HR Coach Australasia

What HR Coach Australasia does

HR Coach Australasia (legal entity HRC Aust-NZ Pty Ltd) is a Brisbane-based private consultancy founded in 2003 that operates a licensing/network model rather than traditional consulting. The company recruits experienced HR professionals and helps them launch independent HR consulting practices under the HR Coach brand via the HR Coach Academy, a 2-week intensive training program, with over 145 professionals onboarded into a network that has grown to 140+ active consultants across Australia, New Zealand, and Papua New Guinea.

The core product is a proprietary HR Consulting Toolkit of 60+ solutions built from 20+ years of Australasian SME research across 900+ businesses, complemented by the registered HRF101:2010 National HR Framework and a software suite including STAR Workplace (staff engagement surveys benchmarked against 850+ businesses across 20 industries) and Fusion Culture (culture survey software). Network members also gain access to monthly masterclasses, Master Coaches with 20+ years of experience, and an expert referral partner ecosystem covering employment law, OHS, and Employee Assistance Programs.

Revenue mechanics mix licensing/membership fees paid by network consultants, Academy tuition and ancillary training, one-off tool sales (HRF101 priced at $89, the 'Getting Out of the Dog House' book at $10), and affiliate/referral residuals from partner services. End customers are Australasian SMEs with fewer than 200 employees (a market of 2M+ businesses and 5M+ employees) that cannot economically justify a dedicated HR manager and therefore buy fractional HR support through the HR Coach-branded consultants.

Name

HR Coach Australasia

Legal name

HRC Aust-NZ Pty Ltd

Website

https://hrcoach.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

HR Coach Australasia licenses a proprietary HR toolkit and 2-week Academy training to a network of 140+ independent HR consultants who serve Australasian SMEs across Australia, New Zealand, and Papua New Guinea.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

akta.pro secondary industries

HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE), HRIS, Payroll & HR Operations Systems Training (EDABAIAI)

Keywords

• HR consulting network
• HR consulting training
• Employee engagement surveys
• Workplace culture assessment
• HR framework tools

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Network Membership/Licence Fees: HR professionals pay to join the HR Coach network and receive access to proprietary tools, training, ongoing support, and the right to operate under the HR Coach brand. The licensing agreement is reviewed during the onboarding process.
2. HR Coach Academy Training: Revenue from the intensive 2-week HR Coach Academy training program where aspiring HR consultants learn the methodology, pain points of SMEs, pragmatic solutions, network building, marketing, and business planning.
3. Proprietary Tool Sales: Sale of proprietary products including the HR Toolkit, National HR Framework HRF101 ($89), and other consulting tools to network members and external customers.
4. Referral Partner Revenue: Revenue generated through referral partner network for specialized services including employment law, OHS, and employee assistance programs that coaches can refer clients to.
5. Consulting Services: Network members provide HR consulting services directly to SME clients, generating their own consulting revenue while supported by HR Coach tools and methodology.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

HR Coach Australasia licenses HR professionals into the HR Coach Network and trains them through the HR Coach Academy, equipping licensees with a proprietary toolkit of more than 60 HR solutions to deliver consulting services to small and medium enterprises. The firm also sells standalone products including the National HR Framework (HRF101) and the book Getting Out of the Dog House.

Product overview

HR Coach Australasia is a coaching and consulting franchise network that helps HR professionals start and grow their own HR consulting businesses. The core offering consists of an HR Consulting Toolkit (60+ solutions), the HR Coach Academy (intensive 2-week training), and an ongoing network of 140+ HR consultants. Supporting this are proprietary software tools including STAR Workplace (staff engagement surveys benchmarking against 850+ businesses), Fusion Culture (culture survey software), and Employee Development and Retention Software. Additional products include the HRF101 National HR Framework and the 'Getting Out of the Dog House' book. The network operates across Australia, New Zealand, and Papua New Guinea with monthly masterclass sessions and annual National Conference Programs.

Differentiator

Problem solved

Functional benefit

Brands

• HR Coach Academy: Intensive 2-week training academy for HR professionals to understand pain points of Australasian businesses, build networks, market their business, and develop business plans.
• National HR Framework

Products and services

• HR Coach Network Licensing programme that gives experienced HR professionals the right to operate as an HR Coach consultant, providing them with brand, methodology and a proprietary 60+ solution toolkit to deliver HR consulting services to SMEs.
• HR Coach Academy Training programme that prepares HR professionals to deliver consulting services through the HR Coach Network, covering the firm's proprietary HR frameworks, tools and consulting methodology.
• National HR Framework (HRF101) Standalone HR framework and toolkit product priced at $89, providing SMEs with a structured HR system covering policies, procedures and people-management processes.
• STAR Workplace Staff Engagement Survey Proprietary employee engagement survey tool used by HR Coach licensees to measure and benchmark staff engagement against an Australasian SME database built up since 2008.
• Fusion Culture Culture Assessment Proprietary workplace culture assessment tool used by HR Coach licensees to diagnose and improve organisational culture in SME clients.
• Employee Development and Retention Software Proprietary software module used by licensees to support employee development and retention programmes for SME clients.
• Getting Out of the Dog House Book published by HR Coach Australasia offering practical people-management guidance for small business owners, sold directly through the firm's online store for $10.

Quantifiable outcome

• 14% performance difference between high and low performing organisations based on recognition culture
• +6 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered support and core.

• Expert Referral Partners (Employment Law, OHS, EAP)supportOthersNetwork of expert partners including employment law specialists, Occupational Health and Safety consultants, and Employee Assistance Program providers. HR Coach network members can refer clients to these partners for specialized services they don't want to focus on, while staying informed throughout the process.
• STAR WorkplacecoreTechnology or IntegrationStaff Engagement Survey Software partner providing proprietary employee engagement measurement tools. Part of HR Coach's suite of proprietary assessment tools. The STAR Workplace Program has benchmarked 850+ Australasian businesses since 2008.
• Fusion CulturecoreTechnology or IntegrationCulture Survey Software partner providing 100% virtual culture assessment tools. Built from benchmarking data across Australasian businesses. Part of HR Coach's ecosystem of proprietary tools for SME HR consulting.
• HR Coach Network MemberscoreStrategic or Co-development Partner140+ independent HR consultants across Australia, New Zealand, and Papua New Guinea who operate their own consulting businesses using HR Coach methodology and tools. Network members are genuinely collaborative, often meeting outside formal events. Even gender split across the network.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rippling: Unified HR, IT, and finance platform with strong SME traction; represents the next-generation consolidated HR platform threat to traditional SME HR consulting practices.
• TriNet: Public HR solutions and PEO provider for small and mid-sized businesses; competes in the same SME HR services category at significantly greater scale and with a different delivery model.
• Paycor: US-listed HR and payroll software provider focused on small and mid-sized businesses; another scaled HR-tech incumbent competing for SME HR budget and attention.
• Insperity: Large US-listed PEO and HR solutions provider focused on SMEs, bundling HR technology, benefits, and consulting; represents the scaled, listed analog of HR Coach's bundled SME HR offering.
• Justworks: HR, payroll, and benefits platform primarily serving US SMEs; relevant comparable for how SaaS-led players are re-bundling services that have traditionally been delivered by HR consultants like HR Coach's network.

Regional players

• Fisher Leadership: Australian HR and executive search consulting firm serving ANZ clients including SMEs; regional direct competitor in the local HR advisory market where HR Coach's network operates.

Emerging players

• Employment Hero: ANZ-headquartered HR, payroll, and benefits SaaS platform explicitly built for SMEs; competes for the same SME HR dollar that HR Coach's consultants are selling against, representing the primary digital-disintermediation threat.
• BambooHR: Cloud HRIS designed for small and mid-sized businesses, providing self-service HR infrastructure that can substitute for consulting engagements HR Coach's network currently delivers.

Direct peers

• ActionCOACH: Global business coaching franchise network that licenses a proprietary toolkit, training, and brand to independent coaches serving SMEs — structurally the closest analog to HR Coach Australasia's licensing/network model, just in business coaching rather than HR.
• The Alternative Board (TAB): Franchise-style peer advisory network that recruits facilitators and licenses its methodology to serve SME owner-operators; comparable in its 'licensed network of independent advisors serving SMEs' model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/hrcoach
• Facebookfacebook.com/pages/category/Business-Consultant/HR-Coach-Australasia-219314965615857
• LinkedInlinkedin.com/company/hr-coach-australasia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR Coach Australasia