Greedybean
Greedybean is a Dutch SaaS company founded in 2016 that provides a B2B Product Information Management (PIM) system, centralizing product data and distributing it to webshops, ERPs, and Dutch B2B networks for small and mid-sized businesses.
- Company typePrivate
- Founded2016
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Greedybean does
Greedybean is a privately held Dutch SaaS company founded in 2016 and headquartered in Utrecht, Netherlands, that develops a B2B Product Information Management (PIM) system for small and mid-sized businesses. The platform centralizes product data — descriptions, attributes, images, pricing, and classifications — and distributes it to webshops, ERP systems, and B2B data networks (2BA, EZ-base, INSBOU Sales, IB) via scheduled XML and Excel exports and direct connectors to Magento and WordPress-WooCommerce. It is offered in four tiered monthly subscription packages (Basis €325, Plus €450, Max €675, ETIM €725) plus one-time setup fees of €2,500-€5,000, with a Fair Use policy that bundles updates and new versions. The product supports multi-language catalogs (up to 6 languages), role-based access for external agencies, and integrates the ETIM international classification standard via a partnership with Dutch standards body Ketenstandaard.
The company is co-founded and effectively co-owned by two strategic partners: Jelba (Premium Implementation Partner, represented by Arwen Obermeyer) and RedAnt (Premium Technology Partner, represented by Paul Hooijmans), with Flows acting as Premium Integration Partner for low-code system connections. Its customer base is dominated by Dutch SMBs across diverse verticals — work safety shoes (Allshoes), commercial vehicle equipment (Steelworks, ~22,000 SKUs), cold chain packaging (De Ridder Packaging), and automotive electronics (Autonamics) — with Yale Nederland as a notable enterprise reference. Greedybean has no disclosed external funding, no subsidiaries, and limited geographic footprint beyond the Netherlands, and it has not been involved in any M&A, regulatory actions, or leadership changes. Recognized in the Dutch market with the Computable Awards 2020 win in the Digital & E-commerce category, the company operates as a bootstrapped, niche-focused B2B SaaS with a partner-driven go-to-market and standard data-format specialization.
Greedybean firmographics
Firmographics- Name
- Greedybean
- Legal name
- Greedybean
- Website
- https://greedybean.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greedybean is a Dutch SaaS company founded in 2016 that provides a B2B Product Information Management (PIM) system, centralizing product data and distributing it to webshops, ERPs, and Dutch B2B networks for small and mid-sized businesses.
- Ownership category
- akta.pro rank
Greedybean industry classification
Industry- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where Greedybean is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Greedybean business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription Licensing: Monthly subscription-based revenue model with tiered packages (Basis, Plus, Max, ETIM). Includes setup/installation fees. Uses Fair Use principle - no hidden costs for updates or new versions.
- Implementation Services: Setup and initial bulk import services priced between 2,500-5,000 euros depending on data quality and complexity
- Integration/Connector Services: Custom integration development priced based on the target system. Partner Flows handles integrations in the Netherlands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Greedybean Basis - Entry-level package for small B2B businesses |
| Subscription | Monthly | Greedybean Plus - Mid-tier package with more capacity |
| Subscription | Monthly | Greedybean Max - Full-featured package for larger B2B operations |
| Subscription | Monthly | Greedybean ETIM - Specialized package with full ETIM classification |
| Subscription | Multi-year contract | Setup and Implementation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Greedybean product offering
Product offeringCore offering
Greedybean is a cloud-based B2B Product Information Management (PIM) system delivered as SaaS that lets small and medium-sized businesses centralize, manage, and distribute product data across multiple channels (webshops, ERP, mobile, email, social, print). The platform supports multilingual content, ETIM classification for standardized product coding, and integrates with ERP systems and webshop platforms (Magento, WordPress-WooCommerce). It is offered in tiered subscription packages (Basis, Plus, Max, ETIM) with setup services and a Fair Use pricing model.
Product overview
Greedybean is a B2B-focused Product Information Management (PIM) system offered as a tiered SaaS platform. The core product portfolio consists of four packages: Greedybean Basis (entry-level), Greedybean Plus (mid-tier), Greedybean Max (premium), and Greedybean ETIM (specialized ETIM classification add-on). All packages share core PIM functionality including data import/export, multilingual support, ETIM classification, and ERP/webshop integrations, with the primary differentiator being scale (articles, languages, users) and export format capabilities (Insbou Sales in ETIM package). The platform operates on a Fair Use pricing model with setup costs ranging from €2,500-5,000.
Differentiator
Problem solved
Functional benefit
Brands
- Greedybean Basis: Entry-level PIM package at €325/month with 1 language version, up to 1,000 articles, and 1 user.
- Greedybean Plus
- Greedybean Max
- Greedybean ETIM
Products and services
- Greedybean Basis Entry-level B2B PIM subscription tier at €325/month offering 1 language version, up to 1,000 articles, 1 user, data import, data security, export profiles, XML and Excel export, scheduled exports, standard 2BA and EZ-Base exports, and ETIM classification. Designed for small Dutch B2B companies that need a central product information system.
- Greedybean Plus Mid-tier B2B PIM subscription at €450/month with up to 3 language versions, 5,000 articles, 4 users, data import, data security, export profiles, XML and Excel export, scheduled exports, standard 2BA and EZ-Base exports, and ETIM classification. Targeted at growing B2B companies needing multi-language catalogs.
- Greedybean Max Premium B2B PIM subscription at €675/month with up to 6 language versions, 50,000 articles, unlimited users, data import, data security, export profiles, XML and Excel export, scheduled exports, standard 2BA and EZ-Base exports, and ETIM classification. Designed for larger B2B operations with extensive multilingual catalogs.
- Greedybean ETIM Specialized B2B PIM subscription at €725/month with ETIM classification, up to 6 language versions, 50,000 articles, unlimited users, and export formats including INSBOU Sales, XML, and Excel, plus standard 2BA and EZ-Base exports. Built for construction, maritime, and installation sector B2B companies that need ETIM-coded product data exchange.
Quantifiable outcome
- 71% of potential customers make purchasing decisions based on available product information
- +1 more outcomes
Companies that use Greedybean
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Greedybean technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
Greedybean partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- JelbacoreJelba is the Online Marketing department for B2B companies, specializing in Online Strategy, Online Technology, and daily execution of Online Marketing campaigns. Jelba is a Premium Implementation Partner and was instrumental in GreedyBean's creation, developing the B2B PIM system to meet the needs of their 100% B2B clients requiring easy integration with ERP systems and webshops.
- RedAntcoreRedAnt clarifies and optimizes business processes with smart software, integrations, and apps. GreedyBean B2B PIM system was co-developed by RedAnt. The company helps people and businesses focus on what truly makes a difference. Rico Humme from RedAnt was present at the Computable Awards 2020 ceremony.
- FlowscoreFlows is a unique software solution that enables easy system integration. Where previously much custom development was required, integrations are now achievable without extensive programming by selecting the right applications and filtering desired data. Flows serves as Premium Integration Partner for Greedybean integrations.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Greedybean competitors and assessment
Company assessmentBroad incumbents
- Stibo Systems: Enterprise PIM/MDM vendor serving large multinationals. Competes with Greedybean at the high end of the PIM market and casts a long competitive shadow in the broader category.
- Syndigo (formerly Riversand): Large PIM and product content syndication platform acquired by Syndigo. Competes broadly with Greedybean on product-data syndication and B2B content distribution.
Direct peers
- Sales Layer: PIM and product data syndication platform for brands, distributors, and retailers. Competes head-to-head with Greedybean on centralized product data and multi-channel publishing.
- Akeneo: Global PIM platform serving brands, manufacturers, and retailers with SaaS and on-prem editions. Direct competitor to Greedybean's PIM offering, with a much broader product and significantly larger customer base.
- Plytix: SaaS PIM purpose-built for brands and SMBs, with multi-channel syndication and DAM. Closely comparable to Greedybean's SMB-first, multi-webshop positioning.
- Catsy: PIM and digital asset management platform focused on brands and manufacturers selling through multiple channels. Overlaps with Greedybean's PIM + multi-webshop distribution use case.
- inriver: Enterprise PIM platform for brands and manufacturers. Competes with Greedybean in the broader PIM category, though typically several tiers up-market in customer size.
Others
- Jelba: Dutch B2B e-commerce implementation partner and Greedybean's co-developer/Premium Implementation Partner. Adjacent ecosystem participant that both extends and competes for the same Dutch B2B e-commerce services budget.
- RedAnt: Dutch software and integration shop that co-developed Greedybean's PIM and serves as Premium Technology Partner. Adjacent ecosystem participant with shared ownership DNA and overlapping Dutch B2B client base.
Emerging players
- Bluestone PIM: Cloud-native PIM targeting mid-market brands and manufacturers. Comparable product architecture and SMB-to-mid-market focus to Greedybean.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Greedybean social profiles
Digital presenceGreedybean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greedybean leadership team
Management profileNumber of profiles
Profiles2 records
Greedybean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greedybean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greedybean
What does Greedybean do?
Greedybean is a cloud-based B2B Product Information Management (PIM) system delivered as SaaS that lets small and medium-sized businesses centralize, manage, and distribute product data across multiple channels (webshops, ERP, mobile, email, social, print). The platform supports multilingual content, ETIM classification for standardized product coding, and integrates with ERP systems and webshop platforms (Magento, WordPress-WooCommerce). It is offered in tiered subscription packages (Basis, Plus, Max, ETIM) with setup services and a Fair Use pricing model.
Is Greedybean a public or private company?
Greedybean is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greedybean founded?
Greedybean was founded in 2016. It employs 11 to 50 people.
Where is Greedybean based?
Greedybean is headquartered in Utrecht, Netherlands, in the Europe region.
How does Greedybean make money?
Three revenue lines are on record. SaaS Subscription Licensing is the primary driver. The others are implementation Services and integration/Connector Services.
Who are Greedybean's main competitors?
Broad incumbents on record are Stibo Systems and Syndigo (formerly Riversand). Direct peers are Sales Layer, Akeneo, Plytix, Catsy and inriver. Others are Jelba and RedAnt. Bluestone PIM is listed as an emerging player.
Does Greedybean have an API?
No public API is recorded for Greedybean.
What industry is Greedybean in?
Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 5132 and its SIC code is 7372.