What GRS Fleet Telematics does

GRS Fleet Telematics is a UK-headquartered fleet telematics provider operating under GRS Fleet Graphics Ltd as part of the wider GRS Group, which has been in fleet services since 1991. The company sells GPS vehicle tracking and fleet management software targeted at UK and French commercial fleet operators, with a stated base of thousands of UK business customers and named enterprise references including Deliveroo, Wabtec Corporation, Paxster, Sunstone Logistic Systems, BuildRight Construction, and Metro Logistics. Its principal product differentiator is a dual-tracker architecture combining a primary hardwired GPS unit with a concealed Bluetooth backup tracker, paired with remote engine immobilisation and a 24/7 in-house recovery team that works directly with UK police forces, achieving a stated 91% stolen vehicle recovery rate.

The core platform spans real-time GPS tracking, driver behaviour monitoring and scoring, geofencing, route and fuel optimisation, fleet analytics, and proof-of-delivery documentation, delivered via web and iOS/Android mobile applications. It is extended by add-on modules including a Tachograph Manager for compliance, an in-cab coaching device, an API integration layer, and a sustainability module built on an exclusive partnership with carbon-offsetting provider Furthr. Distribution combines direct sales with personalised demos and inside sales, a white-label reseller program, and a content-led marketing engine (598+ SEO-targeted blog articles and location-based pages). Pricing is a flat £7.99 per vehicle per month subscription with all features included and no premium add-ons, with hardware sold from £35 and free installation when bundled with the parent GRS Fleet Graphics branding service.

GRS Fleet Telematics serves six explicit verticals — Construction & Building, Service & Facilities Management, Landscape & Grounds Maintenance, Public Sector & Emergency Services, Logistics & Courier, and Car Rental & Leasing — each with tailored reporting and pain-point positioning. The company is privately held under the GRS Group umbrella with no disclosed external funding, no public listing, and no M&A activity, and is currently operating with 11-50 employees from its Southampton headquarters.

Name

GRS Fleet Telematics

Legal name

GRS Fleet Graphics Ltd

Website

https://grsft.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

GRS Fleet Telematics is a Southampton-headquartered, UK-and-France focused provider of GPS vehicle tracking and fleet management software, serving commercial fleets across construction, logistics, service, landscape, public sector, and car rental verticals via a dual-tracker hardware platform and £7.99-per-vehicle subscription software.

Ownership category

akta.pro rank

Product category

Fleet Telematics

SIC

Transportation Services (4700)

akta.pro primary industry

Telematics Hardware, Sensors & Installation Services (TLABAJAL)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

Keywords

• GPS vehicle tracking
• Fleet management software
• Vehicle telematics solutions
• Stolen vehicle recovery
• Driver behaviour monitoring

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly Subscription Service: Recurring monthly subscription at £7.99 per vehicle per month. All features included as standard with no hidden fees or premium features required.
2. Hardware Sales: Tracking devices sold from £35 (excluding VAT). Professional installation included free with Fleet Branding services, otherwise price on application.
3. White-Label Licensing: White-label platform licensing for businesses wanting to offer tracking services under their own brand. Various reseller arrangements with tiered pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GRS Fleet Telematics sells GPS vehicle tracking and fleet management hardware-and-software solutions to commercial fleet operators, combining a proprietary dual-tracker system (hardwired GPS plus a concealed Bluetooth backup tracker), remote engine immobilisation, real-time tracking, driver behaviour monitoring, and route optimisation. Subscriptions are priced at £7.99 per vehicle per month with all features included, hardware is sold from £35, and a white-label platform is offered for resellers, with a 24/7 in-house recovery team providing vehicle recovery services at a stated 91% success rate across the UK and France.

Product overview

GRS Fleet Telematics offers a modular fleet telematics platform comprising core tracking and security products combined with industry-specific solutions. The core platform includes Real-Time Van Tracking (GPS location monitoring), Advanced Van Security (dual-tracker system with 91% recovery rate and remote immobilisation), Van Driver Safety (behaviour monitoring and scoring), Van Fleet Optimisation (route planning, fuel tracking, maintenance), 24/7 Van Recovery (professional recovery team), White-Label Van Tracking (rebrandable platform), Mobile Application, and API Integration. These core modules are complemented by the Furthr carbon offsetting partnership for sustainability, Tachograph Manager for compliance, and In-cab Coaching Device for driver feedback. The platform is distributed across six industry-specific verticals: Construction, Service/Facilities Management, Landscape, Public Sector/Emergency Services, Logistics/Courier, and Car Rental/Leasing, each tailored with industry-specific features and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Real-Time Van Tracking Core GPS vehicle tracking solution providing minute-by-minute location updates, comprehensive journey history, geofencing, route optimisation, and custom alerts delivered through web and mobile platforms for commercial fleet operators.
• Advanced Van Security Dual-tracker security solution combining a hardwired primary GPS tracker with a hidden Bluetooth backup tracker, remote engine immobilisation controlled via web or mobile app, scheduled immobilisation, and access to a professional 24/7 recovery service achieving a claimed 91% stolen vehicle recovery rate.
• Van Driver Safety Driver behaviour monitoring solution tracking speed, geofencing, eco-driving analytics, harsh acceleration and braking events, working hours, and providing a driver scoring system for safety improvement and compliance.
• Van Fleet Optimisation Fleet management and efficiency tools providing intelligent route planning, fuel efficiency tracking, maintenance scheduling, and comprehensive analytics reporting for fuel usage, maintenance, and performance metrics.
• 24/7 Van Recovery Professional recovery service operating round-the-clock with dedicated recovery agents working directly with UK police forces to retrieve stolen vehicles, with no upfront recovery fees and most vehicles retrieved within 24 hours.
• White-Label Van Tracking Rebrandable telematics platform allowing resellers and fleet service providers to offer tracking services under their own brand, including custom branding, configurable features and reporting, training, and marketing materials, with tiered pricing arrangements.
• Mobile Application Mobile application available on iOS and Android enabling fleet management on the go with real-time tracking, push notifications, and remote immobilisation controls.
• Sustainable Fleet Management (Furthr Partnership) Carbon offsetting and sustainability tracking delivered through partnership with Furthr, providing emissions calculation, automated offsetting through verified carbon reduction projects, and a live offsetting dashboard for real-time environmental impact monitoring.
• Tachograph Manager Digital solution for remote and manual tachograph data downloads with secure archiving to support compliance with driving hours regulations.
• In-cab Coaching Device Dashboard-mounted hardware delivering real-time in-cab feedback to drivers on harsh braking, rapid acceleration, and speeding events.
• Construction Van Tracking Industry-specific tracking solution for construction businesses providing asset protection for valuable equipment, multi-site management, unauthorised-use prevention, and accurate project billing.
• Service & Facilities Management Van Tracking Field service tracking solution for service and facilities management companies providing response-time optimisation, territory management, accurate billing through time-on-site verification, and customer service improvement.
• Landscape & Grounds Maintenance Van Tracking Tracking solution for landscaping and grounds maintenance businesses providing equipment protection across multiple sites, multi-site coordination, cost management, and verified service completion reporting.
• Public Sector & Emergency Services Van Tracking Government and emergency services tracking solution providing emergency-response time reporting, compliance tracking, worker safety monitoring, and accountability reporting for public-sector fleets.
• Logistics & Courier Van Tracking Delivery operations tracking solution providing route optimisation, ETA accuracy, proof of delivery, performance analytics, and fuel-cost management for logistics and courier fleets.
• Car Rental & Leasing Van Tracking Rental and leasing fleet tracking solution providing vehicle security for assets in different hands and locations, rental agreement monitoring, fleet utilisation reporting, mileage tracking, and driver behaviour analysis.

Quantifiable outcome

• 91% stolen vehicle recovery rate
• +11 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• FurthrcoreStrategic or Co-development PartnerExclusive partnership for integrated carbon offsetting solution. Through Furthr partnership, GRS Fleet Telematics offers automated carbon offsetting to balance remaining fleet emissions. Furthr focuses on verified carbon reduction projects including reforestation, renewable energy, and community sustainability initiatives meeting international certification standards. Furthr provides live offsetting dashboard for real-time environmental impact monitoring.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ABAX: European fleet telematics provider serving commercial fleets with vehicle tracking, equipment tracking, and usage-based insurance integrations. Strongly comparable to GRS on telematics hardware, fleet tracking, and European geographic footprint.
• Quartix: UK-listed fleet telematics company focused on small and mid-market commercial fleets with subscription-based GPS tracking, driver behaviour, and vehicle security. Highly comparable subscription economics, customer segment, and product scope to GRS.
• Masternaut: UK-founded fleet telematics provider offering GPS vehicle tracking, driver behaviour monitoring, and fleet management software. Directly competes with GRS Fleet Telematics in the same UK/European market and is named by GRS as a primary competitor on its comparison page.
• Microlise: UK-headquartered telematics and transport management provider for fleets, focused on logistics, service, and commercial vehicles. Direct overlap with GRS on tracking, driver safety, and fleet optimisation for UK commercial fleets.
• Tracker Network UK: UK stolen vehicle recovery and fleet tracking provider with strong police partnerships. Closely comparable to GRS's dual-tracker and 24/7 recovery proposition and explicitly named by GRS as a competitor.
• Trackm8: UK-based fleet telematics specialist providing vehicle tracking, driver behaviour, and fleet management solutions to commercial fleets. Directly comparable to GRS's core offering and named by GRS as a head-to-head competitor.

Broad incumbents

• Geotab: Global fleet telematics incumbent with a large connected-vehicle platform, marketplace of integrations, and broad coverage of fleet management, safety, and EV use cases. Overlaps with GRS in UK and European commercial fleets but at much greater scale.
• Samsara: Public, US-headquartered Connected Operations platform combining fleet telematics, video-based safety, and IoT. Competes for the same enterprise fleet buyers as GRS, particularly in logistics and service fleets, and is setting the pace on AI dashcam and video telematics features.
• Verizon Connect: Telematics and fleet management arm of Verizon serving SMB and enterprise fleets with GPS tracking, driver behaviour, and fleet analytics. Overlaps with GRS's product surface and customer segments but at significantly larger scale and with telco-bundled distribution.
• Webfleet (Bridgestone): One of the largest global fleet telematics platforms, owned by Bridgestone, serving commercial fleets across Europe with tracking, driver behaviour, and EV fleet tools. Comparable technology stack and target market, but with a much broader portfolio and global footprint than GRS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FleetGRS
• LinkedInlinkedin.com/company/grsft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRS Fleet Telematics