New Morning

What New Morning does

New Morning is a South Carolina-based 501(c)(3) nonprofit that operates the No Drama program, the largest and longest-running state-level initiative exclusively dedicated to contraceptive access in the United States. Founded in 2002 with the contraceptive access program launched in 2017, the organization serves low-income, uninsured, and underinsured women across all 46 South Carolina counties through a statewide alliance of more than 100 partner clinics, federally qualified health centers, rural health providers, and major health systems (including Prisma Health, AnMed, and MUSC Health). As of the most recent 12-month reporting period (July 2023-June 2024), New Morning served approximately 88,000 patients and has cumulatively connected more than 633,000 women to contraceptive care, contributing to a 58% reduction in unwanted births statewide.

The organization's core product surface comprises four integrated modules: the No Drama contraceptive access program (subsidizing IUDs, implants, pills, rings, patches, and injectables for eligible women), the NoDrama.org consumer education and clinic-finder portal, the 24/7 Virtual Contraceptive Care telehealth service delivered through a partnership with MUSC Health's Center for Telehealth (launched September 2025), and the New Morning Training accredited clinical education program (12,000+ attendees since 2017). New Morning does not appear to operate a proprietary technology stack beyond the consumer-facing portal; the telehealth backbone is provided by MUSC Health, and clinical services are delivered by partner providers. The organization invests in healthcare capacity at scale (cumulative $74.5 million since 2017) and reports a $22-$66 economic return per dollar invested per the USC Darla Moore School of Business.

Revenue is sourced from three streams: individual charitable donations (tax-deductible), foundation grants (e.g., $90,000 from Greenville Women Giving in 2025, $250,000 to ReGenesis for mobile services), and state appropriations (previously $2 million in FY2023-2024, but not renewed in the subsequent fiscal year). Pharmaceutical subsidies alone reached $3.4 million in the most recent reported year, up 37% from 2022. Headcount is in the 11-50 range, with executive leadership including President & CEO Bonnie Adams Kapp and CFO Anthony J. Duesler, CPA, MBA, and board governance under Chair Wilbur E. Johnson, Esq. Go-to-market is channel-partner-led through the clinic network and telehealth, with consumer demand generation via the No Drama statewide education campaign.

Name

New Morning

Legal name

New Morning

Website

https://newmorning.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

South Carolina-based 501(c)(3) nonprofit operating the No Drama program, which delivers free and low-cost birth control to low-income and uninsured women through 100+ partner clinics and a MUSC Health-powered 24/7 telehealth service statewide.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141), Offices of Physicians (6211)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)

Keywords

• Contraceptive access services
• Reproductive health education
• Family planning programs
• Telehealth birth control
• Community health clinics

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Charitable Donations: New Morning is a 501(c)(3) nonprofit that depends on generous donations from individuals. Charitable donations are tax-deductible.
2. Foundation Grants: Funding from foundations such as Greenville Women Giving ($90,000 grant) supports contraceptive access expansion.
3. State Appropriations: State funding from South Carolina General Assembly (previously $2 million in FY2023-2024), though funding was not provided in subsequent fiscal year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

New Morning provides free and low-cost contraceptive access, family planning education, and clinical services to low-income and uninsured women across South Carolina. Services are delivered through a network of 100+ partner clinics and 24/7 telehealth consultations via the NoDrama.org portal in partnership with MUSC Health. The organization also offers accredited training programs for clinicians and conducts statewide public education through the No Drama campaign.

Product overview

New Morning operates a single integrated product portfolio centered on its flagship No Drama contraceptive access program, a comprehensive statewide initiative launched in 2017. The core offering comprises the No Drama program itself (delivering free and low-cost birth control through a network of 100+ partner clinics), supplemented by the NoDrama.org consumer portal (public education and clinic-finder), the 24/7 Virtual Contraceptive Care telehealth module (powered by MUSC Health), and New Morning Training (accredited professional development). Together these modules form a patient-centered ecosystem providing education, access, and clinical support for reproductive healthcare across South Carolina.

Differentiator

Problem solved

Functional benefit

Brands

• No Drama: Statewide consumer education campaign providing medically accurate information about family planning and affordable contraception, connecting people with participating clinics and telehealth services. NoDrama.org serves as a trusted resource for millions of website visitors across South Carolina.
• New Morning Training

Products and services

• No Drama Program A statewide contraceptive access initiative providing free and low-cost birth control to low-income, uninsured women in South Carolina through a network of 100+ partner clinics and telehealth services. Includes patient education, contraceptive counseling, and access to FDA-approved birth control methods including IUDs, implants, pills, patches, vaginal ring, and injections.
• NoDrama.org Consumer-facing public education website and patient portal providing medically accurate information about family planning and all FDA-approved birth control methods. Enables clinic search by location, offers telehealth appointment booking, and connects users to participating clinics across South Carolina.
• 24/7 Virtual Contraceptive Care Telehealth service delivered in partnership with MUSC Health Center for Telehealth, enabling uninsured South Carolina women to access virtual consultations with providers regarding contraceptive services at any time, including nights and weekends. Prescriptions available same-day through local pharmacies or mail-order; first virtual visit is free.
• New Morning Training Accredited training program for clinicians and healthcare staff offering free in-person and virtual courses on contraceptive counseling, maternal health, patient-centered care, and reproductive service delivery. Since 2017, over 12,000 attendees have participated in training sessions.

Quantifiable outcome

• 58% reduction in unwanted births in South Carolina since 2017
• +7 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and minor.

• MUSC HealthcoreTechnology or Integration · 23 September 2025New Morning partnered with MUSC Health through its Center for Telehealth to offer 24/7 virtual contraceptive care statewide. Uninsured women in South Carolina can access affordable contraceptive services through virtual consultations with MUSC Health providers via NoDrama.org. The first virtual visit is free, and three-month supplies are free or low-cost based on income. MUSC's Center for Telehealth has 16+ years of experience and is recognized as one of two Telehealth Centers of Excellence in the U.S.
• Affinity Health CentercoreChannel Partner/ Reseller/ DistributorPartner clinic in the New Morning network providing free and low-cost contraceptive services to women in South Carolina.
• AnMed FoundationcoreChannel Partner/ Reseller/ DistributorPartner foundation providing contraceptive services in upstate South Carolina communities, committed to ensuring women have access to education and contraceptive options.
• Beaufort Jasper Hampton Comprehensive Health Services, Inc.coreChannel Partner/ Reseller/ DistributorPartner clinic providing birth control access in southeastern South Carolina through collaboration with New Morning.
• CareSouth Carolina, Inc.coreChannel Partner/ Reseller/ DistributorPartner clinic network providing contraceptive services across South Carolina.
• Carolina Health Centers, Inc.coreChannel Partner/ Reseller/ DistributorPartner community health center providing contraceptive services.
• Fetter Health Care Network, Inc.coreChannel Partner/ Reseller/ DistributorPartner health network providing free and low-cost contraceptive services.
• Little River Medical CentercoreChannel Partner/ Reseller/ DistributorPartner clinic on the Grand Strand seeing high post-pandemic demand for birth control through partnership with New Morning.
• Prisma Health–MidlandscoreChannel Partner/ Reseller/ DistributorMajor health system partner providing contraceptive services in South Carolina Midlands region.
• Prisma Health–UpstatecoreChannel Partner/ Reseller/ DistributorMajor health system partner providing contraceptive services in South Carolina Upstate region.
• ReGenesis Health CarecoreChannel Partner/ Reseller/ DistributorPartner organization that received $250K grant to add mobile medical center for contraceptive access in Spartanburg area.
• Rural Health Services Inc.coreChannel Partner/ Reseller/ DistributorPartner clinic providing contraceptive services in rural South Carolina communities.
• South Carolina Office of Rural HealthcoreChannel Partner/ Reseller/ DistributorState partner supporting rural contraceptive access across South Carolina.
• Spartanburg Regional Healthcare SystemcoreChannel Partner/ Reseller/ DistributorPartner healthcare system providing contraceptive services in Spartanburg region.
• McLeod Regional Medical Center of the Pee Dee Inc.coreChannel Partner/ Reseller/ DistributorPartner medical center providing contraceptive services in Pee Dee region.
• Conway Medical CentercoreChannel Partner/ Reseller/ DistributorPartner medical center providing contraceptive services.
• Foothills Community Health CarecoreChannel Partner/ Reseller/ DistributorPartner clinic providing contraceptive services.
• Community Medicine Foundation dba North Central Family MedicinecoreChannel Partner/ Reseller/ DistributorPartner foundation providing family medicine and contraceptive services.
• Careteam Plus Family Health and Specialty CarecoreChannel Partner/ Reseller/ DistributorPartner family health center providing contraceptive services.
• McLeod Medical Center - DilloncoreChannel Partner/ Reseller/ DistributorPartner medical center in Dillon providing contraceptive services.
• St. James Health and Wellness, Inc.coreChannel Partner/ Reseller/ DistributorPartner health and wellness center providing contraceptive services.
• Tandem Health SCcoreChannel Partner/ Reseller/ DistributorPartner health organization providing contraceptive services.
• Unity Health on MaincoreChannel Partner/ Reseller/ DistributorPartner healthcare provider providing contraceptive services.
• My Vasectomy DocminorChannel Partner/ Reseller/ DistributorPartner healthcare provider offering vasectomy services as part of family planning options.
• South Carolina Economic Policy Center (USC Darla Moore School of Business)coreStrategic or Co-development PartnerUniversity of South Carolina economists authored economic impact reports showing the No Drama program generates $22-$66 in economic benefits per dollar invested and $140-$430 million in annual net benefit.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nurx: Telehealth platform focused on birth control delivery, contraception consultations, and ongoing prescription management — a direct commercial counterpart to New Morning's NoDrama.org / MUSC telehealth stack for uninsured populations.
• Guttmacher Institute: Reproductive health research and policy organization cited by New Morning for taxpayer savings data. Operates in the same reproductive-health evidence and advocacy space, though focused on research rather than direct service.
• Bedsider: Online birth control support network providing method comparisons, provider directories, and patient education — directly comparable to the NoDrama.org consumer education and clinic-finder portal.
• The Pill Club: Online birth control prescription and delivery service providing contraception access via telehealth — directly comparable to the contraceptive telehealth arm of New Morning's offering.
• Upstream USA: Nonprofit working to expand access to contraception by training healthcare providers and transforming clinic workflows — closely comparable to New Morning's training-plus-clinic-network model and statewide implementation approach.
• Power to Decide: Nonprofit focused on reducing unplanned pregnancy among young adults through education, research, and access initiatives — comparable mission profile to New Morning's contraceptive access and public education work.
• Planned Parenthood: National nonprofit providing reproductive health services including contraception, STI testing, and family planning across the U.S. Operates direct clinic and telehealth models comparable to New Morning's network plus MUSC partnership.
• SimpleHealth: Telehealth provider specializing in birth control prescriptions, with comparable service breadth (contraceptive counseling, ongoing prescriptions, mail delivery) to New Morning's MUSC-powered telehealth module.

Broad incumbents

• Maven Clinic: Digital women's and family health platform offering virtual care across fertility, pregnancy, postpartum, and contraception. Broader scope than New Morning but overlaps in the women's reproductive telehealth category.

Emerging players

• PRJKT RUBY: Telehealth contraception platform offering birth control consultations and prescriptions online — comparable service mechanism but commercial rather than nonprofit, with narrower geographic scope than New Morning's statewide alliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/newmorningsc
• Facebookfacebook.com/newmorningsc
• LinkedInlinkedin.com/company/new-morningsc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Morning