, EZCALENDAR for event scheduling, TRANSPORTE DE PERSONAL for real-time passenger tracking, fuel and performance integrations, and custom application development, all targeted at transportation, trucking, and personnel transport organizations operating in Mexico.
Product overview
Eztrack is a fleet management and transportation technology company offering a platform of interconnected products. The core offerings include ELD (electronic logging device) for vehicle and driver compliance tracking, EZCALENDAR for scheduling and event management, and TRANSPORTE DE PERSONAL for real-time passenger transport monitoring. These are complemented by CENTRO DE MONITOREO (24/7 vehicle monitoring service), custom APLICACIONES development, and INtegraciones for fuel control and fleet sharing. The platform is designed for transportation, trucking, and passenger service organizations operating in Mexico.
Differentiator
Problem solved
Functional benefit
Brands
- ELD: Electronic Logging Device providing accurate records of vehicle operation data and driver activity for transportation and trucking organizations.
- EZCALENDAR
- TRANSPORTE DE PERSONAL
- CENTRO DE MONITOREO
- INTEGRACIONES
- APLICACIONES
Products and services
- ELD (Electronic Logging Device) Electronic Logging Device that provides accurate records of vehicle operation data and driver activity, helping transportation and trucking organizations save time and money.
- EZCALENDAR Scheduling tool that allows chronological event planning to avoid overlaps in daily programs, with options to assign a service responsible party, event duration, and travel time.
- TRANSPORTE DE PERSONAL Real-time passenger transport tracking solution that monitors the attendance and location of employees, students, or tourists as they board vehicles.
- Centro de Monitoreo (Monitoring Center) 24/7 vehicle monitoring service staffed by highly trained and vetted personnel, tracking fleet units throughout their trips and available on a per-trip or monthly contract basis.
- Aplicaciones (Custom Application Development) Custom application development service that helps clients implement tools tailored to their specific operational needs, leveraging Eztrack's own platform engineering capability.
Companies that use Eztrack
Customer profileSegments3 records
Ideal customer profiles3 records
Eztrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Eztrack partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
Eztrack competitors and assessment
Company assessmentBroad incumbents
- Samsara: Connected Operations Cloud with strong ELD, video-based safety, and fleet management offerings. Overlaps with Eztrack's ELD and real-time monitoring capabilities, but with significantly broader feature set and AI capabilities.
- Webfleet (Bridgestone): European-origin fleet telematics platform now under Bridgestone. Overlaps with Eztrack on GPS tracking, vehicle utilization, and driver behavior analytics, with strength in Europe and growing LatAm presence.
- Trimble Transportation: Long-established ELD and fleet management provider with deep ties to North American trucking. Comparable to Eztrack's ELD/HOS focus, but with much broader logistics, mapping, and supply chain offerings.
- Geotab: Global leader in fleet telematics and ELD solutions. Directly comparable to Eztrack in ELD, GPS tracking, and driver activity monitoring, but operates at vastly larger scale and across multiple geographies.
- Verizon Connect: Telematics and fleet management suite from a major telecom. Competes with Eztrack on GPS tracking, vehicle data, and driver behavior monitoring at the enterprise end of the market.
Direct peers
- GPS México: Mexican-domiciled GPS vehicle tracking and fleet management company. Directly competes with Eztrack in the same geography and on a similar product set of GPS tracking and fleet monitoring.
- Motive (formerly KeepTruckin): Direct ELD and fleet management competitor with strong penetration in the North American trucking market. Highly comparable to Eztrack's ELD core, with additional AI dashcam features that compete on the same buyer.
Emerging players
- Position Logic (by Trimble): Telematics and GPS tracking platform with white-label capabilities. Adjacent competitor to Eztrack, particularly for resellers and SMBs needing fleet visibility without large upfront investment.
- Fleetio: Modern fleet maintenance and management software with growing telematics integrations. Partially comparable to Eztrack's fleet operations focus, though more oriented toward maintenance workflows than real-time ELD.
Regional players
- Localización Satelital (LocSat): Latin American GPS vehicle tracking and fleet management provider. Closest regional comparable to Eztrack in terms of market focus (Spanish-speaking Americas) and product mix (GPS + monitoring).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Eztrack social profiles
Digital presenceEztrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eztrack leadership team
Management profileNumber of profiles
Profiles1 record
Eztrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eztrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eztrack
What does Eztrack do?
Eztrack provides a GPS-based vehicle tracking and fleet management platform built around ELD (Electronic Logging Device) compliance, real-time location monitoring, and a 24/7 Centro de Monitoreo (Monitoring Center) service. Its product suite includes the ELD device, EZCALENDAR for event scheduling, TRANSPORTE DE PERSONAL for real-time passenger tracking, fuel and performance integrations, and custom application development, all targeted at transportation, trucking, and personnel transport organizations operating in Mexico.
Is Eztrack a public or private company?
Eztrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eztrack founded?
Eztrack was founded in 2008. It employs 11 to 50 people.
Where is Eztrack based?
Eztrack is headquartered in Mexicali, Mexico, in the Latin America region.
How does Eztrack make money?
Two revenue lines are on record. Subscription Services are the primary driver. The others are platform/SaaS Access.
Who are Eztrack's main competitors?
Broad incumbents on record are Samsara, Webfleet (Bridgestone), Trimble Transportation, Geotab and Verizon Connect. Direct peers are GPS México and Motive (formerly KeepTruckin). Emerging players are Position Logic (by Trimble) and Fleetio. Localización Satelital (LocSat) is listed as a regional player.
Does Eztrack have an API?
No public API is recorded for Eztrack.
What industry is Eztrack in?
Eztrack's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAEAB, ELD Software & HOS Logging Apps (Driver Logs, DVIR, IF/PC Modes), with a secondary code of TLAEAEAJ, ELD Maintenance, Support & Managed Services. Its NAICS code is 334511 and its SIC code is 3823.