Miles of Golf

What Miles of Golf does

Miles of Golf is a privately held, multi-format golf retail and services operator headquartered in Ypsilanti, Michigan, with two flagship campuses in Ann Arbor, MI (3113 Carpenter Rd) and Fairfield, OH (6400 Dixie Hwy). The company's core offering is custom club fitting delivered through 'The Cluboratory' — a proprietary, data-driven process using Toptracer shot-tracking technology and credentialed fitters who are recognized as a Golf Digest Top 100 Club Fitter and as Top 100 by Callaway, PING, and Mizuno. Fitting is offered free of charge at the point of equipment purchase as an embedded value driver for retail sales across a brand-neutral portfolio that includes Callaway, TaylorMade, Titleist, PING, Mizuno, and Cobra.

Revenue is generated through seven distinct streams: custom club fitting and equipment sales, pay-as-you-go practice range balls (including prepaid Range Cards with 20-40% bonus value and no expiration), private lessons across the Kendall Academy (Ann Arbor) and Macdonald Academy (Cincinnati), Masters Suites entertainment bays with F&B service ($30-$45/hr), a Players Club private range membership at Ann Arbor, e-commerce through shop.milesofgolf.com, and family entertainment at the 2013-acquired Fairfield Fun Center (mini golf and batting cages). The Midwest two-location footprint, multiple OEM partnerships, and content-led marketing across YouTube and location-specific Instagram and Facebook channels define its omnichannel go-to-market.

The company was founded in 1960 per firmographic records (with the recognized practice facility dating to 1996), is founder-managed, has no disclosed institutional investors or parent entity, and reports no funding rounds. Strategic identity rests on long-tenured industry endorsements and vertical integration of retail, fitting, practice, instruction, entertainment, and F&B within each campus.

Name

Miles of Golf

Legal name

Miles of Golf

Website

https://milesofgolf.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Miles of Golf operates two Midwest flagship campuses (Ann Arbor, MI and Fairfield, OH) offering custom club fitting, all-weather Toptracer-equipped practice ranges, Masters Suites entertainment bays, golf instruction academies, retail, and family entertainment under a single vertically integrated golf services model.

Ownership category

akta.pro rank

Product category

Golf Retail and Fitting Services

NAICS

Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Custom club fitting
• Golf equipment retail
• Golf practice range
• Golf instruction services
• Golf entertainment venues

Headquarters

HQ city

Ypsilanti

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Club Sales and Fitting: Custom club fitting services combined with equipment sales. Customers receive personalized club recommendations based on swing analysis, then purchase fitted clubs from major brands.
2. Practice Range: Range balls sold at various bucket sizes. Also offers Range Debit Cards with 20-40% bonus value for repeat customers. Kids under 16 get free range balls with adult bucket purchase.
3. Golf Lessons: Private lessons and instruction programs through Kendall Academy (Ann Arbor) and Macdonald Academy (Cincinnati). Pricing varies by instructor (Jim Yuhas $150, John Karcher $135, Jimmie Hissong $105-120).
4. Masters Suites Entertainment: Premium golf simulator bays with Toptracer technology, private tee times, food and beverage service. Ann Arbor location offers Masters Suites at $30-$40/hr and Simulator at $40-$45/hr.
5. Mini Golf and Batting Cages: Fairfield Fun Center (Cincinnati) offers mini golf ($6-$12 per person) and batting cages ($3/token for 16 pitches).
6. Players Club Membership: Private range membership at Ann Arbor location providing access to exclusive short game facilities including putting greens, chipping greens, sand traps, and private grass tees. Includes clinics with instructors and discounted golf rounds.
7. Merchandise and Gift Cards: E-commerce sales of golf equipment, apparel, and gift cards through shop.milesofgolf.com. Gift cards available from $25 to $2,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Miles of Golf operates two flagship Midwest locations that combine custom club fitting through its proprietary Cluboratory process, year-round Toptracer-equipped practice ranges, premium Masters Suites entertainment bays with food and beverage service, golf instruction (Kendall Academy and Macdonald Academy), and a retail pro shop offering clubs, apparel, range cards and gift cards from major golf brands. Pricing for custom-fitted clubs is set at the same level as stock clubs, with fitting services bundled into equipment sales.

Product overview

Miles of Golf is a premier golf club fitting destination operating two locations (Ann Arbor, MI and Cincinnati, OH). The core offerings center on professional club fitting services through 'The Cluboratory' using Toptracer technology and data-driven analysis, supplemented by practice range facilities recognized as top 100 in the U.S. since 1996. The company provides entertainment through Masters Suites (private golf bays with virtual course play), golf instruction via Kendall Academy (Ann Arbor) and Macdonald Academy (Cincinnati), and operates Players Club (private membership range access at Ann Arbor). Additional services include retail golf equipment sales, range ball cards, and family entertainment at Fairfield Fun Center (Cincinnati) with mini golf and batting cages. Food and beverage is available at both locations through Pat's Tavern (Ann Arbor) and Stockton Beer Garden (Cincinnati).

Differentiator

Problem solved

Functional benefit

Brands

• The Cluboratory: Miles of Golf's club fitting facility and service brand offering custom club fitting experiences using data-driven analysis and technology.
• Masters Suites
• MOG Player's Club
• Kendall Academy
• Fairfield Fun Center
• Pat's Tavern
• Stockton Beer Garden

Products and services

• Club Fitting (The Cluboratory) Professional custom club fitting service using the proprietary Cluboratory data-driven process with MAXX and BASIXX tiered in-person fitting options. Expert fitters analyze swings and recommend optimal clubs from major brands (Callaway, Mizuno, PING, TaylorMade, Cobra, Titleist); custom-fitted clubs are priced the same as stock clubs.
• Masters Suites Entertainment Premium private golf entertainment suites with Toptracer technology, virtual course play, private tee times, and food & beverage service. Available at both Ann Arbor ($30-$45/hr) and Cincinnati ($30-$40/hr) locations for individual or group reservations, corporate events, and special occasions.
• Practice Range Year-round all-weather practice facility featuring Toptracer technology, covered and heated bays, grass tees, hitting mats, target greens, chipping greens, bunkers, and putting greens. Bucket pricing at Ann Arbor ranges $12-$18 depending on time of day (small $14-$12; medium $16-$14; large $18-$16) and at Cincinnati $13-$17.
• Golf Lessons (Kendall Academy) Golf instruction at the Ann Arbor location through Kendall Academy, offering private lessons, group lessons, youth programs, golf schools, and Elite Junior Development. Private lesson pricing by instructor: Jim Yuhas $150, John Karcher $135, Jimmie Hissong $120 adult / $105 junior.
• Golf Lessons (Macdonald Academy) Golf instruction at the Cincinnati location delivered through Macdonald Academy, offering lessons for golfers of all skill levels.
• Players Club Membership Private annual range membership at the Ann Arbor location providing exclusive access to short game practice facilities including putting greens, chipping greens, sand bunkers, and private grass tees, plus member clinics and discounted golf rounds.
• Range Cards Prepaid range ball cards with 20-40% bonus value that never expire. Available in denominations from $20 (yields $24 value) up to $400 (yields $560 value).
• Golf Equipment Retail Online and in-store retail pro shop selling golf clubs, apparel, and accessories from brands including Callaway, TaylorMade, Titleist, PING, Mizuno, and Cobra, with shipping via USPS or UPS.
• Fairfield Fun Center Family entertainment venue adjacent to the Miles of Golf Cincinnati location featuring "The Mountain" miniature golf course (with waterfalls and landscaped surroundings) and batting cages for baseball/softball (40-70 mph). Mini golf prices: $6-$12 per person by age and day; batting cages: $3 per token (16 pitches) or 6 tokens for $14.
• Pat's Tavern By The Green On-site food and beverage service at the Ann Arbor location offering snacks, soft drinks, craft beers, domestic brews, canned cocktails, and seltzers, with delivery available to Masters Suites and the practice range.
• Stockton Beer Garden Food and beverage service located next to Miles of Golf Cincinnati, offering a wide selection of brews and a social atmosphere, with food delivered to Masters Suites.
• Gift Cards Digital or physical gift cards available in any amount, with pre-set denominations of $25, $50, $75, $100, $125, up to $2,000, redeemable across Miles of Golf products and services.

Quantifiable outcome

• Top 100 Club Fitter recognition from Golf Digest and major manufacturers
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Fairfield Fun CenterminorOthers · 1 January 2013Acquired by Miles of Golf in 2013, this entertainment facility includes The Mountain Mini Golf course with waterfalls and landscaped surroundings, plus batting cages for baseball and softball (40-70 mph). Located next to Miles of Golf Cincinnati.
• ToptracercoreTechnology or IntegrationToptracer technology integrated across all practice ranges and Masters Suites entertainment bays, providing real-time shot feedback including ball speed, trajectory, distance, and flight data. This technology enables data-driven club fitting and enhances the practice and entertainment experience.
• CallawaycoreStrategic or Co-development PartnerMajor golf equipment brand for which Miles of Golf is a recognized Top 100 Club Fitter. Provides equipment for custom fittings including drivers, fairway woods, irons, wedges, and putters.
• MizunocoreStrategic or Co-development PartnerMajor golf equipment brand for which Miles of Golf is a recognized Top 100 Club Fitter. Provides equipment for custom fittings.
• PINGcoreStrategic or Co-development PartnerMajor golf equipment brand for which Miles of Golf is a recognized Top 100 Club Fitter. Provides equipment for custom fittings.
• TaylorMadecoreStrategic or Co-development PartnerMajor golf equipment brand included in the fitting portfolio. Provides equipment for custom fittings.
• CobracoreStrategic or Co-development PartnerMajor golf equipment brand included in the fitting portfolio. Provides equipment for custom fittings.
• TitleistcoreStrategic or Co-development PartnerMajor golf equipment brand included in the fitting portfolio. Provides equipment for custom fittings including balls, clubs, and accessories.
• Pat's Tavern By The GreenminorOthersFood and beverage partner at the Ann Arbor location, providing snacks, soft drinks, craft beers, domestic brews, canned cocktails, and seltzers delivered to Masters Suites and available at the range.
• Stockton Beer GardenminorOthersFood and beverage partner at the Cincinnati location, providing a wide selection of brews and social atmosphere. Located adjacent to Miles of Golf with food delivered to Masters Suites.
• Golf Range Association of AmericaminorOthersIndustry association that has consistently recognized the Miles of Golf practice facility as a top 100 range in the U.S. since 1996, reflecting excellence in practice standards.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• True Spec Golf: Premium custom club fitting brand with multiple studios and a mobile/travel fitting service — a direct comparable in the high-end custom fitting niche Miles of Golf occupies.
• Golf Galaxy: Specialty golf retail chain (owned by Dick's Sporting Goods) offering equipment, apparel, and club fitting services — a direct competitor for Miles of Golf's retail and fitting customers in overlapping markets.
• 2nd Swing Golf: Major new and used golf equipment retailer with strong e-commerce presence and trade-in/custom fitting services — comparable to Miles of Golf's equipment retail and online shop channels.
• Club Champion: National custom club fitting specialist operating dozens of studios focused exclusively on data-driven club fitting — directly comparable to Miles of Golf's Cluboratory fitting offering with similar OEM brand partnerships.
• GOLFTEC: Largest U.S. golf instruction and fitting franchise with technology-enabled swing analysis and custom club fitting — overlaps with Miles of Golf's Kendall Academy/Macdonald Academy instruction and Cluboratory fitting services.
• PGA Tour Superstores: Largest U.S. specialty golf and tennis retailer with multiple full-service locations combining equipment retail, custom fitting, practice bays, and lessons — directly comparable to Miles of Golf's combined retail/fitting/range/instruction model at much larger scale.
• Carl's Golfland: Family-owned Midwest golf retailer with multiple locations offering retail, custom fitting, lessons, and practice facilities — closely mirrors Miles of Golf's multi-revenue-stream specialty retail model in a comparable regional footprint.

Broad incumbents

• Topgolf: Largest golf entertainment venue operator in the U.S. with hundreds of bays — competes with Miles of Golf's Masters Suites and entertainment offering for group/corporate event bookings and casual golfer entertainment spend.
• Dick's Sporting Goods: Largest U.S. sporting goods retailer and parent of Golf Galaxy — competes broadly with Miles of Golf's retail and apparel offerings and has the scale to invest aggressively in fitting technology and in-store golf experiences.

Emerging players

• X-Golf: Indoor golf simulator and entertainment franchise — overlaps with Miles of Golf's Masters Suites and simulator bays as an emerging competitor in year-round golf entertainment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MilesOfGolf
• Facebookfacebook.com/MOG.AnnArbor
• Instagraminstagram.com/milesofgolf
• Xx.com/MOG_Cincinnati
• LinkedInlinkedin.com/company/miles-of-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miles of Golf