Voidu
- Company typePrivate
- Founded2015
- HeadquartersSchiphol, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Voidu does
Voidu B.V. is a privately held Dutch digital goods retailer specializing in PC and PlayStation game key distribution. Founded in 2015 and headquartered in Schiphol-Rijk, Netherlands, the company operates an e-commerce storefront (voidu.com) that sells officially sourced digital game keys from publishers including PlayStation PC LLC, THQ Nordic, Paradox Interactive, Warner Bros., Team17, Annapurna, and Deep Silver. The platform supports 20+ languages and 60+ currencies, enabling direct-to-consumer sales across Europe, North America, Latin America, Asia Pacific, the Middle East, and South Asia. Voidu is a wholly-owned subsidiary of Azerion B.V., a diversified digital entertainment group, and leverages Azerion Connect for single sign-on across the group's gaming portals.
Voidu firmographics
Firmographics- Name
- Voidu
- Legal name
- Voidu B.V.
- Website
- https://voidu.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Voidu industry classification
Industry- Product category
- Digital Game Key Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC) (MPAFAJAF)
Keywords
Where Voidu is headquartered
LocationHeadquarters
- HQ city
- Schiphol
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Voidu business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Game Key Sales: Voidu sells digital game keys (Steam, PlayStation, and other platform keys) directly to consumers through their e-commerce platform. Revenue is generated through the margin between wholesale key acquisition costs and retail sale prices to end customers.
- Affiliate Marketing Commissions: Voidu collaborates with third-party affiliates who promote their services on various platforms. Commissions are paid to affiliates when users referred by their special URLs complete purchases. Revenue is shared based on tracked user actions.
- User Acquisition Partnerships: Voidu advertises through user acquisition companies who display ads in their networks. When users click on advertisements and are redirected to Voidu's website, information is tracked for marketing effectiveness measurement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard game key pricing varies per title |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Voidu product offering
Product offeringCore offering
Voidu operates an online e-commerce platform that sells official digital game keys for PC (Steam, Epic, and other PC storefronts) and PlayStation Network titles to consumers worldwide. Keys are sourced from publishers and key distributors and delivered instantly to buyers after purchase, with the storefront supporting 20+ languages and 60+ currencies across multiple gaming genres.
Product overview
Voidu is a digital distribution platform for PC games and console game keys, operating as a unified storefront that connects gamers with official game keys from publishers. The platform integrates PC games through Steam and other digital distributors, alongside PlayStation Network titles. The core offering consists of the main game store supplemented by specialized collections for Special Offers (discounted titles), Pre-Orders (upcoming releases), New Releases (recent launches), and Top Sellers (popular titles). Games are organized by genre categories spanning Action, Adventure, RPG, FPS, Horror, Indie, Racing, Strategy, Simulation, Sports, Fighting, Casual, and VR.
Differentiator
Problem solved
Functional benefit
Products and services
- Voidu PC Games Store Digital storefront selling official PC game keys (Steam, Epic, and other PC platforms) across multiple genres including Action, Adventure, RPG, FPS, Horror, Indie, Racing, Strategy, Simulation, Sports, Fighting, Casual, VR, and OST/Artbooks, targeted at individual PC gamers worldwide.
- PlayStation Network (PSN) Game Keys
Companies that use Voidu
Customer profileSegments3 records
Ideal customer profiles3 records
Voidu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Voidu partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Azerion ConnectcoreAzerion Connect provides single sign-on (SSO) services enabling Voidu users to register once and access all participating portals. This platform offers unified login credentials and authentication services. Voidu receives user data including name, email, date of birth, and authentication tokens from Azerion Connect for account management.
- Azerion (Parent Company/Affiliates)coreVoidu is a subsidiary of Azerion B.V. and shares personal data with Azerion group companies for internal analytics and cross-product audience measurement purposes. Intra-company data sharing agreements ensure compliance with data protection laws.
- Fraud Detection PartnercoreReal-time fraud detection and prevention solution that checks IP addresses and personal data during transactions to authorize legitimate purchases and prevent unauthorized activity. IP addresses are processed in real-time to determine fraud risk.
- Payment ProviderscoreThird-party payment providers handle transaction processing for Voidu. Supported payment methods include PayPal, major credit cards (Visa, Mastercard), iDeal, Przelewy24, and Alipay. Payment providers handle actual payment processing and share transaction confirmation details with Voidu.
- Game Key DistributorscoreAgreements with various game key distributors, retailers, and game owners to purchase game keys or provide keyless solutions. Voidu communicates with these partners through API calls. When customers purchase games, Voidu shares personal data including name, email, billing address, IP address, order data, and product information with these partners.
- External Customer Service ProviderminorExternal customer service company processes customer support requests including email addresses, subjects, attachments, and request content. This enables Voidu to provide responsive customer support while maintaining service quality.
- Social Media Platforms (Facebook, Google)minorUsers can connect their Voidu accounts with social media platforms through Azerion Connect using credentials for login. Social media buttons and pixels are integrated on the website. These platforms capture user data when users interact with social features.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Voidu competitors and assessment
Company assessmentBroad incumbents
- Steam (Valve): Steam is the dominant PC gaming platform and store operated by Valve, selling games directly to consumers and defining key distribution policies. It is the broad incumbent whose rules and pricing shape the environment Voidu operates in.
- Epic Games Store: The Epic Games Store is a major PC game storefront operated by Epic Games, selling titles directly to consumers with exclusive deals and free game promotions. It is a broad incumbent that competes for the same PC gamer wallet share as Voidu.
Direct peers
- Eneba: Eneba operates a global digital game key marketplace selling Steam, PlayStation, Xbox, and other platform keys to consumers across many regions and currencies. It is one of the closest direct competitors to Voidu in the third-party game key retail category.
- Kinguin: Kinguin is a digital game key marketplace offering keys for Steam, PlayStation, Xbox, Nintendo, and other platforms worldwide. It overlaps directly with Voidu on catalog, audience, and pricing-driven positioning.
- Fanatical: Fanatical (formerly BundleStars) sells game keys, bundles, and themed collections for PC platforms including Steam. It targets the same discount-driven, value-seeking gamer audience as Voidu.
- CDKeys: CDKeys sells digital game keys for Steam, PlayStation, Xbox, and Nintendo platforms, with a strong focus on discounted AAA titles. It competes head-to-head with Voidu on price-led key retail.
- Green Man Gaming: Green Man Gaming is an authorized digital game retailer offering PC and console game keys globally, with publisher partnerships and a loyalty program. It is a closely comparable authorized key retailer to Voidu.
- Instant-Gaming: Instant-Gaming is a European-based game key retailer selling Steam, PlayStation, Xbox, and Nintendo keys at discounted prices across multiple regions and currencies. It is a directly comparable key retail competitor to Voidu.
- Humble Bundle: Humble Bundle sells game bundles, keys, and a Humble Choice subscription, distributing titles from many of the same publishers Voidu works with. It is a comparable digital game distribution and commerce platform.
- G2A: G2A is a major global marketplace for digital game keys and other digital goods, with a multi-region, multi-currency storefront similar in structure to Voidu's. It competes directly for price-sensitive PC and console gamers buying third-party keys.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Voidu social profiles
Digital presenceVoidu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voidu leadership team
Management profileNumber of profiles
Voidu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voidu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voidu
What does Voidu do?
Voidu operates an online e-commerce platform that sells official digital game keys for PC (Steam, Epic, and other PC storefronts) and PlayStation Network titles to consumers worldwide. Keys are sourced from publishers and key distributors and delivered instantly to buyers after purchase, with the storefront supporting 20+ languages and 60+ currencies across multiple gaming genres.
Is Voidu a public or private company?
Voidu is a private company. It is classified as corporate owned and is currently operating.
When was Voidu founded?
Voidu was founded in 2015. It employs 1 to 10 people.
Where is Voidu based?
Voidu is headquartered in Schiphol, Netherlands, in the Europe region.
How does Voidu make money?
Three revenue lines are on record. Game Key Sales are the primary driver. The others are affiliate Marketing Commissions and user Acquisition Partnerships.
Who are Voidu's main competitors?
Broad incumbents on record are Steam (Valve) and Epic Games Store. Direct peers are Eneba, Kinguin, Fanatical, CDKeys, Green Man Gaming, Instant-Gaming, Humble Bundle and G2A.
Does Voidu have an API?
No public API is recorded for Voidu.
What industry is Voidu in?
Voidu's product category is Digital Game Key Retail. Its primary akta.pro industry code is MPAFAJAF, Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC). Its NAICS code is 45912 and its SIC code is 5734.