RedAnt

What RedAnt does

RedAnt is a privately held Dutch business software specialist founded in 2000 in Utrecht, Netherlands, operating as RedAnt B.V. The company resells, implements, and integrates cloud and on-premise business software — primarily Exact Online (Accounting, Projects, Trade, Production modules), Visma Mamut One ERP, and Zoho CRM/Workplace — primarily for Dutch small and medium-sized businesses, with selective enterprise customers (e.g., BCG, Provincie Utrecht, OPCW). RedAnt is the largest Exact Online partner in the Netherlands and the only Platinum Partner of Visma Mamut One in the country.

The company's proprietary technology stack centers on three integration products: M-Port (universal middleware connecting Mamut to logistics providers such as DPD, GLS, UPS, DHL, and PostNL, WMS systems, PIM systems, webshops including Magento, and accounting packages, accessing 600+ Mamut fields), M-Shop (Magento-to-Mamut e-commerce connector available in B2C, B2B, and B2B Plus tiers), and Flows (a cloud integration platform that by 2019 handled 4 million+ integration tasks across 300 active integrations). RedAnt also operates the RedAnt Apps Platform — a PHP 8.2 / Symfony 6.2 framework with MySQL and MongoDB — for building custom web applications (Approvals, Shop, Location Management, Sales Funnel, Article Management, E-learning, Quality Control) delivered in 5–15-day fixed-price phases, plus the Mamut CRM Mobile App for iOS and Android.

RedAnt generates revenue through a hybrid model: recurring subscriptions from reselling Exact Online, Mamut One, and Zoho products and from its own M-Port, M-Shop, Flows, and add-on products (M-Abonnement, M-Suspense, Online Access); and professional services including implementation, consulting, certified training, and bespoke application development. Distribution is sales-led and consulting-led via direct customer engagement, free consultations, and a content-rich website; go-to-market is augmented by authorized reseller status with Exact, Visma, and Zoho. In 2022, RedAnt acquired Business Software Haaglanden (BSH), a Den Haag-based Exact Online consulting firm serving ~1,500 customers, which expanded the consulting bench and regional footprint while adding Pieter van Loon to the leadership team alongside Managing Directors Gert Wijnalda and Paul Hooijmans.

Name

RedAnt

Legal name

RedAnt B.V.

Website

https://redant.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

RedAnt is a Dutch business software specialist that resells, implements, and integrates Exact Online, Mamut One, and Zoho for SMBs, with proprietary middleware (M-Port, M-Shop) and a cloud integration platform (Flows) connecting ERP, e-commerce, logistics, and WMS systems.

Ownership category

akta.pro rank

Product category

ERP Reseller and System Integration Software

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industry

CRM Implementation & Systems Integration (BPAFAFAB)

Keywords

• ERP software reselling
• System integration platform
• Cloud accounting software
• E-commerce ERP connectors
• Custom web applications

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Reselling - Exact Online: RedAnt resells Exact Online ERP products including Boekhouden, Projecten, Handel, and Productie. They are the largest Exact Online partner in Netherlands and won Partner of the Year 2020.
2. Software Reselling - Mamut One: RedAnt resells Visma Mamut One ERP software for SMB (1-100 employees). They are the only Platinum Partner in Netherlands and won Partner of the Year 2013. Pricing ranges from €590 to €1290 initial + €39-59/month.
3. Software Reselling - Zoho: RedAnt resells Zoho CRM and Zoho Workplace products. Zoho CRM from €12/user/month, Zoho Workplace from €3/user/month, Zoho One at €30/user/month.
4. M-Port Middleware: Proprietary middleware product pricing at €799 per workflow + €50/month. Provides universal system integration capabilities. Accesses 600+ fields in Mamut.
5. M-Shop E-commerce Integration: Proprietary Magento-Mamut integration with B2C (€999 + €25/month), B2B (€1999 + €50/month), and B2B Plus (€2999 + €75/month) tiers.
6. Custom Web Application Development: RedAnt develops custom web applications on their platform. Development is done in phases of 5-15 days offered at fixed price. Components include dashboards, data management, reporting, and various business modules.
7. Mamut Add-ons: Additional products: M-Abonnement (€799 + €20/month), M-Suspense (€499 + €15/month), Online Access (€44/user/month).
8. Professional Services - Implementation & Training: RedAnt provides implementation, consulting, and training services for Exact Online, Mamut, and custom solutions. They have certified trainers for Mamut.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

RedAnt resells and implements business software (Exact Online, Visma Mamut One, Zoho CRM and Workplace) for Dutch SMBs and develops proprietary middleware products (M-Port, M-Shop) and the Flows integration platform to connect ERP systems with e-commerce, logistics, WMS and PIM systems. The company also builds custom web applications on its RedAnt Apps Platform and provides implementation, consulting and training services.

Product overview

RedAnt is a Dutch business software specialist and integration company operating since 2000. Its portfolio consists of two layers: (1) third-party ERP and CRM platforms that RedAnt resells and implements — primarily Exact Online (with modules for Boekhouden/Accounting, Projecten/Projects, Handel/Trade, and Productie/Manufacturing), Visma Mamut One, and Zoho CRM + Zoho Workplace — and (2) proprietary middleware and custom application products developed and owned by RedAnt, including Flows (cloud integration platform), M-Port (universal middleware connecting Mamut to external systems), M-Shop (Magento–Mamut e-commerce connector), M-Abonnement (subscription management for Mamut), M-Suspense (account suspense analysis for Mamut), RedAnt Online Access (hosted Mamut desktop), and the RedAnt Apps Platform (custom web app development framework with pre-built modules for approvals, location management, shop, store management, sales funnel, article management, e-learning, quality control, and service/maintenance). In 2022, RedAnt acquired Business Software Haaglanden (BSH) to expand its Exact Online consulting practice.

Differentiator

Problem solved

Functional benefit

Brands

• M-Port: Universal middleware application for system integration, connecting Mamut and other ERP systems with external systems and webshops.
• M-Shop
• Flows
• Approvals

Products and services

• M-Port RedAnt's universal middleware application that connects Mamut ERP to external systems including webshops (Magento, osCommerce, Interspire), logistics providers (DPD, GLS, UPS, DHL, PostNL), warehouse management systems, PIM systems, helpdesk software (Zendesk), and accounting packages (Exact Globe, Davilex, SnelStart, AccountView). M-Port accesses over 600 fields in Mamut and supports database connections (SQL Server, MySQL), file transfers (FTP), and web services (SOAP/REST).
• M-Shop E-commerce integration connecting Magento (open-source webshop platform) to Mamut ERP. Synchronizes orders, inventory, customer data, categories, pricing rules, and order history between the two platforms. Available in B2C (€999 + €25/mo), B2B (€1,999 + €50/mo), and B2B Plus (€2,999 + €75/mo) tiers.
• Flows

Quantifiable outcome

• Order processing time reduced to one-third
• +3 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Business Software Haaglanden (BSH)coreStrategic or Co-development Partner · 1 January 2022RedAnt acquired BSH in 2022, including the experienced Exact Online consultants team. BSH serves ~1,500 companies with Exact Online and Gripp products. BSH remains in The Hague with all personnel retained. Pieter van Loon, BSH director, continues involvement. Combined entity provides enhanced Exact Online implementation and custom development services.
• Exact OnlinecoreChannel Partner/ Reseller/ DistributorRedAnt is the largest Exact Online partner in Netherlands and won Exact Online Partner of the Year (2020, 2022). They resell all Exact Online modules including Boekhouden, Projecten, Handel, and Productie. They provide implementation, customization, and integration services for Exact Online customers.
• Visma Mamut OnecoreChannel Partner/ Reseller/ DistributorRedAnt is the only Platinum Partner of Visma Mamut One in Netherlands. Fully certified as Mamut Platinum Partner, Authorised Partner, Authorised Integrator and Certified Trainer. They have won Partner of the Year (2013) and 6x Integrator of the Year. RedAnt develops add-ons (M-Port, M-Shop, M-Abonnement, M-Suspense) for Mamut.
• ZohominorChannel Partner/ Reseller/ DistributorRedAnt resells Zoho CRM and Zoho Workplace products. They help organizations optimize documents and collaboration using Zoho products. Offer integration between Zoho and Exact Online through Flows platform.
• Magento (Adobe)coreTechnology or IntegrationMagento is the e-commerce platform integrated by RedAnt's M-Shop product. Used by major brands like Zalando, T-Mobile, and Nespresso. RedAnt developed M-Shop as the powerful connection between Magento and Mamut ERP. M-Shop won recognition at WebWinkelVakdagen 2012.
• The Ocean CleanupminorOthersCharitable partnership where RedAnt donates 1% of annual revenue to The Ocean Cleanup, the organization developing solutions to clean plastic from ocean gyres. Aligns with their Positive Business philosophy.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Visma: Owner of the Mamut One ERP and several other Dutch business software brands (Visma.net, Yuki, e-Boekhouden). As RedAnt's largest single-vendor partner relationship, Visma's channel and product strategy directly determines RedAnt's Mamut revenue trajectory.
• Zoho: Vendor of Zoho CRM and Zoho Workplace which RedAnt resells. Provides direct competition to RedAnt's own implementation practice in the Dutch market and can disintermediate the partner channel at any time.
• Yuki (Visma): Visma-owned cloud accounting platform targeting Dutch SMB/zzp segment. Competes head-to-head with RedAnt's Exact Online Boekhouden practice for the same online accounting customer and the same partner-led distribution model.
• Wolters Kluwer (Twinfield / AccountView): Owner of Twinfield online accounting and the AccountView on-premise ERP that RedAnt's M-Port already integrates with. Competes for the same Dutch SMB finance/ERP mandate and limits RedAnt's ability to expand into Twinfield-led accounts.
• Exact Software: Vendor of the Exact Online suite that RedAnt resells and implements. As a broad incumbent, Exact controls the platform economics and partner program that RedAnt depends on; their direct sales team also competes with RedAnt for the same Dutch SMB deals.

Direct peers

• Vicus (now part of Acconium): Dutch implementation and integration partner serving Exact Online and other SMB ERP platforms. Closest comparable channel partner by business model (reseller + implementation + custom integration) and customer segment in the Dutch market.
• Gripp: Dutch SaaS for service providers and project organizations — explicitly distributed through BSH (now RedAnt) for ~1,500 customers. Closely comparable niche partner-product combination within the Dutch SMB project/accounting software space.
• Mplus Consultancy: Dutch partner specializing in Exact Online implementation, customization, and integration. Direct channel competitor to RedAnt for Exact Online resale and consulting engagements with Dutch SMB customers.
• AFAS Software: Leading Dutch ERP, HR, and payroll vendor serving the same Dutch SMB (1-100 employees) market. Directly competes with RedAnt's ERP portfolio (Exact Online, Mamut, Visma.net) for the same mid-market buyer, and is a benchmark for 'Dutch SMB business software' positioning.

Regional players

• Baker Tilly (Netherlands): Large accounting and advisory firm in the Netherlands that also implements Exact Online and other ERP platforms. Adjacent competitor for the same Dutch SMB financial-administration-and-ERP buyer, with broader advisory footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedAnt