Cycle Tours Global

What Cycle Tours Global does

Cycle Tours Global Pty Ltd, founded in 2013 by Bruce Robertson and headquartered in Culburra, Australia, operates a web-based directory and search engine that aggregates 8,574 bike tours from 1,483 tour operators across 149 countries. The platform is built on Strapi CMS and exposes a multi-criteria filter across zones, countries, regions, guiding type, support level, duration, difficulty, terrain, tour type, bike options, accommodation, and month, directing users to operator websites via 'Book Direct' redirect links instrumented with UTM parameters for referral attribution.

The business is a self-serve, two-sided marketplace. Cyclists register for free to browse, save favorites, post reviews, and contact operators; the company explicitly does not charge booking commissions. Monetization comes from three paid surfaces on the supply side: (1) featured/VIP tour-operator listings that include video, additional imagery, and preferential search ranking; (2) sponsor placements, with Cycle Classic Tours Bike Rentals Europe and Odyssey (multi-day tourism operating system) identified as current sponsors; and (3) affiliate/referral fees from qualified traffic sent to operators through UTM-tracked Book Direct links. The 'Featured CTG Partner' program, with Ride and Seek Bicycle Adventures as a named partner, anchors the premium listing tier.

The operation runs with 1-10 employees and is privately held without disclosed funding. Go-to-market is content-led: SEO-optimized regional landing pages, an editorial blog with destination guides, and organic search drive top-of-funnel traffic; email newsletters and partner collaborations support mid- and bottom-funnel engagement. The founder presents at industry events such as the Asia-Pacific Cycle Congress, reinforcing positioning as an independent, non-commission discovery layer for global cycle tourism.

Name

Cycle Tours Global

Legal name

Cycle Tours Global

Website

https://cycletoursglobal.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Cycle Tours Global is a web-based directory and search engine aggregating over 8,500 bike tours from 1,400+ tour operators across 149 countries, connecting cyclists directly with operators through free listings and premium featured placements.

Ownership category

akta.pro rank

Product category

Cycling Tourism Marketplace

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

akta.pro secondary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

Keywords

• Bike tour directory
• Cycling tour marketplace
• Cycle tourism platform
• Tour operator listings
• Adventure travel search

Headquarters

HQ city

Culburra

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Featured tour operator listings: Tour operators can pay for 'featured' or 'VIP' listing status which includes video, additional images, and preferential ranking in search results. This provides enhanced visibility without guaranteeing top placement.
2. Sponsor partnerships: The platform is supported by tour operators and advertisers. Sponsors like Cycle Classic Tours Bike Rentals Europe and Odyssey (operating system for multi-day tourism) appear in sponsored sections throughout the site.
3. Affiliate/Referral fees: Book Direct links include UTM parameters tracking referrals to tour operator websites, suggesting an affiliate or referral arrangement where Cycle Tours Global earns fees for qualified traffic referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cycle Tours Global operates a web-based directory and search engine that aggregates more than 8,000 bike tours from over 1,000 tour operators across 125+ countries. Cyclists can search, filter, compare, save favorites, and read or write reviews at no cost, then connect directly with operators via 'Book Direct' outbound links. The platform monetizes by selling featured/VIP listings and sponsorships to tour operators and adjacent businesses.

Product overview

Cycle Tours Global operates a single unified platform serving as the world's leading bike tour directory and search engine. The core product offers a comprehensive tour search and filter system, enabling users to browse and compare over 8,000 bike tours across 125 countries from more than 1,000 tour operators. Supporting features include a destination explorer for regional browsing, a travel blog with editorial content, and a user registration system for both tour operators and cyclists. The Featured Tours add-on module provides enhanced visibility for select operators through additional media and preferential search ranking.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycle Tours Global Platform A web-based directory and search engine that profiles 8,000+ bike tours from 1,000+ tour operators across 125+ countries, enabling cyclists to search, filter, compare, save favorites, and contact tour operators directly via 'Book Direct' outbound links. Free for cyclists to browse and register.
• Featured / VIP Tour Operator Listings

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered featured partner, sponsor, core partner and core.

• Ride and Seek Bicycle Adventuresfeatured partnerChannel Partner/ Reseller/ DistributorFeatured CTG Partner highlighted on the platform. A cycle touring company specializing in historical journeys and cultural adventures. Rated by Outside and Forbes magazines. Offers epic multi-week tours including Napoleon Paris to Tallinn, Samurai tours, and Celts Scotland & Ireland.
• Cycle Classic Tours (CCT) Bike Rentals EuropesponsorGTM or Marketing PartnerSponsor of Cycle Tours Global. Offers online rental of high-quality carbon road bikes, gravel bikes, and e-bikes across Austria, Belgium, Croatia, Cyprus, Denmark, France, Germany, Greece, Italy, Luxembourg, Netherlands, Portugal, Slovenia, Spain, and Switzerland. Also covers Gran Fondo & Cycle Events and Spring Classics.
• Odyssey - Tourism Operating SystemsponsorGTM or Marketing PartnerSponsor offering an operating system for multi-day tourism. Describes itself as 'Simplicity when you need it, great depth as you grow' for managing multi-day tourism business complexities.
• Social Cyclescore partnerStrategic or Co-development PartnerPartner tour operator featured in editorial content. Cambodian cycling tour operator specializing in ethical tourism with NGO partnerships. Tour itineraries include interactions with local NGOs and social enterprises, with part of tour costs donated to community programs.
• Tour Operators (General)coreChannel Partner/ Reseller/ Distributor1,000+ tour operators list their bike tours on the platform. Operators can register to control their business profiles, manage tour displays, and receive customer inquiries directly. Featured listings receive premium placement and enhanced profile features.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TourRadar: TourRadar is an online marketplace that aggregates multi-day adventure tours (including cycling) from operators worldwide. It shares CTG's marketplace aggregation model, though TourRadar operates across many adventure categories rather than cycling only.
• Komoot: Komoot is a route-planning and tour-discovery platform for cyclists and hikers, directly comparable to CTG's directory-of-tours model but with a stronger route-planning and community layer. Both serve cyclists researching multi-day tours and outdoor experiences.
• Ride with GPS: Ride with GPS offers route planning, navigation, and tour discovery for cyclists. It overlaps with CTG in serving cyclists planning cycling experiences, though it leans more toward route navigation and self-guided rides than guided-operator tours.

Broad incumbents

• Strava: Strava is a large fitness and cycling platform with route discovery and a social/community layer. While broader than CTG, it competes for the same cyclist's discovery moment and increasingly features tour-style routes and experiences.
• Viator: Viator (a Tripadvisor company) is a major tours-and-experiences marketplace that lists thousands of bike tours alongside other activities. It competes with CTG for cyclists' discovery attention but with a far broader portfolio and stronger brand/SEO presence.
• GetYourGuide: GetYourGuide is a global tours and experiences marketplace that lists guided and self-guided bike tours across hundreds of destinations. It is comparable as a competing discovery layer but with much broader category scope and a mobile-first consumer experience.
• Booking.com Experiences: Booking.com's Experiences tab aggregates tours and activities including cycling, leveraging the Booking.com brand and traffic. It is comparable to CTG as a competing discovery surface but operates as one of many categories within a much larger travel platform.

Emerging players

• MTB Project: MTB Project (now part of Trailforks/Outside) is a mountain-bike trail and tour discovery platform. It overlaps with CTG specifically on mountain-biking tours and guided MTB experiences, but with a narrower MTB-only focus.
• Cycling Holidays (TourRadar network): TourRadar's cycling-tours vertical (and similar niche bike-tour marketplaces) competes for the same cycling-tour discovery intent as CTG, but typically with fewer operator listings and broader multi-category coverage.

Others

• Adventure Travel Trade Association (ATTA): ATTA is an industry association for adventure-travel operators, including cycling tour companies. It is adjacent rather than directly competitive, but it is comparable as an ecosystem-level participant whose members overlap with CTG's listed operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CycleToursGlobl
• Facebookfacebook.com/CycleToursGlobal
• LinkedInlinkedin.com/company/cycle-tours-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycle Tours Global